A new generation of mobile phone product

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10 Δεκ 2013 (πριν από 3 χρόνια και 9 μήνες)

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A new generation of mobile phone product



development and discussion meeting

D
evelopment and
D
iscussion
M
eeting

15:00

5

7
日星期二

移动滑块来解锁

移动滑块来解锁

移动滑块来解锁

移动滑块来解锁

3

of


13

www.company
-
name.com

hello@company
-
name.com

Lorem

Ipsum

Street 122

State, Country

Phone 0123 4567 89

Change the development mode

Now,

in

the

context

of

market

economy

and

technological

development,

the

development

of

the

company

can

not

rely

on

investment

and

acquisitions,

we

need

new

technologies

and

products

to

improve

innovation

and

competitiveness
.

In

view

of

this,

we

intend

to

use

the

new

technology

to

develop

a

new

mobile

phone

products,

trying

to

lead

in

technology,

thus

contributing

to

the

sales

of

the

product

and

the

company's

long
-
term

development
.



4

of


13

www.company
-
name.com

hello@company
-
name.com

Lorem

Ipsum

Street 122

State, Country

Phone 0123 4567 89

launch of the new generation of mobile phone product


W
e

are

going

to

discuss

the

direction,

feasibility,

technology

and

expected

of

product

development
.

We

need

to

understand

users’

demand

from

the

market

research

report,

make

the

technical

design,

and

finally

through

the

SWOT

analysis,

marketing

strategy

and

risk

assessment,

we

can

develop

perfect

marketing

strategies
.


5

of


13

www.company
-
name.com

hello@company
-
name.com

Lorem

Ipsum

Street 122

State, Country

Phone 0123 4567 89

C
onclusion


The

meeting

will

launch

the

new

generation

of

mobile

phone

product

successfully,

and

then

creat

new

opportunities

for

the

development

of

the

company
.

YOUR SITE HERE

LOGO

Report on the mobile phone market

1.The
contents of
survey


2.Presentation
and result


3.Conclusion


YOUR SITE HERE

LOGO

The contents of survey


Survey respondent:


A total of 1000 young people (among a nationwide
samples of adults, 18 years of age or older) participate
in the survey.




Survey methods:


The survey will be conducted by interview,
questionnaire and online surveys.



Survey objective:



Habit of using mobile phone



周攠晥f瑵牥猠灥潰汥⁵獥s瑨攠浯獴渠瑨敩t 浯扩汥
灨潮o



周攠捥汬 灨潮敳o灲敦敲敮捥 w桥渠捨潳攠愠湥n 捥汬
灨潮o

YOUR SITE HERE

LOGO


Presentation and result


Some basic information about survey respondents













As we can see form the pie chart of age group distribution, the 18
-
22 age group take
up 30% of the whole. On the whole,

the age group distribution is relatively mean.



About 60% of the survey respondents are students, and the rest are staff member.
More than half of respondents’ education levels are college graduates.

age group distribution
18-22
23-27
28-32
More than32
YOUR SITE HERE

LOGO

Presentation and result


Habit of using mobile phone












The bar graph above shows that 70% of the survey respondents think the cell
phones is a necessary item in daily life. And the graph demonstrates that most
of them consider the mobile phone necessary and useful to them.


Most of them have been using mobile phone more than one year or much
longer. As to students, they use cell phone mainly to contact my friends and for
entertainment. While to staff member use it primarily for work.

Do you feel your cell phone is a necessary item?
0%
10%
20%
30%
40%
50%
60%
70%
80%
Yes
No
Only if I'm
driving
YOUR SITE HERE

LOGO

Presentation and result


Habit of using mobile phone









As is shown in the bar graph above, 60% of the respondents spend more
than 1hour on mobile phone. Because the participants are young people and
most of them are used to using it or playing with it. So the mobile phone is
really important to these youths.

How much time do you spend on your mobile phone on average in a day
15%
25%
32%
28%
0%
5%
10%
15%
20%
25%
30%
35%
Less than 30
minutes
From 30 minutes
to 1 hour
From 1 to 2
hours
More than 2
hours
YOUR SITE HERE

LOGO

Presentation and result


The features people use the most on their mobile phone










The bar graph indicates that the majority of participants use several features
of the mobile phone. And the camera

text messaging internet browsing
are all popularly used. We can conclude that people will take more or less
time to devote to the features.

How much time do you spend on this feature
0
0.2
0.4
0.6
0.8
1
1.2
Camera
Internet
Browsing
Gaming
Text
messaging
Applications
From 2 to 3 hours
From 1 to 2 hours
From30 min to 1 hour
Less than 30 min
Don’t use it
YOUR SITE HERE

LOGO

Presentation and result


The cell phones preference when chose a new cell phone




When choosing a mobile phone, People consider
the price, function and quality as the first, the
design and brand secondary, advertisement and
applications Store last.

For price, nearly half of the people will chose an
average price 1000
-
2000, and those who are willing
to spend a little or too much money on a mobile
phone are less.



Description of
the sub contents

Title in here

price,
function and
quality

design and
brand

advertisement
and
applications
Store

Secondary

First

Last

YOUR SITE HERE

LOGO

Presentation and result


Design or style of the cell
phones



As for the design or style, over
half of them believe that the
design or style is fairly important
,mainly because the modern
people tend to pursue the fashion.


Besides, people prefer smart
phone with a touch
-
screen. And
they are particular about color and
screen size.

0
100
200
300
400
500
600
Not Important
Fairly
Important
Very
important
Extremely
important
How important is the design or style of a mobile phone to you
as opposed to functionality?
YOUR SITE HERE

LOGO

Presentation and result


Functionality of the cell phones









When choosing a mobile phone, people put more importance on
functionality. And almost all the functionalities are necessary so the
percentages are so high. They consider these features to be important parts
of mobile phones.

