SLO ASSESSMENT MKT Courses

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18 Νοε 2013 (πριν από 3 χρόνια και 8 μήνες)

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1



SLO ASSESSMENT



MKT Courses



COURSE

Expected SLO


At the end of the course, the
student will be able to:

Assessment Sample, Major Assignment,
Assessment Instrument & Performance
Criteria

MKT 030

How to Develop
Products



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and de
te牭楮e⁩f⁩琠楳i
e晦e捴楶e.

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⸠.

A獳s獳s
ent⁉n獴牵men琺†創R物c

Perfo牭an捥⁃物瑥物a㨠 90┠%楬氠牥捥楶e⁡
獣s牥f‾ 75%


MKT‰31

䡯H⁴o⁐物捥
P牯ru捴c



Eva汵l瑥⁰物捩湧⁳ 牡regy
and dete牭楮e⁩f⁩琠楳i
e晦e捴楶e.

Ma橯爠j獳楧n
men琺†䍬a獳⁐牯橥捴
⸠.

A獳s獳s
ent⁉n獴牵men琺†創R物c

Perfo牭an捥⁃物瑥物a㨠 90┠%楬氠牥捥楶e⁡
獣s牥f‾ 75%


MKT‰31

䡯H⁴o⁐物捥
P牯ru捴c




Develop a pricing strategy
to meet business
objectives.


Major Assignment: Class Project
.

Assessm
ent Instrum
ent: Rubric

Performance Criteria: 90% will receive a
score of >=75%


MKT 032

How to Distribute
Products



Eva汵l瑥
d楳瑲ibu瑩tn

獴牡瑥gy⁡nd⁤e瑥rm楮i⁩ ⁩
楳⁥晦e捴楶e.

Ma橯爠j獳楧nmen琺†䍬a獳⁐牯橥捴
.

A獳s獳s
ent⁉n獴牵men琺†創R物c

Perfo牭an捥⁃物瑥r
楡i†90┠%楬氠牥捥楶e⁡
獣s牥f‾ 75%


MKT‰33

䡯H⁴o⁐牯ro瑥


Eva汵l瑥⁰牯mo瑩tn
獴牡瑥gy⁡nd⁤e瑥rm楮i⁩ ⁩
Ma橯爠j獳楧nmen琺†䍬a獳⁐牯橥捴
⸠.

A獳s獳s
ent⁉n獴牵men琺†創R物c

2


Products

is effective.


Performance Criteria: 90% will receive a
score of >
=75%


MKT 034

Networking for
Success




Develop a networking plan.

Major Assignment: Class Project
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90% will receive a
score of >=75%


MKT 035

Developing
Customer Surveys




Evaluate customer survey
an
d determine if it is
effective.

Major Assignment: Class Project
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90% will receive a
score of >=75%



MKT 036

The Marketing Plan




Evaluate marketing plan
and determine if it is
effective.

Major Assig
nment: Class Project
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90% will receive a
score of >=75%



MKT 036

The Marketing Plan




Prepare a marketing plan

Major Assignment: Class Project
.

Assessm
ent Instrument: Rubric

Performance Criteria
: 90% will receive a
score of >=75%


MKT 037

Professional Event
Planning




Develop an event plan for a
special event.

Major Assignment: Class Project
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90% will receive a
score of >=75%


3


MKT 037

P
rofessional Event
Planning




Create a budget for a
special event.

Major Assignment: Class Project
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90% will receive a
score of >=75%


MKT 038

Copywriting

Techniques




Draft copy for a particular
mark
eting program.

Major Assignment: Class Project
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90% will receive a
score of >=75%


MKT 040

Professional Selling




Deliver an effective sales
presentation.

Major Assignment: Sales Presentation
.

Ass
essm
ent Instrument: Rubric

Performance Criteria: 90% will receive a
score of >=75%


MKT 040

Professional Selling




Demonstrate how to handle
objections.

Major Assignment: Sales Presentation
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90% wi
ll receive a
score of >=75%


MKT 040A

Fundamentals of
Selling




Utilize effective closing
techniques.

Major Assignment: Case Study/Role Play
.

Assessment I
nstrument: Rubric

Performance Criteria: 90% will receive a
score of >=75%


MKT 040B

Prospecting

Strategies




Evaluate a prospecting
strategy and determine if it
is effective.

