December 15th, 2000

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5 Νοε 2013 (πριν από 4 χρόνια και 1 μήνα)

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Intelligex Case Study

December 15th, 2000

This presentation is the property of Intelligex, Inc. and may not be transmitted, reproduced or otherwise used without the e
xpr
ess written consent of the Company.

Confidential

Copyright © 2000
Intelligex
, Inc.


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AGENDA


Introduction


Development Process


Technology Choices


Wrap Up

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Copyright © 2000
Intelligex
, Inc.


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Intelligex

is an expert

match maker for custom
market research, that:

INTELLIGEX SERVICES

Evaluates research suppliers

Matches buyers and suppliers

Facilitates online transactions

Provides expert consulting

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, Inc.


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SOLUTION

Register

1

Create RFP

2

Select Suppliers

3

Suppliers Respond

4

Review Proposals

5

Choose A Winner

6

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, Inc.


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CUSTOMER BENEFITS

Benefits for Buyers

2

Speed

Supply chain automation substantially
reduces procurement time

3

Quality

Find the supplier that excels in your
area of need

1

Cost

Product cost savings from competitive
bidding plus opportunity cost savings


Benefits for Suppliers

1

Reach


Tap broad and deep new customer pool

which would otherwise be neglected

2

Cost

Direct sales acquisition cost savings
plus lead time opportunity cost savings

3

Convenience

Spend less time teaching and more time
executing, and benefit from repeat
usage

Confidential

Copyright © 2000
Intelligex
, Inc.


Confidential

11/5/2013

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filename
-

TSD

6

AGENDA


Introduction


Development Process


Technology Choices


Wrap Up

Confidential

Copyright © 2000
Intelligex
, Inc.


Confidential

11/5/2013

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7

Development Objectives


Build a transactional system for a “Beta” audience


Create RFPs


Send to select suppliers


Create Proposals


Negotiate


Secure environment


Lay the ground work for future releases to build upon


Spend as little money as possible


Complete it in 6 months

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Intelligex
, Inc.


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Development Timeline

Site Map
Created


Initial

Architecture
Chosen


Database

Design


HTML Prototype
of RFP
Questions

Proposal
Functional


Manual
Matching
Function
Added


Negotiation
Prototype


CTO Leaves

QA


Beta Launch


First
Transaction
in early
October


Choose
Host


Finalize
Feature Set


Implement
Security

Complete
Creative Work


RFP
Functional


Proposal
Prototype

Changed
Database
and OS


Negotiation
functional

Customer
Demos


Additional
Features


“Advisor”
Tools

March

April

May

June

July

August

September

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Intelligex
, Inc.


Confidential

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Gathering Customer Input

We asked our customers for feedback throughout the development process


Prototype in HTML

1

Meet customers in person and ask them

to complete task with prototype

2

Developers observe customer and ask

for feedback on tool / process

3

Development team meets to revise
priorities and add to “To Do” list

4

Confidential

Copyright © 2000
Intelligex
, Inc.


Confidential

11/5/2013

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filename
-

TSD

10

AGENDA


Introduction


Development Process


Technology Choices


Wrap Up

Confidential

Copyright © 2000
Intelligex
, Inc.


Confidential

11/5/2013

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Trade
-
Off: Build in
-
house vs. Outsource

We chose to build in
-
house


The technology required to deliver value to our market does not require
cutting
-
edge computer science skills.


Building in
-
house allows us to be more responsive to customer needs.


The market for I
-
Builders was extremely tight, so building in
-
house saved
us both time and money


Note: we did outsource the Creative work to a small design shop



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Intelligex
, Inc.


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Trade
-
Off: Operating System

We switched from Windows2000 to RedHat Linux


Leading operating system for hosting Web sites (Netcraft estimates that
30% of active Web sites run on Linux


Higher reliability than Windows NT or Windows2000


Abundant support and third party applications available


Allows for easier migration to more robust Unix like Solaris

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Intelligex
, Inc.


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Trade
-
Off: Scripting Language

We chose ColdFusion


The leading cross
-
platform Web application server


Open integration with databases, email, directories, Java, CORBA, COM,
EJB, and XML allows for a very high degree of extensibility


Integrated server clustering allows for a high degree of scalability


Strong Database Abstraction Layer allows for greater portability


Low cost


Very easy to learn




Confidential

Copyright © 2000
Intelligex
, Inc.


Confidential

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Trade
-
Off: Database Server

We switched from Oracle to PostgreSQL


Leading full featured Open Source RDBMS


Benchmarking tests show performance edge over Oracle and MS SQL server
at low to medium levels of traffic (e.g. 100 concurrent users)


High level of support from developer community


Use of ANSI SQL allows for portability to other database systems


Easy to administer



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Copyright © 2000
Intelligex
, Inc.


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Trade
-
Off: Web Server

We chose Apache


The dominant Web server with over 60% market share. This means it
receives unparalleled support


Highly reliable


Portable to all other platforms


Integrates well with virtually every Web technology




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Copyright © 2000
Intelligex
, Inc.


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Trade
-
Off: Hosting

We chose Rackspace Managed Hosting


Rackspace manages more dedicated Linux servers than any other company
in the world.


High level of physical security, conditioned UPS, and advanced fire
-
suppression system


Connected to 5 different backbone providers with SLAs to ensure high
availability


Full root access

Confidential

Copyright © 2000
Intelligex
, Inc.


Confidential

11/5/2013

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filename
-

TSD

17

AGENDA


Introduction


Development Process


Technology Choices


Wrap Up

Confidential

Copyright © 2000
Intelligex
, Inc.


Confidential

11/5/2013

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filename
-

TSD

18

Take Aways


Involve Customers


Anticipate Change


Consider Open Source Solutions


Don’t Panic



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Copyright © 2000
Intelligex
, Inc.


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Confidential

Copyright © 2000
Intelligex
, Inc.


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Confidential

Copyright © 2000
Intelligex
, Inc.


Confidential

11/5/2013

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Confidential

Copyright © 2000
Intelligex
, Inc.


Confidential

11/5/2013

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Confidential

Copyright © 2000
Intelligex
, Inc.


Confidential

11/5/2013

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filename
-

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INTRODUCTION

Common Research Studies


Business, Economic & Corporate


Competitor Benchmarking


Pricing


Product


Distribution


Promotion


Buying Behavior

Research Approaches


Survey Research


Observational Research


Focus Group Research


Experimental Research

Custom

market research
consists

of
information gathered
through direct
conversations with
customers to help
specific organizations
make critical
decisions.

Definition of Custom Market Research

Confidential

Copyright © 2000
Intelligex
, Inc.


Confidential

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