Marketing 94

longingwimpInternet και Εφαρμογές Web

26 Ιουν 2012 (πριν από 5 χρόνια και 2 μήνες)

356 εμφανίσεις

94
Introduction to marketing 95
Everything you wanted to 95
know about copywriting
Strategic marketing 96
planning
Effective internet 96
marketing
Creating effective events 97
Search engine optimisation 97
COURSES FROM THE
INSTITUTE OF DIRECT
MARKETING
Social media booster 98
Customer insight – the 98
complete A-Z one-day workshop
Data protection workshop 98
for direct & digital marketers
Developing your digital 98
marketing strategy
Effective email marketing: 98
beyond the basics
Maximising campaign 98
performance
How to write more powerful 98
direct mail letters
Writing for digital media 98
Marketing
94
New to Marketing?
Take advantage of our limited offer marketing starter pack
to learn the basics: attend the following five days’ training
for just £1,750 a saving of over £500
• Introduction to marketing (2 days) p95
PLUS
• Everything you wanted to know about copywriting
(2 days) p95
PLUS
• Proofreading (1 day) p16
Knowledge




Quality




Value




Service
95
ALL COURSES CAN BE DELIVERED IN-HOUSE CALL 0800 170 7777 FOR DETAILS
INTRODUCTION TO MARKETING
A toolkit of practical marketing techniques
Who is it for?
All those new to marketing and staff
who are customer facing and need to
be aware of marketing principles.
What is it about?
This course covers the principle
theory and practice of marketing,
and includes practical examples
and exercises to aid understanding.
Delegates will be equipped to
assess the marketing process in their
organisation, understand how
their products are positioned, and
work more effectively with suppliers
and agencies.
What will I get out of it?
• Skills to segment, profile and target
customers for increased return on
investment
• Ability to create effective promotion,
advertising and direct marketing
campaigns
• Competitive advantage through
identification of the benefits and
unique selling points of your product
or service
Duration & cost 2 Days, £899 + VAT
London Sep: 16-17 Oct: 27-28 Dec: 1-2 Jan: 24-25
Mar: 8-9 Apr: 19-20
Code PM
Course overview
• Definitions and origins of marketing
• Differences between product-
led, sales-led and marketing-led
organisations
• Free markets: supply and demand
• Marketing orientation in your
organisation
• The four P’s and the extra P’s
• Competitive advantage and unique
selling points – features, advantages,
benefits
• Forecasting life cycles, the Boston
Matrix, Ansoff & Porter models
• Relationship marketing and
Pareto’s law
• Marketing planning: the marketing
audit, SWOT and planning process
• Segmenting and positioning in the
market
• Pricing processes and strategies
• Customer-driven marketing
strategies
• Consumer behaviour: hierarchy
of needs, why people buy
• Getting the most from advertising/
research agencies
• The communications mix
• How advertising works and
advertising terminology – push and
pull strategies
• Awareness, image and perceptions
– creative themes, copywriting and
strap-lines
Follow-up courses
Effective internet marketing p96.
Strategic marketing planning p96.
Everything you wanted to know
about copywriting p95.
Marketing
EVERYTHING YOU WANTED TO
KNOW ABOUT COPYWRITING
Create vibrant and engaging communications
Who is it for?
An essential course for those required
to write sales and marketing copy.
What is it about?
To create a clear message you
need to keep it simple, compelling
and grammatically correct. Your
communications need to be succinct,
coherent and tempt your customers
to find out more. This course will
teach you how a good understanding
of your customers’ motivations will
help you produce advertisements
and marketing materials with real
influence.
What will I get out of it?
• An understanding of the
creative aspect of marketing
communications
• Guidelines for clear and succinct
writing
• The technique to formulate
a professional brief
• Improved, compelling advertising
copy
• Confidence and fluidity in your
writing style
Course overview
• The role of advertising
• How copywriting acts as your best
salesperson
• What people expect of your
copy and what you should expect
from them
• Planning copy, from briefing
to layouts
Duration & cost 2 Days, £899 + VAT
London Sep: 28-29 Nov: 25-26 Mar: 7-8
Code COP

