Program Highlights

lodgeflumpInternet και Εφαρμογές Web

26 Ιουν 2012 (πριν από 5 χρόνια και 1 μήνα)

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Cover Sheet
Account:Oceanside Inn Jacksonville Beach
Domain:jacksonvillebeachoceansideinn.com
Report Period:
9/1/2007 - 9/30/2007
Natural and Paid Search Results
View Detail:
Program Highlights
Summary/Highlights/Recommendations
SEO Results
Natural Search Data in a Table Format
SEO Graphs
Click Path
Table that gives a snapshot of visitors click pathn when making a reservation
2007 Visibility
Keyword Positioning Data
PPC Results
Paid Search Data in a Table Format
PPC Graphs
Paid Search Glossary of Terms:
Displays Total Revenue, Reservations and Room Nights, Total ROI and
Conversion % - Direct to Property
Displays % of total sessions, page views, and revenue from Natural
Search
Return on Investment (ROI): Refers to the ratio of revenue generated on a campaign relative to the amount of money
invested for that campaign. Total revenue divided by total cost equals ROI. If total revenue generated equals $10,000,
and total cost equals $1,000, then your ROI would be 10 to 1.

(Revenue divided by Cost) :: Ex. $10,000/$1,000 = 10 to 1 ROI
Impression
: A single view of an online advertisement being displayed. When a visitor has an opportunity to see an Ad,
that opportunity is a single impression.
Click Through Rate (CTR%):
The percentage of visitors clicking on an ad divided by the total impressions of the ad. If
100 people do a web search for a particular keyword term and 20 people click on the sponsored ad link, then it has a
20% click through rate.
(Clicks divided by Impressions)x100 :: Ex. 20/100 * 100 = 20% CTR
Cost Per Click (CPC): The amount an advertiser pays for each click on the online ad being displayed. The average
cost per click is the total cost of ad clicks divided by the total number of clicks. If the number of clicks generated is
1000 and the cost for those clicks is $500, then the average CPC would be $0.50.
(Costs divided by Clicks) :: Ex. $500/1000 = $.50 CPC
Conversion Rate (Conv. %): The percentage of visitors who click on an ad, land on your website and book a
reservation. Conversion rate equals bookings divided by total number of ad clicks. If 100 clicks are realized and 5
bookings occur, the conversion rate is 5.00%.

(Bookings divided by Clicks)x100 :: Ex. 5 /100x100 = 5% Conv.
jacksonvillebeachoceansideinn_com.xls
Cover Sheet
Account:Oceanside Inn Jacksonville Beach
Domain:
jacksonvillebeachoceansideinn.com
Report Period:9/1/2007 - 9/30/2007
Program Highlights:
Search Traffic
SEO Results
SEO-Graphs-Highlights
Visibility
Visibility Results
Click Path Results
Paid Search Data
PPC Results
PPC-Graphs-Highlights
Financial and Session Traffic Info ( Year over Year comparison if available
SEO Next Steps:
PPC Next Steps:
Sessions:
Revenue:
Room Nights:
Bookings:
jacksonvillebeachoceansideinn_com.xls
SECURE-RES Current Year SEO Report
Page 3 of 15
Total Sessions
SE Sessions-
Natu
ral
% SE Sessions
Natural
Total Page Views
Total SE Page
Views-N
a
tural
%


Total SE
Pa
ge Views
N
atural
TTL Revenue
SE Revenue-
Natural
%

SE Revenue-
Natur
al
Total Room
Nights
Total SE Roo
m
Nights-Natural
% SE Ro
om
Nights- Na
tural
Jan
8,536
4,56253.44%
41,958
14,53134.63%
$50,706$30,147
59.45%
395
21153.42%
Feb
9,2454,952
53.56%
47,480
16,31134.35%
$61,345$34,565
56.35%
456
25555.92%
Mar
9,3954,765
50.72%
49,837
19,03938.20%
$42,356$18,190
42.95%
392
22858.16%
Apr
7,1304,156
58.29%
39,810
16,65441.83%
$28,436$16,483
57.97%
369
21558.27%
May
6,7833,976
58.62%
34,705
16,74448.25%
$19,712$11,256
57.10%
374
20955.88%
Jun
7,8944,95262.73%35,96416,83246.80%$25,642$13,56852.91%34919856.73%
Jul
9,7865,87660.04%42,61819,71146.25%$28,627$16,74158.48%41820448.80%
Aug
9,4456,03463.89%33,64818,65455.44%$26,918$16,84562.58%39221955.87%
Sep
10,5486,84264.87%45,19826,48758.60%$32,568$21,08564.74%45829865.07%
Oct Nov Dec
YTD78,76246,11558.55%371,218164,96344.44%$316,310$178,88056.55%3,6032,03756.54%
