IBM Think!Thursday Sales Enablement Series

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17 Νοε 2013 (πριν από 3 χρόνια και 11 μήνες)

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© 2007 IBM Corporation



Selling Middleware with Open Source and Linux






May 24, 2007

IBM Think!Thursday Sales Enablement Series

IBM Software

www.ibm.com/software

IBM Think!Thursday Web Conference Audio Details



Dial
-
in passcode: 835394



Registration required

Country
Toll-Free
Country
Toll-Free
Country
Toll-Free
Argentina
0800-666-1931
Hong Kong
800-968-149
Philippines
1-800-111-00399
Australia
1-800-093-472
Hungary
06-800-182-46
Poland
00-800-111-4810
Austria
0800-293-550
India
000-800-100-6285
Portugal
00-800-819-148
Bahamas
1-800-389-0426
Indonesia
001-803-017-1059
Russia
810-800-248-810-12
Belgium
0800-729-31
Ireland
1-800-553-535
St. Christine/Nevis
1-800-205-1059
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Israel
180-924-5906
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800-101-1739
Chile
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8800-302-01
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Czech Republic
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8088-6982
Malaysia
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Thailand
001-800-156-205-1059
Dominican Republic
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Mexico
001-800-514-1067
Trinidad-Tobago
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1-800-010-171
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800-932-75
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0-800-404-7655
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0800-902-640
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08-000-220-026
United States
1-888-253-4037
Germany
0800-181-3124
New Zealand
0800-444-601
Uruguay
000-401-900-77
Greece
00-800-161-2205-1059
Norway
800-181-22
* TOLL
1-719-867-0591
IBM Software

www.ibm.com/software

Think!Thursday Program Schedule


2007 Series Monthly Format



First Thursday


Tivoli Think!Thursday




11 AM EDT (NYC) / 4:00 PM (UK)


WebSphere Think!Thursday



12 PM EDT (NYC) / 5:00 PM (UK)




Second Thursday


Rational Think!Thursday



11 AM EDT (NYC) / 4:00 PM (UK)


Information Management Think!Thursday


11 AM EDT (NYC) / 4:00 PM (UK)



Third Thursday


Lotus Think!Thursday




11 AM EDT (NYC) / 4:00 PM (UK)



Fourth Thursday


IBM Software Think!Thursday



11 AM EDT (NYC) / 4:00 PM (UK)

Can’t attend?
Listen to the
replay!

Note
:
Daylight Savings Time now in effect


http://www.worldtimeserver.com/

IBM Software

www.ibm.com/software

IBM Virtual Innovation Center Think!Thursday Details


Presentation and Audio replays available from the
IBM Virtual Innovation
Center
(
http://www.ibm.com/partnerworld/vic
)



VIC Think!Thursday access instructions:


Add Think!Thursday to your VIC profile


After logging in:


Select “Selling Resources”


Select “Change your product selection”


From Sales and Marketing category, select “Think!Thursday sales series”


Select one, multiple, or all entries


Scroll to the bottom and click “Submit”


Refresh by clicking on the VIC link at the top of the left hand navigation bar




To access Think!Thursday resources on the VIC


After logging in, select “Selling Resources” from the left
-
hand navigation bar


From Select a Product, select the desired Think!Thursday sales series and click “Submit”

IBM Software

www.ibm.com/software

IBM Think!Thursday Program Information


Think!Thursday Presentations and Audio Replays on the VIC


Overview / Upcoming Events tab


Find upcoming sales series details and presentations prior to the event


Training tab


Find archive of all prior IBM Software brand sales series presentations and audio replays




IBM Think!Thursday Scheduled Events


IBM Virtual Innovation Center

(Upcoming Events)


PartnerWorld Marketing and Enablement calendar



IBM Think!Thursday Program URL


https://www
-
304.ibm.com/jct09002c/partnerworld/mem/events/eac_think_thursday.html



IBM Think!Thursday Program Feedback:


Alexandra Kaplin (
akaplin@us.ibm.com
)

Open Source and Linux Middleware

IBM Confidential | 2007

© 2007 IBM Corporation

Selling Middleware with Open Source and Linux


Adam Jollans
-

Open Source and Linux Strategy Manager

IBM Software Group


Business Partner Think!Thursday

May 24, 2007

Open Source and Linux Middleware

IBM Confidential

© 2007 IBM Corporation

7

Agenda


Market Dynamics:

Linux and Open Source



Open Source:

Offerings and On
-
Ramps



Linux:

Key Middleware and Plays

Open Source and Linux Middleware

IBM Confidential

© 2007 IBM Corporation

8

Why Customers Are Adopting Linux


Linux offers UNIX customers the
flexibility to choose lower cost
hardware



Linux offers Windows customers
increased flexibility and enhanced
security / reliability



Linux offers all customers choice
for new workloads through open
computing, avoiding lock
-
in to
proprietary hardware or software
vendors or architectures


New

Workloads

UNIX

migrations

Windows

migrations

Total Cost of
Ownership

Flexibility and
Choice

Reliability


Security

Open Source and Linux Middleware

IBM Confidential

© 2007 IBM Corporation

9

0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
2001 Q4
2002 Q1
2002 Q2
2002 Q3
2002 Q4
2003 Q1
2003 Q2
2003 Q3
2003 Q4
2004 Q1
2004 Q2
2004 Q3
2004 Q4
2005 Q1
2005 Q2
2005 Q3
2005 Q4
2006 Q1
2006 Q2
2006 Q3
$ Billions
In Q306, Linux Revenue Growth was:


8X Total Server Market


5X Windows

Source: Gartner Quarterly Statistics Rolling 4 Quarters 3Q06

Worldwide Linux Server Revenue (All Vendors) Linux market
is over $7.5B Growing 5x the $19B Windows market!

Q306 YoY Revenue Growth (based on Rolling 4Q)
-10.0%
0.0%
10.0%
20.0%
Linux
Windows
UNIX
Other
Total
Market
8X

5X

Linux is
(Still)

on Fire!

Open Source and Linux Middleware

IBM Confidential

© 2007 IBM Corporation

10

Customers are Increasing their Adoption of Linux


September 2006 Survey of readers of IBM Open Source &
LinuxLine newsletter

Source: IBM Open Source and LinuxLine Survey, October 2006.

Conducted by Unisphere Research for IBM

Open Source and Linux Middleware

IBM Confidential

© 2007 IBM Corporation

11

Linux Usage has Expanded Beyond Web Servers


September 2006 Survey of readers of IBM Open Source &
LinuxLine newsletter

Source: IBM Open Source and LinuxLine Survey, October 2006.

Conducted by Unisphere Research for IBM

Open Source and Linux Middleware

IBM Confidential

© 2007 IBM Corporation

12

Open Source is part of Open Computing


Open standards


Improving information sharing by simplifying
integration of disparate technologies


Promoting interoperability by using open
published specifications


Open architecture


Increasing collaboration by easily extending
business processes


eg SOA


Innovating on top of common hardware
specifications


Open source


Promoting innovation by leveraging
community development


Accelerating open standards adoption

Open
standards

Open
architecture

Open

source

Community

Innovation

Open Computing

Open Source and Linux Middleware

IBM Confidential

© 2007 IBM Corporation

13

Customers see benefits and challenges in Open Source

Potential Customer Benefits



Low acquisition cost



Frictionless access to software


Light weight and easy to use


Rapid prototyping



Choice and Flexibility


Hardware portability and software flexibility


Modularity and extensibility


Range of support options



Quality of software


Peer review of source code


Broad community testing


Fast cycle time of releases and bug fixes



Community innovation


Opportunity for interaction with developers


Open user community support and features


Harvest commoditized components and
use freed
-
up resources for innovation

Potential Customer Challenges



Support



Integration


with other open source software


with commercial software



Skills



Availability of applications



Maturity


Enterprise requirements gap (Functionality /
Scalability)


Community / Industry support


Sustainability of business model



Too many choices



Open Source and Linux Middleware

IBM Confidential

© 2007 IBM Corporation

14

Open Source projects vary in maturity and adoption

Increasing Adoption by Customers

Increasing Maturity

Source: IBM, February 2007

Operating

Systems

Development

Tools

Application

Servers

Web Servers

Databases

Systems

Management

Open Hardware

SOA

Client Collaboration

Web

Browsers

Enterprise Search

Emerging

Mature

Services

Grid

Open Source and Linux Middleware

IBM Confidential

© 2007 IBM Corporation

15

Customers use both Open Source and Private Source

Private Source

Open
Source

Creating software that is private source
and
innovative

-

intended to
differentiate

the vendor and deliver
value

to the client.