I’m really impressed
by the professional
and operational
standard of Reed
Learning in delivering
a great value for
money service.”
Arshad Malik,
Metropolitan Police
Early bird discount – book any short course seven weeks
in advance and get 30% off! See p120 for details
PROOFREADING P16
• Advertising copy, including assessing
examples of good and bad
copywriting
• Copy of brochures and leaflets,
including structure and writing
technical product sheets
• B2B copywriting and how it differs
from consumer copy
• How to improve grammar
• Structure copy effectively, from the
headline to end-line
• The future of copywriting, including
an overview of web-copy
Follow-up courses
Proofreading p16. Essentials of
business grammar p18. Introduction
to marketing p95.
96
BOOK ONLINE NOW AT WWW.REEDLEARNING.CO.UK
EFFECTIVE INTERNET MARKETING
Optimise your online activity for powerful,
measurable, results
Who is it for?
Marketing professionals and
non-specialists alike, requiring an
understanding of the internet and
its role within the marketing mix.
What is it about?
Demystify internet marketing.
This course will open the door to the
benefits and cost efficiencies that can
be had from optimising your online
marketing. It will teach you the right
way to optimise your search engine
presence, drive traffic to your site, the
promotion techniques available, and
crucially, how to measure the result.
What will I get out of it?
• An online marketing strategy
• Integrated internet activity with your
overall marketing plan
• Increased traffic to your site through
search engine optimisation
• The skills to plan and execute a viral
marketing campaign
• Measurement tools to evaluate the
success of your web activity
Course overview
• Internet marketing fundamentals
– Cost/benefits; push-pull strategy;
branding; building trust
• Internet marketing plans
– Strategic planning; situation
analysis; customer analysis;
market and product forces: pricing
strategy; product distribution;
promotion mix
• Discussion forum marketing. Mailing
lists; use net news-groups; web based
forums; promotion techniques;
targeting discussion forums
• Search engine & directory marketing
– Differing search engines; search
engine and directory liaisons;
getting top search result position;
how not to get penalised
• Direct email marketing
– To spam or not; opt-in direct
emailing; promotion techniques;
email push
• One-to-one web marketing
– Site personalisation; building web
site community; online customer
service and sales
• Viral marketing
– Viral internet marketing; viral
marketing techniques; successful
viral marketing strategies
• Measuring e-marketing
– Measuring hits, measuring
user sensation; measuring user
click-paths; measuring revenues;
measuring tools
Follow-up courses
Strategic marketing planning p96.
Everything you wanted to know about
copywriting p95. Search engine
optimisation p97.
Duration & cost 2 Days, £899 + VAT
London Sep: 20-21 Nov: 25-26 Feb: 17-18 Apr: 28-29
Code MOW
Marketing
STRATEGIC MARKETING PLANNING
Maximise return on investment
Who is it for?
This course is for all those involved in
the development of marketing plans.
It will suit those managing smaller
businesses needing to review their
marketing strategy or marketing
managers from larger organisations.
What is it about?
The course is about strategic planning
to get the most from your marketing
budget. As well as gap analysis,
targeting and segmentation, it also
looks at new ideas and best practice.
You will learn how to grow and
defend your market position whilst
maximising profitability.
What will I get out of it?
• The steps to undertake a
marketing audit
• A marketing plan for your
organisation
• Segmentation techniques to identify
your key target audience
• Clear, measurable objectives for
your marketing
• Analysis tools to measure and refine
your results
Course overview
• Marketing orientation
– What determines a marketing-led
company?
• The elements of the marketing mix
– The classic four P’s of marketing
explained and used practically
• Adapt a plan to brand/market needs
– How to use the planning process
for different brands at different
stages of maturity
• Marketing audit
– The rules and guidelines for
conducting a marketing audit
• The tools of strategic marketing
planning
– An investigation into the planning
tools available
• Segmentation, targeting and
positioning
– Identify the company’s key
target segments
• Competitive advantage analysis
– Discover the roots of competitive
advantage
• Marketing research
– A review of the techniques
available and when to use them
• Setting goals and objectives
– Use analysis and planning
to set clear and achievable goals
for the business
• Marketing communications strategy
– How the communication
process works
• Measurement and evaluation
Follow-up courses
Effective internet marketing p96.
Everything you wanted to know
about copywriting p95. Strategic
commercial awareness p41.
Duration & cost 2 Days, £949 + VAT
London Oct: 18-19 Dec: 16-17 Feb: 24-25 Apr: 26-27
Code PMP

