IBM Cognos Business Intelligence

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25 Νοε 2013 (πριν από 3 χρόνια και 8 μήνες)

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© 2008 IBM Corporation

IBM Cognos Business Intelligence

and Performance Management

Yoav Joffe

Cognos Sales Specialist, IBM SWG Israel

2

Optimizing Performance


Performance


Decision Making


Information

IBM Cognos:

The Experts in Performance Management


Acquired by IBM in Feb 08


Global coverage


23,000 customers in 135 countries


Strong channel network

3,000 partners


Exclusive focus on BI and
Performance Management
-

pioneered over 17 years ago


Cognos Vision:

To deliver
dramatic improvements

in business performance through software
and solutions

3

4

Business

Optimization

New Initiatives Increasingly Focused on Optimization

Organizations Striving for Competitive Advantage

Call Center

Applications

ERP &

Financials

Supply Chain

Management

Faster Processing, Reduced Costs

Customer

Profitability

Competitive Advantage

Financial

Risk Insight

Dynamic Demand
Planning

Business Optimization Growth

2X

Times Faster

than Business Automation

Information

Agenda

Application

Agenda

Business

Automation

$594B in 2008

5.1% CGR

$
117
B in
2008

11.1
% CGR

5

IBM with Cognos Addresses the Key Business Optimization
Challenge


Unlocking the Value of Information

AIIM & Accenture Surveys,
2007

47%
of users


don’t have

confidence

in their information

42%
of managers


use wrong

information

at least once a week

59%
of managers


miss

information

they should have used

6

Performance Management

Answers three important questions that drive better performance

Why?

How are we doing?

Financial Management

Expense


Revenue


Asset Management

Performance

What should we be doing?

7

Performance Management is Relevant Across the
Enterprise

Finance

Operations

Human

Resources

IT/Systems

Customer

Service

Marketing

Sales

How are we doing?

Scorecards and Dashboards

What should we be doing?

Planning, Forecasting and Budgeting

Why?

Reporting & Analytics

How are we doing?

Scorecard or dashboard shows On Time Shipments below plan

How are we doing?

8

How are we doing?

How are we doing?

Report shows production bottleneck due to Material Shortage

Why?

How are we doing?

How are we doing?

Why?

Demand Volume is reviewed and Plant Production Plan is adjusted to
remove bottleneck


What should

we be doing?

10

How Answers are Often Found

11

CMO

Why?

How are we
doing?

What should

we be doing?

INTERNAL DATA

EXTERNAL DATA

MARKETING

Why?

How are we
doing?

What should

we be doing?

ERP

HR

RETAIL

AC NEILSON

TBS/DLB

CRM

12

A System for Performance Management

Performance Platform

Universal Capabilities

Performance Solutions

Performance Platform

Universal Capabilities

Performance Solutions

12

Performance Platform

Performance Platform

13

Performance Platform

13

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The Performance Platform


All data; accessible and optimized for use


Complete, consistent view of information in business terms


Enterprise
-
class deployment and management

Open Enterprise
-
class Platform: Provides IT cost
-
effective
scale to meet growing user demands

Performance Platform

Performance Platform

14


Foundation for BI and
Performance Management


Purpose
-
built Web Services
-
based SOA


Easily adapts now and in
the future


Performance Platform

Performance Platform

15

Universal Capabilities


Reporting and Analysis


Scorecards and Dashboards


Planning, Budgeting,
Forecasting


Flexible access to information


Web, Search, Mobile, Office

Universal Capabilities

Provide Business Users the Information They Need How, When and
Where They Need It

15

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Broad Range of BI Capabilities

Reporting


Provides full breadth of report types


Delivers consistent information across all types of report
output


Can be personalized and targeted


Enables collaboration across users, communities and with IT


Provides access via email, portal, MS
-
Office, search and
mobile devices etc

Analysis


Provides guided exploration across multiple dimensions of
information


Performs complex analysis and scenario modeling easily and
quickly


Gets to the “why” behind trends to reveal symptoms and
causes


Moves from summary level to detail levels of information
effortlessly


17

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Broad Range of BI Capabilities