Creating, maintaining, and enhancing
software through open,
collaborative

communities driving evolution of
standards

and

innovation.

The Industry is Seeking a New Equilibrium

Open Source and Linux Middleware

IBM Confidential

© 2007 IBM Corporation

16

Agenda


Market Dynamics:

Linux and Open Source



Open Source:

Offerings and On
-
Ramps



Linux:

Key Middleware and Plays

Open Source and Linux Middleware

IBM Confidential

© 2007 IBM Corporation

17

IBM’s Open Source Goals

1.
Innovation:
Harness and fuel the energy
and innovation of open source communities

3.
Enhancement:
Capture, focus and translate
open source innovation into value for our
customers

2.
Contribution:

Become a strategic player in
open source communities, both as a
contributor and consumer of technology

4.
Growth:
Leverage open source to gain new
users, enter new markets, and expand
business opportunities

Community Innovation

Contribute

Enhance

Support

Integrate

Embed Layer Extend

Participate
..
Donate
...
Sponsor
..

Open Source and Linux Middleware

IBM Confidential

© 2007 IBM Corporation

18

Web Application

Servers

Information

Management

Software

Development

Client

Collaboration

Systems

Management

Open

Source Services

Open

Grid Offerings

Open

Hardware Platforms

Open Source Beyond Linux

Open Source and Linux Middleware

IBM Confidential

© 2007 IBM Corporation

19

Apache Community and Web Application Server Projects


Apache.org


Open Source not
-
for
-
profit Foundation


Home of the market
-
leading Apache HTTP server


Now multiple Apache projects, characterized by:


Collaborative, consensus based development process


Open and pragmatic software license


Desire to create high quality software that leads the way in its field.


Apache Tomcat


Servlet container for Java Servlets and JavaServer Pages


Widespread adoption


Apache Geronimo


Server runtime for J2EE


Rapid increase in adoption


Apache Tuscany


Implementation of SOA programming model


SCA and SDO

Open Source and Linux Middleware

IBM Confidential

© 2007 IBM Corporation

20

WAS
-

Community Edition


WebSphere Application Server
-

Community Edition


Lightweight J2EE application server built on Apache Geronimo technology


Integrates Apache Tomcat


Includes Apache Derby


No up
-
front costs


World
-
class support (optional, fee
-
based)


Winner


Open Source Tool of the year, Developer.com

Your Killer App

IBM WebSphere Application


Server Community Edition

Apache Tomcat


SOAP/Web
Services (Axis)

JMS Messaging

Security /
Authentication

Web Tier
Clustering

Other Optional Plug
-
ins for EJBs, Transactions, etc.

Geronimo Plug
-
In Kernel

Fully Integrated & Extensible

Kernel Services

Open Source and Linux Middleware

IBM Confidential

© 2007 IBM Corporation

21

Pay By Touch

CHALLENGE


The JBoss Application Server,
which the company was using
to test J2EE applications for
its Web site, didn't integrate
with the WebSphere
Application Server (WAS)
production environment. To
streamline the development
process and reduce costs,
Pay By Touch needed to
implement a compatible, low
-
cost J2EE development
server.

BENEFITS



Application eliminated the
need to port applications to
production after testing.


Time savings facilitated a 50
percent increase in the IT
staff's productivity.


By standardizing on
WebSphere software,
receives around
-
the
-
clock
support from IBM in all areas
of its infrastructure.


Sped the company's time
-
to
-
market

SOLUTION


Pay By Touch implemented
IBM WebSphere Application
Server Community Edition
(WASCE) V1.0 software on
Intel
-
based hardware. The
software acts as a readily
accessible and flexible
foundation for developing
Java
-
based applications,
which can be easily deployed
on the WebSphere production
server after testing.

Based in San Francisco, California, Pay By Touch consumers can use the Pay By Touch
system to pay for purchases simply by swiping their fingers on a Pay By Touch sensor. The
system securely connects users to user accounts at point
-
of
-
sale (POS) locations, eliminating
the need for users to carry credit or debit cards, checks or cash.



Open Source and Linux Middleware

IBM Confidential

© 2007 IBM Corporation

22

Capabilities

Customer

Needs

WebSphere

Application Server

Network Deployment

WebSphere Application
Server Community
Edition

WebSphere Application
Server
-

Express


WebSphere

Application Server

Built on common WebSphere code

Built on open source technology

WebSphere Application Server

for zOS

Reduced
acquisition
costs;
Small
footprint..