jacksonvillebeachoceansideinn_com.xls
SECURE-RES Previous Year SEO Report
Page 4 of 15
Total Sess
ions
SE Sessions-
Natural
% SE Sessions
Natural
Total P
age Views
Tot
al SE P
age
Views-Nat
ura
l
% Total SE
Page Views
Na
tural
TTL Revenu
e
SE Revenue-
Na
tural
% SE Revenue-
Natural
Total Room
Nights
Total S
E Room
Nights-Natural
% SE Room
Nights- Natur
al
Jan Feb Mar Apr May Jun Jul Aug
4,3151,227
28.44%
17,996
6,24934.72%
$24,876$4,042
16.25%
290
3712.76%
Sep
3,7451,223
32.66%
16,805
5,73834.14%
$24,448$6,779
27.73%
219
4621.00%
Oct
4,1751,056
25.29%
19,015
5,47128.77%
$18,071$5,593
30.95%
193
3719.17%
Nov
3,903954
24.44%
16,863
5,64733.49%
$19,487$4,586
23.53%
102
4241.18%
Dec
3,9821,002
25.16%
17,651
5,74532.55%
$15,596$4,759
30.51%
123
4939.84%
YTD20,1205,46227.15%88,33028,85032.66%$102,478$25,75925.14%92721122.76%
jacksonvillebeachoceansideinn_com.xls
SECURE-RESSEO-Graphs-Highlights Report
Page 5 of 15
Back to Program Highlights
The Pie Charts below show the total % of Search Engine Sessions to Total Sessions comparing current year to previous year ( if Available) Bar Charts below give you a snapshot of the Total Search Engine Page Views and % of Search Engine Revenue booked to total revenue.This Chart shows Total Session Growth, year over year ( if available)
% Search Engine Sessions
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
JanFebMarAprMayJunJulAugSepOctNovDec
2007
2006
2007 % Search Engine Sessions
41.45%
58.55%
% SE Sessions Natural
Remaining Sessions
Total Search Engine Page Views
0
5,000
10,000
15,000
20,000
25,000
30,000
JanFebMarAprMayJunJulAugSepOctNovDec
2007
2006
% of Total Search Engine Revenue
to Total Website Revenue
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
JanFebMarAprMayJunJulAugSepOctNovDec
2007
2006
2006 % Search Engine Sessions
72.85%
27.15%
% SE Sessions Natural
Remaining Sessions
Total Sessions
0
2,000
4,000
6,000
8,000
10,000
12,000
JanFebMarAprMayJunJulAugSepOctNovDec
2007
2006
jacksonvillebeachoceansideinn_com.xls
SECURE-RES 2007Visibility Report
Page 6 of 15
run 1
run 2
run 3
ru
n 4
run 5
Back to Program Highlights
Total # Targeted Keywords
39219219180180
Top 10 Listings
12109136118124
Top 10 Visibility %
30.77%49.77%62.10%65.56%68.89%
Top 30 Listings
21150157153155
Top 30 Visibility %
53.85%68.49%71.69%85.00%86.11%
Initial Benchmark11/19/03Run 1Date06/09/07Run 2
Keyword Phrase
GoogleMSNYahoo
Keyword Phrase
GoogleMSNYahoo
jacksonville collegeaccommodations jacksonville beach oceanside inn151
jacksonville beach accommodations8278activities in jacksonville beach62
jacksonville beach area golfattractions in first florida6
jacksonville beach attractions2019jacksonville college graduation hotel191
jacksonville beach oceanside inn12610jacksonville accommodations84
jacksonville beach parksjacksonville area attractions123
jacksonville beach vacation attractions20jacksonville beach activities85
jacksonville oceanside inn26822jacksonville beach area accommodations221912
downtown jacksonville beachjacksonville beach area golf94
floridas first coastjacksonville beach jacksonville2617
oceanside inn accommodations111jacksonville beach facilities141
oceanside inn jacksonville483jacksonville beach florida airport
oceanside inn jacksonville beach21616jacksonville beach florida attraction152
jacksonville beach florida vacation package185jacksonville beach golf club12
jacksonville international airport19
jacksonville beach airport2316jacksonville beach oceanfront hotel115
jacksonville beach oceanfront hotels10
jacksonville beach oceanside inn1121
jacksonville beach oceanside reservations1212
jacksonville beach oceanside vacation181jacksonville beach parks2310
jacksonville beach recreation24271
jacksonville beach shores hotel118
Search Engine Visibility
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
run 1run 2run 3run 4run 5
Top 10 Visibility %
Top 30 Visibility %
jacksonvillebeachoceansideinn_com.xls
