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20 Νοε 2013 (πριν από 3 χρόνια και 11 μήνες)

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Ethiopia, 29
/03/2012


Page
1

of
13



ETHIOPIA


ETHIOPIA

1

ActionAid Ethiopia

http://www.actionaid.org/ethiopia



2

AMREF (
African Medical and
Research Foundation)


http://www.amref.org/where
-
we
-
work/our
-
work
-
in
-
ethiopia/


3

CARE Ethiopia

http://www.care.org.et/About.aspx




4

DICAC (Development and Inter
-
Church Aid Commission)

http://www.ethotc.org/dicac/eoc/



5

EGLDAM

http://www.egldam
-
fgm.net/


6

Ethiopian Midwives Association


http://www.ethiopianmidwives.org/index.html


7

Jhpiego

http://www.jhpiego.org/en/content/ethiopia



8

Lambadina Institute Health and
Deve
lopment Communication

http://www.lambadina.org/

9

Panos Ethiopia

http://panosethiopia
-
hrc.org/about_panos.html



10

Pathfinder International

http://www.pathfind.org/site/PageServer?pagename=Progr
ams_Ethiopia


11

Population Media Centre

http://ww
w.populationmedia.org/where/ethiopia/mieraf/



EXAMPLES OF OTHER SUCCESSFUL COMMUNICATIONS FOR DEVELOPMENT PROJECTS


1

Mediae

http://www.mediae.org/


2

Well Told Story &

Johns Hopkins Bloomberg School of
Public
Health Center for
Communication Programs
(JHU•CCP)

http://wts.co.ke/index.php






Ethiopia, 29
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NGO:


ActionAid Ethiopia

PROJECT
S
:

various

ISSUE:


various including
women’s rights and education

WEBSITE:

http://www.actionaid.org/ethiopia/what
-
we
-
do/womens
-
development

SUMMARY:

ActionAid works in over 40 countries including
Ethiopia
,
Ghana
,
Malawi
,
Nigeria
,
Sierre Leone

and
Tanzania
.

In
Ethiopia

it

works on a range of issues including:
education, food security and
emergencies, primary healthcare and HIV/AID
S and women's development
.


ActionAid Ethiopia
embeds

women
’s

development
into

its

work on
education, HIV/AIDs and Primary
Health Care, and food security and emergency responses.

In the project
Combating Violence Against
Women and Harmful Traditional Practices (HTPs)

it
has

been working to empower women and

girls
to abandon or resist harmful traditional practices by

get
ting

organized and p
laying a proactive role
.

O
rganized women groups educate
and sensitise community members

in addition to helping
survivors of violence seek redress for their grievances.

The project involves:




Recognising the role traditional and religious leaders play in shaping the behaviour and
at
tit
u
des of people in communities, and engaging with them extensively.




S
chools and formal institutions such as police, court, health institutions and others have
been targeted with capacity building support and awareness raising
.




E
conomic e
mpowerment

of w
omen
has been promoted by
organising women into self
-
help
groups and providing them with technical and financial support to engage in income
generating activities.

This initiati
ve is
mainly addressed under ActionAid’s food security
theme. The w
omen develop
ment theme focuses o
n generation and dissemination of
knowledge and information as well as the replication of best practices.




W
omen
’s development initiatives are carried out in

partnership with government and
NGOs
working at local, regional and national
levels.

P
artners include

Women in Self Employment

(WISE)
,
Network of Ethiopian Women Associations

(NEWA)

and
Bright Image for Generation
Ethiopia (BIGA)
.




ActionAid Ethiopia’s

Education

programme includes work to:

o

develop
locally appropriate
learning and teaching materials

which often have a
specific f
ocus
like reproductive health; gender sensitivity; n
on
-
violence and
citizenship

o

provide

inputs to improve the qualification of teachers through in service and pre
-
se
rvice teacher training programs

o

enhance girls support programmes such as g
irls club
s
, tutorial program
mes for girls

o

use

child
-
to
-
child edu
catio
n methodologies and set

up children’s rights club
s to
promote participation




Ethiopia, 29
/03/2012


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NGO:


AMREF (
African Medical and Research Foundation)

ISSUE:


health

WEBSITE:

http://www.amref.org/whe
re
-
we
-
work/our
-
work
-
in
-
ethiopia/


SUMMARY
:

AMREF is an international African organisat
ion working to ensure that all

African
s

can enjoy the rig
ht
to good health by helping
create vibrant networks of informed communities that work with
empowered health care providers in strong health systems.
Amref is working in a number of African
countries including
Et
hiopia

and
Tanzania
.