Ultimate
scalability &
performance;
functional
depth &
breadth

Fast deployment of single app;
low transaction volumes…

High transaction volumes, High
Availability, Advanced Web Services…

WebSphere Application Server Family

Open Source and Linux Middleware

IBM Confidential

© 2007 IBM Corporation

23

Eclipse Community and Projects


Eclipse.org


Open Source Community


Home of the market
-
leading Eclipse Java IDE


Started with IBM code contribution in 2001


Now multiple Eclipse projects, focused on building an open integration platform
comprised of extensible frameworks, tools and runtimes for building, deploying and
managing software across the lifecycle


Eclipse also hosts modelling, test, and web tools projects


Eclipse Platform


Universal integration platform of extensible frameworks and exemplary tools


Integrated Development Environment


Eclipse base language IDEs for most of the popular languages, including


Java


C/C++


PHP

Open Source and Linux Middleware

IBM Confidential

© 2007 IBM Corporation

24

IBM Rational Elite Support for Eclipse


World
-
class technical support for Eclipse, the open source
development environment from the Eclipse Foundation


Support for the Eclipse Platform, including the Java
Development Toolkit (JDT) and its Plug
-
in Development
Environment (PDE)


Test and Performance Tools Platform (TPTP)


Graphical Editing Framework (GEF)


Eclipse Modeling Framework (EMF)


Features


Equivalent to IBM commercial product support


Phone support at no additional cost


Defect Fixes


Open Source and Linux Middleware

IBM Confidential

© 2007 IBM Corporation

25

Partner ecosystem & open computing

Eclipse
TM
, Linux
®
, Microsoft
®
Windows
®
, UNIX
®
, IBM z/OS
®


Governance Expertise and Dashboards

IBM Rational Software Delivery Platform


IBM Rational RequisitePro
®


IBM Rational Performance Tester


IBM Rational Functional Tester


IBM Rational Manual Tester


IBM Rational PurifyPlus

Quality Management


IBM Rational ClearCase
®


IBM Rational ClearQuest
®


IBM Rational Build Forge®


IBM Rational RequisitePro
®


IBM Rational RequisitePro
®


IBM Rational Software Architect


IBM Rational Software Modeler


IBM Rational Application Developer

Change & Release Management

Process & Portfolio Management


IBM Rational Team Unifying Platform



IBM Rational
®

Portfolio Manager


IBM Rational Method Composer

Solutions for geographically distributed development, compliance, SOA

Architecture Management

Open Source and Linux Middleware

IBM Confidential

© 2007 IBM Corporation

26

Eclipse RCP


Eclipse Rich Client Platform


Application Integration Platform for rich client applications


Major Investments by SAS, NASA, US Army, Adobe, IBM


Based on Equinox (OSGi)


Benefits of Eclipse Rich Client Platform



Cross platform support


Windows, Linux, Mac, Unix, embedded devices


Open, vendor neutral API for developing native GUI applications


Native look and feel and desktop integration


Enables ISVs to deliver applications for more desktops…


…at minimal incremental cost


Proof of Eclipse RCP


Cross
-
platform Lotus Notes, Lotus Sametime, and Lotus Expeditor


NASA JPL Mission management software

Open Source and Linux Middleware

IBM Confidential

© 2007 IBM Corporation

27

Lotus Expeditor


Composite Desktop built on Eclipse RCP


Platform for Client Computing


Compelling / Responsive User Interface


Local U/I logic does not need web connection


Aggregates Information from existing applications


Web, Java, Rich Client,
Forms

and
Portal*


An open alternative to Microsoft .NET


Semi
-
connected clients (Mobile Apps / Portal / Forms / WebSphere)