Participation on this course followed by successful completion
of written assessment leads to level 3 award in management
and leadership
Forms part of the Certificate in management and leadership,
accredited by the Chartered Management Institute (p47)
Forms part of the Diploma in advanced sales & marketing,
accredited by the Institute of Sales & Marketing Management (p85)
SEE ALSO THE
GOOGLE MARKETING
ACADEMY P99
Free refresher courses – repeat any course free of charge.
See p4 for details
97
CREATING EFFECTIVE EVENTS
How to plan for trouble-free,
exceptional events
Who is it for?
Anyone who needs to become a first
class event organiser, or those who
require hints and tips on how to do it
better. This course is also invaluable
to PAs and marketers involved in
organising events.
What is it about?
From grand openings to informal
social events, your events need a plan
for success. This course will teach
you where to start, what to take into
account, what could go wrong and
what to do if it does.
What will I get out of it?
• Maximum attendance through
effective promotion
• Improvement on previous events
through evaluation and analysis
• Minimised problems and risks by
having a contingency plan in place
Course overview
• Planning tools and techniques
• Ingredients of a successful event
• The importance of the briefing
document
• Pre-event promotional plan
• Contingency planning
• Financial management
• Organising fringe/social events
• Production techniques
• Health and safety at events
• Avoiding the pitfalls
• Evaluating and analysing the event
Follow-up courses
Introduction to marketing p95.
Managing successful projects p49.
Successful budgeting p61.
Duration & cost 1 Day, £499 + VAT
London Sep: 24 Oct: 28 Dec: 1 Jan: 21 Mar: 2 Apr: 7
Code CEE
We run
THOUSANDS
of events
a year.
Learn
from the
experts
BOOK ONLINE NOW AT WWW.REEDLEARNING.CO.UK/MARKETING
Marketing
SEARCH ENGINE OPTIMISATION
Help your customers find you online
Who is it for?
Anyone who manages a website
who wishes to increase its exposure,
including marketers, web developers,
agency staff and SME owners.
What is it about?
Search Engine Optimisation (SEO)
is the practice of adapting and
moderating a website specifically
so that it is indexed and ranks highly
within a search engine’s organic
(free) listings. This two day course
will provide you with the proper
techniques to demystify SEO, cut
through the technical and ethical
complexity, and help you optimise
your website for maximum exposure.
What will I get out of it?
• An overall understanding of SEO and
how it applies to you
• Effective processes and techniques
that will help your website to
climb search rankings and be seen
by more users
• Reduced need for costly outsourcing
of your web optimisation
• Confidence in dealing with SEO
practitioners and sales people
Duration & cost 1 Day, £499 + VAT
London Sep: 15 Nov: 10 Jan: 27 Mar: 23
Code SEO
Course overview
• How search engines work
• What is Search Engine Optimisation
and how will it affect my
organisation?
• The different areas of SEO;
– Technical Optimisaiton
(technical foundation)
Learn how to ensure your website
is search engine friendly, using
tools to check the technical areas
of your site
– On Page Optimisation (content)
Learn what users search for, and
how to integrate keywords into
your site. Keyword mapping,
internal linking and more
– Off Page Optimisation (links)
Learn about the prominence
incoming links to your website has
on your search engine rankings.
How to generate more links;
carrying out link development and
using social media and Online
PR for improving your link equity
• Unethical SEO – making sure
you follow the “rules”
• Universal/Blended Search
(optimising other digital
content; video, images, news, blogs)
• Working with SEOs and programmers
Follow-up courses
Google AdWords p101. Google
Analytics p100. Web Design Using
Adobe Dreamweaver 8 p106.
Early bird discount – book any short course seven weeks
in advance and get 30% off! See p120 for details
98
MORE IDM COURSES ONLINE AT WWW.REEDLEARNING.CO.UK/IDM
Marketing
THE INSTITUTE OF DIRECT MARKETING
Get a 10% discount off the non-member price.
To book call 020 8614 0277 & quote ‘REED10’
to receive your discount
SOCIAL MEDIA BOOSTER
Who is it for?
Anyone looking to gain a better
understanding of the possibilities
and limitations of using social media
marketing in their marketing strategy.
What is it about?
This workshop will raise general
awareness of the new online
landscape of social media and online
social networks. Help you develop
new key practical, actionable skills to
monitor and address-reputational
issues and increase your passion and
enthusiasm for the digital social media
opportunity.
Venue London
Dates Sep: 23
Duration 1 Day
Cost £495 + VAT
(£1,140 for members)
Code IDM10
CUSTOMER INSIGHT –
THE COMPLETE A-Z ONE-
DAY WORKSHOP
Who is it for?
Marketing analysts and database
managers responsible for
customer insight strategies and
anyone wishing to gain a greater
understanding of the principles