Work currently being carried out in Ethiopia include
s
:



Developing and implementing health education

and training for mid
-
level and community
health workers

in partnership with the Open University (OU)
.



Training health workers among the nomadic pastoralist groups in
South Omo

and providing
mobile health clinics along migratory routes.



Training specialist health workers in hospitals around the country
.



Supporting women affected by HIV/AIDS in Kechene slum in Addis Ababa, by providing loans
and business training. The project also promotes HIV prevention and reduces stigma
attached to HIV/AIDS.



Reducing malaria in the remote region of Afar
, thr
ough the distribution of
mosquito nets at
household level, and community sessions using culturally
-
specific picture
-
based educational
materials.



Reducing waterborne diseases in Kechene slum

through the provision of clean water,
showers and toilets.



Improving health education, awareness and promotion of
trachoma prevention pr
actices.




NGO:


CARE Ethiopia

PROJECTS:

BIRHANE
; SCOPE

ISSUES:


various incl
uding girls education and maternal and infant health

WEBSITE:

http://www.care.org/careswork/countryprofiles/56.asp

SUMMARY
:

CARE is an international NGO working

on a range of development issues

in over 80 countries
including
Ethiopia
,
Sierre Leone
,
Ghana
,
Malawi

and
Tanzania
.


CARE’s Sexual Reproductive Health programme

focuses on addressing the underlying causes of poor
reproductive health, and maternal and child health.

CARE is working on social change to promote
healthy practices including
: immunization;
adolescent reproductive health; prevention of malaria;
family pl
anning; early health seeking behavio
u
rs; and community based health insurance thr
ough a
number of Sexual Reproductive Health

projects such as the Health Finance Reform project,
Communication for Change, Result Initiative and other Health related projects.



Ethiopia, 29
/03/2012


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CARE Ethiopia’s three year project
BIRHANE
i

(
Building Improved Reproductive Health of Adolescent
Girls through Networking and Economic Empowerment
) aims to
enhance the economic and Sexual
Reproductive Health status of 8,000 girls aged 10
-

19 in South Gondar Zone by tackling issues such
as early forced marriages and female genital cutting. The phases of the project are:


1.

Year 1 (Exploration and Adaptation):

Working with girls and partners,
the project explore
s

the current context: existing practices;
dynamics; support systems.

Informed with this
understanding, CARE will work with stakeholders to design new and/or adapt existing
economic models and SRH services to be girl
-
friendly.


2.

Year 2 (S
cale
-
up):

F
ocus

is

on scale
-
up by expanding coverage, assessing progress and
documenting and sharing lessons to ensure replication of successful results.


3.

Year 3 (Consolidating Lessons and Advocating for Institutional Change):

Implementation of
activities

will continue while lessons are consolidated and sustainability is strengthened by
institutionalizing activities within the work of government, local NGOs and community
-
based
organizations (CBOs).



CARE Ethiopia is also working towards
achieving universa
l primary education in Ethiopia by 2015. A
project called

SCOPE
ii

(
Strengthening Communities through Partnerships for Education
) has been set
up to develop, deliver, and evaluate a
comprehensive program
me

to build the capacity of schools,
communities and local government to partner in identifying and effectively addressing barriers to
improved access, quality and equity in primary education. Working with school personnel,
community m
embers, local government leaders, and NGO representatives, SCOPE pays special
attention to children in disadvantaged circumstances, such as pastoralists in remote, difficult to
reach areas; and girls, who still face numerous socio
-
cultural and economic obs
tacles in gaining
access to schooling.