SECURE-RES 2007Visibility Report
Page 7 of 15
jacksonville beach shores information262jacksonville beach speedway13
jacksonville beach spring break11
jacksonville beach spring break hotel17
jacksonville beach suite accommodations151
jacksonville beach vacation attractions33
jacksonville beach vacation package253
jacksonville beach vacation packages12
jacksonville beach weddings272jacksonville jacksonville hotel56
jacksonville jacksonville groups3
jacksonville groups242
jacksonville international airport124jacksonville oceanfront wedding161
jacksonville oceanside hotel2011
jacksonville oceanside inn111
jacksonville oceanside vacation packages11jacksonville spring breakjacksonville vacation1511
jacksonville vacation attractions
33
discount accommodations in jacksonville
111
discount jacksonville accommodations
11
discount jacksonville oceanside accommodations
221
discount jacksonville oceanside hotel
23
downtown jacksonville beach
14
florida first coast attractions
73
hotel accommodations in the jacksonville area
115
hotel near jacksonville college
12
hotel near klassix auto museum jacksonville beach
11
local jacksonville attractions
111
local jacksonville beach attractions
931
oceanside accommodations in jacksonville
11
oceanside hotel in jacksonville
213
oceanside inn
111
oceanside inn accommodations
111
oceanside inn beach resort
152
oceanside inn jacksonville
113
oceanside inn jacksonville beach
111
oceanside inn jacksonville beach fl
116
oceanside inn jacksonville beach reservations
26
oceanside inn hotel
11
st augustine inlet lighthouse
20
st augustine lighthouse
17
reservation at oceanside inn
124
first coast florida attractions
4
things to do in jacksonville
342
things to do in jacksonville beach
92
vacation attractions in jacksonville
1288
jacksonvillebeachoceansideinn_com.xls
SECURE-RES 2007Visibility Report
Page 8 of 15
Date07/21/07Run 3Date09/24/07Run 4
Keyword Phrase
GoogleMSNYahoo
Keyword Phrase
GoogleMSNYahoo
accommodations jacksonville beach oceanside inn111activities in jacksonville beach17
activities in jacksonville beach74attractions in first coast florida19
attractions in first florida73jacksonville college hotel14
jacksonville college graduation hotel1jacksonville accommodations596
jacksonville accommodations96jacksonville area attractions241
jacksonville area attractions442jacksonville beach accommodations16
jacksonville beach activities95jacksonville beach activities1210
jacksonville beach area accommodations512jacksonville beach area accommodations517
jacksonville beach area golf94jacksonville beach area golf171024
jacksonville beach jacksonville15jacksonville beach hotel212520
jacksonville beach facilities11jacksonville beach facilities11
jacksonville beach florida airport8jacksonville beach florida airport5
jacksonville beach florida attraction162jacksonville beach golf club
jacksonville beach florida vacation package4jacksonville international airport129
jacksonville beach golf club10jacksonville beach airport23
jacksonville international airport1017jacksonville beach oceanside inn111
jacksonville beach airport13jacksonville beach oceanside vacation111
jacksonville beach oceanfront hotel414jacksonville beach parks19615
jacksonville beach oceanfront hotels26jacksonville beach recreation862
jacksonville beach oceanside inn111jacksonville beach shores hotel121623
jacksonville beach oceanside reservations111jacksonville beach shores information158
jacksonville beach oceanside vacation111jacksonville beach speedwayjacksonville beach parks57jacksonville beach spring break137
jacksonville beach recreation1361jacksonville beach spring break hotel10113
jacksonville beach shores hotel121110jacksonville beach suite accommodations711
jacksonvillebeachoceansideinn_com.xls
SECURE-RES 2007Visibility Report
Page 9 of 15
jacksonville beach shores information7jacksonville beach vacation attractions326
jacksonville beach speedway11jacksonville beach vacation package376