Work productively while offline


Use where bandwidth unreliable / expensive


Server Managed Client Software


Centrally deploy and manage software on remote client systems


Preserves programming model


Familiar APIs enable developers to reuse skills / extend existing applications


Toolkit plugs into Eclipse 3.2 workbench



Open Source and Linux Middleware

IBM Confidential

© 2007 IBM Corporation

28

Lotus Notes, Sametime, and Expeditor




All built on Lotus Expeditor

Lotus

Expeditor

Lotus

Sametime

Lotus

Notes

Lotus Expeditor Adds


Interaction: Forms, Portal


Integration: DB2e, Microbroker, SOA, …


Client Mgmt: Deploy, Manage, Security


Support

Platform for composite applications

Sametime Adds…


Messaging / Presence


VIOP Click to Call


Instant Meetings / Conferences

Platform for real time business

Notes 8 Adds…


Collaboration


Calendaring, email, Contacts


Domino, Teamspaces

Taking collaboration to a new level

Rich Client Platform

Open Source and Linux Middleware

IBM Confidential

© 2007 IBM Corporation

29

Apache Derby and Lucene

Apache Derby


Lightweight embeddable zero
-
admin Java RDBMS


IBM contributed code to the Apache Foundation as Derby in August 2004


Derby embedded in IBM products including Lotus Workplace and WAS CE


Derby graduated from incubator into the Apache DB project in July 2005


Sun announced support for Apache Derby and committed developers in
July 2005

Apache Lucene


Open
-
source search software


High
-
performance, full
-
featured text search engine library written entirely in
Java.


Technology is suitable for nearly any application that requires full
-
text
search, especially cross
-
platform

Open Source and Linux Middleware

IBM Confidential

© 2007 IBM Corporation

30

OmniFind Yahoo! Edition

OmniFind Yahoo! Edition


Based on Apache Lucene, enhances Lucene’s functionality and easy of use


No chart, use instantly out
-
of
-
the
-
box, integrates with Yahoo! for web search

Reach

(Crawlers, Push API)

File

Servers

Web UI Components (AJAX, LAMP)

Document, Data and Interaction Index

(Performance, Low Latency)

Web APIs (REST, SOA)

Information

Services

Information

Integration

User

Experience

Configuration

Admin

Intranets &
Web Sites

Collaborative Query Services

(Keyword, Range, Multi
-
faceted, Semantic, XML, Social Relevancy, Federation)

Content Processing

(Parsing, Linguistic Analysis)

Open Source and Linux Middleware

IBM Confidential

© 2007 IBM Corporation

31

DB2 Express
-
C





Free to develop, deploy
and redistribute*


No limits


just data



No database size limit



No limit on number of
instances per server



No user

limit


* Free registration required


Application development
made easy


Dedicated team for DB2
community participation


Comprehensive forum
support available


Skills and applications
apply to all DB2 editions


Production Ready

Innovative Technology

Developer Community


Leading edge, highly
resilient and proven
technology.


First hybrid relational and
XML data server


Same superior technology
and programming support
as DB2 Express Edition in
a smaller package

Open Source and Linux Middleware

IBM Confidential

© 2007 IBM Corporation

32

Agenda


Market Dynamics:

Linux and Open Source



Open Source:

Offerings and On
-
Ramps



Linux:

Key Middleware and Plays

Open Source and Linux Middleware

IBM Confidential

© 2007 IBM Corporation

33

SWG Brands


Linux Integrated Strategies, Key Messages & Plays

WebSphere and Linux


Penetrate whitespace, mid
-
market, ISV’s and
SI’s with WAS
-
CE and Linux


Unlocks market for up
-
sell opportunities
across WS portfolio


Gain access to CxO’s through consultative
selling of ‘The Flexibility of WS SW and
Linux’


The best platform for SOA solutions

Lotus on Linux


Retain and grow install base


Notes/Domino 8 on Linux; server
-
managed
clients; feature collaborat’n


Extend Portal leadership


WSP
-
E for SMB; exploit Expeditor (e.g.
cross
-
platform and off
-
line rich client):
feature WSP as front for SOA


Attract new customers & build new mkts

Tivoli and Linux


Businesses are deploying a mix of open
source and proprietary software


Tivoli is uniquely qualified to reconcile and
manage emerging mixed environment


Key solutions include


Enterprise Single Sign On; Composite App
Mgr; TSM; IRES (drags Tivoli products)

IM Brand and Linux


DWE solutions for entry to mid
-
level SMB


DB2 DWE Starter Edition & Intermediate
Edition


‘Complete’ solutions


DB2 DWE Advanced Edition & DB2 BCU1


MYSAP All
-
in
-
One solution bundles for a
variety of industries

Open Source and Linux Middleware

IBM Confidential

© 2007 IBM Corporation

34

Interaction Services

Information Services

Partner Services

Business App Services

Access Services

Development

Services

Management
Services

Infrastructure Services

Enables collaboration
between people, processes &
information

Manages diverse data and
content in a unified
manner

Connect with trading
partners

Build on a robust,
scaleable, and secure
services environment

Facilitate interactions with
existing information and
application assets

Integrated
environment
for design and
creation of
solution assets

Manage and
secure
services,
applications &

resources

Optimizes throughput, availability and utilization

Apps &

Info Assets

Process Services


Business Services

Supports enterprise business process and
goals through businesses functional service