NGO:


DICAC (
Development and Inter
-
Church Aid Commission)

ISSUES:


poverty

reduction;

HIV/AIDS
; emergency relief

WEBSITE:

http://www.ethotc.org/dicac/eoc/


SUMMARY
:

DICAC is a faith based organisation which aims to assist disadvantaged and marginalised
communities to attain self
-
reliance by tackling the root causes and effects of poverty, drought, and
HIV/AIDS.
It is the development wing of the church

and

the oldest
Faith Based Organisation in
Ethiopia,

addressing the needs of communities irrespec
tive of religion or

ethnic origin.


Operating throughout the country,
DICAC
’s

work includes:



providing emergency response in time of war and drought



rehabilitation of war an
d drought victims



undertaking integrated rural development program
me
s
,

mainly consisting of food security,
education, water supply, sanitation and health



supporting women and

girls to secure their economic, social, political and cultural rights



advocacy on

issues such as addressing harmful and wasteful traditional practices


Ethiopia, 29
/03/2012


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DICAC
iii
’s HIV/AIDS programme involves

train
ing

Ethiopian clergy and Sunday School youth and lay
persons to conduct education program
me
s that promote abstinence before marriage, f
aithfuln
ess in
marriage, and the reduction of

stigma and discrimina
tion towards those with HIV/
AIDS.
M
ini
-
media
promotions

and g
atherings

including public rallies featuring clergy members

aim to raise awareness.
DICAC also provides practical

assist
ance to

people l
iving with the disease and orphans and
vulnerable children wh
o are affected, and preventing
mother
-
to
-
child transmission of HIV/AIDS
through mass education, one
-
on
-
one counselling and small group discussions.






NGO
:

EGLDAM

(
Ye Ethiopia Goji Limadawi
Dirgitoch Aswogaj Mahiber)

ISSUE:


eradicating

harmful traditional practices

WEBSITE:

http://www.egldam
-
fgm.net/



SUMMARY:


EGLDAM works to
promote beneficial traditional practices and eradicate harmful tradition
al
practices
including: Female Genital Mutilation; early marriage; marriage by abduction; uvulectomy;
milk teeth extraction and other skin cutting activities.


EGLDAM
(
formerly the NCTPE, th
e National Comm
ittee on Traditional Practices)

does this by
running
education campaigns targeting different segments of society such as policy makers, opinion leaders
and young people. The aim is to increase awareness throughout society about the negative effects

of
harmful traditional practices thus bringing about

their cessation. EGLDAM also coordinates a
network of organisations
in Ethiopia
striving towards the eradication of harmful tradi
tional practices
.

Work carried out by EGLDAM involves
:





training
target groups including: health workers; women; youth; commu
nity and religious
leaders; Traditional Birth Attendants; agricultural extension agents; teachers; traditional
practitioners; and local
government representatives;
trainees are expected to disseminate
information at the grass roots levels using their ow
n i
nfrastructure and programs.



s
ensitizatio
ns activities are carried out in schools



l
eaflets, posters and video films are produced in different local languages and distributed
across the regions to be used during grassroots infor
mation and training campaigns.



r
eference materials are produced and distributed to various institutions such as

health
facilities and schools



EGLDAM also runs mass media campaigns incorporating multi
-
fac
eted electronic and print
media





Ethiopia, 29
/03/2012


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NGO:


Ethiopian Midwives Association

ISSUE:


maternal and infant health

WEBSITE:

http://www.ethiopianmidwives.org/


SUMMARY:

The
E
thiopian Midwives Association (E
MA
)

is a member of

the

Internat
ional Council of Midwives
(ICM) and

carries out
activiti
es that benefit midwives and comm
unities

at grassroots level.
I
ntervention a
reas

include:



promot
ion of safe and clean delivery



prevent
ion of obstetric complications



pro
moting family planning methods



assuring women’s

reproductive health rights



prevention o
f harmful traditional practices


EMA is registered

under the new civil society organization law and has more than 870 members.
Current
projects

include:



Improving Safe Motherhood and Reproducti
ve Health



Abandonment of Female Genital Mutilation/Cutting and Early Marriage



Training on Basic Emergency Obstetric and Newborn Care (BEmONC) for Health
professionals



