PROGRAMS 866.414

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26 Ιουν 2012 (πριν από 4 χρόνια και 11 μήνες)

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COP201009U000002
UNITED STATES
485 Half Day Road, Suite 100
Buffalo Grove, IL 60089
PHN 224-377-2000 FAX 224-377-2050
Alma Lasers Marketing Assistance
P R O G R A M S
For more information, contact your Alma Lasers
sales representative by calling
866.414.ALMA
AlmaLasers.com
Connect with us on
Marketing Makes All the Difference
The prospect of starting or growing a medical aesthetics business can
be exciting…and daunting. The truth is, a profitable endeavor requires much
more than purchasing outstanding products. You have to locate potential
clients, create an enticing message to bring them in, know where to deliver
that message, and then understand how to turn interested potential clients
into lifelong patients. Unfortunately, your extensive training in dermatology,
cosmetic surgery or medical aesthetics didn’t prepare you for a career in
marketing!
Make Alma Lasers Your Strategic Marketing Partner
At Alma Lasers, we not only provide superior laser, light-based, ultrasound
and radio frequency devices for aesthetic and medical applications, we
help you grow your practice and increase profitability. Alma Lasers makes
available a wide array of marketing tools and programs to effectively
promote, market and advertise your services and practice.
When you invest in Alma Lasers, it’s more than a product purchase.
It’s an investment in success.
Alma Lasers Marketing Assistance (A.L.M.A.) Programs
You can be an effective marketing professional for your practice – without spending
tens of thousands of dollars on an advertising agency. Through the Alma Lasers
Marketing Assistance (A.L.M.A.) Programs, you are given access to the tools you
need to successfully position your practice, promote your services and differentiate
yourself from the competition.
Public relations representation, social media presence, internet visibility, patient
consultation tools, waiting room advertisements and practice management templates
are all available to help you build a successful practice. Programs are valid in North
America only and prices are valid until December 31, 2010.
More than broad marketing concepts and random tactics, the A.L.M.A.
Programs provide specific, action-oriented materials that get results.
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Public Relations Program
Why PR? Having a professional liaison between your practice
and your target audience will aid in the future growth of your
business by increasing awareness through local media exposure.
Alma Lasers also works to gain national consumer exposure on
our various products and treatments which can be utilized to
further promote your services. Alma offers one of the following
forms of media coverage for our customers within three months
of a new system purchase. Actual print or media exposure times
may vary from one week to 6 months.
TV & Radio



TV or radio interviews, either nationally or locally.


TV and radio exposure helps drive awareness and exposure for your practice and the
most advanced Alma technology - ultimately drawing in more patients.
Online Beauty Publications


Online consumer-focused beauty and skincare sites, discussing aesthetic conditions
and treatments.


These publications are key drivers of our PR efforts. The websites can be a patient’s
first stop when researching treatment options, giving your practice tremendous
visibility.
Print Beauty Publications


Beauty magazines add credibility to physicians and increase patient excitement
towards Alma’s technology and treatments. Many potential patients read beauty
magazines to find out the latest procedures available on the market.


As a provider using Alma Lasers, these articles can aid in promotional collateral for
the variety of treatments offered at your practice.
Press Releases


Local or National press releases help promote new laser technologies being offered at
your practice.


Local media or newswire press release submissions will maximize practice exposure to
various print or online publications and increase search engine optimization.
Public Relations PRogRam: up to $5,000 VALue
A L M A L A S E R S M A R K E T I N G A S S I S T A N C E
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Social Media Program
social media PRogRam:
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A L M A L A S E R S M A R K E T I N G A S S I S T A N C E
The latest innovation in marketing today is to create a well
rounded Social Media strategy. Alma Lasers has partnered with
Turbo Social Media to offer several options designed to establish
your online presence, build your name as an expert in your field,
and generate demand for your services through Social Media.
Video Marketing: $1,000 Value-
offered with a new system purchase
Video on the internet has become a phenomenal new marketing technique that very
few businesses have utilized. If done correctly, your videos will show up in the organic
search results and provide potential clients with a personal connection to you or your
practice before they click onto your website, blog, or landing page. By putting a face
with a name, you can generate a higher level of credibility. With the right content,
videos can often be viewed by thousands of people, which help create an everlasting
stream of traffic to your website and practice.

Submit to Turbo a video up to 2 minutes in length

Turbo will edit your video to create 2 different video variations

Videos will be posted, optimized and syndicated with various titles, tags, and
descriptions to over 40 different video and social media sites so that your name/
business/services will appear for your desired keywords.
Complete Social Media Package: $4,000 Value-
Alma customers receive 50% savings- $2,000
Turbo’s comprehensive package includes the following:

Design and implement a customized Wordpress blog site, completely search engine

ptimized for the highest level of traffic and search engine rankings.

Your blog will be designed to match your current website and branding.

New branding, logo, content copy write or design services are not included.