Enterprise Service Bus

Orchestrate and automate
business processes

Apps &

Info Assets

Apps &

Info Assets

WebSphere Integration

Developer

WebSphere Application Server

WebSphere Business

Monitor

WebSphere Business

Modeler

WebSphere Process

Server

WebSphere Extended

Deployment

WebSphere Adapters

WebSphere Service

Registry & Repository

WebSphere Business

Services Fabric

WebSphere

ESB

WebSphere DataPower

Appliances

WebSphere

Message Broker

WebSphere Commerce

WebSphere Application Server CE

Linux: an excellent building block on the way to SOA

WebSphere Portfolio and SOA on Linux

Open Source and Linux Middleware

IBM Confidential

© 2007 IBM Corporation

35

IBM Information Management Portfolio on Linux

Business Intelligence

Information Integration

Database Server and Tools

Content Management

IBM offers the most comprehensive information management infrastructure on Linux


Build the foundation for
information on demand to meet the
full range of your business needs


DB2 9


Informix IDS


DB2 Express
-
C


Apache Derby
-

open source


Collect and integrate diverse and
distributed information across
your enterprise


WebSphere Federation Server


WebSphere DataStage (Ascential)


WebSphere Information Services
Director


Capture the value of all
information contained within
multiple content types


DB2 Content Manager


DB2 Document Manager


OmniFind Yahoo! Edition


OmniFind Enterprise Edition


Gather, manage and analyze
information providing real
-
time
insight into your business



DB2 Data Warehouse Edition


DB2 Alphablox


IBM Balanced Warehouse D
-
Class

Open Source and Linux Middleware

IBM Confidential

© 2007 IBM Corporation

36

Makau saves money and improves customer satisfaction with
WAS CE and DB2 Express
-
C on Linux


Key Benefits
:



Makau can:


Save with a no charge license entry point but can


Leverage support and application scalability as content size / usage grows


Customers can:


Store, search and retrieve course data faster and more efficiently


Leverage autonomic functionality

Challenge:


Makau Learning Appliance features a library of more than 300 courses with a
built
-
in learning management system that tracks student progress and
improves course administration. Makau wanted to reduce licensing costs it
paid to build its solution on MySQL.

Solution
:


IBM and Novell Integrated Stack for SUSE Linux Enterprise (ISSLE)


Including DB2 Express
-
C and WebSphere Application Server Community Edition


Running on IBM System x servers.




Makau offers
enterprise
-
wide,
24x7 delivery of
custom courses
in partnership
with training
professionals. It
combines
advanced e
-
learning with
traditional on
-
site workshops.



Open Source and Linux Middleware

IBM Confidential

© 2007 IBM Corporation

37

Lotus Portfolio on Linux

Unified communications

and collaboration services

Portal

Composite application
and integration services

Mobile

Browser

Rich client

Portal

Social software for
business

Collaborative content and
team services

Sametime

Notes &
Domino

Mail, calendaring and
collaborative applications

Interaction and client services (online or offline)

Quickr

Connections


Expeditor

Rich Client Platform

Composite application framework

Open Source and Linux Middleware

IBM Confidential

© 2007 IBM Corporation

38

ASPCA heals infrastructure woes to better provide for
the welfare of animals


Key Benefits
:



100% availability in 18 months after solution went live


30% reduction in TCO, including savings in maintenance, licensing, server and ISP
costs


Heightened ability to focus on core mission of ASPCA, including faster response to
urgent requests for advice on first aid or law enforcement

Challenge:


Mission
-
critical server crashed frequently, bringing down e
-
mail and
threatening the operations of the nation’s oldest and largest animal welfare
organization

Solution
:


Lotus Domino, Red Hat Enterprise Linux, and IBM xSeries servers


Open
-
source platform accessible through Web browsers and built on highly reliable
IBM xSeries Linux cluster enables reliable communication among ASPCA staff


Redudancy at the server and software levels with IBM® Lotus Domino clustering
and IBM xSeries OnForever