Providing In
-
Service and Pre
-
Service Training for Midwife Students



Strengthening the Capa
city of Ethiopian Midwives Association offices




NGO:

Jhpiego

ISSUE:


health, particularly reproductive health and maternal and infant mortality

WEBSITE:

http://www.jhpiego.org/en/content/ethiopia

SUMMARY:

Jhpiego is
an affiliate of Johns Hopkins University

and was established to make

physicians, nurses
and administrators from developing countries aware of reproductive health breakthroughs
. Now a
leader in

reproductive health training
,

Jhpiego has field offices in more than 30 countries worldwide
,

including:
Ethiopia
,
Ghana
,
Malawi

,
Nigeria
,
Sierra Leone

and

Tan
zania
.


In addition to family planning and reproductive health, Jhpiego

has expertise in maternal and child
health, infection prevention and control, HIV/AIDS and infectious diseases.

It also
address
es

reproductive heal
th policy and guidelines and
support
s

health systems strengthening
. Their work
focus
es

on an expanding

the

range of c
ritical technical interventions and drawing on their

clinical
expertise in obstetrics/gynaecology, midwif
ery and newborn health.




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Jhpiego continues to expand its partnerships i
n Ethiopia to build the capacity of local institutions,
including the Federal Ministry of Health (FMOH) and the Federal HIV/AID
S Prevention and Control
Office. It

works with a diverse funding base to support the FMOH and other partners to address the
dual
challenges of HIV/AIDS and maternal and newborn mortality

through the following programs:




Strengthening facility
-
based provision of basic essential and emergency obstetric and
newborn care in collaboration with the
Ethiopian Midwifery Association

and with funding
from
UNICEF



Reducing maternal mortality under the
Maternal and Child Health Integ
rated Program,
funded by USAID



Providing technical support in HIV treatment, care and prevention as a sub
-
partner to Johns
Hopkins University under the CDC
-
funded
Technical Support for the Ethiopian HIV/AIDS
A
ntiretroviral Therapy Initiative



Strengthening facility
-
based provision of essential maternal and newborn care as a partner
to
Pathfinder International

under the USAID
-
funded
Integrated Family Health Program



Strengthening the Family Guidance Association of Ethiopia’s sexual and reproductive health
clinics and youth
centres

to deliver tra
ining in selected services for HIV and sexually
transmitted infections



Strengthening HIV/AIDS prevention within the Ethiopian National Defense Force with
funding from the U.S. Department of Defense



Strengthening Human Resources for Health through Continuin
g Education of Health
Workers, funded by CDC






NGO:


Lambadina Institute Health and Development Communication

ISSUE
:


health


WEBSITE:

http://www.lambadina.org/


SUMMARY:



Lambadina Institute Health and Dev
elopment Communication is a non
-
profit making, non
-
partisan
media
-
based organization which aims to provide timely and accurate health and development
information to Ethiopian citizens, particularly the youth, through media communication advocating
positive

individual and social
behavioural

change. This includes providing relevant health and
development information to adolescents and sexually active individuals using media and
interpersonal communications.


Previous activities have involved
:




the publicatio
n and distribution of over a million copies of Lambadina Youth Newspaper,
covering HIV/AIDS, Sexuality
and Sexual Reproductive Health



the Lambapop Quarterly Magazine on Population and Development for parliamentarians

and other decision makers



over 250,000

copies of IEC/BCC messages on unsafe abor
tion as insertion on Lambadina



plans to set up

Lambadina Junior (with joint support from UNICEF and UNFPA) on
Adolescent Sexual Reproductive Health Education.



Lambadina’s youth magazine is available to download f
rom their website here:
http://www.lambadina.org/index.php?option=com_content&view=article&id=57&Itemid=54



Ethiopia, 29
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NGO:


Panos Ethiopia

ISSUES:

various including
reproductive health; family planning;

gender
-
based violence
;
HIV/AIDS

WEBSITE:

http://panosethiopia
-
hrc.org/about_panos.html



SUMMARY:


Panos Ethiopia is an international NGO and country office

for Panos Eastern Africa (which is located
in Kampala, Uganda). Panos Ethiopia seeks to address the information needs of the poor and
marginalized, create media visibility of their concerns and inform policy in environment, health and
food security.