behind effective customer insight.
What is it about?
It’s about understanding what your
customers want. Why do they buy and
how do they choose? When you know
how to get the answers to these and
other vital questions, you have the
insight and ability to achieve greater
results for your marketing pound.
Venue London
Dates Nov: 24, Mar: 24
Duration 1 Day
Cost £495 + VAT
(£445 for members)
Code IDM2
DATA PROTECTION
WORKSHOP FOR
DIRECT AND DIGITAL
MARKETERS
Who is it for?
Anyone responsible for the collection
and management of customer data
for marketing purposes both on
and offline, including in house data
protection/compliance officers.
What is it about?
It’s an essential guide to the Data
Protection Act 1998 and the Electronic
communications Regulations 2003
for direct and digital marketers.
Venue London
Dates Sep: 23
Duration 1 Day
Cost £495 + VAT
(£445 for members)
Code IDM3
DEVELOPING YOUR
DIGITAL MARKETING
STRATEGY
Who is it for?
Managers who are responsible
for shaping marketing and digital
marketing strategy in an client
organisation or agency.
What is it about?
It’s about developing and refining
your digital marketing strategies
to compete and win online!
This course will help you answer
the tough strategic questions to
improve the use of internet
marketing by your organisation.
Venue London
Dates Sep: 22, Dec: 2
Duration 1 Day
Cost £495 + VAT
(£445 for members)
Code IDM5
EFFECTIVE EMAIL
MARKETING:
BEYOND THE BASICS
Who is it for?
Anyone responsible for the planning
or implementation of email
campaigns who wants to improve
results through the use of best
practice tools and techniques.
What is it about?
It’s about getting the most out of
your email marketing campaigns.
This intensive two-day training
course covers acquiring new
customers, profiling data, beating
filters, creative guidelines and
campaign management.
Venue London
Dates Oct: 11-12, Dec: 2-3
Duration 2 Days
Cost £1,145 + VAT
(£990 for members)
Code IDM6
HOW TO MAXIMISE
YOUR CAMPAIGN
PERFORMANCE
Who is it for?
Campaign managers and executives,
accounts handlers and data planners.
What is it about?
This one-day training course is about
maximising campaign performance. It
will show you how to use data-driven
marketing techniques to improve
your campaign results and return
on investment. The course will teach
you how to use data to drive the
business forward and learn about your
customers, the importance of testing
and how to evaluate your results.
Venue London
Dates Oct: 7
Duration 1 Day
Cost £495 + VAT
(£445 for members)
Code IDM7
HOW TO WRITE
MORE POWERFUL
DIRECT MAIL LETTERS
Who is it for?
Anybody who is involved in planning,
writing, approving or editing direct mail
letters, or emails.
What is it about?
This highly practical copywriting
training course reveals the secrets
of how to write direct mail letters that
really sell. Discover why sales letters
can get results where other mediums
fail, valuable tips that boost response
and how to adapt your copy to suit
the digital medium.
Venue London
Dates Sep: 29
Duration 1 Day
Cost £495 + VAT
(£445 for members)
Code IDM8
WRITING FOR DIGITAL
MEDIA
Who is it for?
Anyone who needs to write or
evaluate copy written for digital
media. You could be a marketing
executive, manager or copywriter
looking to expand their experience.
What is it about?
This course will give you a
comprehensive overview of writing
and evaluating copy for this digital
channel. You’ll learn how
to create effective online advertising
campaigns, win and keep customers
with email and create a compelling
web personality and presence for
your brand.
Venue London
Dates Sep: 28, Nov: 23
Duration 1 Day
Cost £495 + VAT
(£445 for members)
Code IDM11
4
TO BOOK CALL 0800 170 7777 OR 020 7520 5106
ISO 9001 accreditation
Seamless course booking and
administration is as central to
what we do as the quality of our
courses. We’re ISO 9001 and
27001 accredited and always
looking to develop the service we
provide, from ground-breaking
new material to innovative new
ways of bringing it to you.
Call 0800 170 7777 to talk to
an advisor
Knowledge
Active Learning Theory
People learn by adding variations
to what they already know and do.
In this way their understanding
and actions become more complex
and sophisticated.
Our learning model, although
seemingly simple, is profound in
impact. The model sits alongside
other well-known theoretical
frameworks and is behind the
design and delivery of all of our
programmes (see diagram above).
Expertise
Reed Learning Faculty
All professional trainers who work
with us are invited to join the Reed
Learning Faculty. Built upon the
foundations of our Active Learning
Model, the faculty encourages all
of its members to continuously
improve their professional skills
through engagement with our
competency framework.
This framework also underpins
our own “Train the trainer”
programmes which lead to our
Certificate of Professional Training
Competency (see p75).
To download our
competency framework visit
reedlearning.co.uk/quality
Service
Knowledge




