Presentation to Executive

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IEEE CS Strategic Planning
Subcommittee


Presentation to Executive
Planning Committee

Albuquerque BOG
Meeting

24 May 2011



Roger U. Fujii

Liz
Burd

Tom Conte

David Alan Grier

Harold
Javid

Dejan

Milojicic

Don Shafer





Agenda

Topic

Presenter

Introduction

Roger

Fujii

Strategy #1:

Future Technologies

Roger

Fujii/Tom Conte

Strategy

#2: Knowledge Creation

David Alan Grier

Strategy #3: Education Training &
Professional

Development

Liz
Burd

Strategy #4: Outreach and
Engagement

Don Shafer

Strategy #5: Special Communities

Dejan

Milojicic

May
-
24
-
2011

2

Introduction

Strategic plan should address four distinct objectives


Ensure that the society is prepared to deliver the high
-
quality products and services


Reflect the changes that are occurring in the computing
community (“commoditization of computing services”)


Infrastructure computing services


Pervasive and large scale mobile computing, peer to peer interaction, and
social computing


Address the changing nature of the computing professional


Technical ability gained through hands on experience rather than
traditional formal computing education


Address the fiscal state of the Society and be consistent with
its recovery program

May
-
24
-
2011

3

President

Sorel
Reisman

formed the 2011 Strategic Planning
Subcommittee to update the IEEE CS goals and objectives
for the operation and organization of the society.

Strategic Planning Subcommittee

Assumptions


Agreed that IEEE CS core capabilities and intellectual
content still valued and relevant


Current products and services do not satisfy needs of many
emerging members and professionals

Core Approach


Build on prior planning committee goals


Develop broad goal statements with long
-
term desired
outcome


Allows many different implementation sub
-
strategies


Allows short
-

and long
-
term actions to exist within each
strategy

May
-
24
-
2011

4

Basic Principles in Strategic Goals

New Strategic Goals


Focused on key IEEE CS capabilities and competencies


Not specific products or services


Intuitive and direct (i.e., not too general)


Broad goals to allow innovative spirit of volunteers and
members the freedom, yet direction, to create new
offerings


Harmonized words with prior goals (Appendix A


Mapping
to Prior Goals)

May
-
24
-
2011

5

Five Strategic Goals

Future Technologies Vision
: IEEE CS will take a
leadership role within IEEE in determining how computing
contributes to key future technologies affecting humanity
(e.g., Smart Grid, Cloud Computing, Life Sciences,
Multicore
,
NV RAM)

Knowledge Creation
: IEEE CS will provide forums for top
minds to come together to develop, validate, and disseminate
the highest quality information. The IEEE CS will be the
premiere source of creating, validating, and delivering new
computing theories, methods, and standards for academics,
researchers, practitioners, computing professionals

Education Training & Professional Development
:
IEEE CS will develop educational and training programs to
increase computing knowledge and capabilities to develop the
global workforce.

May
-
24
-
2011

6

Five Strategic Goals (cont’d)

May
-
24
-
2011

7

Outreach and Engagement
: IEEE CS will reach out and
engage with underserved academic organizations, industry
sectors and non
-
traditional computing professionals to offer
personalized and tailored products and services from the
broad spectrum of Computer Society products and services.

Special Communities
: IEEE CS will evolve special technical
communities that will deliver
customized and personalized
access to knowledge, experts, products, and services.
Each
community will be a technology incubator utilizing
contemporary and popular
social networking and other
collaborative technologies.

Strategic Planning Structure

Strategies

SubStrategies

Action Plans

Measures

SWOT

1. Future Technologies
Vision

1.1: Smart Grid

1.2: Cloud Computing

1.3: Life Sciences

1.4: Multicore Technology

1.5: Non Volatile Random Access Memory

Year 1

Year 2

Year 3

Strengths

Weaknesses

Opportunities

Threats

2. Knowledge Creation

2.1: Applications

2.2: Refereed Content

2.3: Standards, Guides, Best Practices

2.4: New Technologies and Paradigms

3. Education Training &
Professional
Development

3.1: Pre
-
University Levels

3.2: Undergraduate & Postgraduate Levels

3.3: Mentor Technology Leaders in Adjacent
Field.

