Not for Distribution

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10 Δεκ 2013 (πριν από 3 χρόνια και 9 μήνες)

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Confidential & Proprietary to Mobile Captions Company LLC

1

Mobile Captions Company, LLC

Confidential and Proprietary

Not for Distribution



www.mobilecaptions.com


Phone 858
-
794
-
6265

Confidential & Proprietary to Mobile Captions Company LLC

2

Bringing mobile
communications to the

Hard
-
of
-
Hearing (
HoH
)


Mobile Captions Company

Confidential & Proprietary to Mobile Captions Company LLC

3


Overview and Vision


Window of Competitive Opportunity


Regulatory


Service Pricing


State Strategy


Maryland Proposal


MCC Hamilton Agreement


Agenda

Confidential & Proprietary to Mobile Captions Company LLC

4


..
Dad,
can you hear me??

I said, CAN YOU HEAR ME ??







Fill A
Pressing Need


With 300 million cell phones in the U.S., they are
pervasive and integral part of daily life


BUT…10
% of the population reports hearing
loss…and what is the first to go? Your CELL !


The result? Isolation, lower quality of life, safety
concerns


A
very small
percentage use available services
.


The Gap is the Opportunity !


Confidential & Proprietary to Mobile Captions Company LLC

5


Mobility allows freedom and safety


“listen, read and speak” at the same time, using
Bluetooth, speakerphone or headset.


Automated call set
-
up


Off
-
the
-
shelf phones and plans


Variable speeds, text size and other settings
available to customize experience.


Sessions can be saved and
retreived
.

User Experience/Features

Confidential & Proprietary to Mobile Captions Company LLC

6


Late deafened adults


55
-
85 years


Users of some technology


Can use their voice, and
probably some residual hearing


Want to stay connected



Hard of Hearing from a
younger age


Multi
-
modal


Really want a mobile solution


Use their own voice





End Users

Confidential & Proprietary to Mobile Captions Company LLC

Carrier Partner: Consumer Cellular

Network Access



AT&T MVNO



Direct provisioning and SMS transmission
.


Phone Selection



Purchase direct: Motorola & Nokia



Exclusive US distributor for Doro

All the benefits of a
large carrier


flexibility to meet
unique needs of
seniors.

Confidential & Proprietary to Mobile Captions Company LLC

Carrier Partner

Senior Targeted



AARP’s exclusive wireless provider.



Partnership with most AAA clubs.



Exclusive in U.S. for Doro


Great Service



Fully integrated with all vendors



High
-
touch customer support


servicing the senior market.



Customizable CMR, billing,


distribution system.




Confidential & Proprietary to Mobile Captions Company LLC

9


We get 3 levels of service:


3G Full voice and data
; instant transmission


AT&T Network 2G area
; acceptable using SMS


Partner networks
; variable, probably at least some areas
too slow



3G Covers 75% of the U.S. population


Pockets of 2G remain in 3G areas


Build out of 3G network continues aggressively


2G Cover 97%

AT&T Wireless Coverage

Confidential & Proprietary to Mobile Captions Company LLC

10

U.S. Population Density

Confidential & Proprietary to Mobile Captions Company LLC

11

AT&T Wireless Coverage

Blue = 3G

Orange/Yellow =
Strongest signal

Stripes = partner

.

.

.

.

.

.


Confidential & Proprietary to Mobile Captions Company LLC

12


Sprint Relay is constrained


They must use the Sprint Wireless network


“4G” areas are
WiMax

and are limited


Sprint’s native network is much smaller.


Roaming means not all services available


Probably slower SMS in partner networks


Voice and Data will be available with 2 radio
solution


WiMax

and CDMA


Expensive


Limited Area (Plans only for 100 M POPs)


VOIP
-

Future


Sprint Coverage and Strategy

Confidential & Proprietary to Mobile Captions Company LLC

13

Sprint Coverage

Blue


4G

Orange


3G (EVDO?)

Grey
-

Roaming

Confidential & Proprietary to Mobile Captions Company LLC

14

Sprint Coverage
-

WiMax


WiMax Cities

Detail of SW


note
4G only in Las
Vegas

Confidential & Proprietary to Mobile Captions Company LLC

15


Hamilton has a huge competitive advantage


Sprint will be constrained to SMS which is slower for most
of the population


Or limited coverage, or two
-
device data


The window is now wide open:


Almost no voice and data


Limited coverage area


But not forever…


Dual mode (
WiMax
-
CDMA) Devices


Skype like calls


Later fully supported VOIP


Conclusions

Confidential & Proprietary to Mobile Captions Company LLC

16


Start with 2 line VCO


What has to be done for each state?


Can all calls be covered?


Likely penetration


Other issues?


Migrate to “national call type”


Solves roaming and cost structure


Likely process and timeline


Interference with 2 line VCO call characterization?

