Cisco LAN Switching Leadership - Comstor Networks GmbH

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Cisco LAN Switching
Leadership



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Why Consider Cisco?

Background / Technology Innovation


Consistent growth and profitability

throughout strong and weak
market conditions


Over $4.4 billion

of annual R&D
investment to develop new
products


Over 16,000 engineers

working in
more than 1110 labs worldwide


Over 110 acquisitions

to quickly
enter new markets and add talent


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Why Consider Cisco?

Background / Technology Innovation


More than 2000 patents

issued to
Cisco inventors

Additional 3000 currently in the
patent process


Over 500,000 people trained

and
certified on Cisco equipment

Deep and consistent talent pool


Customers are valued



annual
customer satisfaction ratings


Full scope of partnerships

across
a wide spectrum

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Why Consider Cisco?

Background / Technology Innovation


Network product line
breadth and
depth


Experienced

network design and
implementation staff worldwide


5 TACs and 1,400 support
engineers


Cisco IOS Software

Unifies switching, routing, and
other networking equipment

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Why Consider Cisco?

Background / Technology Innovation


Feature innovation

based on
customer
-
driven needs


Standards development

and
participation


Effective and efficient

network
solutions

Network is the logical point to
deliver intelligent services across
the entire computing fabric


Business partnerships

How does the network improve
your business?

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Cisco Catalyst

LAN Switches

Making Networks Work

Better Together

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Why Choose Cisco?

Catalyst LAN Switches


Broad Switching product line
from the desktop through the
data center


PoE experience and product
capability

Over 60M PoE ports installed


Technology innovation and
leadership = leading edge
features


Comprehensive feature set
designed to lower operating
expenses which comprise ~
80% lifetime networking costs

Cisco EtherChannel
-

basis for 802.3ad

Pre
-
Standard Poe
2000
-

precursor of
PoE today



Multiple Instance
Spanning Tree (MIST)
-

basis for 802.1s

IGRP and EIGRP
-

formed much of the
basis for OSPF and
RIP

High Availability

Integrated
Security

Convergence

Scalability

Enhanced
Manageability

Product
Longevity

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Cisco’s Comprehensive Enterprise

LAN Switching Portfolio

Number of Employees/Density

Catalyst 2960

Catalyst 3750
-
E
and Catalyst 3750

Catalyst 3560
-
E
and Catalyst 3560

Catalyst 4500/E

Catalyst 6500

Wiring Closet

Blade Switches

Catalyst 4948

Catalyst 6500

Datacenter

Small

Medium
-
sized

Large

Services, Scalability, Longevity

Catalyst 4500/E

Catalyst 6500

Distribution/Core

Catalyst 6500 Virtual
Switching System 1440

Nexus 7000

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Cisco’s Product Approach

A Holistic Approach to Total Cost of Ownership

Cisco

Other

Security

NAC / Dynamic ARP / IP Sourceguard

Security Modules/ Control Plane
Policing

Enhanced L3 Capability

VRF Lite / Equal Cost Routing

Enhanced Multicast Capabilities

High Availability

Flexlink / PVST+ / Redundant Switch
Fabrics, NSF/SSO, ISSU (see notes)

Lower Operating Expenses

80%

Advanced Services Delivery

Services Modules (ACE, VPN, WISM…)

QoS


Auto QoS, Scavenger Queuing

Manageability

Smartports / Express Setup / Intelligent
Power Management / Embedded Event
Manager (EEM) / Smart Call Home

Initial Cost / Price

20%

Performance

Density

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Cisco’s Product Approach

A Holistic Approach to Total Cost of Ownership

The Iceberg
-

The WHOLE iceberg is important.

Many competitors address a few, visible portions of lifetime costs.


Enhanced Security


Reduced Downtime, Increased Productivity

Better Services


More Effective, Increased Productivity

Greater Product Longevity

Investment Protection

Better Manageability

Lower Operating Expense

Modular

Upgradeable Switch Fabrics

Investment Protection

Software Modularity


Ease of Deployment, Reduced Cost

In Service Software Updates


Ease of Deployment, Reduced Cost

Enhanced Security


Reduced Downtime, Increased Productivity

Higher Availability


Reduced Downtime, Increased Productivity

Better Services


More Effective, Increased Productivity

Cisco Differentiators

Desktop

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Why High Availability Matters

Downtime is Costly!