Quality




Value




Service
Loyalty discount
2nd course 10%
3rd course 20%
4th course 30%
5th course 40%
6th course 50%
All subsequent 50%

Free refresher courses
To help keep knowledge fresh and
to embed learning, all delegates
can repeat any course for FREE.
What’s more, should a member
of your team leave within six
months of attending a course, we
will offer the same course for free
to their replacement.
certificate of
professional trainer
competence
Knowledge




Quality




Value




Service

Course guarantee
Our high quality standards are
reflected in the endorsement
of many of our courses by
professional industry associations
(see opposite). And to give
you absolute reassurance, we
offer a no quibble full refund or
free replacement on any course
if you are not totally satisfied.
Early bird discount
Book any short course seven
weeks or more before the start
date and receive 30% off the
full course price. Look for the icon
above throughout the directory
and for full details see page 120.
The academic board
Above, left to right: Dr Caroline Whalley, Chris Howorth,
Dr Hilary Macaulay.
DO REVIEW
APPLY
LEARN
Active Learning model
Quality
The Reed Learning
Academic Board
Our independent academic board
is charged to challenge any and
all of our processes related to
learning delivery.
Its members currently include:
• Dr Caroline Whalley
Reed Learning’s Academic
Director, is also Chair of the
British Council for School
Environments and former
Director of Education for
London Borough of Ealing
• Chris Howorth
Deputy Dean of Faculty,
Directory of External &
Executive Programmes at
Royal Holloway University
of London
• Dr Hilary Macaulay
Principal of the West London
Academy and a member of the
national Academy Principals
Steering Group advising
government on policy issues
We believe that by making our
learning theory explicit we can
help our delegates discover more
about themselves and discover
greater achievements in their
professional lives.
For more information
on Active Learning visit
reedlearning.co.uk/quality
QUALITY AND VALUE
We are committed to ensuring our training adheres
to the highest possible standards
5
Post-graduate certificate in international
business in partnership with Royal Holloway,
University of London (p44).

Certificate in first line management, accredited
by the Chartered Management Institute (p46).

