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1
DIGITAL SIGNAGE IN RETAIL
By BrightSign, the market leader in digital signage media players
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2
RETAIL DIGITAL SIGNAGE
Benefits
Increases sales with targeted promotions that can be changed
on the fly or scheduled for
Cost efficient when compared to static
signage that needs to
be
reprinted
every time the store’s
promotions, layout or inventory
changes
Easy to update and keeps the store looking fresh with frequent
content changes
Keeps customers returning and even can attract new customers
by creating a memorable, modern & immersive media
experience
Create additional revenue streams
by partnering with vendors to display
complementary promotions
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RETAIL DIGITAL SIGNAGE PROVEN ROI
Large Northeast retail hardware chain
In
-
store testing showed significant
sales lift
in products promoted with
BrightSign digital
signage
3M Air filters = 178% more units sold
Benjamin
Moore paint = 23% more units
sold
Smoke Detectors = 45% more units sold
Test Procedures:
Tested
digital signage on end
-
caps in
six retail
stores
Compared sales numbers against stores that
historically did the same level of
sales
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RETAIL DIGITAL SIGNAGE PROVEN ROI
Retail digital signage quickly pays for itself
End
-
cap signage promotions resulted in a
100% sales lift in units sold
During a four week campaign, Walmart
reported that
3x as many shoppers signed
up
daily when SMS texting was employed on
in
-
store digital signage
*Data from in National Retail Federation session presented by Walmart, 2011.
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RETAIL DIGITAL SIGNAGE
Industry Trends and Applications
Intelligent vending kiosks
-
a “virtual
salesmen”
Mobile interactivity, mobile apps, mobile
payment options
Geofencing
and location
-
based advertising
Live Text for dynamic updates
Social integration with Twitter, Flickr
Virtual jukebox
–
music service integration
Wayfinding
Interactive product demonstrations
Branding and mood setting
63% of retailers expect to increase their spending on technology solutions in the coming
year. 30% of retailers plan to use their digital signage for some kind of entertainment.
-
Computing Technology Industry Association
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RETAIL DIGITAL SIGNAGE
Success Factors
Compelling, dynamic & pristine
Full HD content
Eye
-
catching layouts
single screen multi
-
zones
video wall applications
Interactivity that is entertaining,
engaging and informative
USB, GPIO, Serial, UDP
Networking to keep content fresh
RSS feeds, Twitter, IP Camera
streaming, Live Text
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BRIGHTSIGN IS THE RIGHT CHOICE
Everything you need for sophisticated digital signage.
Powerful
Performance And Reliability
Designed exclusively for digital signage, BrightSign’s slim OS delivers
superior
signage capabilities
and
exceptional Full
HD video quality
with a solid
-
state platform you can depend on
.
Easy To Use, Sophisticated Features
Get
dynamic results without
difficulty with
BrightSign’s
abundance of sophisticated
and
easy
-
to
-
use
features.
All Inclusive Options
Free
BrightAuthor
software and networking
solutions are included, with an option to
subscribe
to
BrightSign Network, a cloud
-
based service
that
frees you from the
complexities
of
hosting
and maintaining
your
own
network.
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BRIGHTSIGN SOLUTIONS
Models are packaged for specific applications so
you pay only for the features you need.
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BRIGHTSIGN FEATURES
Sophisticated
capabilities
. Infinite
possibilities
.
Zones
UDP Control
Geo
-
Fencing
Video Walls
IP Streaming
Live Text
Interactivity
RSS/Social
Media Feeds
Networking
Live TV
Touch/
Swipe
HTML5
Powerful
Video Engine
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Powerful Video
Engine
BrightSign XD models feature an advanced video decoding engine with superior
scaling technology that delivers pristine 1080p60 video, and uncompromised
decoding capable of playing two 1080p60 videos or several lower
-
resolution
videos simultaneously, as well as 3D content.
Live HDTV
BrightSign
XD brings L
ive HDTV
to your signage with an ATSC/Clear QAM tuner
that plays
cable TV
*
or closed circuit TV broadcasts, and an HDMI
Input
that
plays any broadcast content
–
even
protected HDCP content.
HTML5
Now
web designers can easily build
engaging content
to run on BrightSign XD
using the
development tools
they know well
.
Touch
& Swipe
BrightSign’s touch screen support now includes the popular ‘swipe’ interactivity,
and only BrightSign includes the free BrightAuthor software to easily create
these interactive playlists and touch areas using a simple visual
-
based drawing
tool
.
*DVB
is not supported
BRIGHTSIGN
FEATURES
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Zones
Playback multiple content types and multiple videos on a single screen using
zones. You can even play video and audio playlists independently from a single
player.
