Director, Product & Service Development

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Copyright GSM Association





GSMA


Strategic Vision


Jaikishan Rajaraman

Director, Product & Service Development

GSMA Priorities



Ensuring quality services are developed at
market speed




Creating an effective IP service environment for
mobile




Defining a clear technology evolution path




Promoting mobile as the bridge to the Digital
Divide




Overview of the industry and driving forces



Industry segments and areas for potential GSMA
initiatives



Prioritisation of new GSMA initiatives by the Strategy
Committee



Approved Initiatives



Initiatives for further investigation



Status of other ongoing GSMA initiatives



How we help the mobile operators address their
strategic challenges

The mobile industry today captures roughly half the

worldwide telecoms pie, driven mainly by voice

* Japan, Korea, Australia, Hong Kong
Source:
Gartner, McKinsey analysis
1,038
41
59
2003
50
50
2006
Mobile
Fixed
5
36
17
42
2003
8
42
20
30
2006
Data
Voice
Data
Voice
Split fixed vs. mobile
1,309
1,038
1,309
5
6
11
18
24
31
2003
7
7
9
13
14
22
28
2006
Latin America
Eastern Europe
Middle East Africa
Asia Pacific
(emerging)
Asia Pacific
(developed*)
North America
Western Europe
5
434
647
Fixed
Mobile
Regional split
-
Mobile only
* Japan, Korea, Australia, Hong Kong
Source:
Gartner, McKinsey analysis
1,038
1,038
41
59
2003
50
50
2006
Mobile
Fixed
5
36
17
42
2003
8
42
20
30
2006
Data
Voice
Data
Voice
Split fixed vs. mobile
1,309
1,309
1,038
1,038
1,309
1,309
5
6
11
18
24
31
2003
7
7
9
13
14
22
28
2006
Latin America
Eastern Europe
Middle East Africa
Asia Pacific
(emerging)
Asia Pacific
(developed*)
North America
Western Europe
5
434
434
647
647
Fixed
Mobile
Regional split
-
Mobile only
Revenues in
USD billions
WORLDWIDE
Developed markets are expected to account for more than
half of projected revenue growth, but emerging markets
will drive profit and subscriber growth

After two decades growth is flattening, the industry needs
to actively position itself for the next S
-
curve(s)

Executive and expert interviews resulted in a list of key
driving forces for the mobile industry going forward


Continued penetration increase in emerging markets

Demand for mobile/wireless broadband (esp. in Emerging markets)

Price reductions on basic usage following competition

Demand for mobile expansion in value chain, e.g., advertising, m
usic, TV/video

Use of Over The Top/mobile internet based communication services
* at cheaper
prices, replacing voice/SMS

Rise of region specific VAS, e.g., m
-
commerce/payments, health services

Multi
-
technology/product/access wireless broadband world (
WiFi
, HSPA,
WiMax
?)

Open service platforms to drive growth, but with control over ke
y mobile assets
(e.g., customer data, localization, billing), incl. client manag
ement on devices

Relevance of low CAPEX technology and low
-
end devices in Emerging markets

Spectrum challenges (Wireless Broadband, TV…)

Pricing regulation, e.g., termination fees, international roamin
g, data roaming

Services regulation in new areas (TV, banking, gambling…)

Attacks on mobile revenues from adjacent industries, e.g., ISPs,
media, Internet
companies

Reintegration of fixed and mobile (fixed mobile convergence vs.
F2M substitution)

Further consolidation across markets/industries and stronger sho
rt term focus
*
3 models: 1) Pure OTT, e.g.,
Skype
, 2) Revenue sharing model, e.g., Yahoo to SMS (Indonesia), Torp
edo (MSN) SMS in Brazil, 3) Full mobile voice
Market
demand
1
2
3
4
5
6
Technology
7
8
9
Regulatory
environment
10
11
Industry
dynamics
12
13
14
15
Driving forces

Different needs
exist across the
operator
community

Two overarching
themes have been
observed

Mobile Internet
and IP
convergence

Enabling of
further
penetration
increase


Overview of the industry and driving forces



Industry segments and areas for potential GSMA
initiatives



Prioritisation of new GSMA initiatives by the Strategy
Committee



Approved Initiatives



Initiatives for further investigation



Status of other ongoing GSMA initiatives




How we help the mobile operators address their
strategic challenges

Analysing differences in infrastructural development
across markets led to a segmentation…

…resulting in a different prioritisation for each
segment…



Overview of the industry and driving forces



Industry segments and areas for potential GSMA
initiatives



Prioritisation of new GSMA initiatives by the Strategy
Committee



Approved Initiatives



Initiatives for further investigation



Status of other ongoing GSMA initiatives



How we help the mobile operators address their
strategic challenges

Approved initiatives


Client management and potential disintermediation of mobile
operators


Reinvigorate the IPI program. Accelerate the roll out of the PIM Program.



Data and voice roaming and regulation


Develop a comprehensive program on Data Roaming, which embraces
initiatives in Europe and in Asia.