Certificate in management, accredited
by the Chartered Management Institute (p47).
Certificate in management & leadership, accredited
by the Chartered Management Institute (p47).
Award in management, coaching and mentoring accredited
by the Chartered Management Institute (p45).
Qualifications in advanced sales & marketing,
accredited by the Institute of Sales
& Marketing Management (p85).
Certificate in professional PA & secretarial skills,
endorsed by the Institute of Professional
Administrators (p108).
Level 2 award in Health & Safety in the Workplace from the
Chartered Institute of Environmental Health (p80).
All Reed Learning courses are registered
for CPD by the CPD Certification Service:
one day of training is worth six hours.
The Reed Learning Google Marketing Academy
all courses officially accredited by Google (p99).
Accelerated route to
Chartered Banker status (p63).
FOR MORE INFORMATION VISIT WWW.REEDLEARNING.CO.UK/QUALIFICATIONS
Certificates in Learning & Development offering
British Institute of Learning & Development
membership (p75).
Integrated qualifications for
L&D professionals (p75).
Look for this logo in the directory to see which
courses qualify for CIMA Mastercourses CPD.
Courses marked with this logo are run by Insights, an
accredited PRINCE2
®
training organisation (p52-53).
The PRINCE2
®
cityscape logo is a Trademark of the Office of Government
Commerce and is registered in the US Patent and Trade Office.
Managing Successful Programmes™:
These courses are run by Insights, an accredited
MSP training organisation (p56).
Courses marked with this logo are run by Insights,
an accredited APMP training organisation (p54-55).
Accredited by the Institution of Occupational
Safety and Health (p81).
Courses on workplace talent assessment from SHL (p74).
Courses include free psychometric tests where you see
this logo.
Effective Office Management offering membership of
the Institute of Administrative Management (p116).
Courses delivered by the
British Red Cross (p82).
certificate of
professional trainer
competence
PROFESSIONAL ACCREDITATIONS
The highest quality training with recognisable
accreditation for your learning
DEVELOPMENT
british institute
FOR LEARNING &