jacksonville beach spring break9jacksonville beach weddings783
jacksonville beach spring break hotel18jacksonville jacksonville hotel248
jacksonville beach suite accommodations11jacksonville groups381
jacksonville beach vacation attractions1645jacksonville international airport129
jacksonville beach vacation package52jacksonville oceanside inn111
jacksonville beach vacation packages13jacksonville oceanside vacation packages121
jacksonville beach weddings482jacksonville spring break1922
jacksonville jacksonville hotel66jacksonville vacation191617
jacksonville jacksonville groups93jacksonville vacation attractions532
jacksonville groups1273discount accommodations in jacksonville112
jacksonville international airport11discount jacksonville accommodations1117
jacksonville oceanfront wedding131florida first coast attractions14
jacksonville oceanside hotel111hotel accommodations in the jacksonville area1119
jacksonville oceanside inn111hotel near jacksonville college113
jacksonville oceanside vacation packages111hotel near klassix auto museum jacksonville beach13jacksonville spring breaklocal jacksonville attractions811
jacksonville vacation21611
local jacksonville beach attractions
711
jacksonville vacation attractions
54
ocean inn jacksonville beach
11216
discount accommodations in jacksonville
11
oceanside accommodations in jacksonville
111
discount jacksonville accommodations
11
oceanside hotel in jacksonville
215
discount jacksonville oceanside accommodations
21
oceanside inn
111
discount jacksonville oceanside hotel
22
oceanside inn accommodations
113
downtown jacksonville beach
11
oceanside inn beach resort
131929
florida first coast attractions
4
oceanside inn jacksonville
114
hotel accommodations in the jacksonville area
1
oceanside inn jacksonville beach
111
hotel near jacksonville college
1
oceanside inn jacksonville beach fl
118
hotel near klassix auto museum jacksonville beach
1
oceanside inn hotel
111
local jacksonville attractions
111
st augustine inlet lighthouse
2617
local jacksonville beach attractions
711
st augustine lighthouse
2420
oceanside accommodations in jacksonville
111
first coast florida attractions
45
oceanside hotel in jacksonville
112
things to do in jacksonville
263
oceanside inn
111
things to do in jacksonville beach
672
oceanside inn accommodations
211
vacation attractions in jacksonville
8117
oceanside inn beach resort
161
oceanside inn jacksonville
111
oceanside inn jacksonville beach
111
oceanside inn jacksonville beach fl
113
oceanside inn jacksonville beach reservations
113
oceanside inn hotel
11
st augustine inlet lighthouse
18
st augustine lighthouse
20
reservation at oceanside inn
124
first florida attractions
512
things to do in jacksonville
961
things to do in jacksonville beach
1391
vacation attractions in jacksonville
9116
jacksonvillebeachoceansideinn_com.xls
SECURE-RES 2007Visibility Report
Page 10 of 15
Date10/06/07Run 5
Keyword Phrase
GoogleMSNYahoo
activities in jacksonville beach1921
attractions in first florida1719
jacksonville college hotel1315
jacksonville accommodations5824
jacksonville area attractions264
jacksonville beach accommodations47
jacksonville beach activities7816
jacksonville beach area accommodations617
jacksonville beach area golf151027
jacksonville beach jacksonville1824
jacksonville beach facilities11
jacksonville beach florida airport3
jacksonville beach golf club19
jacksonville international airport96
jacksonville beach airport7
jacksonville beach oceanside inn111
jacksonville beach oceanside vacation113jacksonville beach parks1549
jacksonville beach recreation861
jacksonville beach shores hotel108
jacksonville beach shores information124jacksonville beach speedway24
jacksonville beach spring break119
jacksonville beach spring break hotel955
jacksonville beach suite accommodations531
jacksonvillebeachoceansideinn_com.xls
SECURE-RES 2007Visibility Report
Page 11 of 15
jacksonville beach vacation attractions144
jacksonville beach vacation package4187jacksonville beach weddings8103