Mobile handset development


Develop a requirements specification and identify how to accelerate the
availability of a quad band phone range in 850/900/1900/2100MHz.



Mobile Advertising


Continue to develop a number of advertising enablers such as formats,
customer profiles and codes of conduct.

Initiatives for further investigation


Mobile search and advertising


Develop a strategy and a proposal on Search Engines.


Develop a strategy and proposal on advertising aggregation.




Mobile music distribution


Submit a proposal for the development of a new business model for Mobile
Music based on discussions with operators and the music industry.



Wireless broadband to the home in emerging markets & next
wave of Mobile broadband in developed markets



Develop an overall strategy on mobile Broadband covering how we facilitate
the establishment of a favorable environment for the development and support
of mobile broadband from the GSM technology roadmap




Overview of the industry and driving forces



Industry segments and areas for potential GSMA
initiatives



Prioritisation of new GSMA initiatives by the Strategy
Committee



Approved Initiatives



Initiatives for further investigation



Status of other ongoing GSMA initiatives



How we help the mobile operators address their
strategic challenges

Other GSMA initiatives continue to receive broad support
from operators across segments

High relevance / driving segment
Lower relevance / participating segment
Current status
Major projects
Segment relevance
Mass market
3G notebook

Strong support from “mature asset rich” segment

Currently conducting consumer research in 18 countries

Requesting information from leading vendors and field trials of
prototype devices have started
Mobile
advertising

Received approval at Barcelona and has subsequently moved
forward under steering group with broad support from main
board operators
Mobile
payments

Significant support in the “mature asset rich” segment

Started in Feb 2007, already 29 operators involved

Trial underway, expecting results from 9 end
-
to
-
end trials by
close of 2007
Voice
roaming

Project continues to receive broad support, especially from
European operators who could be impacted by potentially
unfavourable legislation
MMT
“Mobile
money
transfer”

Broad support with "emerging" segment
leading the charge

106 countries currently involved in regulatory study

Pilot with MasterCard underway to assess feasibility
B
C
A
B
C
A
B
C
A
B
C
A
B
C
A
High relevance / driving segment
Lower relevance / participating segment
High relevance / driving segment
Lower relevance / participating segment
Current status
Major projects
Segment relevance
Mass market
3G notebook

Strong support from “mature asset rich” segment

Currently conducting consumer research in 18 countries

Requesting information from leading vendors and field trials of
prototype devices have started
Mobile
advertising

Received approval at Barcelona and has subsequently moved
forward under steering group with broad support from main
board operators
Mobile
payments

Significant support in the “mature asset rich” segment

Started in Feb 2007, already 29 operators involved

Trial underway, expecting results from 9 end
-
to
-
end trials by
close of 2007
Voice
roaming

Project continues to receive broad support, especially from
European operators who could be impacted by potentially
unfavourable legislation
MMT
“Mobile
money
transfer”

Broad support with "emerging" segment
leading the charge

106 countries currently involved in regulatory study

Pilot with MasterCard underway to assess feasibility
B
C
A
B
C
A
B
C
A
B
C
A
B
C
A
Current status
Major projects
Segment relevance
Mass market
3G notebook

Strong support from “mature asset rich” segment

Currently conducting consumer research in 18 countries

Requesting information from leading vendors and field trials of
prototype devices have started
Mobile
advertising

Received approval at Barcelona and has subsequently moved
forward under steering group with broad support from main
board operators
Mobile
payments

Significant support in the “mature asset rich” segment

Started in Feb 2007, already 29 operators involved

Trial underway, expecting results from 9 end
-
to
-
end trials by
close of 2007
Voice
roaming

Project continues to receive broad support, especially from
European operators who could be impacted by potentially
unfavourable legislation
MMT
“Mobile
money
transfer”

Broad support with "emerging" segment
leading the charge

106 countries currently involved in regulatory study

Pilot with MasterCard underway to assess feasibility
B
C
A
B
C
A
B
C
A
B
C
A
B
C
A
GSMA Mobile Asia Congress 2007
-

Macau


New Venue
-

Macau



12
-
15
th

November, 2007


Gateway to China and easy access from
central Asian markets


Creating a Congress reflecting the diversity,
energy and leadership of the Asian mobile
market


Supported by China Mobile, China Unicom,
Bharti, KTF, PTAC PTIA


Unprecedented line
-
up of operator CEOs and
industry leaders


New GSMA Asia Mobile Awards, as well as
Mobile Innovation Summit.


Expecting 10K attendees, 250 media


Barcelona


11
-
14 February
2008


Largest Congress for the
Mobile Industry


with over 50K
attendees, 2500 media in 2007


190 countries represented


41
+
% of visitors are board level


Unprecedented line
-
up of
operator CEOs and industry
leaders


Leading players from the
entertainment, innovation and
content sectors


2500 operator companies in
attendance

in 2006


GSMA Global Mobile Awards,
which recognise the leaders in
the industry

GSMA Mobile World Congress 2008
-

Barcelona