An Integrated Essential Part Of Daily Life

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23 Νοε 2013 (πριν από 3 χρόνια και 11 μήνες)

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Mobile Computing:

Disruptive Radical Change

An Integrated Essential Part Of Daily Life

Lael B. Peters, MBA, Ph.D.

Is:

Tablets/Smart Phones w/ resident applications

RFID: Radio Frequency Identification

NFC: Near Field Communication


Is not:

Laptops/Personal Computers

Legacy Computing Infrastructures

Websites

2

Mobile Computing: Replacing Physical Products and Services with Software

Mobile Computing: Disruptive = Nonlinear
R
ecreation of Industry

Acceleration of Change and Scale


Acceleration of change
-
time to billion dollar revenue levels

Microsoft: 14 years

eBay:

7 years


Zygna:

4 years



Scale




48M
people w cell phones but no electricity




More
people in China w cell phones than there are US
Citizens




Developing nations: 75% Kenyans have access to cell phones




2010: India
and China added 300M cell
subscribers




2010
:
18B Apple apps
downloaded (2.5 for every person on earth
)




2011: 10B Google (android) apps downloaded




2011
:
5.3B
cell
phones (70%)




2015
: 4.5 Billion people ages 3
-
90 with phone/mobile computer in one




2011
: 18B apps
downloaded




2015: mobile data transfer




2020: 500M to 1B phones w NFC devices


1

Mobile Computing: Infrastructure Features Driving Corporate Paradigm Change

Pervasive Factor
C
ombination


Independence from electrical infrastructures


Because of lower power requirements


Comparatively limited infrastructure to own


Because of cloud and internet computing


Availability to access undeveloped nations


Because of access anywhere there is a cell tower


Releases countries from burden of antiquated utilities
infrastructure


Called the ‘Late
-
Comer” advantage


Releases new corporations from burden of legacy IT
systems


Total Cost of Ownership is greatly reduced



4

Mobile
C
omputing : Global Features Driving Universal Paradigm Change

Latecomer Advantage & Scale


Third world countries w/o obsolete infrastructure


No need for copper wiring or fiber optic cable



Allows business process software to become ubiquitous WITHOUT owning infrastructure


Cellular connectivity and cloud storage




Scale will drive universal adoption by government/business


It’s a new application ecosystem and distribution


2

Mobile Computing: Technology Features Driving User Population Paradigm
Change

Mobile computing features differentiating from laptops



Multi
-
touch screen interface eliminates keys and mouse


Small physical size makes it portable


High resolution screens with graphics capability


Evolved shape processing versus old symbol processing


No literacy requirement


Comparatively affordable


Instant on


Inexpensive simple apps rather than web sites


Radio frequency tag transmitters and receivers (RFID)


Near field wireless communication signal devices included

6

Mobile Computing: From the Corporate/Government Side


What does Mobile Computing do that Laptops and Personal Computers cannot?



Reimagine some business processes


Replace physical object or service with software


Impact time, distance, cost, location, selection of interaction


Push business process outside corporate walls


Improve brand, reputation, trust


Provide complete, quality, accurate information


Anywhere


Immediate


Any time: 24x7 perpetually usable


Dynamically


Personalized


Create switching costs for customers


Reduce mundane work effort


Automate low
-
skill service
jobs


Reduce risk of lost physical process artifacts like forms

10

Mobile Computing: From the User Side



What does mobile computing do that laptops and personal computers
cannot?


Enhance
information sharing


Enhance communication and learning


Enhance decision making of process users


Enhance coordination of process users


Enhance knowledge of process
users


Reduce time needed to do something



8

Mobile Computing: Global, Regional, Large Scale Economic Impacts

Supply Chains on Scale
-
Supplier to Market Coordination


Fishermen


Remote mobile computing provides benefits at the societal level




Digital Cash, Banking, and The Credit Multiplier Effect


M
-
Pesa


(Mobile Money) in Kenya


14M accounts by 2011hold 40% household


6

Mobile Computing: Organizational Strategic Environment

Impacts of
m
obile computing applications on all businesses:


Will reduce cost and time barriers
to enter/develop
markets

Will
compress the
organizational value chains

Will decrease supplier power

Will increase switching costs for customers

Will make capital intensive infrastructure
obsolete

Will enable market penetration and market development

Will change market pricing structures and value proposition

Will have balance sheet and income statement level impacts

Will make current business practices obsolete


10

Mobile Computing: Organizational Structural and Operational Environment

Just a sample list of operational impacts…


Infrastructure (IT and production) reduction


Advertising will change


G&A costs reallocated or reduced


Factories reduced or restructured


P
hysical plant maintenance reduction


Logistics/distribution/shipping all redefined


Real Estate/Bricks and mortar reductions on all
levels


C
apital reallocation to mobile business processes


Inventory reductions and efficiencies


Labor/skills obsolescence


Functional obsolescence of some processes


Complete extinction of some business processes



3

Mobile Computing: Friction Examples

Manufacturing Friction


Publishing books


Newspapers


DVD Video rentals


Photo/ticket printing


Money printing


Credit/membership cards


7

Enabled
B
usiness Process and Gaming Examples


Uber taxi service


Open table


Word Lens to translate signs


Digital tombstones with NFC
(near field communication) tags


Travel tours using RFID tags


Project glass camera headset
transmit what you see for info


Voice news stories


Birds, CityVille, FarmVille


Getaround car rentals


Baby pacifiers with sensors


Traffic meter optimization




Hyper
-
security, biometric
dynamic security


Mobile room keys


Zip car
-

mobile car keys


iStethoscope/mobile e
-
records


Micro
-
tasks


transcription


Libraries as computer
centers


rare books
available


Iwallet


Independence, security,
safety for disabled


Remote specialization


Second life reality


8

Mobile Computing: Games Apps & Business Processes: Share Characteristics




Levels of ‘re
-
playability’


Cheap


Easy to learn


Distilled to basics of process


Simple


Use shapes, symbols, images,
sounds


Quick


Mass
marketable


Quality


Social


9

Mobile Computing: Creating Information Energy

Information is the only resource that when consumer is not
depleted


Information is subtle and easy to overlook


It accumulates


It constantly grows


It can’t be destroyed


It continually adds value


It is exponential in increase rather than linear like
physical resources

11

Just ask


Wal
-
Mart:
1M
trans/hr.


Facebook: 800M users, 50B
photos, 2.5B/Mo.


YouTube: 24HRS
video/minute


Google/Facebook worth more
than 300B


400B birds slung during 500M
HRS/Day


Farmville 84M new users/Mo
.


16

Mobile Computing: Advantages of Information Energy

The goal:

Viral Referencing
-
the
first two pages of all
users phone or tablet
screen.

Mobile Computing Will Help Reallocate and Develop the Global Labor Force

As aptly summarized by Michael Saylor


US
labor
force in agriculture


1840

69
%


2000

1.9
%


2010

.7
%


Global labor force in agriculture


2010

36.7
%

Technology freed up 98% of farm labor force to do
higher level work in the USA.
Developing
countries are
following.

12