Reporting Key Business Data from SaaS Apps

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17 Φεβ 2014 (πριν από 7 χρόνια και 6 μήνες)

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What is happening more often as enterprises bring in new SaaS applications is they are asking application vendors, “How
do you integrate with t
he other SaaS applications that are in my shop?” If there is not a good answer, they are probably
going to move on because they already know that integration has become a real showstopper for their users.

With the Connection Cloud, you as a SaaS vendor

now trying to sell to a new customer can come in with a pre
integration story. We integrate with everything that is connected via the Connection Cloud because we supply our data to
the Connection Cloud via a liberator.

What is a data liberator?

When Roger Sippl and I started talking to providers of SaaS applications about accessing their

, we have come
to them and said, “We can access your dat
a via your API.” A lot of them started telling us, “That’s great except we don’t
really have an API.” That is the case for about half the SaaS applications out there. There is just no API to get access to
the data programmatically. All the data is designed

to be accessed via the user interface. So, we decided to build
liberators. There are two different kinds of liberators.

One liberator is meant to solve the access problem for the applications that have no API. It can be a SaaS application, or
it can b
e an in
house proprietary application that has no API. The liberator is the API for that application. We have a
liberator toolkit that is basically a template for building an API. You add in information about the schema and about
authentication and you get

basically, a pre
built API.

The other is a hosted liberator. We will host liberators in the Connection Cloud and those liberators are meant to talk to
APIs for applications that do have APIs. In either case, what goes back to the user, application dev
eloper, and the
enterprise user is a standard way to get to the data. Whether you are dealing with our hosted liberators or an installed
liberator that acts as an API, it all accepts the same kind of SQL coming in to get access to that data.

Reporting Key Business Data from SaaS Apps

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See the actual video at has been the common denominator for application
integration of the Cloud. Pretty much everybody uses
Salesforce®, so
most software as a service applications (SaaS) now embed Salesforce
IDs into the app itself. This makes it possible to integrate application X
with Salesforce or application Y with Salesforce. If you are working with
Responsys®, there is a
Salesforce ID. If you are working with Zuora™,
there is a Salesforce ID.
Well, what if you want to go from Responsys to
? Or better yet, what if you want to go Salesforce, Responsys,
Zuora, Marketo®. That becomes a big problem.