Greater reliance on the

network increases the

business impact of

network downtime


Mission Critical
Applications

IP Telephony

Mobility

Order Entry / Processing

Manufacturing Applications


Mission Critical Impact


Lost Revenue

Lost Productivity

Poor Financial Performance

Damaged Reputation

Employee Frustration

Poor Product Quality

Downtime
Cost

Downtime
Hours

Downtime

Cost/ Hour

Annual

Downtime

Cost/ Employee

Financial

$220M

1,180
hrs

$186 K

$8.5K

Healthcare

$42M

393 hrs

$107K

$4.4K

Transportation

$32M

298 hrs

$107K

$1.9K

Manufacturing

$154M

766 hrs

$201K

$9.0K

Retail

$41M

518hrs

$79K

$1.8K

Source: Infonetics Research

2005 North American Vertical Markets Study

Downtime Cost Examples

1

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Why High Availability Matters

Cisco Catalyst Switching

Hardware Redundancy


Redundant power supplies,
supervisors, switch fabrics, and
clocks

Non
-
Stop Forwarding/

Stateful Switch Over (NSF/SSO)



Sub
-
3 sec failover to backup

supervisor without L3 / L2

reconvergence


Consistent, reliable

IP Phone calls



Proactive

detection of potential
hardware and software faults in
the switch ensuring reliable
network traffic

Cisco IOS Software Modularity


Simplified software changes with Subsystem

In
-
Service Software Upgrades (ISSU)


Stateful process restarts and memory protection


Process
-
level, automated policy control

StackWise


Innovative Catalyst 3750

stacking technology

Real
-
Time Diagnostics

(e.g. “GOLD”)

1

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Why Security in Your Switches Matters


What if a mobile employee unknowingly picked up a virus but did
not have the latest anti
-
virus software or service pack? When he
connects to your LAN, what would be the impact to your network?


What if a guest/contractor/intruder connected to your LAN? What
information could be compromised?


What if a malicious user wanted to intercept confidential voice calls
and sensitive data from the LAN?


What if a malicious user wanted to disrupt the corporate network
with a Denial of Service (DoS) attack?

Switches Are the First Line of Defense
Against Internal Security Threats

2

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Why Security in Your Switches Matters

Security Breaches are Expensive

Dollar Amount of Losses by Type of Incident

639 respondents

“Inside jobs occur
about as often as
outside jobs…
organizations
have to anticipate
attacks from all
quarters.”

Cost / respondent was > $200K

Top 3 items cost / respondent > $164K

2

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Cisco Catalyst Switches

Industry
-
Leading Integrated Security


Network Admission Control (NAC)


Quarantine VLAN


802.1x with extensions


Web and MAC Authentication


Man

in

Middle Attack
Mitigation Features


Control Plane Policing


Port Security


Scavenger Class QoS


NetFlow Anomaly Detection


Security Service Modules


Unauthorized
Access

Viruses


Theft of Proprietary
Info

Denial of
Service

2

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Growth of Converged Applications

Switches Must Deliver New Levels of Converged Services

IP

Telephony

Imaging

Storage

Conferencing

Video

Web Apps

Wireless

Reduced
Opex

Increased
Productivity

3

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Cisco Catalyst
Switch with PoE

Wireless Access
Points

IP Integrated Video
Surveillance

Building Access
Control

Fire Protection

IP Phone

Power over Ethernet (PoE)

Reducing Deployment / Operational Costs of IP Endpoints

Benefits


Simplifies deployment of
PoE devices


Gives greater control over
power to PoE devices

Cisco Differentiators



Cisco Intelligent Power
Management (IPM)


PoE density in Catalyst
modular switches

Speakers

PoE calculator: http://www.cisco.com/go/powercalculator

3

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Faster resolution of
Voice issues


Greater accuracy of
Voice configuration
changes



Simplified Cisco Unified
Contact Center voice
recording


Smooth transition of
legacy devices


Scalable wireless voice
services


More cost
-
efficient
phone adds, moves,
and changes


Highly secure voice


Available voice

Catalyst Switching

Deployment

Operational

Consolidation

Voice Integration Benefits

3

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Why Scalability Matters

Web Applications

PC Backup Apps

Mobility Applications

IP Telephony

IP Conferencing

IP Video Applications

IPv6 Applications



4

Adding voice, video, data,
and wireless applications

and devices to networks
increases bandwidth
requirements.

