Oracle Business Intelligence Applications

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25 Νοε 2013 (πριν από 3 χρόνια και 11 μήνες)

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1

<Insert Picture Here>

Business Intelligence Applications


5

BI and Performance Management


Consistently the Top IT and Business Priorities Worldwide

“… the most important technology
in 2007 is Business Intelligence”

Finance’s Top Area of Importance

Sources: CIO Insight, “The Future of I.T.: What's on Tap for 2007 and Beyond,” January 16, 2007; IBM Business Consulting Serv
ice
s, “The Global CFO Study 2005”


6

Business Intelligence Drives Increased
Effectiveness in every Business Function

Sales Analytics

Marketing Analytics

Service & Contact Center Analytics

Convert service
calls into sales
through enhanced
cross
-
selling

Improve pipeline
visibility and
forecast accuracy

Real
-
time visibility
into campaign
execution, results,
and ROI

Financial Analytics

HR / Workforce Analytics

Supply Chain Analytics

Optimize supplier
sourcing, supplier
performance, and
inventory levels

Real
-
time view of
financial condition
and drivers of cost
and profitability

Understand what
drives employee
productivity and
org. performance


7

<Insert Picture Here>

Our

Mission

Making our software a source of
continual competitive advantage for
our customers

Better Information

Better Results


8

Our Approach to BI Applications

Pre
-
Build Applications to reduce complexity and TCO
for our customers


Extend Applications with Best in Class Technology


Integrate BI Applications with ERP and CRM

1

2

3


9

Pre
-
Built BI Applications from Oracle
Reduce Complexity

DELIVER BETTER INSIGHT TO CUSTOMERS’ MULTI
-
APPLICATION
ENVIRONMENTS

DASHBOARDS


“Visible”

“PLUMBING”


“Under the Surface”


Mappings to
multiple applications
and data transformation

all take
expertise and time


10

Oracle’s Product Strategy


Integrated Business Intelligence Database


Business Intelligence & Data Mining Functions Integrated in
Database


Integrated Business Intelligence Tools


Best
-
of
-
Breed, Next Generation Business Intelligence
Technology Platform


Integrated Analytic Applications


Enterprise Wide, Industry Specific Analytic and Corporate
Performance Management Applications