Video
Walls
Synchronized playback between multiple video displays including non
-
standard
display shapes and mixed screen orientation can be coordinated with lighting
systems and music to create immersive experiences.
Interactivity
Trigger
playback from virtually any type of interactive device including barcode
scanners
, motion
sensors, RFID, GPIO, USB button controls, touch screens, mice
and much more
!
UDP Control
Interact
with signage via mobile devices, deliver emergency messaging,
integrate
with
databases, show controllers, etc
.
RSS & Social Media
Feeds
Live
RSS, Twitter and Flickr feeds can be displayed to link your signage to
literally
any
RSS data feed available.
BRIGHTSIGN FEATURES
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Live
Text
Live
Text
fields
can be integrated anywhere in your presentation to
instantly
update
content without republishing the entire presentation. Perfect for
menu
board
pricing, waitlists, transportation schedules and more!
Geo
-
Fencing
Play
content targeted to the current location of your moving digital signage
!
Simply
install a GPS dongle in the BrightSign USB port, identify
your geo
-
coordinate using
Google maps, assign an interactive playlist to the
geo
-
fenced
area
as a trigger event, and go!
IP
Streaming
Connect
to streaming media sources including IP cameras to play Full HD
video
and
audio in full screen or zoned layouts
.
Networking
BrightSign’s networked models make
it easy to update content,
playback live
content,
monitor and manage your digital signs remotely.
BRIGHTSIGN FEATURES
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EXPANSIVE GROWTH IN CE RETAIL
Major consumer electronics manufacturers
highlight product features in retail with BrightSign
Roku
•
1000+ unit installs
DROID
•
550+ unit
installs
GoPro
•
25,000+ unit
installs
LG
•
1100+ unit installs
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CASE STUDY
–
PORTABLE SIGNAGE
Portable signage takes the hassle of wiring
out of digital signage
Battery
-
operated
portable
displays
allow Gap retailers to place
the
signage directly on merchandise
tables and check
-
out
counters,
right
where the shopper is making the
buying
decision
.
Gap’s
Manhattan store
uses 15 of the
digital
displays to
draw attention to
the individual artists who designed
the 15 T
-
shirts on display and to tell
the story about what inspired the
design.
Read the news
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CASE STUDY
–
SPORTS RETAIL
Engaging video walls elevate
brands
Four video walls featuring 28 displays
manage
and play back 1080p videos and images
promoting sports gear and educating
customers on
sports technique.
BrightSign HD210 controllers provide Ethernet
connectivity for video
-
wall synchronization and
Web
access.
Web
portal allows
for simple management of
content
and
easy handling of media
upload.
"We have been doing these kinds of projects for more
than ten years. It is not difficult to make a perfect
installation in the first place: the hard bit is building
solutions where customers can grow with them and
after many years it is still working well. That's what
BrightSign offers
us”
-
Udo
Lackner
, CEO of
Lackner
Mediasystems
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CASE STUDY
–
VIDEO WALLS
More
than 110 BrightSign
players
in
four airport store locations
POS
messaging and imagery is delivered on synchronized video
walls and
dual screens
Advanced
interactivity triggered by IR
detectors,
enables
surprising
signage that runs only when a person enters
the area
in front of the
display
Networked management of multi
-
store
project
Charles de Gaulle Airport
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CASE STUDY
–
SPORTS RETAIL
Interactive kiosk demonstrations
boost sales
Networked interactive BrightSign players
power touch screen interactive kiosk at sports
clothing stores throughout Europe.
Barcode scanning capabilities enable
customers to view specific product information
at the kiosk.
BrightSign's
versatility and ease of use allowed us to easily
create a very complex interactive display with multiple
interactive devices. In this case, the built
-
in support for touch
screen and bar code scanning
-
and support of multiple
languages
-
helped us to make the experience effortless and
intuitive for ODLO's customers. ODLO is very pleased with
the result.
-
Andy W.
Bohli
, CEO of
Imaculix
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CASE STUDY
–
STREAMING VIDEO JUKEBOX
Combine digital signage and
music for interactive
entertainment
BrightSign combined with
Roqbot’s
streaming
music provides a synchronized visual and
audio experience that entertains in bars,
restaurants, gyms, special events, etc.
BrightSign connects
to the
Internet,
Roqbot’s
streaming social music system and
an existing
venue TV.
BrightSign streams
, buffers and plays back the
music,
as well as drives
the signage to display
corresponding album art, music queue, and
promotional
messaging from the
business/sponsor.
Patrons use the smartphone app to
see what's
playing, pick songs, and vote on the queue.
San
Francisco‘s Bar Basic has seen increased
traffic, a longer dwell time and
gross sales
increasing by an average of 26
percent
using the
Roqbot
social music
system.
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THANK YOU!
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