With a highly
reliable,

resilient and
security
-
rich
infrastructure,
employees could
regain focus on
ASPCA’s
humane mission,
improve

productivity and
save money


Open Source and Linux Middleware

IBM Confidential

© 2007 IBM Corporation

39

Tivoli Access Manger for Operating Systems


Combines full
-
fledged intrusion prevention

host
-
based firewall, application
and platform protection, user tracking and controls

with robust auditing
and compliance checking

Tivoli System Automation for Multiplatforms


Provides Mainframe
-
like High Availability/Failover and Application
Automation for Linux servers, middleware, and applications

Tivoli OMEGAMON® for Linux & Tivoli OMEGAMON DE


Integrate Linux with all systems and applications to see and manage the


entire enterprise from a single point of control

Tivoli Provisioning Manager


Reduce IT administration costs, improve infrastructure utilization, and
reduce management complexity by automating manual and repetitive
datacenter change management tasks


Tivoli Storage Manger


Protectc your organization’s data from failures and other errors by storing
backup, archive, space management and bare
-
metal restore data, as well
as compliance and disaster
-
recovery data in a hierarchy of offline storage



Tivoli Software on Linux

A
n integrated part of the leading middleware software and support
offerings from IBM Software Group


Over 40 Products Supporting Linux

Key IBM Tivoli Software Products


IBM IT Service
Management

IT Operational

Management Products

IT Service

Management Platform

IT Process


Management Products

Best Practices

Open Source and Linux Middleware

IBM Confidential

© 2007 IBM Corporation

40

Process & portfolio management

IBM Rational Software Development Platform for Linux

Governance Expertise & Dashboards

Quality

management

Architecture

management

Change & release

management

Best practices content:


Rational
®

Portfolio Manager


Rational Method Composer


Rational Team Unifying Platform™

Rational Unified Process
®

Tivoli Unified Process
®

Project Portfolio Management


RationalRequisitePro
®



Rational Performance
Tester


Rational Functional
Tester


Rational Manual Tester


Rational PurifyPlus


Rational RequisitePro
®



Rational ClearCase
®


Rational Build Forge
®


Rational ClearQuest
®


Tivoli Provisioning
Manager


Tivoli Intelligent
Orchestrator


Rational
RequisitePro
®



Rational Application
Developer


Rational Systems
Developer


WebSphere
Integration Developer


Rational Data
Architect


WebSphere Developer
for zSeries and iSeries


WebSphere
®

Business
Modeler


Rational Software
Architect


Rational Software
Modeler


Rational Rose
®


Data Modeler

Global Development & Delivery

Risk & compliance management

SOA governance

& service lifecycle management

Development productivity

Partner ecosystem & open computing

(Eclipse
TM
, Linux
®
, Microsoft
®

Windows
®
, UNIX
®
, IBM z/OS
®)


Open Source and Linux Middleware

IBM Confidential

© 2007 IBM Corporation

41



“With Open Client and other initiatives, IBM's now seeking to differentiate its

Lotus
Collaboration Software from Microsoft's Exchange offering by stressing its
multiplatform capabilities.”
IDG News Service



“IBM aims to lower cost of using


Linux, Apple PCs“
Reuters





Dana Gardner, an analyst with
Interarbor said the IBM offering
could have promise for businesses
that want more choice of user
operating systems”





COMPUTERWORLD

Client
Collaboration:

IBM’s open client solution offers flexibility
and choice built on open source and open standards

Lotus Sametime 7.5

Lotus Expeditor

Applications

Browser


Access

Portal,

Connections
Apps

Lotus Notes 8

Editors

Rich

Thin

Choice of Operating System

Mac OS X

e c l i p s e

Windows

Open Source and Linux Middleware

IBM Confidential

© 2007 IBM Corporation

42


Key Benefits*


Open Source Solution that is on track to be adopted by the Linux Mainline


Open Real Time Stack: RT Linux
-

RTSJ & RT GC RT Java
-

x86 Blades


Reduced Risk and Reduced Total Cost of Ownership

Solution


Real Time Linux


Led by IBM Linux Technology Center,


working with Red Hat and Linux Community


IBM System x and BladeCenter solution


Fully preemptive kernel, reducing critical path latencies


Priority inheritance enabled kernel and userspace locking

Challenge


Build a Real Time Linux Operating System that would
compliment the RT Java to meet the performance
requirements of the DDG
-
1000 program while working with
the Linux Community to mainline the enhancements.