Scalability enables
network to readily and
cost
-
effectively adapt to
new requirements.

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Why Enhanced Manageability Matters

Network Demands Growing Faster Than IT Staffing

2001

Demands on the Network

Time


1990s

Operational

Gap

Legacy
Mainframe
Convergence

Web
Applications

Telecommuting/

VPN

IT Staffing

Wireless

Future Converged Apps

IP Telephony

IP Video

Investments in higher
switching intelligence
provide operational
boost

Sophisticated Security Issues

5

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Why Enhanced Manageability Matters

Cisco Catalyst Switching

Virtualization

(Many:1 or 1:Many)

Automated Control

Simplify Changes

Greater Visibility


MPLS, VRF, Firewall Virtualization


StackWise


Subsystem In
-
Service SW Upgrades


Smartports


AutoQoS


CNA


Embedded Event Mgr (EEM)


Smart Call Home


Encapsulated RSPAN (ERSPAN)


Network Analysis Module


NetFlow


Cisco Discovery Protocol


Time Domain Reflectometry

Example Features:

5

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Getting the Best Value from

Your Network Investments

Today’s Network Deployments Are Expected

to Last Longer Than Ever Before


How long do you expect your investment to last?


What applications and services will you be deploying over that
timeframe?


Today’s investments will determine the success level of
tomorrow’s services and applications.


Minimize disruptive network upgrades.


Minimize operational costs.


Position your business to quickly take advantage of new
business opportunities.

Effective Investments Today Provide Greater

Long
-
term Value

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Why Cisco?

Optimize Network Total Cost of Ownership

*

Capital Expenditure is ONE element of the total cost of a system.

*

Operational and Opportunity Costs outweigh Capital Expenditures.

Capital

Expenditures*

Operational

Costs*


Troubleshooting


Maintenance


Skilled Technical Staff


Facilities

Lost Opportunity Costs


Missed or Delayed Business


Opportunities Due to


Unavailable Technologies

Network Costs = 20% Purchase / 80% Operations

Source: The Meta Group, 2005

20%

80%

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Yankee Group

Is Cisco Worth the Premium?


Yes, particularly if you base
TCO on a 5
-
year life cycle and
consider that initial acquisition
costs that are ~20% of overall
network operating costs


Acquiring and retaining Cisco
-
certified personnel costs less
than hiring experts in most other
vendors’ product


ASICs versus merchant silicon
can deliver advanced features

Zeus Karravala, Yankee Group, DecisionNote Question and Answer Analysis, May 18, 2006

Learn

more


End
-
to
-
end networks support
feature integration



Corporate stability and quality
of support are key


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Are Cisco Switches Really So Expensive?


Assumption

Cisco gear is
high
-
priced, but worth the
investment for quality
support and advanced
features.


Fact
―a comparison of
overall LAN switch port
prices shows that
Cisco is
less expensive than some
high
-
end competitors’
prices.

Computerworld, Phil Hockmuth, November 8, 2006

Company

$ USD/port
1

Force10

513

Foundry

162

Cisco

124

Extreme

113

Enterasys

89

Alcatel

88

Nortel

80


1Synergy Research Group

Read
article

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Switching Industry Awards

SearchNetworking 2007 Product Leadership Silver Award

-

Cisco Catalyst 6000 Series Switches

“The Catalyst 6000 took top honors in breadth of service modules…ranked
highest for ease of adding or changing modules and services, and ease of
installing, configuring and administering…highest ranked in vendor service and
support.”
(Cisco Catalyst 6500 Series Switches)

SearchNetworking 2007

SearchNetworking 2007 Product Leadership Gold Award

-

Cisco Catalyst 3000 Series Switches

“The Catalyst 3000 series of stackable switches ranked highest for its throughput
capabilities…also given top marks for reliability…and praised for Cisco’s vendor
service and support.”
(Cisco Catalyst 3750 Series Switches)

SearchNetworking 2007

Catalyst 4500 Series: InfoWorld 2006 Technology of the Year

“Best Enterprise Switch” for 2006

InfoWorld 2006

Frost & Sullivan January 2007

Frost & Sullivan 2007 CIO Choice Network Security Hardware

-
Switches: Overall Best Brand

“… Cisco retains the top position for Overall Best Switches…with 59% of CIOs
rating Cisco a “5” on a 1
-
to
-
5 scale….”