Major Assignment: Sales Presentation
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90% will receive a
score of >=75%


4


MKT 042

Salesforce
Management




Apply the basic

principles
of sales management
today.

Major Assignment: Case Study
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90% will receive a
score of >=75%


MKT056A

Marketing
Principles




Compare and contrast

product planning
techniques.

Major As
signm
ent: Exam

or case study


Assessm
ent Instrument: Multiple Choice

Performance Criteria: 90% will receive a
score of >=75%


MKT056A

Marketing
Principles




Evaluate sales promotional
tools.


Major Assignment: Case Study
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90% will receive a
score of >=75%


MKT056B

Marketing
Strategies




Develop an effective
marketing strategy using
4Ps.

Major Assignment: Marketing Plan
.

Assessment Instrument: Rubric

Performance Criteria: 90% will receive a
score
of >=75%


MKT056B

Marketing
Strategies




Evaluate marketing
demand

Major Assignment: Marketing Plan
.

Assessment Instrument: Rubric

Performance Criteria: 90% will receive a
score of >=75%


MKT057

Retailing Principles




Evaluate merchandising
plan and d
etermine if
effective.

Major Assignment: Case Study
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90% will receive a
score of >=75%


5


MKT 058

Marketing Research




Design an effective market
research survey.

Major Assignment: Survey
.

Assessm
en
t Instrument: Rubric

Performance Criteria: 90% will receive a
score of >=75%


MKT 059

Effective Public
Relations




Develop an effective public
relations strategy.

Major Assignment: Case Study
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90%

will receive a
score of >=75%


MKT 059A

Public Relations
Basics




Create a public relations
campaign.

Major Assignment: Class Project
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90% will receive a
score of >=75%


MKT 059A

Public Relations
B
asics




Construct a press release

Major Assignment: Class Project
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90% will receive a
score of >=75%


MKT 059B

Media Training




Evaluate a media interview
and determine if effective.

Major Assignment:

Class Project
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90% will receive a
score of >=75%


MKT 060

International
Marketing




Evaluate

global marketing
strategies
.

Major Assignment: Case Study
.

Assessm
ent Instrument: Rubric

Performance

Criteria: 90% will receive a
score of >=75%


6


MKT 060

International
Marketing




Compare and contrast
market entry strategies

Major Assignment: Case Study
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90% will receive a
score of >=75%


MKT 06
2

Global Exporting
and Importing




Develop an effective
importing or exporting
strategy.

Major Assignment: Class Project
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90% will receive a
score of >=75%


MKT 062

Global Exporting
and Importing






MKT 066

Business
-
to
-
Business Marketing




Evaluate the business
marketing efforts of an
organization and determine
if effective.

Major Assignment: Case Study
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90% will receive a
score of >=75%


MKT
068

Marketing Channels




Evaluate a channel
strategy and determine if
effective.

Major Assignment: Case Study
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90% will receive a
score of >=75%


MKT 070 Product
Management
Essentials




Evaluate a pro
duct
marketing strategy and
determine if effective.

Major Assignment: Case Study
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90% will receive a
score of >=75%


MKT070A

How to Launch


Develop a product launch
Major Assignment:

Class Project
.

Assessm
ent Instrument: Rubric

7


Products


plan.

Performance Criteria: 90% will receive a
score of >=75%


MKT070A

How to Launch
Products




Analyze the effectiveness
of different product launch
strategies.

M
ajor Assignment: Class Assignment
.

Assessm
ent
Instrument: Rubric

Performance Criteria: 90% will receive a
score of >=75%


MKT 072

Social Media
Marketing




Develop a social media
marketing plan.

Major Assignment: Class Project
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90% will receive

a
score of >=75%


MKT 072

Social Media
Marketing




Analyze the market reach
and segment for different
social media venues



Major Assignment: Class Project
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90% will receive a
score of >=75%


MKT 0
72A

Blogging for
Business




Evaluate blogging
strategies as option for
marketing plan.

