Heralding a new era in the compact class

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Daimler Communications, 70546 Stuttgart/Germany

Mercedes
-
Benz


A Daimler Brand

Compact sports tourer: the new B
-
Class from Mercedes
-
Benz


Heralding a new era in the
compact class



Agile: space and dynamics abound



Sensational: outstanding aerodynamics set a new benc
h-
mark in

the se
g
ment



Safe: radar
-
based collision
warning system as stan
d-
ard, PRE
-
SAFE
®


featu
r
ing for the first time



Efficient: drive system with new engines and dual
clutch transmi
s
sion

Substantially more agile and efficient, but as comfor
t-
able and spacious as ever


the new B
-
Class from Me
r-
cedes
-
Benz i
s a winner on all fronts. The vehicle's
lo
w
er height and more upright seat position provide for
a first impression that hints at the compact sports
tourer's dynamic credent
i
als.

With a new four
-
cylinder petrol engine featuring d
i-
rect injection and

turb
o
c
harging, a new diesel engine, a new dual clutch
transmission, a new manual transmission and new assi
s-
tance systems, the front
-
wheel
-
drive car also rings in
Press Informat
i
on

25 August 2011

Contact:

Rob Halloway

01908 245948

Debbie Hull

01908 301313

Sheena Hamilton

01908 301330

Jo Ayers

01908 301115





Daimler Communications, 70546 Stuttgart/Germany

Mercedes
-
Benz


A Daimler Brand

Page
2

a new technological era for compact cars from Me
r-
c
e
des
-
Benz.

"No model change in the history of Mer
cedes
-
Benz has
ever seen so many new

developments introduced in one fell swoop," stresses
Dr. Thomas Weber, Member of the Board of Management
responsible for Group Research and Head of Develo
p-
ment, Mercedes
-
Benz Cars. "Fut
u
re B
-
Class customers
will benefit

from this qu
antum leap in terms of
bett
er
fue
l consumption and

lower
CO
2

emissions combined with driving pleasure,
plenty of space and the hig
h
est standard of safety
that has ever been available in this class."

The world premiere of the new B
-
Class
(leng
th/width/height:

4359/1786/1557 millimetres) will take place at the
Frankfurt International Motor Show (13 to 25 September
2011). It will be making its way to
the UK

i
n March
2012

.

The exterior design: perfect space in a most attra
c-
tive guise

The new B
-
C
lass is a typical Mercedes sports tourer,
offering plenty of space combined with impressive d
y-
namic performance as a
hatchback saloon. The character

lines of the exterior design indicate both of th
e
se
attributes:
the front and rear feature
width
-
emphasizin
g design, with a w
i
de, prominent grille and
headlamps extending along the sides at the front while
the rear end fe
a
tures a wide rear window, two
-
piece
tail lights and a large tailgate with low loading
sill.




Daimler Communications, 70546 Stuttgart/Germany

Mercedes
-
Benz


A Daimler Brand

Page
3

The new sport
y lines

and the outstanding aerodyn
amics
are particularly ev
i
dent in the side line: the bonnet
flows seamlessly into the A
-
pillar and the roof line
descends sleekly to the striking roof spoiler. The
roof features a
co
n
toured

line which lends the vehicle
a longer appearance. The pronounced w
heel arc
h
es of
f-
set by dynamic feature lines under the beltline are a
sporty interpr
e
tation

of the current design line from Mercedes
-
Benz. The
bottom edge of the body features dynamic side skirts
which add a light touch to the vehicle's

appea
r
ance.


Refin
ed details such as the exquisitely
designed headlamps

with the new spotlight element confirm the brand's u
n-
mistakable premium crede
n
tials which shine through in
the compact segment, too.

Outstanding aerodynamics: astounding c
d

value

An outstanding drag c
oefficient of c
d

= 0.26 places
the new B
-
Class at the

forefront of its market segment. A
s well as
the aer
o-
dynamic exterior design, numerous optimisation
measures on points of detail such as the air flow
around the front wheels, the underbody design and th
e
cooling air flow are also crucial contributory factors
to this excellent aerodynamic performance. Patents are
pending for innovative details such as the se
r
rated
wheel arch spoiler.

New concept: lower overall height but more space i
n-
side

The new vehicle

concept underscores the dynamic asp
i-
rations of the new

B
-
Class. The most striking aspect is the reduced



Daimler Communications, 70546 Stuttgart/Germany

Mercedes
-
Benz


A Daimler Brand

Page
4

height: at 1557 mill
i
metres, the new model crouches
almost five centimetres lower on the road than its
predecessor. The seat height in relation to the

road
has also been reduced

(minus

86 mm) in order to facilitate getting in and
out of the car easily
, while maintaining a clear ove
r-
view of the vehicle's contours

when driving
.