jacksonville jacksonville hotel24
jacksonville groups372
jacksonville international airport96
jacksonville oceanside inn111
jacksonville oceanside vacation packages112jacksonville spring break1520
jacksonville vacation1519
jacksonville vacation attractions514
discount accommodations in jacksonville123
discount jacksonville accommodations1120florida first coast attractions14
hotel accommodations in the jacksonville area11hotel near jacksonville college123
hotel near klassix auto museum jacksonville beach12local jacksonville attractions811
local jacksonville beach attractions
7
31
ocean inn jacksonville beach
1111
oceanside accommodations in jacksonville
111
oceanside hotel in jacksonville
214
oceanside inn
111
oceanside inn accommodations
112
oceanside inn beach resort
9203
oceanside inn jacksonville
112
oceanside inn jacksonville beach
111
oceanside inn jacksonville beach fl
117
oceanside inn hotel
121
st augustine inlet lighthouse
191828
st augustine lighthouse
142519
first coast florida attractions
44
things to do in jacksonville
22
things to do in jacksonville beach
6252
vacation attractions in jacksonville
8512
jacksonvillebeachoceansideinn_com.xls
SECURE-RES 2007ClickPath Report
Page 12 of 15
Total Sessions
Customers
Delivered
to
Booking
Engine
% of Customers
Delivered
to
Booking
Engine
Number of
Booking
s (SRIBE
or given
by
client)
Convers
ion to
Total vi
si
tors
Convers
ion to
Delivered
to
booking
engine
No Availability
(SRIBE only)
Jan 8,536 3,447 40.38% 457 5.35% 13.26% 659
Feb 9,245 3,887 42.04% 563 6.09% 14.48% 546
Mar 9,395 3,923 41.76% 521 5.55% 13.28% 478
Apr 7,130 3,083 43.24% 406 5.69% 13.17% 588
May 6,783 3,104 45.76% 378 5.57% 12.18% 245
Jun 7,894 3,587 45.44% 398 5.04% 11.10% 418
Jul 9,786 3,874 39.59% 412 4.21% 10.64% 456
Aug 9,445 3,972 42.05% 478 5.06% 12.03% 197
Sep 10,548 4,975 47.17% 592 5.61% 11.90% 596
Oct
Nov
Dec
YTD
78,762
33,852
42.98%
4,205
5.34%
12.42%
4,183
jacksonvillebeachoceansideinn_com.xls
SECURE-RES 2007PPC Report
Page 13 of 15
Impressions
Clicks
Cost
# Reservations
# Room Nights
TTL Revenue
ROI
Conversion %
Avg CTR%
Cost Per Click
Launch Date
Back to Program Highlights
Jan
56,974756$5001846$4,6239.252.38%1.33%$0.66
Feb
44,374786$5002153$5,68911.382.67%1.77%$0.64
Mar
44,760723$5002256$5,94611.893.04%1.62%$0.69
Apr
37,826725$5001948$4,8659.732.62%1.92%$0.69
May
49,708775$5002358$5,98411.972.97%1.56%$0.65
Jun
34,642791$5002867$6,87113.743.54%2.28%$0.63
Jul
38,591812$5003474$7,35614.714.19%2.10%$0.62
Aug
44,116824$5003779$7,26414.534.49%1.87%$0.61
Sep
44,987856$5003682$7,42514.854.21%1.90%$0.58
Oct Nov Dec
YTD339,0046,292$4,000220517$51,40012.853.50%1.86%$0.64
5/1/07
jacksonvillebeachoceansideinn_com.xls
SECURE-RES 2006PPC Report
Page 14 of 15
Impre
ssions
Clicks
Co
st
# R
eservations
# R
oom Nights
TTL Reve
nue
ROI

Conversion %
Av
g CTR%
Cost Per Click
Launch Date
Back to Program Highlights
Jan Feb Mar Apr May Jun Jul Aug
76,749545$5001027$1,9853.971.83%0.71%$0.92
Sep
83,620597$5001232$2,5415.082.01%0.71%$0.84
Oct
91,577612$5001438$2,9845.972.29%0.67%$0.82
Nov
58,842633$5001135$3,4156.831.74%1.08%$0.79
Dec
50,862674$5001845$4,8129.622.67%1.33%$0.74
YTD361,6503,061$2,50065177$15,7376.292.12%0.85%$0.82
5/1/07
jacksonvillebeachoceansideinn_com.xls
SECURE-RESPPC-Graphs-Highlights Report
Page 15 of 15
Back to Program Highlights
# of Reservations from PPC
0
5
10
15
20
25
30
35
40
JanFebMarAprMayJunJulAugSepOctNovDec
2007
2006
TTL PPC Revenue
$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$7,000
$8,000
JanFebMarAprMayJunJulAugSepOctNovDec
2007
2006
# Room Nights from PPC
0
10
20
30
40
50
60
70
80
90
JanFebMarAprMayJunJulAugSepOctNovDec
2007
2006
Return on Investment
0.00
2.00
4.00
6.00
8.00
10.00
12.00
14.00
16.00
JanFebMarAprMayJunJulAugSepOctNovDec
2007
2006
Conversion %
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
4.00%
4.50%
5.00%
JanFebMarAprMayJunJulAugSepOctNovDec
2007
2006
jacksonvillebeachoceansideinn_com.xls