Purchase of a domain name (if needed)

Set up Google Analytics and Google local business listing

Set up a Facebook Fan Page and Twitter Page

Set up Foursquare and YouTube Channel

Turbo will create your Social Networking presence and lead generation strategy
through integrating and connecting all of the following together: your new blog site,
Facebook & Twitter pages, Google local business listing, Foursquare and 2 videos on
YouTube.

First month of hosting, blog maintenance, and SEO services
Monthly Social Media Management Services:
Turbo monthly blog maintenance and search engine optimization- $500 per month

Blog article optimization (unlimited number of articles can be submitted)

Manually syndicate every article to social bookmarking sites for improved SEO

Manage keywords, categories, tags and trackbacks

Google Analytics Analysis reports and recommendations

Monthly strategy meetings
Turbo monthly social media management- $997 per month ($1700 value)

Includes above Turbo monthly blog maintenance and SEO ($500 value)

Also includes two (2) professionally copywritten articles, written on your behalf, each
month ($450 value)

Video editing and syndication- 2 videos per month ($250 value)

Twitter Management Includes:


Blog syndication through Twitter


Schedule weekly tweets


Set up auto-follow (follow anyone that follows you) - optional


Create strategy and opportunities to increase following and create buzz

Facebook Management Includes:


Process friend requests and review friend suggestions


Monitor tags and notifications


Manage Facebook group invitations and event invitations (strategically with
partners as well)


Acknowledge birthdays


Monitor “sponsored ads” for exposure opportunities (thumbs up)


Inbox “clean-up”


Write on (new) Friends’ walls


Actively use “Like” and “Favorite” tools in Facebook and throughout other
social networking sites for added exposure


Create strategy to increase friends and fans
Additional Services: quotes available upon request

Search Engine Optimization

Pay Per Click Advertising
For more information, please contact
www.turbomedicalmarketing.com
877-673-7096
Visit www.TurboMedicalPortfolio.com to see examples!
Consumer Outreach Program
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consumeR outReach PRogRam:
A L M A L A S E R S M A R K E T I N G A S S I S T A N C E
A l m a u t i l i z e s v a r i o u s i n t e r n e t, s o c i a l m e d i a a n d v i r a l m a r k e t i n g
s i t e s a n d t e c h n i q u e s t o i n c r e a s e e x p o s u r e t o A l m a b r a n d e d
s e r v i c e s a n d y o u r p r a c t i c e d i r e c t l y.
C o n s u m e r I n t e r n e t S i t e s

Alma creates consumer awareness and enhances “the buzz” around our branded
procedures through our educational and informational patient internet sites.
The increased “buzz” will drive consumer traffic to your practice.

These sites can be utilized as treatment research sites for potential patients and
training tools for your staff. Educated patients will become highly motivated to seek
treatments.

Add links from your website back to ours for greater patient education and
treatment awareness.
Video and Blog Sites

YouTube channel and blog posts are syndicated to dozens of sites and thousands of
viewers to optimize search engine use.
Facebook and Twitter

Aesthetic updates and tips are distributed to the largest social media sites daily to
enhance consumer awareness and interest 24 hours per day, 7 days per week.
Physician Finder

Alma Lasers drives patient traffic directly to your site through the Physician Finder
search option within all of our websites and blog sites.
http://www.almalasers.com/connect
http://www.pixelperfect.com
http://www.painfreehairfree.com
http://www.accentyourbody.com
http://www.laser-360.com
Local and National PR Coverage
Alma Lasers has secured hundreds of local, national or international consumer
focused appearances on our various products and treatments through TV, radio,
on line and print beauty publications.
Office By Alma Program
Office By Alma is your resource for professionally designed and
customized patient marketing materials that promote your Alma
Lasers investments. All designed to help your practice gain
profitability by simplifying your marketing and advertising needs.
Getting Started

Your purchase of an Alma Lasers system includes a free Office By Alma Starter Kit.

Each kit contains a variety of powerful and motivating waiting room and
consultation tools.

These patient brochures and other materials will promote your new aesthetic
services through our consumer brands including Laser360™, Accent Your Body™,
Pain-Free Hair-Free™, and Pixel Perfect™.
Online Store

You have access to log in and purchase additional materials 24 hours a day
at OfficeByAlma.com. Practice marketing tools include: brochures, posters,
counter stands, consultation guides, waiting room DVDs, before and after books,
postcards, open house invitations, e-blasts, and much more.

Several items on Office By Alma can be customized with your practice name, logo
and contact information.
Practice Resource Center

You also have round the clock access to FREE downloadable practice management
and clinical education resources on OfficeByAlma.com. Practice resource tools
include: manuals, teaching tools, protocols, consultation and consent forms,
charting forms, pre and post treatment recommendations, before and after images,
website images, on hold scripts, press releases, and more.
office by alma PRogRam:
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A L M A L A S E R S M A R K E T I N G A S S I S T A N C E