6
In-house
training
TO FIND OUT MORE ABOUT THESE SERVICES, VISIT WWW.REEDLEARNING.CO.UK/INCOMPANY
IN-HOUSE TRAINING
Your place or ours?
We offer three ways to run training in-house:
We’re proud of the
results our in-house
programmes have
achieved for our clients
– here is what one of
them had to say:
“IwasparticularlyimpressedwiththewayReedLearningmanagedthe
processforusanddeliveredtheworkontimeandtoahighstandard.
Thedocumentationwasextremelyusefulforourneedsandwasofahigh
quality.Youwereabletotakeourbrieffortheworkandturnitinto
adeliveredproduct.”Eleanor Drabble, HR Manager, Standards for England
1. STANDARD
2. CUSTOMISED
3. BESPOKE
CALL US NOW ON
020 7520 6600
OR VISIT
REEDLEARNING.
CO.UK/INCOMPANY
• Choose any Reed Learning
scheduled course and run
it on your premises
• Choose from over
500 courses
• Cost effective if training
more than three delegates
• Available from as a little as
£1,150 a day
• Tailor an existing course to
your requirements
• Incorporate real life data
and case studies to make
the course more relevant
and transferable
• Available from as little as
£1,450 a day
• Start from scratch to
create your ideal training
programme
• Choose from a range of
delivery methods including
one-to-one coaching and
outdoor team building
• Use training needs analysis
and pre-course evaluations
to get precisely the
training you need
Why choose
in-house training?
Flexible: training how you
want it, when you want it,
where you want it!
Cost effective: from as little
as £90 per delegate (with a
recommended course size of 12)
Tailored to your needs: we can
tailor our courses to suit your
organisation’s objectives when
you choose our customised or
bespoke options
Measurable results: we can
help you gauge return on
investment and demonstrate
the value of learning and
development
Save time: we can alter the
length of any programme to suit
your audience and to make the
most of your delegates’ time
For some examples of past in-house programmes visit
www.reedlearning.co.uk/casestudies
7
ORGANISATIONAL
DEVELOPMENT CONSULTANCY
Helping you make a change
We do more
than training
TO FIND OUT MORE ABOUT THESE SERVICES, VISIT WWW.REEDLEARNING.CO.UK/CONSULTANCY
Consulting from Reed
Learning is a practical
and cost-effective
way to help your
organisation develop.
Our services include:
Coaching services
Review your progress, resolve
issues and set goals with an
industry expert. Our coaching
services range from 10 minute
on-site drop-in sessions to
12-month executive programmes
Induction & graduate
programmes
Get new recruits off to a flying
start with the help of our
expertise in programme research,
benchmarking, design and
ongoing delivery support
360° assessment & feedback
The straight-forward way to set
up and manage 360° review
programmes, costing as little as
£54 per report
Observation sessions
Allow our experts to immerse
themselves in the realities of your
organisation and give subsequent
training real impact
Learning needs analysis
Do you know exactly where the
skills gaps are in your team or
department? What about in your
whole organisation? Find out
with a tailored analysis of your
training needs
Assessment & testing
Gain insights into behaviour
preferences, unrealised strengths
and areas for development with
our full range of psychometric
assessment tools
L&D communication
An L&D initiative is often
measured by how well it is
implemented and communicated.
Ensure success and maximise
attendance with our internal
training marketing service
Organisational consultancy
Get expert support and advice
on any project or change
programme. With access to
hundreds of industry experts,
we can help with anything from
risk assessment to redundancies
Experiential learning
Put your team to the test
with challenging, practical
lessons in team management,
communication & leadership –
see p118
Employee satisfaction
Make your organisation ‘An Even
Better Place to Work’ with this
online culture and behaviour
enhancing programme. More
details at reedlearning.co.uk/bp2w
Evaluation & ROI services
Demonstrate a real return on
investment by building evaluation
into your training programme
from the start
8
Outsourcing
options for L&D
TO FIND OUT MORE ABOUT THESE SERVICES, VISIT WWW.REEDLEARNING.CO.UK/OUTSOURCE
TRAINING MANAGED SERVICES
AND OUTSOURCING
Get more value from your
organisation’s training spend
Could there be a better
way to manage learning
and development?
Whether you run all your
training in-house, employ a
pool of permanent trainers,
or just buy external
programmes, Reed Learning
can help you get the best
value from your training spend.
Our managed services typically
reduce clients’ L&D costs by
around 30%.
Choose from our eight
straightforward outsourcing
options, and we’ll deliver a
tailored L&D service that fits
your needs exactly.
Call 020 7520 6600 to discuss
how our outsourced services
could help your business grow.
Training delivery:
Take advantage of our pool of
over 400 quality-assured training
experts. Let us select and manage
the right trainers to deliver
your learning and development
programmes in-house
Schedule management:
Our intelligent scheduling and
demand management techniques
can drastically reduce your cost
per training day per head
Third party supplier
management:
High quality delivery, a saving
of up to 45% on all external
training, and the guarantee of
expert contract negotiations and
supplier management
Training design:
Tailor one of our 250 ready-made
courses to your needs, or let us
design a bespoke programme just
for you
Delegate booking and
customer services:
Benefit from a consistent, high
quality training response team
to manage enquiries, monitor
delegate numbers and provide
management information
Management information:
Accurate monthly management
information tailored to your
business
Booking portal:
Create a branded central hub for
all your organisation’s learning
and development with full
listings of in-house or external
programmes
Organisational consultancy:
Our experienced consultants will
help you produce a successful
organisation-wide learning
strategy and manage change
programmes most effectively
CALL US NOW ON
020 7520 6600
OR VISIT
REEDLEARNING.
CO.UK/OUTSOURCE
RL_T109 Icons
Training delivery
3
Deligate booking and
customer service
Management information
Training design
Schedule management
Third party supplier
management
Organisational consultancy
Booking portal
RL_T109 Icons
Training delivery
3
Deligate booking and
customer service
Management information
Training design
Schedule management
Third party supplier
management
Organisational consultancy
Booking portal
RL_T109 Icons
Training delivery
3
Deligate booking and
customer service
Management information
Training design
Schedule management
Third party supplier
management
Organisational consultancy
Booking portal
RL_T109 Icons
Training delivery
3
Deligate booking and
customer service
Management information
Training design
Schedule management
Third party supplier
management
Organisational consultancy
Booking portal
RL_T109 Icons
Training delivery
3
Deligate booking and
customer service
Management information
Training design
Schedule management
Third party supplier
management
Organisational consultancy
Booking portal
RL_T109 Icons
Training delivery
3
Deligate booking and
customer service
Management information
Training design
Schedule management
Third party supplier
management
Organisational consultancy
Booking portal
RL_T109 Icons
Training delivery
3
Deligate booking and
customer service
Management information
Training design
Schedule management
Third party supplier
management
Organisational consultancy
Booking portal
RL_T109 Icons
Training delivery
3
Deligate booking and
customer service
Management information
Training design
Schedule management
Third party supplier
management
Organisational consultancy
Booking portal