Persuasion Sales Training

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17 Νοε 2013 (πριν από 3 χρόνια και 7 μήνες)

74 εμφανίσεις

1

Persuasion Sales Training

Persuasion Overview


October 2006

2

Persuasion Value Proposition

Business Issue: Improve Customer Satisfaction And Sell More

3

Persuasion Value Proposition, cont’d

Business Issue:
Improve customer satisfaction and sell more

Problems


Too much data


Data not relevant enough


Expensive to present enterprise data


Enterprise systems cost billions of $


Vendors have problems showing
customers that they know who they
are

Solution


Take all data stored in front and backoffice, and turn
it into persuasive, engaging, and personalized
communication


Automate the creation and presentments of
enterprise documents…


in any format


through any channel


Integrate with existing IT systems


Enable multiple deployments from one
implementation


DEV / TEST / PROD

Value


Save costs by keeping existing IT systems (ERP, DB, Web servers, Directories)


Reduced cost with automated processes


More sales with cross
-
selling and up
-
selling capabilities


Improved customer satisfaction (reduced churn & more loyalty)


Improved image and awareness

4

StreamStudio User Interface

5

Persuasion


Customer Challenges

Call Center Personnel
Marketing Clerk
IT Staff
Production Manager
Customers
&
Employees

$

$

$
Document Designer
Sales

Numerous
Users


Various Points In
Time


Assorted
Skill

Sets


Distinct
Parts

of the
Process

6


StreamStudio Web Interfaces


Consistent look and feel



Roles
-
based functionality (Web only)




Support for…


Web Servers


Database Servers


Directory Servers



Multiple Environment Support


Test / Development / Production



Version Management


?

1.2

1.3

1.1

1.4

=

=

Persuasion


Big News

7

Reporter

Collector

Composer

Dispatcher

Administrator

Story

Teller

(later)

Project Tracking

Archiving

Text Mgt.

Distribution

User & Roles

Composition

My

Preferences

customized / personalized
look and feel

StreamStudio

StreamStudio
-

Components

8

StreamStudio


Value Proposition

Business Issue:
Improve customer satisfaction and sell more

Problems


A variety of systems


Time consuming manual maintenance


Different systems that require different
skills


Changes require administrator’s
intervention

Solution


360 view of content


Web based solution with users & roles


Easy and fast access to content


Multiple channels for flexible delivery


Good searching possibilities


Possibility to optimize web application view


Self service functionality


IT solution supporting standard web servers and
application servers, including Microsoft, IIS, Apache
Tomcat and IBM WebSphere

Value


Lower cost of customer communication


Decreases cost of call centers


View of StreamStudio can be optimized to fit certain requirements


More efficient and productive work for employees


Decrease the costs for the service provider


Increase the engagement of the customer (select preferred output)

9

Persuasion


The Power Of The Technology

Process Flow

Connect

Collect

Compose

Present

Deliver

SCM

ERP

CRM

Design

Center

Control Center

-

Deploy

-

Monitor

Jobs

Metadata

Content

Roles

Users

Rules

Service Gateway

-

SOAP

-

SOA

DB

StreamStudio

Interact, Administrate, Collaborate

10

Process Flow

Connect

Collect

Deliver


ERP


CRM


SCM


WMS


HR


Bank


Insurance


Travel




Input Channels


TCP/IP


Directory


HTTP(S)


Email


POP3


IMAP


SMS


MQ


ADO


Java


COM


Exchange


Websphere MQ


MSMQ


Internal

Compose

XML


SOAP


BizTalk


cXML




Text


Fix
-
pos.


Char
-
sep.


Page
-
based


Logo


Barcode/OMR


Charts


Graphics


Labels


Calculations

Output Channels


Spool


File


Email


SMTP


MAPI


TCP/IP


HTTP(S)


FTP


Command


Exchange


Lotus Notes


Java


COM


Archive


Fax

STRS

Print

Fax

Web

Post

Email

Mobile

Archive

Web

Mobile

STRS

Spooler Systems

Present

Sort

Consolidate

SheetLayout

A

A

B

B

XML


SOAP


BizTalk


cXML




Text


Page


Record


Field

Pre
-
formatted


PDF


AFP


Word


Excel


PowerPoint

ERP

CRM

SCM

Drivers


PDF


AFP


PCL


PS


GIF


TIFF


JPG


BMP


PNG


RTF


Text

Add from databases

ERP/CRM/SCM

Archive

Persuasion


The Power Of The Technology, cont’d

11

EDP


Persuasion vs. v3 & v4

Functionality

Version 3

Version 4

Persuasion

Integration with
StreamStudio web portal



Input Design Tools


PageIN


StreamIN


XMLIN



(XSLT filter)





Input Design Tools


PreformatIN





Output Design Tools


PageOUT


StreamOUT


XMLOUT







Dynamic logo handling







Business Graphics


Pie charts


Line charts


Bar charts





Post
-
processing


Sheet Layout


OMR


Labels


Document Broker


FastObjects Repository





Overlays based

text management





12

EDP


Persuasion vs. v3 & v4

Functionality

Version 3

Version 4

Persuasion

Integration with
StreamStudio web portal



Input Design Tools


PageIN


StreamIN


XMLIN



(XSLT filter)





Input Design Tools


PreformatIN





Output Design Tools


PageOUT


StreamOUT


XMLOUT







Dynamic logo handling







Business Graphics


Pie charts


Line charts


Bar charts





Post
-
processing


Sheet Layout


OMR


Labels


Document Broker


FastObjects Repository





Overlays based

text management