Exploits Any Information Technology Environment


12

Analytic Applications Families

All on Common Oracle BI EE Technology

Other Operational

& Analytic Sources

Oracle BI Suite EE

Ad
-
hoc

Analysis

Proactive

Detection

and Alerts

MS Office

Plug
-
in

Reporting &

Publishing

Interactive

Dashboards

Disconnected

Analytics

Web

Services

Fusion Intelligence
for EBS

Fusion Intelligence
for PeopleSoft
Enterprise

Oracle BI
Applications

Enhancement/Extension
of DBI

Extension of EPM,
Replacement for
BO,Cognos,MSTR

Single source, Multi
-
source

For EBS, PSFT, SEBL,
SAP, Other

New

New

New

Version


13

Oracle BI Suite Enterprise Edition

Unified Business Intelligence Infrastructure

Ad
-
hoc

Analysis

Proactive

Detection

and Alerts

MS Office

Plug
-
in



Reporting &

Publishing



Interactive

Dashboards

Disconnected

Analytics

Oracle

BI Server

OLTP & ODS

Systems

Data Warehouse

Data Mart

SAP, Oracle

PeopleSoft, Siebel,

Custom Apps

Files

Excel

XML

Business

Process

Multidimensional Calculation and Integration Engine

Intelligent Caching Services

Enterprise Business Model and Abstraction Layer

Intelligent Request Generation and Optimized Data Access Services

Web

Services




14

Oracle BI Applications

Single
-

and multi
-
source Analytic Apps Built on BI Suite EE

Oracle BI Suite EE

Ad
-
hoc

Analysis

Proactive

Detection

and Alerts

MS Office

Plug
-
in

Reporting &

Publishing

Interactive

Dashboards

Disconnected

Analytics

Web

Services

Oracle BI Applications

Sales

Service &

Contact
Center

Marketing

Order
Management

& Fulfillment

Supply
Chain

Financials

Human

Resources

Packaged

ETL Maps

Universal

Adapters

IVR, ACD, CTI

Hyperion

MS Excel

Other Data Sources

BAW Schema


15

Oracle BI Applications

Multi
-
Source Analytics with Single Architecture

Travel

& Trans

Auto

Comms

& Media

Complex

Mfg

Consumer

Sector

Energy

Financial

Services

High

Tech

Insurance

& Health

Life

Sciences

Public

Sector

Other Operational

& Analytic Sources

Oracle BI Suite Enterprise Edition

Prebuilt adapters:

Sales

Service &

Contact
Center

Marketing

Order
Management

& Fulfillment

Supply
Chain

Financials

Human

Resources

Pipeline

Analysis

Triangulated

Forecasting

Sales Team

Effectiveness

Up
-
sell /

Cross
-
sell

Cycle Time

Analysis

Lead

Conversion

Employee

Productivity

Compensation

Analysis

HR Compliance

Reporting

Workforce

Profile

Turnover

Trends

Return on

Human Capital

A/R & A/P

Analysis

GL / Balance

Sheet Analysis


Customer


& Product

Profitability

P&L Analysis


Expense

Management

Cash Flow

Analysis

Supplier

Performance

Spend

Analysis

Procurement

Cycle Times

Inventory

Availability

Employee

Expenses

BOM Analysis

Order

Linearity

Orders

vs. Available

Inventory

Cycle Time

Analysis

Backlog

Analysis

Fulfillment

Status

Customer

Receivables

Campaign

Scorecard

Response

Rates

Product

Propensity

Loyalty and

Attrition

Market Basket

Analysis

Campaign ROI

Churn

Propensity

Customer

Satisfaction

Resolution

Rates

Service Rep

Effectiveness

Service Cost

Analysis

Service

Trends


16

Oracle BI Applications

Multi
-
Source Analytics with Single Architecture

Travel

& Trans

Auto

Comms

& Media

Complex

Mfg

Consumer

Sector

Energy

Financial

Services

High

Tech

Insurance

& Health

Life

Sciences

Public

Sector

Other Operational

& Analytic Sources

Oracle BI Suite Enterprise Edition

Prebuilt adapters:

Sales

Marketing

Order
Management

& Fulfillment

Supply
Chain

Human

Resources

Pipeline

Analysis

Triangulated

Forecasting

Sales Team

Effectiveness

Up
-
sell /

Cross
-
sell

Cycle Time

Analysis

Lead

Conversion

Employee

Productivity

Compensation

Analysis

HR Compliance

Reporting

Workforce

Profile

Turnover

Trends

Return on

Human Capital

Supplier

Performance

Spend

Analysis

Procurement

Cycle Times

Inventory

Availability

Employee

Expenses

BOM Analysis

Order

Linearity

Orders

vs. Available

Inventory

Cycle Time

Analysis

Backlog

Analysis

Fulfillment

Status

Customer

Receivables

Campaign

Scorecard

Response

Rates

Product

Propensity

Loyalty and

Attrition

Market Basket

Analysis

Campaign ROI

Service &

Contact
Center

Churn

Propensity

Customer

Satisfaction

Resolution

Rates

Service Rep

Effectiveness

Service Cost

Analysis

Service

Trends

Financials

A/R & A/P

Analysis

GL / Balance

Sheet Analysis


Customer


& Product

Profitability

P&L Analysis


Expense

Management

Cash Flow

Analysis


17

Pre
-
mapped metadata, including embedded
best practice calculations and metrics for
Financial, Executives and other Business
Users.


Presentation Layer


Logical Business
Model


Physical Sources

3

Pre
-
built ETL to extract data from over 3,000
operational tables and load it into the DW,
sourced from SAP, PSFT, Oracle EBS and
other sources.

