“Review of IT
Table of content
ABLE OF CONTENT
HAT KIND OF BUSINESS
HAT ARE CORE COMPETE
NCES OF THE COMPANY
RACLE ON THE STOCK M
HAT IS THE CORE TEN
S STRATEGY TO DOMINA
TE THE FIELD OF DATA
RACLE AND COMPETITOR
RACLE DOES BETTER TH
RACLE IN ACTI
Oracle is the world’s largest enterprise software company. Oracle helps to increase
efficiency, manage large data sets, promote open standards, analyze data,
centralize data, reduce waste, and disseminate b
est practices. Oracle is famous
for its database, applications, middleware, and services.
Oracle database. Oracle was founded on the vision of creating the world’s first
commercially available relational database
software that allows organizations
ore, access, and manage immense amounts of data.
Oracle Fusion Middleware. This software controls the flow of information between
the database and applications, ensuring that different computer systems work
together, security policies are enforced, and new
applications are easily
In 1977 Larry Ellison, Bob Miner and Ed Oates founded the Software Development
the company that would later become Oracle. Oracle’s first
commercially available database software defied prevail
wisdom that technology would never scale to large amounts of data or extensive
numbers of users. The vision, drive and optimism of Oracle’s founders led to a
revolution in enterprise computing.
Oracle’s founders spent the 1970s imme
rsed in the wild innovation of the early
software industry. But as the information age dawned, demand for secure data
management forced the young company, and then called Relation Software Inc.
(RSI), to expand and mature. Customers wanted innovation and s
coupled with a reliable partner to handle their critical business data. Oracle had
key strategies for meeting this demand: simplify data management, build
solutions for emerging computing platforms, and increase system
interoperability so that dat
a could be synchronized or migrated. This success led
Inc. magazine to name Oracle one of the fastest
growing companies in the USA.
In 1986, Oracle public in a technology boom that also included IPOs from some of
the industry’s major players: Microsoft, Su
n Microsystems, and Adobe
Systems. By the end of the decade, Oracle’s sound business strategy and bold
ideas transformed a company of 35 employees into a global, publicly traded
powerhouse with more than US$500 million in revenue and a signature
campus in Redwood Shores, California. In 1986, Oracle went public
on the NASDAQ exchange.
Oracle management was in position to invest heavily in innovation. Those
investments began to pay dividends in the 1990s, as Oracle revealed significant
logical advances in every new product version. Company’s size,
experience, and stability gave the company a unique position for the new
an innovative, entrepreneurial company with thousands of
developers and billions of dollars in its disposal.
Oracle’s embrace of Internet technology gained traction even as the so
“internet economy” retrenched. Despite a downturn in enterprise IT investment
during the period, Oracle continued to deliver innovation and results. Now
Oracle is the gold
standard for database technology and applications in
enterprises throughout the world, from the largest multinational corporations to
the corner coffee shop.
What kind of business model(s) does Oracle use?
Open innovation adapting software developer.
ompany started as a developer of a user
friendly database management systems
(RSI). A step to make it compatible with mostly used operating systems brought
Oracle fame and love of users, who became able to buy hardware first being
aware that Oracle product
s would be compatible with their hardware.
By combining with strategic companies, Oracle strengthens its product offerings,
accelerates innovation, meets customer demand more rapidly, and expands
partner opportunity. An integral part
of Oracle's Mergers and Acquisitions
philosophy is its consistent commitment to customer service and product
support while achieving our financial return objectives and creating value for
What are core competences of the company?
It is a
tough question as far as even companies themselves not always can answer it.
We think that really important for its success is: an ability to integrate acquired
technologies and to promote the company’s products as a number one in the
technology expertises are not the least competences.
Constant evolution of software, working with all platforms.
Products are numerous
from databases managing applications to Crystal Ball.
Oracle on the stock market
On March 15, 1986
nearly a decade af
ter the founding of the company
an initial public stock offering of 2.1 million shares on the NASDAQ exchange.
At that time, the company had 450 employees and annual revenue of US$55
million. Twenty years later, Oracle has a global workforce of
65.000 and annual
revenue topping US$15 billion. In October 2006, CEO Lary Ellison and
Presidents Charles Phillips and Safra Catz joined senior NASDAQ executives in
San Francisco to celebrate a 20
year partnership on the exchange
that has p
aid off well for both Oracle and investors.
What is the core tenet of Oracle’s strategy to dominate the field of
The key to Oracle is that their products are complete, open and integrated, three huge
competitive differentiators. Short release cy
shorter than in other software
companies. From database management to database effective implementation
for solving different tasks.