In response to requests from many customers, the si
t-
ting position is more

up
right, however. At the same time, the headroom has
been further i
m
proved. With maximum headroom of 1047
mm at the front (without sliding roof), the

B
-
Class is among the most spacious cars in its segment
in this discipline, too. The ergonomically expedient

more upright sitting position in combination with a
lowering of the vehicle's floor at the rear leads to a
segment
-
leading degree of legroom (976 mm) which even
surpasses that of the S
-

and E
-
Class.

The B
-
Class is optionally available with the EASY
-
VARIO
-
PLUS

sy
s
tem. This enables simple reorganisation of the i
n-
terior so as to enable the transportation of bulky
items. Features of the EASY
-
VARIO
-
PLUS system

include fore/aft adjustment of the rear seats by up to
140 mill
i
metres (thereby increasing the lugga
ge co
m-
partment volume from 488 to 666 litres) and a front
passenger seat whose backrest can be folded fo
r
ward
onto the seat cushion.

The interior design: superior quality in a new dime
n-
sion

High
-
quality materials and finely structured surfaces,
stylish det
ails, prec
i
sion workmanship and a new sp
a-



Daimler Communications, 70546 Stuttgart/Germany

Mercedes
-
Benz


A Daimler Brand

Page
5

ciousness


the interior of the B
-
Class defines a
whole new benchmark in the compact segment.

Many features have been the reserve of higher classes
of vehicle to date and embody Mercedes
-
Benz's special
definition o
f quality and aesthetics. The das
h
board is
optionally available in ARTICO
man
-
made

leather finish
and

fe
a
tures stitching, for example. Four equipment pac
k-
ages (Chrome, Sports, Exclusive and Night package) e
n-
able individualisation according to pe
r
sonal tas
tes.

On the inside

the large, three
-
dimensional trim cove
r-
ing the entire das
h
board first strikes the eye. It is
available in four variants, covering a broad spectrum
from modern through sporty to classic. Common to all
versions is a high
-
class appeal combi
ning an attra
c-
tive look and feel with easy care and durability.

The three large round vents in the middle and their
uniquely designed

cruciform nozzles add a sporty attribute to the int
e-
rior's emotional design

idiom. The display, which is available in t
wo sizes
(5.8
-

and 7
-
inch) a
p
pears to hover over the vents.
With its stylish design


the trim frame with galv
a-
nised finish contrasting with the piano black of the
front panel


and slender lines, the co
l
our display
(TFT) is a highly attractive feature in
the cockpit.

The 3
-
spoke
leather trimmed
steering wheel, which a
l-
ways incorporates a si
l
ver chrome insert in the middle
spoke, the instrument cluster with four an
a
logue round
dials and suspended pointers in
the
6 o'clock position
and the seats with contra
sting stitc
h
ing underscore
the sporty character.




Daimler Communications, 70546 Stuttgart/Germany

Mercedes
-
Benz


A Daimler Brand

Page
6

The drive: designed for maximum efficiency


The new B
-
Class features new petrol and diesel engines
as well as new manual and automatic transmissions. All
transmissions and engines have been

deve
l
oped in
-
ho
use, with production taking place at
the plants
in Stuttgart
-
Untertürkheim and
-
Hedelfingen, Rastatt/Baden, Gaggenau/Baden and

Köll
e
da/Thuringia. The simultaneous development pr
o-
cess enabled perfect coord
i
nation of engines and
transmissions, e.g. with reg
ard to implementation of
the ECO start/stop function which features as standard
on all B
-
Class

mo
d
els.

Common features of the new drive systems are the use
of state
-
of
-
the
-
art

technologies for maximum efficiency, very smooth ru
n-
ning, high tractive po
w
er

right from low revs, su
s-
tainability in terms of impending emissions stan
d
ards
and low weight. For the purposes of transverse insta
l-
lation the

engines, all of which are turbocharged, and the two
transmissions are very compactly d
e
signed, providing
the B
-
C
lass with an exemplary small turning circle for
a front
-
wheel

drive vehicle of eleven metres. The e
n-
gine and

transmission suspension
consists

of a four
-
point
mounting system compri
s
ing engine mount, transmission
mount and two self
-
aligning supports. This

su
s
pension system has been designed specifically to
meet the requirements of the high
-
torque engines with
regard to minimum noise levels.