2

A “best practice” library of over 360 pre
-
built
metrics, 30 Intelligent Dashboards, 200+
Reports and several alerts for CFO, Finance
Controller, Financial Analyst, AR/AP
Managers and Executives

4

Pre
-
built warehouse with 16 star
-
schemas
designed for analysis and reporting on
Financial Analytics

1

Oracle Financial Analytics Product Components


18


Role Based Dashboards


Analytic Workflow


Guided Navigation


Security / Visibility


Alerts & Proactive Delivery


Logical to Physical Abstraction Layer


Calculations and Metrics Definition


Visibility & Personalization


Dynamic SQL Generation


Highly Parallel


Multistage and Customizable


Deployment Modularity


Abstracted Data Model


Conformed Dimensions


Heterogeneous Database support


Database specific indexing

Oracle BI Applications Architecture

Administration

Metadata

Oracle BI
Presentation
Services




Dashboards by Role

Reports, Analysis / Analytic
Workflows

Metrics / KPIs

Logical Model / Subject Areas

Physical Map

Oracle BI
Server

Direct
Access to
Source
Data

Data Warehouse /

Data Model

ETL

Load Process

Staging Area

Extraction Process

DAC

Federated Data Sources

Siebel

Oracle

SAP R/3

PSFT

EDW

Other


19

Oracle BI Apps: Selected Key Entities

Unified multi
-
source data model

Conformed Dimensions



Customer


Products


Suppliers


Cost Centers


Profit Centers


Internal Organizations


Customer Locations


Customer Contacts


GL Accounts


Employee


Sales Reps


Service Reps


Partners


Campaign


Offers

Sales


Opportunities


Quotes


Pipeline


Order Management


Sales Order Lines


Sales Schedule Lines


Bookings


Pick Lines


Billings


Backlogs


Marketing


Campaigns


Responses


Marketing Costs


Supply Chain


Purchase Order Lines


Purchase Requisition Lines


Purchase Order Receipts


Inventory Balance


Inventory Transactions


Finance


Receivables


Payables


General Ledger


COGS

Call Center


ACD Events


Rep Activities


Contact
-
Rep Snapshot


Targets and Benchmark


IVR Navigation History


Service


Service Requests


Activities


Agreements


Workforce


Compensation


Employee Profile


Employee Events


Pharma


Prescriptions


Syndicated Market Data


Financials


Financial Assets


Insurance Claims


Public Sector


Benefits


Cases


Incidents


Leads

Modular DW Data Model includes:

~350 Fact Tables

~550 Dimension Tables

~5,200 prebuilt Metrics

(2,500+ are derived metrics)

~15,000 Data Elements


20

Example: Analytic Workflows

Business

Objectives /

Issues

Gain

Insights

Take Action

Target collection efforts to

reduce overdue balances

Drill to

Overdue Invoice Detail

Who are the Customers

and Collectors?

How long is the

underlying Overdue

Balance pending?

Is Overdue Balances

trending up?

Is DSO on target?

Maximize Cash Flow

Drill to

Due Balances by Region

What is the aging of

Due Balances?

Are Payment Terms

in compliance?

Is DPO on target?


Business Function:

Receivables


Role:


Director, Credits & Collections


Objectives:


1) Maximize Cash Flow


2) Control Risk of
Receivables Portfolio


21

Example: Analytic Workflows

Business

Objectives /

Issues

Gain

Insights

Take Action

Target collection efforts to

reduce overdue balances

Drill to

Overdue Invoice Detail

Who are the Customers?

How long is the

underlying Overdue

Balance pending?

Is Overdue Balances

trending up?

Is DSO on target?

