IBM Data Mining Advertisements

levelsordΔιαχείριση Δεδομένων

20 Νοε 2013 (πριν από 3 χρόνια και 10 μήνες)

93 εμφανίσεις



How Does He Know?



Stinky Artichoke Hearts

Revenue of
$400

or
<

$800?

Examples: Dell, Amazon

1.
Tesco’s Club Card (15 million members)

2.
Other Loyalty Cards

3.
Credit Cards

4.
Online Purchases


$3,000
vs.

< $5,500

Product:
Word
Excel
PowerP
Access
TOTAL
"HR"
$100
$90
$70
$40
$300
"Engineer"
$60
$120
$70
$60
$310
"Sales"
$100
$80
$140
$20
$340
"Consult"
$70
$100
$60
$100
$330
MIN:
$60
$80
$60
$20
$220
MAX:
$100
$120
$140
$100
$460
$220

vs
.
<

$300:
Pharmaceutical ‘Suites’

Network Effect:
Increasing Returns

(Brian Arthur’s
El Faro
Bar)

Unstable

Profit Max

50%

<=
Product Varieties
=>

THE PYRAMID


11/20/2013

Stodder, Sustainability

9

The

FORTUNE

At The Bottom of

The Fortune at the Bottom of the Pyramid:
Eradicating Poverty Through Profits,

C.K. Prahalad, Wharton School Pulbishing, 2005



Bottom Heavy

on Population

11/20/2013

10

Still
Top Heavy
on Wealth

http://www.worldbank.org/data/databytopic/GDP_PPP.pdf

11/20/2013

11



But Most GDP in 3
rd

World Countries

is in the Informal Sector


Hernando de Soto (“Mystery of Capital”) estimates:

Informal Sector,
80%
Formal Economy,
20%
11/20/2013

12

http://www.nytimes.com/books/first/d/desoto
-
capital.html

Why is Corruption So Much

More Taxing Than Tax?

Arbitrariness Kills


Shang
-
Jin Wei

NBER Working Paper No. 6255


11/20/2013

Stodder, Sustainability

13

http://www.nber.org/papers/w6255

Stodder, Sustainability

14

BoP

Examples:



ICICI

(3rd Largest Bank in India)




Village Kiosks



Johnson & Johnson

(#32, Fortune 500)





mini shampoos





low H20 detergent



Cemex

(3rd Largest Manufacturer in World)




Patrimonio Hoy

11/20/2013

Stodder, Sustainability

15

Grameen
-
inspired Micro Finance


Gates, Dell, & Google Foundations



-

Large Micro Finance initiatives

“Millions for Millions”, Connie Bruck, New Yorker, 10/20/06

http://www.newyorker.com/fact/content/articles/061030fa_fact1



Compartamos

(Citigroup $70 Million)




-

500,000 Customers

11/20/2013



Pierre
Omidyar

(founder of EBay)



-

$100 Million Tufts Micro Finance Center




Regulation by Law (Europe)



Regulation by Scandal (US)



Customer Consent
, Privacy Promises



Anonymizing Data



Restricted Levels of Access



Two
-
Way Transparency?
(davidbrin.com)