3.4: Developing and Emerging Countries

3.5: Skill Certification

3.6: Globally Recognized Program

3.7: Communication of Strategic
Importance of Computing

4. Outreach and
Engagement

4.1: Academics/Researchers

4.2: Industry/Practitioners

4.3: Computing Professionals

5. Special Communities

5.1 Formation

5.2 Growth

5.3 Financial Sustainability

May
-
24
-
2011

8

IEEE
-
CS Strategies Evolution

May
-
24
-
2011

9

’91 ‘94 ‘97 ‘98 ‘01 ’04 ‘07

‘12

SP1: Org
structure

SP3: Volunteer,
customers, visibility

SP6: Biz

model,
personalization

SP7: Tech,
KnowledgeX
,
Education, Outreach &
Engagement, Special
Communities

SP4: Value
prop
, electronic
future
, IEEE

SP5: Interoperable
svcs
, career
advcmnt
, well
regarded products

SP2:

Svc to
members &
professionals

Implementation Observations

Greater Coordination/Cooperation
:
IEEE CS boards
and committees need to combine their capabilities in new
ways to create the new offers

Internal Organizational Changes
:
IEEE CS needs to
make internal computing infrastructure, marketing, and staff
support adjustments to support robust implementation of
strategies

Responsibility for Implementation
:

IEEE CS Board
VPs and committee chairs are responsible for developing and
executing the short
-
and long
-
term action plans associated
with selected strategies (subcommittee supplied draft action
plans)

May
-
24
-
2011

10

Technology, Knowledge, and People


5
-
20 20
-
50 50
-
100 100
-
1000 >1000


5
-
20 20
-
50 50
-
100 100
-
1000 >1000

electronic
magazines
transactions

conferences

newsletters

digital library archives

Web sites

Technology

wikis, tweets, mailing lists

+ customized access to digital library

+
ebooks
, readers,


personalization

+ hosting, tools at scale

Knowledge
(IP)

People

May
-
24
-
2011

11

Five Strategies Support Broader
Vision and Goals

Five strategic goals and objectives directly
contribute to the broader IEEE CS vision/goals:


Operate as the premiere professional organization in
computing technology


Increase the number of members


Develop the next generation of volunteer leadership


Create a sustainable financial model

May
-
24
-
2011

12

IEEE CS has the key capabilities and core
competencies to execute and implement these new
strategies in the near future

Summary


Path Forward

Incorporate comments from Executive Planning
Committee

Refine sub
-
strategies and action plans (metrics)


Face to Face Meeting #3, 27
-
28 June, Bellevue, WA
(Microsoft)


Face to Face Meeting #4, 23
-
24 August, San
Francisco
-
Palo Alto (HP Systems)


Telecon

as needed

Submit report to John
Walz

and Sorel
Reisman

(September)

Plan for final brief to BOG (New Jersey) for approval in
November

May
-
24
-
2011

13

Appendix A: Mapping of New
Strategic Goals to Prior Goals

May
-
24
-
2011

14

15

May
-
24
-
2011

Changes from 2008 Strategic Plan

2008 Strategic Plan (SP)

2011 SP Change / 2011 Strategies

Short Term Strategic Goals

Combined Short & Long

SP
-
6/S Goal 1. Industry professionals and their employers will value the IEEE CS as a major
resource for achieving success. The society will foster this perception through identifying
practitioner
-
focused activities, products, or services.

#4 Outreach & Engagement

SP
-
6/S Goal 2. The IEEE CS will improve the professional competencies of students and
practitioners through education and evaluation programs valued by employers and
professionals.

#3 Education Training & Professional
Development

SP
-
6/S Goal 3. The IEEE CS will provide a global forum for the world’s computing
professionals provided through online personalized access to expertise, products, and
services.

#2 Knowledge Creation

#4 Outreach & Engagement

#5 Communities

SP
-
6/S Goal 4. The IEEE CS should identify, document, and foster interoperability among
stakeholders both within and outside the society.

Dropped

SP
-
6/S Goal 5. The IEEE CS will focus on controlled planning and internal restructuring; it
will make measurable improvements so as to advance the society and reposition it for
growth and renewal.

Dropped; Tactical using PIFs

SP
-
6/S Goal 6. Each activity, product, or service, newly proposed or already engaged,
should target a clearly identified and delineated community. In addition, prior to approval, the
proposal should describe all planning activities, expected returns on investment (ROI), and
measures of success.

Dropped; Tactical using
PIFs

Long Term Strategic Goals

Combined Short & Long Term Goals

SP
-
6/L Goal 1. The IEEE CS will establish a relationship (comprising a contact channel with
individual opt
-
in) with every relevant professional in the world.

#4 Outreach & Engagement

#5 Communities

SP
-
6/L Goal 2. The IEEE CS will implement a program for ongoing contact with our global
professional community that facilitates participation without annoyance.

#2 Knowledge Creation

#4 Outreach & Engagement

#5 Communities

SP
-
6/L Goal 3. The IEEE CS will develop personalized profiles of participating professionals,
presenting them with the most relevant information, communities, networking opportunities,
information exchanges, and materials.

#5 Communities

SP
-
6/L Goal 4. The IEEE CS will develop a transparent advertising business model that
provides alternate revenue streams for the IEEE CS.

Dropped; Tactical using
PIFs

SP
-
6/L Goal 5. The IEEE CS will expand and leverage our IEEE relationship.

#1 Future Technologies