Regulatory Strategy

Confidential & Proprietary to Mobile Captions Company LLC

Regulatory Strategy

2 Line VCO

Pros


Fast to market


Interstate Reimbursement
Rate


Con


State Reimbursement
Rates


State by state roll
-
out

Mobile Captions Call

Pros


Potential reimbursement
from NECA fund


National roll
-
out



Con


Unknown time for FCC
approval

Is the MCC call an existing 2 Line VCO call or it
a new call type?

Confidential & Proprietary to Mobile Captions Company LLC

18


MCC


Hamilton


Consumer Cellular

Maryland Proposal Points

Confidential & Proprietary to Mobile Captions Company LLC

19

Client Server Architecture

MCC
Server

App

MCC
Handset
App

Relay Service

Partner

Cell Network
Partner

Voice

Confidential & Proprietary to Mobile Captions Company LLC

20

Features:


Hearing Aid Compatible


Accept MCC Application


Big Screen


Ports for charging and headset


Longer Battery Life


Symbian

(Nokia)
WinMobile
, Android





Device Strategy

Confidential & Proprietary to Mobile Captions Company LLC

21




Device Strategy


higher end

HTC Tile 2



Win Mobile



M3/T3



$200/$350


Nokia E75



Symbian



M3



$200/$350


Confidential & Proprietary to Mobile Captions Company LLC

22




Device Strategy


Mid
-
range

Samsung Propel



Win Mobile (6.1)



M3/T4



$0/$200


Samsung Jack



Win Mobile (6.1)



M3



$50/$330


Confidential & Proprietary to Mobile Captions Company LLC

23




Device Strategy


Blackberry

Blackberry Bold 9000



BB OS



M3/T4



$200/$450


Blackberry Curve 8310



BB OS



M3/T3



$10/$350


Confidential & Proprietary to Mobile Captions Company LLC

24

www.tactelus.com


Leading developer of
wireless software


300 engineers in
Europe and U.S.

MCC Service Partners

www.sonnenschein.com


Top ranked IP and
Corporate Law firm


700 Attorneys


Affiliates worldwide

Confidential & Proprietary to Mobile Captions Company LLC

25

Jan Dehesh,
Chairman


Former CIO, VP International Bus. Dev., Qualcomm


Board Member
GoAmerica

(former)


President,
Statmon

Technologies (network monitoring)


Jonathan Masters,
President


Co
-
founder, CFO Integrated Devices, 4G silicon


Co
-
founder, CFO/COO
Lakshmi

venture group


Senior Consultant Deloitte Consulting


D. Sue Decker,
Chief Marketing Officer


Former General Manager


ATT Accessible Communications


Managed telecom services for the deaf and HOH including: state
relay services, internet relay and video relay service


FCC Interface


Board Member,
GoAmerica

(former)








Senior Management Team

Confidential & Proprietary to Mobile Captions Company LLC

26

Mr. George Grobar,
Board Member



Former SVP and CEO of Disney Mobile.


Customized handsets as well as industry
-
leading data services,
content and utilities.


Mr. Adam Gould,
Senior Advisor, Technology


Former SVP NextWave,


CTO and VP engineering of Nokia CDMA


Aine Shivnan,
Software Development



Director, SW Engineering, NextWave


directed host
development in San Diego, and India

Kim Mettache,
Sales



Chapter Founder and President, Association of Late Deafened
Adults (ALDA), Hearing Loss Association of America (HLAA),
and Voice Carryover Outreach Specialist, for CSDVRS.







Advisory and Board Team

Confidential & Proprietary to Mobile Captions Company LLC

27

Thank You !

Mobile Captions Company

San Diego, CA



“..if captions were available on a cell phone, they
would be instantly adopted…”



-

Ed O’Brien, Board Member, Hearing Loss Assoc.
of America (HLAA)


www.mobilecaptions.com


Phone 858
-
794
-
6265


Confidential & Proprietary to Mobile Captions Company LLC

28


Timeline


Terms

Hamilton MCC Agreement

Confidential & Proprietary to Mobile Captions Company LLC

29

Summary:


1 year pilot w/annual extensions


State reimburses Hamilton for 2 Line VCO call type


Consumer Cellular, Inc (CCI) sells MCC enabled Nokia
6650 phones to the state, as well as directly to consumers


100 cell phones for each sales channel


Consumers must purchase service plan directly from CCI


Proposed start date = August 2, 2010



Maryland Pilot Proposal

Confidential & Proprietary to Mobile Captions Company LLC

30

Critical Path Issues:


Handset and Service Plan Pricing


CCI 3G Implementation


Call Type Strategy (2 Line VCO or New Call Type)


State Reimbursement Strategy (NECA or Intrastate Rate)




Maryland Pilot Proposal Status

Confidential & Proprietary to Mobile Captions Company LLC

31

AT&T Coverage (no partners)

Confidential & Proprietary to Mobile Captions Company LLC

32





Incre
-

mental


Cost

Cost Structure

Volume of Minutes

MCC
BE

Add Minutes

Add Agents

Add Centers