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Cisco Services

Making Networks Work

Better Together

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Cisco Technical Services Delivery Components

Why Choose Cisco:

Integrated Solutions for End
-
to
-
End Support

Cisco.com

Increases your self
-
sufficiency and
productivity with registered access
to online tools and resources

Advance Hardware
Replacement

Flexible and responsive hardware
replacement support that helps
maximize your operational reliability

Cisco
®

TAC

Supplements your in
-
house staff with
access to highly
-
trained network and
application software engineers and
R&D engineers

Software Support

Innovative system and application
software and IT
-
related support that
helps maximize your technology
investment

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Technical Assistance Centers


7 x 24 x 365 localized support structure


4 main centers: Sydney, San Jose, Raleigh, and Brussels


Access to field engineers in 120 countries

Why Choose Cisco


Global TAC Availability

Worldwide locations

Satellite locations

Major supply points

Cisco
®

TAC

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Why Choose Cisco

Cisco TAC

Team Attributes

Value


Highly
-
trained TAC Network and Application Software
Engineers Worldwide


Computer science/electrical engineering degrees


Engineers average 5 years of industry experience


450+ CCIE professionals

Timely Issue Resolution


Continuous internal technical training & rotations
averaging 27 hours/quarter

Broad Expertise in Cisco
Technologies


Expertise in a broad array of technologies

Ownership of Complex Issues


Trained in Kepner
-
Tregoe
adaptive troubleshooting
methodology

Rapid Fault Isolation in a
Complex Environment Leading to
Accurate Resolution

Highest Quality Support Team Available

Cisco
®

TAC

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Service Requests Distributed Based on Severity and Technology

Why Choose Cisco

Opening a Service Request

Cisco
®

TAC

Development Teams

Routing,


Switching &
Architecture

Wireless

IP Telephony,
Multiservice
Voice, Voice
-
Signalling

Security,

Network
Management

CDN

BB / Access
Optical / ATM

IBM / SAN


Technologies

Direct

www.cisco.com/

techsupport/
servicerequest

Cisco TAC
Service
Request Tool

tac@cisco.com

www.cisco.com
/warp/public/68
7/Directory/Dir
TAC.shtml

E
-
mail Reply

or Call
-
back

Live

Handoff

Phone

E
-
mail

Customer
Interaction
Network


Svc Request
Handling


Service Level
Severity


Tech Description


Contact Details

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Impact to
Network

Impact to Business

High

Low

High

Severity 1

Severity 2

Severity 3

Severity 4

Service Request Prioritization


Severity Levels

Why Choose Cisco

Cisco TAC

Cisco
®

TAC

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TAC Service Request Tool


Check current status of open
service requests


Update open service requests

with your own notes


Attach files to open service
requests


View service requests closed
within the last 18 months

Service Request Resolution Status

Why Choose Cisco

Cisco TAC

Cisco
®

TAC

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Why Choose Cisco

Cisco Virtual Labs


An engineering resource and knowledge base for
training, product information, and testing of network
issues


Designed to recreate, explore and resolve

customer network issues


$650M+ investment in worldwide TAC lab products
and equipment


Immediate access to Cisco products


Immediate access to different versions of

Cisco software


Utilizes traffic generators to simulate traffic flows and
synchronize virtual routers for any size network

The Best Alternative to a Duplicate Network

Cisco
®

TAC

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Why Choose Cisco

Cisco Services Industry Leadership

J.D. Power and Associates

Technology Service and Support
Excellence
1

“An Outstanding
Customer Service Experience”

Cisco Technical Support Website


ASP’s Year's Ten Best Web
Support Sites of 2005;


Web
Support “Hall of Fame”

Top worldwide leadership score
for service and support

CCIE
®



“Most Respected High
-
Level Certification” 2005 Readers’
Choice Awards

Cisco

Lifecycle Services
Framework



2006 STAR Award
for Best Practices in

Customer
Success

Cisco Systems and High Touch
Technical Support (HTTS)

-

2006
Worldwide Field Services

Award
"Most Innovative Approach to
Service Delivery"

Cisco Technical Support Website


2005 STAR Award for Best
Practices in Self
-
Service

Cisco won the 2006 SCMLogistics
Award for Supply Chain Innovation
for transforming its supply chain in
Asia

1
J.D. Power and Associates Certified Technology and Service Support Program
SM
, developed in conjunction with the Service & Support
Professionals Association (SSPA).