Maximize Cash Flow


23

Verify Supplier
Payable Status

PCS Computing: Analytics in Action

Identify
Problem w/
Revenue

1

Locate
Substitute
Product

Source
Additional
Parts

4

3

Execute
Multichannel
Sales Campaign

Problem with
Invoice &
Backlog

2

10

Sales

Finance

Marketing

Contact

Center

Supply

Chain

5

Identify
Overstocked
Laptops

6

Create
Campaign for
Overstock

7

Ensure
Campaign
Readiness

8

Monitor Contact
Center
Performance

11

Address Agent
Retention issue

9

Workforce


24

Seamless Analytics Across Multiple Data Sources

Sales

Finance

Marketing

Contact

Center

Supply

Chain

Workforce


25

Build from Scratch

with Traditional BI Tools

Oracle BI Applications

Prebuilt Business Adapters for
Oracle, PeopleSoft, Siebel, SAP,
others

Prebuilt DW design, adapts to your
EDW

Role
-
based dashboards and
thousands of pre
-
defined metrics

Easy to use, easy to adapt

Weeks or Months

Back
-
end

ETL and

Mapping

DW Design

Define Metrics

& Dashboards

Back
-
end

ETL and

Mapping

DW Design

Define Metrics

& Dashboards

Training / Roll
-
out

Training / Rollout

Months or Years

Oracle BI Applications

solutions approach:


Faster time to value


Lower TCO


Assured business value

Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis

Speeds Time To Value and Lowers TCO


26

Deployed to 800 users in under 90 days

Analytics for sales
-
oriented contact center

Live in 120 days

Sales Analytics

4 months from decision to live for 1,200 users

Pharma Analytics

Live in 100 days, 6,500 users

Sales and Marketing Analytics

“I can vouch that it can be deployed as
rapidly as they claim...It is a product that
really delivers.”

Deployed to 3,000+ users in 3 months

Sales Analytics

What Customers Are Achieving

With Oracle BI Applications


27


New BI Applications 7.9 Release



28

7.9 Release Themes


Unified multi
-
source data model


Enhanced user experience


Data Warehouse Administration Console


Expanded deployment options


Support Oracle EBS v11 v11i9 and v11i10


Support DB2 V8 on z/OS as both source
and target database


Support Teradata V2R6 as target
database


Full localization


Translation to 15 languages


29

Tight Integration with Applications

Shared security with Oracle EBS and Siebel CRM


EBS Security Integration


FND_User security


Shared responsibilities between Oracle EBS and Oracle BI
Apps


Oracle SSO


Siebel CRM Security Integration


Siebel native security


Shared responsibilities between Siebel CRM and Oracle BI
Apps


Hot
-
Pluggable Security


Pre
-
built security roles in BI Applications


Users/roles synchronized with selected security environment


30

Tight Integration with Applications

Action Links navigate from analytical to operational


Action Links


Direct navigation from analytical report to transactional detail
while maintaining context


Take action immediately without navigating to a different
screen


Oracle EBS Integration


Siebel CRM Integration



31

Analytic Workflows

Directed analysis helps inexpert users


Guided Navigation


Enables users to quickly navigate a standard path of analytical discovery
specific to their function and role


Enhances usability and lowers learning curve for new users


Conditional Navigation


Appears only when conditions are met and alerts users to potential out of
ordinary conditions that require attention


Guides users to next logical step of analytical discovery


32

Data Warehouse Administration Console (DAC)

Strong Competitive Differentiator


For warehouse developers and ETL
Administrator


“ETL orchestration tool”


Application Configuration


Execution & Recovery


Monitoring


Allows:


Pin
-
point deployment


Load balancing


Reduced load windows


Fine
-
grained failure recovery


33


Portfolio of Analytic Applications



34

Analytic Applications Families

All on Common Oracle BI EE Technology

Other Operational

& Analytic Sources

Oracle BI Suite EE

Ad
-
hoc

Analysis

Proactive

Detection

and Alerts

MS Office

Plug
-
in

Reporting &

Publishing

Interactive

Dashboards

Disconnected

Analytics

Web

Services

Fusion Intelligence
for EBS

Fusion Intelligence
for PeopleSoft
Enterprise

Oracle BI
Applications

Enhancement/Extension
of DBI

Extension of EPM,
Replacement for
BO,Cognos,MSTR

Single source, Multi
-
source

For EBS, PSFT, SEBL,
SAP, Other

New

New

New

Version


35

Daily Business Intelligence






Fully Integrated Business Intelligence for the E
-
Business Suite



Suite of pre
-
built, role
-
based BI Applications


Easy
-
to
-
use, interactive, and extensible dashboards


Seamless integration with E
-
Business Suite


Single source of truth (no upload to data warehouse)