What functionality would you prefer to have on your Mobile Phone?
0%
20%
40%
60%
80%
100%
120%
Camera
MP3 player
Video
Blue tooth
Email
applications
Games
Google maps
Document
reader (PDF,
WORD)
Applications
store
Internet
browsing
Commonly Used Functions


Call function, SMS function, Camera, Games,
Sound recording, Bluetooth, Radio, Internet
access, Watching TV, Positioning function


New
Functions


The phone can memory all the steps
performed by completing a function, the next
time you perform the same function, the
specific steps are


automatically


completed by


mobile phone

New
Functions

Ordinary mobile phone


Manually,
T
rouble





Storm

Intelligent




New
Functions


The mobile phone is composed of the body
and the Core module, and the two parts can
be completely separated.


New
Functions


The operating system and application software
can be updated from time to time



Android

iOS



Windows Phone



BlackBerry OS



Symbian



S

Strength

Strength




Excellent
research and
development
team

Strength




a large
number of
fans


Strength



More
suitable for
Chinese

Strength


Ability of the
continuous
innovation

Strength


Considerable
market
demand

Strength




More
powerful UI


W

Weaknesses


Weaknesses


After sales
service is not
very good

Weaknesses


Limited
production
ability

Weaknesses


Phone
quality

Weaknesses


Fever

Not smoothly


Weaknesses



Consumers feel
inconvenient

not satisfied

Weaknesses


Miss the
best sales
opportunity

O

Opportunities

Opportunities

Huge

domestic

market

Opportunities


No others sell
at same price
with the same
configuration

Opportunities


Lack of famous
native mobile
phone brand

Opportunities


Continue high
performance
to price ratio
strategy.

Opportunities


Gasp the
chance and
the market

Opportunities

Make Strom
a Well
-
Known
brand

T

Threats

Threats

The well
-
known
brands lower
their prices

Threats

New
Entrants

Threats

Lose
customers

Threats

High
performance
to price ratio
not attractive

Marketing Strategy


www.themegallery.com

LOGO

A

Channel Strategy

B

Product
Strategy

C


Price Strategy

D

Promotion Strategy

Channel Strategy

Utilize the mode of
electrochemical chain sales

Introduce the direct selling
distribution system


It’s helpful for the market
promotion of the new product.


It will help quickly collect the
information of competitor and make
reaction to the market.


we will strengthen the
cooperation and communication
with retailers and enhance loyalty
and confidence of the retailers in
the products.


We lower the price and increase
sales volumes and profits by
cutting the middle link.


The information feedback can
be accurately and quickly transmit
to producer, and it is beneficial to
make right marketing decisions.

Product Strategy


Product strategy companies develop business strategies,
we must first
clear what products and services to meet the
demands of consumers
, that is to solve the problem of
product strategy.



The main target group of the smartphone market is the
young group, so we add more fashionable elements in its
exterior designs, color and advertisement.


Promotion Strategy


One of the major elements of the marketing mix of the
business.


A form of
persuasive communication
, informing, and
influencing the consumer’s purchase decision.


An important part of a business strategy in surviving
today’s competitive marketplace.


Provide information to consumers and others;


Increase demand;


Differentiate a product;


Accentuate a product’s value;


Build up brand equity.

Promotion

Objectives

Product Risk

1

Pricing Risk

2

Sales and Distribution Risk

3

Product Risk

1.ONE

Whether the design of the phone and function can
meet the requirements of current customers or not?

When the phone should appear on the market?


2.TWO

Whether the features of the phone can meet the require
-

ments of marketing customers or not?

3.THREE

Pricing Risk

1.
Low Price

2.
High Price


It may be make consumers doubt the quality of the
phones.


It leads to narrow the scope of marketing activities
about reducing price. Then it increases the sales
difficulty.


The high price leads the market compete intensely.


Due to the low
-
income earners don`t have the ability
to buy phones, the product marketing has a lot of
difficulty.


The high price may be damage the interests of
customers, especially reassure the previous
customers` enthusiasm.

Sales and Distribution Risk

Retailers don`t have enough ability to sale phones.

1.ONE


The location of retailers is not good.


2.TWO


Retailers can`t cooperate with other retailers.

3.THREE

Retailers breach the contract.

4.FOUR

32

of


13

www.company
-
name.com

hello@company
-
name.com

Lorem

Ipsum

Street 122

State, Country

Phone 0123 4567 89

The conclusions of the
meeting



From

the

department's

reports,

our

meeting

can

draw

such

a

conclusion
:

our

new

generation

of

mobile

phone

in

line

with

market

demand,

the

product

has

a

greater

innovation

in

technical,

and

has

a

strong

technical

and

market

competitiveness,

the

marketing

strategy

is

feasible
.

In

view

of

this,

our

company

decides

to

research

and

develop

this

project,

and

then

launch

of

this

product
.

We

hope

that

it

will

have

a

strong

vitality

in

the

the

future

market

competition,

and

our

company

is

able

to

stay

ahead

in

the

increasingly

fierce

competition
.


15:30

5

7
日星期二

移动滑块来解锁

移动滑块来解锁

移动滑块来解锁

移动滑块来解锁

移动滑块来解锁

移动滑块来解锁

移动滑块来解锁

移动滑块来解锁

移动滑块来解锁

移动滑块来解锁

移动滑块来解锁

移动滑块来解锁

移动滑块来解锁

移动滑块来解锁

移动滑块来解锁

移动滑块来解锁

移动滑块来解锁

移动滑块来解锁

移动滑块来解锁

移动滑块来解锁