London Book fair 2011 Illustrated Digital Books

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26 Ιουν 2012 (πριν από 5 χρόνια και 1 μήνα)

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London Book fair 2011
Illustrated Digital Books


What are the solutions available to illustrated book
publishers for
maximising
success from the brave new
world of digital publishing.


What difficulties and opportunities do the different
e
-
reading platforms and formats present?


Is digital publishing really worth your time and effort?
What will I address today?
Category 1
e
-Ink readers
Amazon Kindle has 50% or more market share of eBooks. But
the Kindle/Sony
e
-reader and other monochrome
e
-Ink devices
are not best suited for Illustrated books


Market leader
2011 to 2013


iPad 2 Good
evolution
iPad


Blackberry
aiming for the
corporate
market
Playbook


HP bought
Palm for
WebOS



Mid 2011
TouchPad



Launch of
larger Streak
in Q3?
Dell


Windows 7
Mobile based
Pad Q1
2012?
Nokia


Motorola
Android OS


In Shops
Xoom



Android Pad
Q2
HTC


GalaxyTab

10.1 Q2
Samsung


Nook Color
Barnes &
Noble
Category 2 Pads & LCD Book readers
Why should you be on the iPad?
Source: MOBCLIX 1Year analysis
0
10000
20000
30000
40000
50000
60000
70000
Downloads by Category iOS4 - Top 8
Games
Books
Ent
Education
Lifestyle
Utilities
Travel
Music
iPad owner have higher disposable income and
Books are a a top download.
Good Reasons to be on the Apple Platform
Why should you be on the App Store?
1782
165
105
102
App Sales in 2010
$millions
Apple App Store
Blackberry
Nokia Ovi Store
Google Andriod
Source: IHS Screen Digest Feb 2011
ePub
Standard (re-
flowable text)
Fixed Layout
App
Single Book
Container
(multi-book)
Principal Routes for Illustrated book ePublishing
What is a Container App?


A Container App
can hold hundreds
of books.


A Container App
becomes a channel
to a community.


Book Apps can
incorporate special
interactive features,
and animation.
1) New
Revenue
2)New readers
3) Back
Catalogue $
1) Investment
Cost
2) Sorting out
Rights
3) How to do it
The Illustrated Books Digital Equation
0
100
200
300
400
500
600
700
800
900
1000
ePub
iBookstore
Fixed Layout
50pg
Fixed Layout
150pg
400
350
1,000
Cost/book £
ePub iBookstore
Fixed Layout 50pg
Fixed Layout 150pg
Typical Cost: Illustrated ePub
v
Fixed Layout
1) Deals with page complexity
2) Aesthetics
3) Suitable for all Illustrated
books
4) No design change (Quicker
process)
1) Only on iBookstore
2) Accessibility
3) Cost for large
pagination
Fixed Layout Equation
v
Illustrated ePub
0
100
200
300
400
500
600
700
20 Book App
75 Book App
ePub
iBookstore
650
200
400
Cost/book £
20 Book App
75 Book App
ePub iBookstore
Typical Cost: Container Book App
v
iBookstore ePub
1) On IBookstore aggregated site
2) Better value for small numbers of
publications & smaller pagination.
3) iBookstore is trusted site and user
personal library.
1) Less interactivity
2) No Community building.
3) Limited bespoke features
4) Limited to the iPad
Fixed Layout Equation
v
Channel Apps
ROI
£
Cost of conversion
525
Submission to the iBookstore
20
Rights discussions

50
Total cost
595
Net revenue/book @ £5.99/book*
3.29
Rights paid/book @17.5%
(Very variable)
(0.58)
Sales required to breakeven (Units)
219
* Deduction for Apple 30% and 15% sales taxes
Key Questions: Can you sell more than 219
books? Or charge more than £5.99?
ROI – 75 page Fixed Layout Illustrated Book
Niche Book Apps (Actual experience ITALY)

1,000 downloads in the first week, 500 thereafter.

In 6 months installed base
15,000
Large Brand Apps (UK)

5,000 first week, 2000/week thereafter

In 6 months installed base
50,000
Downloads of Channel Apps & Promotion of books
App Store and iBookstore promotion is not enough. SEO,
review sites, blogs and conventional press are needed


The solutions available to illustrated book publishers.


The difficulties and opportunities of the different
e
-
reading platforms and formats present?


That digital publishing is really worth investing time and
effort to find the right solutions for your publications.
What have I covered?


Digital publishing for web and mobile formed in 2003


YUDU system publishes up to 1200 publications/day


Over 70 iPad & iPhone apps live.( ‘000s of publications)


Winner of 12 technology and service awards


Deloitte’s Top 50 Fastest Growing Tech Companies in UK.


Top 50 European Media Company 2011 Media Momentum


Top 7.5k sites in world
Alexa
ranking (top 5k US, top 1k UK)
About YUDU Media
YUDU Media
www.yudubooks.com

email:
ebooks
@yudu.com

Tel UK:
+44 (0) 870 760 9258
Tel US:
+1 888 FOR YUDU
Thank You
Email me for a copy of this presentation
rs@yudu.com