Major Assignment: Class Project
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90% will receive a
score of >=75%


MKT 072A

Blogging for
Business




Develop a bl
og

Major Assignment: Class Project
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90% will receive a
score of >=75%


MKT 072B

Webcast

Marketing




Evaluate webcast
marketing strategies as
Major Assignment: Class Projec
t
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90% will receive a
8


option for marketing plan.

score of >=75%


MKT 074

Purchasing




Evaluate purchasing
strategies for a small
business.

Major Assignment: Case Study
.

Assessm
ent Instrument: Rubric

Performance Criteria: 9
0% will receive a
score of >=75%


MKT 074

Purchasing



Critique the purchasing
function in a business
organization.


Major Assignment: Case Study
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90% will receive a
score of >=75%


MKT 081

Direct M
arketing



Evaluate a direct marketing
plan and determine if
effective.

Major Assignment: Case Study or Class
Project
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90% will receive a
score of >=75%



MKT 081A

Advertising
Principles




Create an ad
vertising
campaign.

Major Assignment: Case Study or Class
Project
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90% will receive a
score of >=75%


MKT 081A

Advertising
Principles




Compare and contrast
various media vehicles.

Major Assignment:

Case Study or Class
Project
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90% will receive a
score of >=75%


9


MKT 081B

Getting Your First
Customer




Evaluate a customer
acquisition strategy and
determine if effective.

Major Assignment: Class Pr
oject
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90% will receive a
score of >=75%


MKT 081B

Getting Your First
Customer




Create a customer
development plan.

Major Assignment: Class Project
.

Assessm
ent Instrument: Rubric

Performance Crit
eria: 90% will receive a
score of >=75%


MKT 081C

Sales Lead
Generation
Programs




Evaluate a sales lead
generation program and
determine if effective.

Major Assignment: Class Project
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90% will rece
ive a
score of >=75%


MKT 081D

Developing an Ad
Campaign




Evaluate the effectiveness
of an ad

campaign.

Major Assignment: Class Project
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90% will receive a
score of >=75%


MKT 081D

Developing an Ad

Campaign




Develop an advertising
campaign.


Major Assignment: Class Project
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90% will receive a
score of >=75%


MKT 082

Consumer Behavior




Evaluate the effectiveness
of marketing strategies
direct
ed towards
consumers.


Major Assignment: Final Exam.

Assessment Instrument: Multiple choice

Performance Criteria: 90% will receive a
score of >=75%


10


MKT 084

Internet Marketing




Develop an Internet
marketing plan.

Major Assignment: Internet Marketing

Plan
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90% will receive a
score of >=75%


MKT 084

Internet Marketing




Evaluate Internet marketing
strategies

Major Assi
gnment: Internet research
assignment


Assessm
ent Instrument: Rubric

Performan
ce Criteria: 90% will receive a
score of >=75%


MKT 084A

Search Engine
Marketing




Develop a search engine
marketing plan.

Major Assignment: Class Project
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90% will receive a
score of >=75%



MKT 0
84A

Search Engine
Marketing




Recommend link
optimization strategies

Major Assignment: Class Assignment
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90% will receive a
score of >=75%


MKT 084B

E
-
mail Marketing




Develop an email
marketing plan.

Major Assignment: Class Project
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90% will receive a
score of >=75%


MKT 084B

E
-
mail Marketing




Evaluate e
-
mail marketing
tools

Major Assignment: Class Project
.

Assessm
ent Instrument: Rubric

Per
formance Criteria: 90% will receive a
score of >=75%

11



MKT 088

How to Sell
Internationally




Develop an effective sales
strategy to target an
international market
.

Major Assignment: Class Project
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90
% will receive a
score of >=75%


MKT 201

Sales Internship




Perform basic sales skills in
work environment.

Major Assignment: Employer Internship
Evaluation
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90% will receive a
score of >=75%


MKT 2
02

Customer Service
Internship





Perform basic customer
service skills in work
environment.

Major Assignment: Employer Internship
Evaluation
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90% will receive a
score of >=75%


MKT 203

Purchasing
I
nternship




Perform basic purchasing
skills in work environment.

Major Assignment: Employer Internship
Evaluation
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90% will receive a
score of >=75%


MKT 204


Marketing
Communications

Internship




Per
form basic marcom
skills in work environment.

Major Assignment: Employer Internship
Evaluation
.

Assessm
ent Instrument: Rubric

Performance Criteria: 90% will receive a
score of >=75%


12