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5 Δεκ 2012 (πριν από 4 χρόνια και 6 μήνες)

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The Brave New World of Information Professionals:


Juggling Career Changes with

Robin Merrill


Elan Pharmaceuticals

SLA DPHT Meeting St. Petersburg, FL

April 8, 2008

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How I got to Elan


About me: background as information specialist/manager at several
management consulting firms and other professional services companies


background in business research


little pharmaceuticals/scientific experience


MLS (Simmons College)


BA, German (Smith College)


Came to Elan October 2004:


recruited by SVP who worked at one of the strategy consulting firms and came over
with new CEO from Merrill Lynch


named Manager of Market
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Competitor Intelligence within newly
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formed Corporate
Strategy & Alliances, a new position


office located in little brick house in Cambridge, rest of small team in NY and SSF;
co
-
located with people from IR, marketing

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About Elan


Medium
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sized neuroscience
-
based biotechnology company headquartered in
Ireland with large R&D facility in South San Francisco


2007: $570MM revenues, 2,000 employees worldwide


4 marketed products: Tysabri (MS), Prialt (pain), 2 off
-
patent hospital anti
-
infectives


Pipeline and pre
-
clinical research programs in Alzheimer’s, Parkinson’s,
MS/autoimmune


Nanotechnology and contract manufacturing businesses in US and Ireland






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Embedded in Corporate Strategy


My role is fully integrated into Corporate Strategy department:


participate in monthly conference calls


attend quarterly and annual offsite meetings


responsible for annual data budget, manage db subscriptions etc


based in tiny Boston office, have remote relationship with small team in NY, SSF


virtual collection


no “library”


formerly compiled weekly newsletter for team with edited therapeutic area/topic
news, company/partner financials and events listings (now use LexisNexis Publisher)


provide proactive/responsive research support for team


deal comps


pipeline products


company/competitor research and profiles


market research data


partner with Library, Communications, IR, marketing managers, scientists,
Legal, IT


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Time of Turbulence


In 2004/5 Elan was in midst of turnaround, repositioning as
biopharma/nanotech company from a larger, less focused one


financial, legal, product challenges


new strategies and executive team in place


products sold off and several offices consolidated, shut down


Tysabri taken off market shortly after launch due to AE (since re
-
introduced)


Stock price dropped 90% overnight


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Impact on Information Services


Lots of data redundancies from legacy operations


Conducted company
-
wide global database inventory, partnering with Library,
Finance, other depts, sister company, overseas locations


Market Research dept dissolved


no longer relevant to refocused and slimmed
down company


took on information budget, slashed it to match current strategies and products


Commercial Library in San Diego was consolidated within S San Francisco
information center and office was closed, Librarian eventually left


S San Francisco R&D Library reported to 2 different depts, staff turmoil,
finally landing under my boss in June 2008



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AIM Services is Born

CEO

EVP, Corp Strategy, Communications, Branding, Commercial

AIM Services

Named manager of Library in June, 2007


Manage 2 FTEs and a part
-
time contractor in SSF remotely from Boston



Responsible for budget



AIM enjoys top
-
level support and visibility

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Promoting/Rebranding and Rebuilding AIM Services Continues


Team of 2 great new information specialists and part
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time assistant


Increased presence on intranet, post filtered newsfeeds via LNP


Participate in weekly science group meetings


Adding more databases/subscriptions/alerts based on user feedback and
company priorities


In
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person visits with R&D managers to assess info needs


Present at all new employee orientations in SSF, in
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person & webex trainings


Focus on developing user analytics to guide decisionmaking


Processing lab notebooks and working with Legal on e
-
notebooks


Company
-
wide IP/corporate document archiving initiative


Implementing Quosa content management tool for Med Affairs, scientists, etc



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8

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Library/Cafe Redesign Underway to Bring Scientists Together in Library

wall between library &
cafe to be taken down,
space created for
knowledge
-
sharing,
quiet reading, playing
pool with scientists!

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Takeaways from my Experience at Elan


Flexibility is key, “rolling with the punches”


opportunities come from challenges


Managing remotely is tricky


need for enhanced & constant communication with staff, travel, hiring challenges


Fusion of roles


both embedded and traditional


More partnering with other departments, not isolated


co
-
located with other groups


physical library as place for “knowledge sharing”


Need to keep abreast of clientele’s needs continuously, gather metrics and
change accordingly


Top
-
level management support, flat hierarchy is best


I’m glad I didn’t leave when the stock sunk to $3!