Mobile Commerce and Ubiquitous Computing

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24 Νοε 2013 (πριν από 3 χρόνια και 7 μήνες)

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Mobile Commerce

and Ubiquitous Computing

Learning Objectives

1.
Discuss the value
-
added attributes, benefits, and
fundamental drivers of m
-
commerce.

2.
Discuss m
-
commerce applications in banking and
financial services.

3.
Describe enterprise applications.

Copyright © 2012 Pearson Education, Inc.
Publishing as Prentice Hall

6
-
1

Learning Objectives

6.
Describe consumer and personal applications of m
-
commerce including entertainment.

7.
Understand the technologies and potential
applications of location
-
based m
-
commerce.

8.
Define and describe ubiquitous computing and
sensory networks.

9.
Describe the major implementation issues from
security and privacy to barriers of m
-
commerce.

Copyright © 2012 Pearson Education, Inc.
Publishing as Prentice Hall

6
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2


mobile commerce (m
-
commerce; m
-
business)


Any business activity conducted over a wireless
telecommunications network or from mobile devices

Copyright © 2012 Pearson Education, Inc.
Publishing as Prentice Hall

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3

THE ATTRIBUTES OF M
-
COMMERCE



Ubiquity


Convenience


Interactivity


Personalization


Localization

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4

DRIVERS OF M
-
COMMERCE


Widespread availability of more powerful mobile
devices


The service economy


The mobile workforce and mobile enterprise


Improved price/performance


Improving bandwidth

Copyright © 2012 Pearson Education, Inc.
Publishing as Prentice Hall

6
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5

Copyright © 2012 Pearson Education, Inc.
Publishing as Prentice Hall

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6

Services of Mobile Computing

Other Mobile Devices


Wearable devices


Speech translator


Watch
-
like device


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7

Services of Mobile Computing


RFID (radio frequency
identification)



Biometrics



Dashtop mobile

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8

Copyright © 2012 Pearson Education, Inc.
Publishing as Prentice Hall

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9

Mobile Financial Applications


mobile banking


Performing banking activities such as balance checks,
account transactions, payments, credit applications,
etc., via a mobile device


OTHER FINANCIAL
-
RELATED MOBILE
APPLICATIONS


Mobile Stock Trading


Real Estate


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10

Augmented Reality

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Mobile Enterprise Solutions


DEFINING MOBILE ENTERPRISE


mobile enterprise


m
obile applications to improve the operations for employees,
the facilities, and the supply chains, within the enterprise and
with business partners.


Copyright © 2012 Pearson Education, Inc.
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12

Cloud Computing

Mobile Enterprise Solutions

Benefits of

Mobile Workforce Support

Challenges of

Mobile Workforce Support



Sales force automation
-

contracts, prospects, tracking leads


Field force automation


delivery, dispatch, equipment repair


Mobile office applications
-

Videoconferencing,
Twitter, Facebook


CRM (e
-
CRM)


PRM
-

partner relationship management



Network coverage gaps and
interruptions


Internetwork roaming


Securing the network
management


Bandwidth management

Copyright © 2012 Pearson Education, Inc.
Publishing as Prentice Hall

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Mobile Enterprise Solutions


THE FRAMEWORK


The sales application
-

accounts, contacts, tasks, improved business
process


The support application
-

incident and problem management
information


The service application
-

real
-
time inventory


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Mobile Enterprise Solutions


FLEET MANAGEMENT


Fleet Maintenance


Tracking People and Vehicles


Transportation Management

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Copyright © 2012 Pearson Education, Inc.
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Mobile Enterprise Solutions


MOBILE APPLICATIONS IN WAREHOUSES


Typical Mobile Devices Used in Warehouses


Vehicle mount solutions


Handheld solutions


Hands
-
free and voice solutions


Other solutions

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Mobile Consumer Services


SERVICE INDUSTRY CONSUMER APPLICATIONS


Health Care


Hospitality Management


Public Safety and Crime Prevention


Other Industries

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Location Based Mobile Commerce


GPS

enabled device


Locating
-

determine the basic position of a person or thing


Navigating
-

Plotting a route


Tracking


Monitoring the movement of a person or ting


Mapping
-

Create maps of specific geographical locations


Timing
-

Determining the precise time at a specific location



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Location
-
Based Mobile Commerce

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Copyright © 2012 Pearson Education, Inc.
Publishing as Prentice Hall

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Ubiquitous Computing


The Internet of
Things


ubiquitous computing


Computing capabilities that are being embedded into
the objects around us, which may be mobile or
stationary


pervasive

computing


Computing capabilities embedded in the environment
but typically not mobile

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Ubiquitous (Pervasive) Computing

and Sensory Networks


Sensory Networks


Farming


Smart Homes and Appliances


Lighting


Energy management


Water control


Home security and communication


Home entertainment


Smart appliances


Smart and Driverless Cars

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Publishing as Prentice Hall

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