Maximizing the ROI of Your salesforce.com Investment Through CRM Integration

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17 Φεβ 2014 (πριν από 3 χρόνια και 3 μήνες)

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2330 Gold Meadow Way, Gold River, CA 95670 +1.916.635.7300800.366.3472
www.synergex.com
Maximizing the ROI of Your
salesforce.com Investment
Through CRM Integration
By Synergex - A Certified salesforce.com Partner
Synergex not only assists in the implementation of salesforce.com
modules, but provides complementary services that optimize the
use of salesforce.com with the rest of your business. As integration
experts, Synergex maximizes the value of the salesforce.com
solution with seamless integration between salesforce.com and
pre-existing enterprise databases and applications.Our mission is
simple: deliver world-class services with the price performance that
mid-market companies demand. Our application knowledge,
salesforce.com experience, and integration technologies ensure
that your business will receive the most value in the least amount
of time.
Be st Pract i ce s
Integration Services
S Y N E R G Y/C O N N E X ™
sy ne rge x
G
ETTING

THE
M
OST

FOR
Y
OUR
I
NVESTMENT
Your salesforce.com CRM system contains data that is
essential to understanding the needs of your prospects
during the various stages of engagement and can provide
useful insight into your business all by itself. For instance,
marketing data can tell your business how well your mes-
sages are getting across, which messages generate the
greatest responses, and which messages ultimately gen-
erate the most new or recurring revenue. Sales data can
reveal metrics about sales productivity, time-to-close, and
average customer conversion ratios by measuring the
time it takes to meet milestones in the sales process and
ultimately close deals. Support data can provide profiles
on typical customer problems, and reveal trends within
your product or service that can ultimately lead to cus-
tomer dissatisfaction if not quickly acted upon.
Now by taking advantage of salesforce.com Enterprise
Edition's new integration capabilities to integrate sales-
force.com with financial, e-commerce, ERP, and other
applications and business processes, you can further
increase organizational efficiencies, thus lowering the
costs required to service customers. These additional ben-
efits can be achieved by lowering the number of applica-
tions required by end users to perform daily tasks, or by
speeding up and optimizing the handoffs between existing
processes. To understand this in more detail, let's take a
look at some of the benefits achievable within the major
components of CRM.
M
ARKETING
I
NTEGRATION
Automating marketing processes provides your marketing
teams with the ability to support and measure marketing
campaigns. This can include lead generation and
Challenge
Allow salesforce.com users to access data from existing non-
compatible enterprise software applications
Solution
Integration services delivered by Synergex
Benefit
Swift implementation with minimum business impact delivers
maximum ROI
Synergy/Connex is a registered trademark of Synergex. All other product and company names
mentioned in this document are trademarks of their respective holders.
Copyright © 2001 Synergex International All rights reserved.
prospect-to-customer conversions. But when integrated with data from
product or financial systems, many other business metrics can be meas-
ured, as illustrated in Diagram 1.
S
ALES
F
ORCE
I
NTEGRATION
Using the example in Diagram 2, there are also new ways integration can
help streamline and fine-tune your sales initiatives and activities. Through
sales force integration, you can:
Provide sales reps with views of financial data, such as Account Status
(by integrating financial data with salesforce.com)
Provide sales reps with a view of product availability and pricing within
your salesforce.com system (by integrating data from point of sale and/or
products data with salesforce.com)
Profile customers by pooling data from various systems (by integrating
topical data from websites, product data from e-commerce, and CRM data
from salesforce.com)
C
USTOMER
S
UPPORT

I
NTEGRATION
Using the example in Diagram 3, integration can uniquely streamline and
fine-tune your business's customer support and retention initiatives by
enabling you to:
Measure the Support Incident Initiation from Time-of-Sale (by combining
point of sale data and support data to determine how long after a purchase
the customer required support)
Measure Sales Profitability vs. Support Cost (by integrating CRM sup-
port and financial HR data to determine support costs and actual cost of
sale)
Determine the profitability of Support Contracts (by measuring Annuity
Revenue against actual costs)
D
ISCOVERING
T
HE
T
RUE
ROI
IN
CRM
When implementing a CRM solution, short-term ROI provides a means to
capture and expose information as it pertains to Sales, Marketing, or
Support of your customers. Additional ROI centers around integrating CRM
with other business-critical systems to provide a true 360-degree view of
customer needs, interactions, and issues as they relate to your business.
Exposing this view of your business will result in better strategic planning,
product and service direction, and will enable your business to rapidly react
to changing market conditions and trends. This makes CRM Integration a
critical consideration when evaluating how to get the most from your CRM
investment.
A
BOUT

S
YNERGEX
Synergex has been providing eBusiness solutions such as Web develop-
ment, application integration, and training for over 25 years. As a trusted
partner of salesforce.com, Synergex can help you to determine the neces-
sary requirements for expanding your CRM implementation, augmenting
your CRM business process, or getting involved in a CRM integration effort.
Synergy/Connex
SCX-0402-05
2330 Gold Meadow Way, Gold River, CA 95670+1.916.635.7300 800.366.3472
www.synergex.com


DIAGRAM 1
DIAGRAM 2
DIAGRAM 3