Oracle and competitors - Yaroslav Pavlov

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25 Νοε 2013 (πριν από 3 χρόνια και 8 μήνες)

81 εμφανίσεις

Group project

“Review of IT
-
company”


Created by:

Alexandra Mezhenina

Vladimir Fedotov

Yaroslav Pavlov







2008

Table of content

T
ABLE OF CONTENT

2

A
BOUT
O
RACLE

3

H
ISTORY

3

W
HAT KIND OF BUSINESS

MODEL
(
S
)

DOES
O
RACLE USE
?

5

W
HAT ARE CORE COMPETE
NCES OF THE COMPANY
?

5

O
RACLE ON THE STOCK M
ARKET

5

W
HAT IS THE CORE TEN
ET OF
O
RACLE

S STRATEGY TO DOMINA
TE THE FIELD OF DATA
BASES
?

6

O
RACLE AND COMPETITOR
S

6

W
HAT
O
RACLE DOES BETTER TH
EN COMPETITORS
?

7

S
OCIAL
R
ESPONSIBILITY


O
RACLE IN ACTI
ON

8


About Oracle

Oracle is the world’s largest enterprise software company. Oracle helps to increase
efficiency, manage large data sets, promote open standards, analyze data,
centralize data, reduce waste, and disseminate b
est practices. Oracle is famous
for its database, applications, middleware, and services.

Oracle database. Oracle was founded on the vision of creating the world’s first
commercially available relational database


software that allows organizations
to st
ore, access, and manage immense amounts of data.

Oracle Fusion Middleware. This software controls the flow of information between
the database and applications, ensuring that different computer systems work
together, security policies are enforced, and new

applications are easily
deployed.

History

1970s

In 1977 Larry Ellison, Bob Miner and Ed Oates founded the Software Development
Laboratories
-
the company that would later become Oracle. Oracle’s first
commercially available database software defied prevail
ing conventional
wisdom that technology would never scale to large amounts of data or extensive
numbers of users. The vision, drive and optimism of Oracle’s founders led to a
revolution in enterprise computing.

1980s

Oracle’s founders spent the 1970s imme
rsed in the wild innovation of the early
software industry. But as the information age dawned, demand for secure data
management forced the young company, and then called Relation Software Inc.
(RSI), to expand and mature. Customers wanted innovation and s
ecurity,
coupled with a reliable partner to handle their critical business data. Oracle had
key strategies for meeting this demand: simplify data management, build
solutions for emerging computing platforms, and increase system
interoperability so that dat
a could be synchronized or migrated. This success led
Inc. magazine to name Oracle one of the fastest
-
growing companies in the USA.

In 1986, Oracle public in a technology boom that also included IPOs from some of
the industry’s major players: Microsoft, Su
n Microsystems, and Adobe
Systems. By the end of the decade, Oracle’s sound business strategy and bold
ideas transformed a company of 35 employees into a global, publicly traded
powerhouse with more than US$500 million in revenue and a signature
corporate
campus in Redwood Shores, California. In 1986, Oracle went public
on the NASDAQ exchange.

1990s

Oracle management was in position to invest heavily in innovation. Those
investments began to pay dividends in the 1990s, as Oracle revealed significant
techno
logical advances in every new product version. Company’s size,
experience, and stability gave the company a unique position for the new
millennium
-
an innovative, entrepreneurial company with thousands of
developers and billions of dollars in its disposal.

2000s

Oracle’s embrace of Internet technology gained traction even as the so
-
called
“internet economy” retrenched. Despite a downturn in enterprise IT investment
during the period, Oracle continued to deliver innovation and results. Now
Oracle is the gold

standard for database technology and applications in
enterprises throughout the world, from the largest multinational corporations to
the corner coffee shop.


What kind of business model(s) does Oracle use?

Open innovation adapting software developer.

C
ompany started as a developer of a user
-
friendly database management systems
(RSI). A step to make it compatible with mostly used operating systems brought
Oracle fame and love of users, who became able to buy hardware first being
aware that Oracle product
s would be compatible with their hardware.

Strategic Acquisitions

By combining with strategic companies, Oracle strengthens its product offerings,
accelerates innovation, meets customer demand more rapidly, and expands
partner opportunity. An integral part

of Oracle's Mergers and Acquisitions
philosophy is its consistent commitment to customer service and product
support while achieving our financial return objectives and creating value for
our shareholders.

What are core competences of the company?

It is a

tough question as far as even companies themselves not always can answer it.

We think that really important for its success is: an ability to integrate acquired
technologies and to promote the company’s products as a number one in the
industry.

Of course,

technology expertises are not the least competences.

Constant evolution of software, working with all platforms.

Products are numerous


from databases managing applications to Crystal Ball.

Oracle on the stock market

On March 15, 1986
-
nearly a decade af
ter the founding of the company
-
Oracle made
an initial public stock offering of 2.1 million shares on the NASDAQ exchange.
At that time, the company had 450 employees and annual revenue of US$55
million. Twenty years later, Oracle has a global workforce of

65.000 and annual
revenue topping US$15 billion. In October 2006, CEO Lary Ellison and
Presidents Charles Phillips and Safra Catz joined senior NASDAQ executives in
San Francisco to celebrate a 20
-
year partnership on the exchange
-

a partnership
that has p
aid off well for both Oracle and investors.

What is the core tenet of Oracle’s strategy to dominate the field of
databases?