Dashboards


Provides at
-
a
-
glance, high impact views of complex
information


Helps quick focus on issues that need attention and action


Are highly visual and intuitive


Combines information across disparate sources


Scorecards


Provides instant measurement relative to targets and
benchmarks


Aligns decisions and tactics with strategic initiatives


Supports scorecarding methodologies


Ensures ownership and accountability

18

At
-
a
-
glance view of
operational and financial
performance

BUSINESS

MANAGER

FINANCIAL &

BUSINESS ANALYST

Fast access to relevant
information to make better
operational decisions

Free to explore and
analyze data from
multiple sources

Receive scheduled,
personalized content
and subscribe to most
relevant to their role

Information Needs Vary by User

CASUAL USERS

EXECUTIVE

CUSTOMER &
PARTNERS

Secure access to
information over the
web with no training

©
2008
IBM Corporation

Cognos
8
Go! Mobile

Performance Solutions


Blueprints


Pre
-
built data, process and

policy models based on

best practices


Financial Consolidation


Close the books, consolidate results, report out with confidence


Analytic Applications


Education


Professional Services


Support


Partner Ecosystem

Universal Capabilities

20

Performance Solutions

Accelerate Your Time To Success

20

Performance Solutions

Universal Capabilities

Performance Platform

Applying the System to Financial Performance
Management (FPM)

21

Financial Analytics

and Reporting

Analyze and optimize
performance

Enterprise Planning

Plan, forecast and control
enterprise resources

Financial Consolidation

and Scorecarding

Monitor strategy and report

with confidence

21

©
2008
IBM Corporation



23

Industry solutions based on proven practices that
accelerate customer success


Risk
-
adjusted
profitability


Branch Performance…


Municipal Performance
Management


Program objective
memorandum

for defence…

PHARMA


Sales and

operational

planning


Trade promotion
management


Supply chain visibility…


Store operations planning


Retail financial
workbench


Store development…


Sample allocation


Clinical trial
forecasting…

BANKING

GOVERNMENT

MANUFACTURING

RETAIL


Operational excellence
for underwriting & claims


Product Performance….

INSURANCE

Start Anywhere and Get Value at Each Step

24

Coordinated Decision
Making

Driver
-
Based Planning

Departmental BI
Applications

24

25

Performance Management is top of Mind

Gartner:
2008
CIO Agenda

Gartner EXP “Gartner: Making the Difference
-

The
2008
CIO Agenda”, Mark P. McDonald Tina Nunno Dave Aron, January
2008

26

Two journeys towards Performance Management
success


How does Cognos fit

within IBM?

29

The IBM and Cognos Advantage:

Performance Management with Information You Can Trust

Manage data and
content over its lifetime
and as part of processes

Better Business

Outcomes

Customer & Product

Profitability

Workforce

Optimization

Dynamic

Supply Chain

Multi
-
Channel

Marketing

Financial

Risk Insight

Business Optimization

Other

Information

Sources

Establish and maintain an
accurate, trusted view of
information

Plan, understand and
optimize business
performance

30

“...Blend the Cognos portfolio with IBM's

data integration, data quality, data warehouse,
content management, text mining & other
offerings, &
there's no more extensive information
management portfolio available, period…”

2008
Editor’s Choice Awards

Intelligent Enterprise
Magazine

Leading Capabilities…

31


Continued support for heterogeneous
environments


Data sources, applications


Focus on innovation not integration


Broadest and deepest Performance Management
coverage and expertise

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© Copyright IBM Corporation
2008
All rights reserved.
The information contained in these materials is provided for informational purposes only, and is provided AS IS without warra
nty

of any
kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, t
hes
e materials. Nothing contained in these materials is intended to, nor
shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the
ter
ms and conditions of the applicable license agreement governing the use
of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be availabl
e i
n all countries in which IBM operates. Product release dates and/or
capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or o
the
r factors, and are not intended to be a commitment to future product
or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trad
ema
rks of the International Business Machines Corporation, in the
United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others
.