DDG
-
1000

USS Zumwalt

* http://www.prnewswire.com/cgi
-
bin/micro_stories.pl?ACCT=149999&TICK=RTN&STORY=/www/story/02
-
06
-
2007/0004521277&EDATE=Feb+6,+20
07


Linux:

Raytheon leverages Real Time Linux to improve
performance and reduce Risk and TCO

Open Source and Linux Middleware

IBM Confidential

© 2007 IBM Corporation

43


Key Benefits*


Mandatory Access Contol (MAC) security for mainstream OS


Server Process Confinement and Protection (sandboxing)


Strongly enforced N
-
tier architecture


Non intrusive enablement

Solution


Tresys provides rule development


IBM tests pilot enviroment


Belmin (ISV application) tests pilot integration


Pilot use (permissive mode) at NHS Hospital Trust


Pilot in production November 2006

Challenge


Build a pilot of a secure Linux Operating System that allows
cross department “Access to data Anywhere. Anytime. Anyhow.”
and provides a common trust infrastructure for shared services
and applications, primarily WebSphere and DB2.

*
White Paper “Enabling Government and Business Transformation with Mandatory Access Control Security” now available

SELinux and WebSphere:

UK Government Pilot

Open Source and Linux Middleware

IBM Confidential

© 2007 IBM Corporation

44

Summary


Open Source and Linux can offer a reason
-
to
-
call, a source of revenue
through IBM software and services, and an on
-
ramp to further IBM software


Customers are looking for a “trusted advisor” on Open Source and Linux


and IBM Business Partners can meet this need


Linux is now in mainstream usage in many areas


and emerging in others
such as Client, Real time, and Security


Customers typically do not choose open source software so they can modify
the code


instead they choose it for business or technical reasons such as
flexibility, TCO, or functionality


Open source is not a “silver bullet” for customers and offers its own
challenges


but in can provide real benefit especially as part of a mixed open
source / private source solution


There are many ways to make money around open source


including Direct
(e.g. support), Indirect (e.g. on
-
ramp), and Disruptive (e.g. competitive
displacement)

Open Source and Linux Middleware

IBM Confidential

© 2007 IBM Corporation

45

How to get started with Open Source and Linux


IBM Linux Portals


ibm.com/software/linux


Ibm.com/linux



IBM Open Source Portal


ibm.com/opensource



developerWorks Website


ibm.com/developerworks/opensource



IBM Systems Journal


“Open Source” edition
-

Vol 44, No 2, 2005


www.research.ibm.com/journal/sj44
-
2.html



Key IBM Contacts


Adam Jollans (Marketing & Strategy)


adam_jollans@uk.ibm.com


Nallu Reddy (Sales)


nreddy@us.ibm.com


IBM Software

www.ibm.com/software

Polling Questions



The content for this web conference was at the appropriate level.



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Overall web conference rating




Excellent (*1)


Good (*2)


Fair (*3) Poor (*4)


IBM Software

www.ibm.com/software


Press *1


Please be sure your phone’s
mute

function is turned off when asking your questions!

IBM Software

www.ibm.com/software

48

Thank
You

Merci

Grazie

Gracias

Obrigado

Danke

Japanese

English

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Traditional Chinese

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Tamil

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IBM Software

www.ibm.com/software

49











IBM

Think!Thursday July 26
th









SOA Business Value Analyst Tool











Date


Title




June 7
th


Tivoli

Think!Thursday






Discover the Latest Tivoli Marketing Tools to Increase Revenue








WebSphere

Think!Thursday






Sales enablement tools for you to use




June 14
th


Rational

Think!Thursday






Get Ready to Plan your Rational Software Comes to You!

Event







Information Management

Think!Thursday






To be announced




June 21
st

Lotus

Think!Thursday






To be announced




June 28
th

IBM

Think!Thursday






no call


end of Q2


IBM Software

www.ibm.com/software

50
























IBM Think!Thursday sales series






replays available on the
IBM VIC




Month



Title




April ’07




Marketplace Assessment




March ’07



Proper Risk Management to Ensure Customer Success




February ’07


Leveraging SVI, Technical Sales Mastery and the We Pay Program




October ‘06



Solution Selling


Cross Sell Reference Guide





September ‘06


Software Sales Essentials for Business Partners