The key to Oracle is that their products are complete, open and integrated, three huge
competitive differentiators. Short release cy
cle


shorter than in other software
companies. From database management to database effective implementation
for solving different tasks.



“We have not been sitting still. In a long
-
long list of things we have done in the
newest release, integration has
been an important theme. Oracle BIEE and
Essbase is tightly integrated. Also, you can drill back to operational details (like
in the general ledger) from HFM, Essbase and planning, and there are many
more examples. But it needs to be said that Oracle’s str
ategy is to be open.”

Oracle distinguishes itself from the competition by being the one stop shop for best of
breed. Some vendors are one
-
stop shops, but do not deliver a variety of business
applications. Many vendors offer a piece of the puzzle, but not
the whole thing.
Through Oracle’s middleware, you create a single ecosystem, to connect all best
of breed applications, whether they are Oracle’s or not. There is no vendor who
does that with the breadth and depth Oracle has”.

Oracle and competitors

Produc
t
category

Products

Competitors (company + product)

About

Data Bases

ORACLE
DBMS

Microsoft: Microsoft SQL Server



IBM: IBM DB2



Sybase: Adaptive Server Enterprise



File Maker (Apple Inc): FileMaker



ERP

ORACLE
eBusiness
Suite

Sap: SAP Busine
ss Suite



Microsoft: Microsoft Dynamics



Infor Global Solutions: Infor ERP

Low Cost

Net Suite: Net Suite ERP

On Demand

IFS AB: IFS Applications



Hansa World: HansaWorld
Enterprise



IBM: Maximo

Industry
solutions

Local competitors



Application
Server

ORACLE
Application
Server 10g

IBM: WebSphere Application
Server and other solutions



Apache Software Foundation:
Geronimo Application Server

Open
source

Sun Microsystems: GlassFish

Open
source

Red Hat: Jboss

Open
source

Zo
pe Corp.: ZOPE

Open
source

Business
analytics

ORACLE
Business
Intelligence

IBM: Cognos 8 BI

SOA

SAS: SAS System



SAP: Hyperion, SEM



Environment

Oracle Fusion

IBM WebSphere



Microsoft environment solutions




What Oracle does better then com
petitors?

In almost all of businesses Oracle have two main competitors: Microsoft and IBM.
These companies are 3 IT
-
giants. Lets analyze their competition (compare
Oracle with others).

Starting with Microsoft. This company is famous for its operating syste
m Windows. It
is the first main difference: Microsoft is approximate monopolist of OS for PCs:
Oracle and IBM do not have their own OS. But all competition between this
companies Microsoft looses. First of all because IBM and Oracle gives cross
-
platform so
lutions. But other issue is that Oracle and IBM give serious business
solutions, which are stable and reliable. But Microsoft does its business
products on approximately same base with products for home PC and for this
reason they are not so crashproof.


Microsoft

IBM

Oracle

Cross
-
platform solutions

More «serious» business
products, which are more
reliable and stable


Higher integration level of
products. Strong
partnership with
consultanse
-
companies
(IBM competitors).


Next will be a brief overview of
differences between IBM and Oracle. Most of
experts think that in point of level of product integration IBM is the company
that is most closed with Oracle. In spite of this, Oracle is thought being the best
in product integration (better than IBM).

Another

issue is more about business strategy. IBM sells their products mostly by
own consultancy units. But Oracle has a strong partnership with independent
consultancy agencies, which are competitors of IBM. And then customer want
something special, different f
rom standard solutions, Oracle helps them in
improvement and changing of these products.

One other intersting fact about these 3 companies and their competition is that
nowdays way have strong partnership in the area of standartisation their
solutions plat
form. It gives real benefits for all of them. And makes their
position on market stronger.

Social Responsibility


Oracle in action

Benefiting society.


Working with Oracle Consulting, the Dana
-
Farber Cancer Institute is integrating
vast amounts of cancer

research, case studies, and other data sources into a
unified system. This bold initiative, which includes establishing and
disseminating best practices for data use among the medical community, will
improve cancer diagnosis and treatment.


The Welcome Tr
ust Sanger Institute relies on Oracle to manage DNA sequence data
that biomedical researchers use to study health and decease.


Pacific Gas and Electric Company (PG&E) uses Oracle to power the largest smart
-
meter initiative in the USA, serving 15 million C
alifornians. This program
removes thousands of vehicles from the road by replacing in
-
person meter
readings with automatic readings. Soon, PG&E will offer instant rate and usage
information to allow customers to monitor and reduce their personal gas and
el
ectricity consumption.

Oracle Education Foundation helps Indian students succeed.

Oracle Education
Foundation provided Think Quest to Indian schools. Now, Think Quest
provides students with a powerful mix of research, collaboration, and publishing
tools,
all in protected environment that is monitored by teachers.

Oracle Academy Connects Romania to the Global IT Economy.

In 2006, the Oracle Academy took an active role in initiative by signing a
memorandum of understanding with the Romania Ministry of Educa
tion,
Research, and Youth. Through this agreement, more than 1,000 high school
teachers were trained to deliver the Oracle’s Academy’s IT curriculum to their
students. The Oracle Academy’s vendor
-
neutral curriculum gives students the
opportunity to learn d
atabase deign and SQL programming fundamentals and to
develop their analytical, business, presentation, and collaboration skills. Due to
the success of the program, the Romania Ministry of Education made this
curriculum available to all Romanian high schoo
ls that have IT departments.