Seamless drilldown to transaction tables


Easy to deploy


No separate ETL tool to learn and maintain


Very low TCO



36

Oracle Daily Business Intelligence (DBI)

Easy
-
To
-
Use Dashboards Within E
-
Business Suite





Role Based Dashboards


Leverages EBS
Infrastructure and
Materialized Views


No Data Movement
Required


Drill Directly to
Transactions from
Summaries


Implements in Days


Fastest Path to
Information from EBS


Part of EBS “Rapid
Install”


No Training Required


37

Drill Through: Summary to Actual Transactions






Summary &
Trends

Detail
Information

Transactions


38

11i.9 (DBI v6)


11i.10 (DBI v7+)

12 (DBI v8)

Intelligence

Reports

33

214

377

54

313

827

60

362

918

Dashboards

KPIs



EBS R12: Continued Delivery of Pre
-
built Apps



VP of HR


Line Management


HR Manager


Line Manager


HR Analyst


Benefits Manager


Benefits Analyst


Learning Manager


HR Specialist


Learning Coordinator


HR Help Desk Manager


Compensation Manager


Compensation Analyst


Benefits Manager


Benefits Analyst


HR Analyst



CFO


Controller


Treasurer


AP manager


AR Manager


Assets Manager


Tax Manager


Cost Manager


Projects Manager


Revenue Manager


Collections Manager


Payroll Manager


Accountant


Compliance Clerk


AP Clerk


AR Clerk


Financials Analyst




Supply Chain VP


Service VP


Manufacturing VP


Material Management
VP


Product Management
VP


Planning VP


Plant Manager


Production Manager


Production Line
Supervisor


Production Scheduler


Production Process
Engineer


Inventory Manager


Warehouse Manager


Sales Contracts Mgr


CFO


CPO


VP Corporate
Procurement


VP Business Unit
Procurement


VP Central Procurement


Procurement Manager


Buyer


Contracts Manager


Contracts Administrator


Commodity Manager


Sourcing Strategy
Analyst


Contracts Analyst


Procurement

Supply Chain

Human Resources

Finance


39

Fusion Intelligence EBS Edition

Pre
-
Packaged Repository Scope


Order to Revenue


Order Fulfillment and Shipping


Manufacturing (Process and Discrete)


Inventory (Process and Discrete)


Financials Intelligence


DBI Workforce Activity and Deployment


DBI Compensation Salary Summarization


DBI Leave and Absences


HCM EUL Recruitment Pipeline


HCM EUL Recruitment Vacancies


General Ledger


AP Expenses (GL)


AR Revenue (GL)


GL Activity


Budget


Accounts Payable


AP Invoices


AP Invoices Aging (Due & Past)


AP Payments Schedule


Accounts Receivable


AR Adjustments


AR Payments Schedule


AR Receipts


AR Invoices


AR Aging Receivables


Sales Credits


Compliance


Sales Opportunity


Sales Pipeline


Sales Forecasting


Service

CRM Intelligence

Supply Chain Intelligence

Human Resources Intelligence

Not a Commitment to Deliver

Subject to Change


Procurement Management


Supplier Management

Procurement Intelligence


40

Pre
-
Packaged Semantic Objects

Pre
-
Packaged Dashboards

Pre
-
Packaged Reports

Packaged

Integrations

In
-
Place Schema (DBI)

Oracle BI

Applications

(former SBA)

Fusion Intelligence

for PeopleSoft

Fusion Intelligence

for Oracle

Components of Intelligence Applications

Solution Architecture

JD Edwards

MDW (EPM)

RMW & CW (SBA)

Maps

Models

Metrics




Solution
Architecture


41

Fusion Intelligence for EBS

“Best of Both Worlds!”