“We have not been sitting still. In a long
long list of things we have done in the
newest release, integration has
been an important theme. Oracle BIEE and
Essbase is tightly integrated. Also, you can drill back to operational details (like
in the general ledger) from HFM, Essbase and planning, and there are many
more examples. But it needs to be said that Oracle’s str
ategy is to be open.”
Oracle distinguishes itself from the competition by being the one stop shop for best of
breed. Some vendors are one
stop shops, but do not deliver a variety of business
applications. Many vendors offer a piece of the puzzle, but not
the whole thing.
Through Oracle’s middleware, you create a single ecosystem, to connect all best
of breed applications, whether they are Oracle’s or not. There is no vendor who
does that with the breadth and depth Oracle has”.
Oracle and competitors
Competitors (company + product)
Microsoft: Microsoft SQL Server
IBM: IBM DB2
Sybase: Adaptive Server Enterprise
File Maker (Apple Inc): FileMaker
Sap: SAP Busine
Microsoft: Microsoft Dynamics
Infor Global Solutions: Infor ERP
Net Suite: Net Suite ERP
IFS AB: IFS Applications
Hansa World: HansaWorld
IBM: WebSphere Application
Server and other solutions
Apache Software Foundation:
Geronimo Application Server
Sun Microsystems: GlassFish
Red Hat: Jboss
pe Corp.: ZOPE
IBM: Cognos 8 BI
SAS: SAS System
SAP: Hyperion, SEM
Microsoft environment solutions
What Oracle does better then com
In almost all of businesses Oracle have two main competitors: Microsoft and IBM.
These companies are 3 IT
giants. Lets analyze their competition (compare
Oracle with others).
Starting with Microsoft. This company is famous for its operating syste
m Windows. It
is the first main difference: Microsoft is approximate monopolist of OS for PCs:
Oracle and IBM do not have their own OS. But all competition between this
companies Microsoft looses. First of all because IBM and Oracle gives cross
lutions. But other issue is that Oracle and IBM give serious business
solutions, which are stable and reliable. But Microsoft does its business
products on approximately same base with products for home PC and for this
reason they are not so crashproof.
More «serious» business
products, which are more
reliable and stable
Higher integration level of
Next will be a brief overview of
differences between IBM and Oracle. Most of
experts think that in point of level of product integration IBM is the company
that is most closed with Oracle. In spite of this, Oracle is thought being the best
in product integration (better than IBM).
issue is more about business strategy. IBM sells their products mostly by
own consultancy units. But Oracle has a strong partnership with independent
consultancy agencies, which are competitors of IBM. And then customer want
something special, different f
rom standard solutions, Oracle helps them in
improvement and changing of these products.
One other intersting fact about these 3 companies and their competition is that
nowdays way have strong partnership in the area of standartisation their
form. It gives real benefits for all of them. And makes their
position on market stronger.
Oracle in action
Working with Oracle Consulting, the Dana
Farber Cancer Institute is integrating
vast amounts of cancer
research, case studies, and other data sources into a
unified system. This bold initiative, which includes establishing and
disseminating best practices for data use among the medical community, will
improve cancer diagnosis and treatment.
The Welcome Tr
ust Sanger Institute relies on Oracle to manage DNA sequence data
that biomedical researchers use to study health and decease.
Pacific Gas and Electric Company (PG&E) uses Oracle to power the largest smart
meter initiative in the USA, serving 15 million C
alifornians. This program
removes thousands of vehicles from the road by replacing in
readings with automatic readings. Soon, PG&E will offer instant rate and usage
information to allow customers to monitor and reduce their personal gas and
Oracle Education Foundation helps Indian students succeed.
Foundation provided Think Quest to Indian schools. Now, Think Quest
provides students with a powerful mix of research, collaboration, and publishing
all in protected environment that is monitored by teachers.
Oracle Academy Connects Romania to the Global IT Economy.
In 2006, the Oracle Academy took an active role in initiative by signing a
memorandum of understanding with the Romania Ministry of Educa
Research, and Youth. Through this agreement, more than 1,000 high school
teachers were trained to deliver the Oracle’s Academy’s IT curriculum to their
students. The Oracle Academy’s vendor
neutral curriculum gives students the
opportunity to learn d
atabase deign and SQL programming fundamentals and to
develop their analytical, business, presentation, and collaboration skills. Due to
the success of the program, the Romania Ministry of Education made this
curriculum available to all Romanian high schoo
ls that have IT departments.