The hydraulic damping
integrated in the transmission mount is a key contri
b-
utory factor to the exceptio
n
ally high ri
de comfort.




Daimler Communications, 70546 Stuttgart/Germany

Mercedes
-
Benz


A Daimler Brand

Page
7

The new
four
-
cylinder petrol engines
(internal desi
g-
nation M270) mark the launch of a completely new e
n-
gine series. The combustion process is based

on the third
-
generation Mercedes
-
Benz direct injection
system which was

i
n
troduced last year w
ith the BlueDIRECT V6 and V8 e
n-
gines. Its use in the

B
-
Class marks this technology's debut in the compact
se
g
ment. The new four
-
cylinder engines have been d
e-
signed for both transverse and longitudinal

i
n
stallation. In the new B
-
Class they are initially
a
vailable with a displacement of 1.6 litres, as the B
180 rated at 122 hp and the B 200 with an output of
156 hp
. Their maximum torque of 200 and 250 Nm respe
c-
tively is available from an engine speed of 1250 rpm.

The new
four
-
cylinder diesel engine
is a fur
ther d
e-
velopment of the OM651 deployed in the C
-

to the S
-
Class, a common rail direct
-
injection engine of the
third generation. With its displacement scaled down to
1.8 litres and numerous optimised points of detail,
this is the first time that the compres
sion
-
ignition
engine has been mounted transversely in a Merc
e
des
-
Benz car. The B 180 CDI generates
1
09 hp of power,
while the B 200 CDI has an output of
136 hp
. The max
i-
mum torque stands at 250 Nm from 1400 rpm for the 80
kW variant and 300 Nm from 1600 rp
m for the 100 kW
variant.

Another Mercedes
-
Benz premiere is the new
7G
-
DCT dual
clutch

transmission
in the B
-
Class. This transmission is e
x-
tremely compact,

extremely var
i
able with regard to adaptation of the
engine speed thanks to seven gears, fe
a
tures a
n ele
c-
tric oil pump for start/stop capability, shifts gear



Daimler Communications, 70546 Stuttgart/Germany

Mercedes
-
Benz


A Daimler Brand

Page
8

without any interru
p
tions in tractive power and co
m-
bines the comfort of an automatic with the eff
i
ciency
of a manual transmission.

The new
6
-
speed manual transmission
designed along
similarly co
m
pa
ct lines as a three
-
shaft transmission
is a close relative of the DCT. Extremely easy gear
shifting, low shift forces, low internal friction and
a low weight are among its most important characteri
s-
tics.

The chassis and suspension: refined sportiness now f
or
the sports

tourer, too

"Fantastically

agile" is the assessment of all test
drivers who have put the

new B
-
Class through its paces to date. Three factors
are instrumental to the su
b
stantially enhanced dynamic
performance in comparison to its predecesso
r, which
does not come at the cost of any compromises on co
m-
fort: the lowered centre of gravity, the new four
-
link
rear axle and the upgraded ESP
®

Electronic Stability
Programme. A sports suspension is optionally available
for further enhanced agility. The

centre of gravity
has been lowered by a further 20 mm and the suspension
additionally fe
a
tures sports dampers with amplitude
-
selective damping and a Direct
-
Steer system
will be
standard on the Sport model line
.

Steering: mechanical with electric assistanc
e

The electromechanical steering of the B
-
Class has been
redesigned. The electric motor of the servo assistance
system is now located directly on the steering gear as
a dual pinion EPS system, thereby optimising the pac
k-



Daimler Communications, 70546 Stuttgart/Germany

Mercedes
-
Benz


A Daimler Brand

Page
9

age as a whole. The steering ratio b
ecomes noticeably
more direct at greater steering angles,

e
n
hancing the vehicle's handling and agility substa
n-
tially.


The electromechanical steering system makes an i
m-
portant contribution to the vehicle's overall eff
i-
ciency, as the steering assist functi
on only r
e
quires
energy when steering actually takes place.




Daimler Communications, 70546 Stuttgart/Germany

Mercedes
-
Benz


A Daimler Brand

Page
10

New assistance and braking system reduces the risk of
rear
-
end collisions

As a world first in the compact segment, the B
-
Class
features a radar
-
based collision warning system with
adaptive Brake
Assist as standard, which lowers the
risk of rear
-
end collisions. The C
OLLISION

PREVENTION

A
SSIST

system ou
t
puts a visual and acoustic warning to
alert a possibly distracted driver to ide
n
tified o
b-
stacles, and prepares Brake Assist for the most pr
e-
cise pos
sible braking r
e
sponse. This is initiated as
soon as the driver emphatically operates the brake p
e-
dal.