For more information, visit www.jdpower.com or www.thesspa.com.


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Customer
Success
Highlights

Making Networks Work

Better Together

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Customer Challenges


Productivity hampered by in adequate
phone service


Network capacity limited growth and lack of
redundancy put company at risk for
business disruption

Results


Cisco phone system is saving more than
US$85K a year in staff time


Monthly long
-
distance bills for remote offices
decreased from US$13K to US$8K


Total cost of network decreased by 15
%

Solution

Cisco Catalyst 3560 and 6509 Series
Switch, Cisco 2811 and 3845 Integrated
Services Routers; Cisco Unified
Communications Voice and Data systems

“We were not just solving an old problem
with our network. We were building an
infrastructure that would take us into the
future and support our continued growth.”


Don Mason, Director, Information Technology

Willamette Dental

Willamette Dental

Hillsboro, Oregon

Willamette Dental

Gains Efficiencies with Converged Networks

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Customer Challenges


Network scalability to support global
customer base


Effectively connect remote employees with
corporate network system


Ensure tight security and 24x7 availability
of essential business system

Results


Improved bottom line with new business model


Employee retention & improved competitive
positioning


Better positioned to support global customers
and continuing growth

Solution

Cisco Catalyst Express 500 Series Switch,
2600 Series ISR, ASA 5500 Series, 7960 IP
Phones, Cisco Unified CallManager Express


“The capabilities of these solutions are
excellent, the support that we receive is
excellent, and Cisco’s reputation as a
company is excellent. We expect to be
appreciating the benefits of having Cisco
equipment on board for a long time.”


Mark Krawatsky, Chief Technology Officer

Yurcor

Yurcor, Delray

Beach, Florida

Yurcor

Builds Technology Foundation to Support Continuous Growth

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Customer Challenges


Provide a reliable, secure switch
-
based
infrastructure that supports college network
initiative to move into a self
-
service model


Consolidate the network server
virtualization and security functions


Maintain robust application acceleration
and fluency during high
-
traffic periods
(i.e.
student registration)

Results


Streamlined virtualization, creating an end
-
to
-
end virtualization solution through Cisco ACE
Module


Highly secure network connections for transient
students and faculty user base


Extreme reliability, high availability during peak
traffic periods including student registration

Solution

Cisco ACE module for the Catalyst 6500
Series, Catalyst 6500 Supervisor Engine
and Catalyst 4500 Series Switches


“The Cisco ACE is secure and gives us
the ability to place virtual systems in
whatever context we desire. We now
have all the switching capabilities we
could hope for plus end
-
to
-
end
virtualization capabilities in one chassis.”


John McManus, Manager of Servers and Networks Group
Harper College

Harper College

Deploys Self
-
Service Model with Cisco Application Acceleration

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Customer Challenges


Previous network caused Website
outages, suspending online sales


Insufficient time to work on new, high
-
impact projects

Results


Highly available network keeps online business
running 24 hours a day


Scalable switching architecture easily
accommodates thousands of servers growing at
40 percent per year without increasing IT
resources


IT staff now has time to develop new applications
and services to improve customer experience

Solution

Deploy a 10 GE data center switching
infrastructure with Cisco Catalyst Switches


“Cisco’s balanced approach of
performance and reliability is crucial for a
business where literally being online
every minute, every second, means
revenue.”


Jack Morawski, Manager of Network Engineering

Orbitz Worldwide

Orbitz

Achieves More Reliable Uptime for Consumer Web Brands

Orbitz Worldwide, Chicago, IL

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Customer Challenges


Cost
-
effectively create separate,
secure, scalable network groups
without adding to management
complexity


Significantly improve network
performance and availability to support
increasing clinical and research needs

Results


Supports advanced IP services such as VoIP and
wireless


Increases clinical and research staff mobility
through ubiquitous network access


Increases security by logically segmenting
network groups


Improves manageability and reliability with central
policy enforcement

Solution

Catalyst 6500, 4500, 3750 switches,
10GE, ACS, CiscoWorks2000, WLSE,
WLSM, Aironet



“We now have a solid, high
-
performance
infrastructure that will support the needs
of our center for years to come.”


Markus Blum, Network Engineer,

Swiss Paraplegic Center

Swiss Paraplegic Center

Clinic Deploys Smarter, More Cost
-
Effective Virtual Network

Swiss Paraplegic
Center, Nottwil,
Switzerland

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