"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing o
f a
ny features or functionality

described remains at the sole discretion of Oracle"


After

Value Proposition : Flexible, Extensible BI Platform that
is open to multiple data sources; low TCO of DBI


42

Fusion Intelligence for EBS Features

"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing o
f a
ny features or functionality

described remains at the sole discretion of Oracle"


After

Flexible Time
Periods

Multiple
Currencies

Key Performance
Indicators

Multiple Data
Widgets for
presenting data

Summary Results

Guided
Navigation


43

Fusion Intelligence for EBS Details


End
-
to
-
end Oracle solution


Pre
-
packaged dashboard templates


A repository with a business model
based on underlying DBI data
model


44

Pre
-
Integrated For Embedded BI

Embedded, In
-
context,
reports and graphs to
promote action within
transactional workflows


45

Guided Drilldown





Actual Transactions

Detail Information

Summary & Trends


46

Ad
-
hoc Query Capability


DBI Base Summaries and
MVs available for Ad
-
hoc
analysis


New Calculated Fields


Available within Market
Leading BI Toolset


Easy to use Charting tool


Formatting


Widgets


Highlighting


Multi
-
language


47


Analytic Workflows


Guided Navigation and Conditional Navigation links


Checks for specific conditions and displays (or not) a dashboard section,
or a navigational link to either a report or a dashboard




Action Links


Direct navigation from record to transactional while maintaining context



Guided Navigation & Action Links


48

Integrated Security



Launch Oracle
DBI EE dashboard
from Application
Navigator


Shared
responsibilities
between Oracle
EBS and Oracle
DBI EE


Sign in only once
in EBS



49

Three Components of Fusion Intelligence

Fusion Intelligence for

EBS and PeopleSoft*

DBI or EPM Apps (many

customers already have this)

Oracle BI Enterprise

Edition Suite License


EBS



PSFT


OLTP

1

2

3


50


Product Roadmap



51

Oracle BI Apps Roadmap

"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing o
f a
ny features or functionality

described remains at the sole discretion of Oracle"


OBI Apps


Unified enterprise data
model


Leverages BI EE 10gR3


Enhanced DAC

Oracle BI Applications

7.9

BI


Translation to 15
languages

Oracle BI Applications

7.9.0.1

BI


PSFT 8.8 HR, Financials
adapter


SEBL 8.0 adapter


Data Lineage Console


OFSA Analytics

Oracle BI Applications

7.9.1

BI


PSFT 8.9, 9.0 HR,
Financials adapters


SAP 4.6c, 4.7 adapters


EBS R12 adapter

Oracle BI Applications

7.9.X

BI

Oracle BI Applications

8.0

BI


New application content

Oracle BI Apps for

Fusion Applications


52

Oracle BI Applications ETL Adapter Support

CRM

Financials

Human

Resources

Supply
Chain

Order

Management

Procurement

& Spend

EBS 12

7.9.x

7.9.x

7.9.x

7.9.x

7.9.x

7.9.x

EBS 11.5.10

7.9.x

7.9

7.9

7.9

7.9

7.9

EBS 11.5.9

7.9

7.9

7.9

7.9

7.9

EBS 11.5.8

7.9

7.9

7.9

7.9

7.9

PSFT 9.0

7.9.x

7.9.x

PSFT 8.9

7.9.x

7.9.x

PSFT 8.8

7.9.1

7.9.1

SAP 4.7

7.9.x

7.9.x

7.9.x

7.9.x

SAP 4.6c

7.9

7.9

7.9

7.9

Universal

7.9

7.9

7.9

7.9

7.9

Siebel 8.0

7.9.1

Not Applicable

Siebel 7.8

7.9

Siebel 7.7

7.9

Siebel 7.5

7.9

Siebel 6.3

7.9

7.9

7.9.1

7.9.x

"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing o
f a
ny features or functionality

described remains at the sole discretion of Oracle"


Strategy
:

ETL adapters to
be delivered as
7.9.x patches as
they become
available. To be
available soon:


SEBL 8.0


PSFT 8.8


PSFT 8.9


EBS 12


SAP 4.6c


SAP 4.7


53

Fusion Intelligence Supported Integrations

CRM

Financials

Human

Resources

Supply
Chain

Order

Management

Procurement

& Spend

EBS 12

FI R
-
0.1

FI R
-
0.1

FI R
-
0.1

FI R
-
0.1

FI R
-
0.1

FI R
-
0.1

EBS 11.5.10

FI R
-
0

FI R
-
0

FI R
-
0

FI R
-
0

FI R
-
0

FI R
-
0

EBS 11.5.9

DBI v6

DBI v6

DBI v6

DBI v6

DBI v6

DBI v6

PSFT 9.0

EPM 9.0

FI R
-
0
EPM 9.0

FI R
-
0
EPM 9.0

FI R
-
0
EPM 9.0

FI R
-
0

EPM 9.0

FI R
-
0

EPM 9.0

PSFT 8.9

EPM 9.0

FI R
-
0
EPM 9.0

FI R
-
0
EPM 9.0

FI R
-
0
EPM 9.0

FI R
-
0

EPM 9.0

FI R
-
0

EPM 9.0

PSFT 8.8

EPM 9.0

FI R
-
0
EPM 9.0

FI R
-
0
EPM 9.0

FI R
-
0
EPM 9.0

FI R
-
0

EPM 9.0

FI R
-
0

EPM 9.0

PSFT 8.4

EPM 9.0

FI R
-
0
EPM 9.0

FI R
-
0
EPM 9.0

FI R
-
0
EPM 9.0

FI R
-
0

EPM 9.0

FI R
-
0

EPM 9.0

SAP 4.7

SAP 4.6c

Siebel 8.0

7.9.1

Not Applicable

Siebel 7.8

7.9

Siebel 7.7

7.9

Siebel 7.5

7.9

Siebel 6.3

7.9

FI R
-
0,

DBI R
-
0

FI R
-
0.1

No planned
release

"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing o
f a
ny features or functionality

described remains at the sole discretion of Oracle"


FI R
-
0,

DBI v6+:

Released

FI R
-
0.1
-

In
dev, target
end of Apr.


54

OBIA ETL Statement of Direction


Informatica and Oracle Data Integrator to be
supported


Informatica PowerCenter


OEM distribution extended until at least 2010, with optional
extensions


After distribution terminates, 8 additional years full support for
existing customer, including new Informatica versions


Informatica use: any sources, any extension of BI
Applications, must be used to target BI Applications


Oracle Data Integrator (ODI)


Plan to offer as alternative to Informatica


Full ongoing support for both Informatica and ODI


DAC to support both Informatica and ODI

"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing o
f a
ny features or functionality

described remains at the sole discretion of Oracle"


<Insert Picture Here>

Working with Oracle Marketing

Joe Thomas

April 3
rd
, 2007


58

“Intelligent” Partners…

…are easy to market!



…know how to tell a good story!



…are good partners!

1

2

3


59

…are easy to market



Differentiated Skills


Expertise, Geography, Verticals, “Oracle Only” vs “Mixed”


Ready to Engage


Have stories, spokespeople and venues, and want to take
advantage of Oracle’s



Agile


Short “windows of opportunity”


Avoid lengthy approval cycles


60

…know how to tell a good story



Interesting Characters


Can “name names”, customer hook


Engaging Plot


Details/Metrics/Benchmarks


Business Problem



Happy Endings


Business Benefits


Customer quotes



61

…are Good Partners



Engaged with the Oracle Network


BI Partner Team, Product Marketing, Field Marketing, BI
Sales Team, ASMs, PR, Oracle Press, AR, Executives.


Understand the Oracle Eco
-
system


User Groups


Mutual Partners



Shared Value Proposition


Partners not vendors


Willing to co
-
brand and co
-
sponsor events and content


62

Suggestions


Write my marketing pitch on you


Brief


How does Oracle fit inside your business


Mutual Customer Reference Inventory


Have 3


Write them up or forward already existing ones


Work with us to package


Pick a Story


Co
-
branded content


Bi
-
lined articles




63