In contrast to systems currently on the market in the
compact class, the new
C
OLLISION

PREVENTION

A
SSIST

brake assist feature is not merely a system inte
nded
to minimise minor damage in urban traffic. Rather,
this innovative sol
u
tion is aimed at protecting moto
r-
ists from typical rear
-
end collisions in dange
r
ous
traffic situations. Mercedes
-
Benz expects the new
safety system to have a si
g
nificant positive e
ffect on
accident statistics.

The
area

of safety also encompasses an array of other
assistance systems which have been adopted into the B
-
Class from the larger model

s
e
ries.
These include:



Adaptive Headlamp Assist



Blind Spot Assist and Lane Keeping Assist



ATTENTION ASSIST

(standard)



Speed Limit Assist (speed limit sign recognit
i
on)



Active Parking Assist

(standard)



Brake
HOLD

function (standard with 7G
-
DCT)




Daimler Communications, 70546 Stuttgart/Germany

Mercedes
-
Benz


A Daimler Brand

Page
11



Hill Hold function

(standard)



L
INGUATRONIC



Reversing camera



DISTRONIC PLUS





Daimler Communications, 70546 Stuttgart/Germany

Mercedes
-
Benz


A Daimler Brand

Page
12

Premiere in the compact

class: PRE
-
SAFE
®

available for
the first t
i
me


The PRE
-
SAFE
®

preventive occupant protection system
which features in the

B
-
Class is available for the first time in this veh
i-
cle category.


This represents

a further step in the ongoing
implementation

of t
his
innovation, which was pr
e
miered in the S
-
Class in
2002. Core features of PRE
-
SAFE
®

are reversible belt
tensio
n
ing, the closing of side windows and sliding
sunroof in case of

crit
i
cal lateral dynamics and adjustment of the fully
electric front passenge
r seat with memory function to
an ideal position for maximum effectiveness of the r
e-
straint systems. PRE
-
SAFE
®

is always activated in r
e-
sponse to critical lo
n
gitudinal and lateral dynamics
and may also be triggered upon intervention by certain
assistance f
unct
i
ons.


The scope of restraint facilities takes
special a
c-
count of the B
-
Class'

use as

a family car. Great importance has been attached to
the safety of the rear

occupants. Belt tensioners, belt
-
force limiters and
belt height a
d
justers come as standa
rd on the outer
seats. Rear sidebags are optionally available. Int
e-
grated child seats and automatic child seat recogn
i-
tion are available as in the

pred
e
cessor. Driver and co
-
driver are provided with
new pelvis bags which

are able to cover the pelvis and
the entire upper part
of the body. For head

protection, a windowbag is fitted as sta
n
dard.

COMAND Online multimedia system with internet access




Daimler Communications, 70546 Stuttgart/Germany

Mercedes
-
Benz


A Daimler Brand

Page
13

Internet access, the convenient LINGUATRONIC voice
control system, two

navigation solutions tailored to differ
ent budgets,
connection for mob
i
le

audio devices and an intuitive operating concept


the
information and

co
m
munication systems in the B
-
Class offers excellent
user
-
friendliness and a s
u
perior level of functional
i-
ty which has been the reserve of higher c
ategories of
vehicle to date. It is the new multimedia generation
from Mercedes
-
Benz which delivers these standards. The
operating concept featuring the turn/push co
n
trol in
front of the armrest and the control knob on the head
unit is also familiar from o
ther Mercedes model s
e-
ries.




Daimler Communications, 70546 Stuttgart/Germany

Mercedes
-
Benz


A Daimler Brand

Page
14

The COMAND Online multimedia system offers internet
access. Cust
o
mers

can either surf the web as they wish while the car is
stationary or call up a Me
r
cedes
-
Benz app whose pa
r-
ticularly fast page loading and simple operation ma
ke
it suitable for use while driving. Integrated apps i
n-
clude Go
ogle™ Local Search and Weather,
and the faci
l-
ity for downloading a route which has

prev
i
ously been configured on a PC using Google Maps
and transmitted to

the car.

All set for the future: m
odular "Energy Space" concept

The modular "Energy Space" concept means that the new
B
-
Class is a
l
ready designed to accommodate versions
with an alternative drive: appropriate

inte
r
faces in the body shell enable the main floor
panel to be modified and a st
ep to be produced for the
versions with alternative drive. An underfloor

compar
t
ment covering part of the area under the rear
bench seat offers space for alte
r
native energy accum
u-
lators.