Panos Ethiopia is particularly geared
towards doing communications work around health and
HIV/AIDS.

It

aims to demystify health research and to facilitate the passing of information to media
professionals in order to increase public awareness and understan
ding.

It

also provides reproductive
health, family planning, gender
-
based violence forums and trainings on life skills and saving to
women who come for micro
-
loans

(Panos staff member and Paediatric Doctor Abonesh

Haile
-
Mariam was previously a Programme Officer for Family Health and Population at the WHO).






NGO:


Pathfinder International

PROJECT
S
:

various


ISSUE
S
:


reproductive planning and health; HIV/AIDS; women and girls empowerment


WEBSITE:

http://www.pathfind.org/site/PageServer?pagename=Programs_Ethiopia

SUMMARY:

Pathfinder International

is a global NGO that focuses on reproductive health, family planning,
HIV/AIDS prev
ention and care, and women and girls empowerment
.
Pathfinder works in over twenty
countries including
Tanzania
,
Ethiopia
,
Ghana

and
Nigeria
.


Pathfinder projects in Ethiopia include:



Integrated Family Health Program
: A USAID
-
funded progra
m that supports the efforts of the
Government of Ethiopia to improve family planning/reproductive health services and
maternal and child health in four regions of the country.



HIV/AIDS Care and Family Planning/Reproductive Health Support
: A project working to
reduce the spread of STIs and HIV/AIDS and increase access to family planning
/reproductive
health services and information.



Empowerment of Ethiopian Women Project
: In this ongoing project Pathfinder works with
local partners to i
mprove the health, rights, and social status of adolescent girls and women.


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Prevention of Cervical Cancer in HIV Positive Women
: A five
-
year initiat
ive to increase access
to cervical cancer prevention services among HIV
-
positive women in Ethiopia. Pathfinder is
working with the Ministry of Health to promote education and awareness of cervical cancer.



Community Prevention of Mother
-
To
-
Child Transmission
: In this initiative, Pathfinder serves
as a technical subcontractor to IntraHealth to increase the use of prevention of mother
-
to
-
child transmission service
s through the creation of a community
-
based, integrated model
that is tailored to the Ethiopian context.



Support for Fistula Repair Services
:

Pathfinder sup
ports surgical repair services for women
suffering from obstetric fistula which includes paying for their transportation, diagnostic
testing, and essential personal items.




Safe Abortion Services in Ethiopia
: A project to improve access to quality abortion and
post
abortion

care services in Ethiopia. The initiative coincide
d with the revision of the Ethiopian
National Legal Code on abortion to accommodate improved reproductive health rights of
adolescent and adult women.



Youth
-
Friendly Pos
tabortion Care
: A one
-
year project addressing unsafe abortion among
adolescent women in Angola, Ethiopia, Ghana, Kenya, Nigeria, Mozambique
, Tanzania, and
Uganda.



Access to Family Planning through the Private Sector
:

A project that

worked from 2002
-
2006
to increase affordable and sustainable access to reproductive health and planning services
through the private, for
-
profit sector.



The Carter Center Accelerated Health Officer Training Program
: A project that oversaw the
renovation of 17 training hospitals in support of the Carter Center's effort to
improve the
quality of

university
-
level health science education in Ethiopia.



Ethiopia: Family Planning and Reproductive Health Services
: Partnering with gover
nment
institutions, faith
-
based organizations, and nearly 50 local NGOs to bring reproductive health
and family planning services to some of

Ethiopia
’s most isolated rural areas; developing
curriculums and conducts trainings to improve the skills of local
service providers.




NGO:


Population Media Center

PROJECT:

Mieraf (New Beginning) Radio Drama


WEBSITE:

http://www.populationmedia.org/where/ethiopia/mieraf/


SUMMARY
:


Population Media Center
(PMC) is a US based NGO which
works worldwide using entertainment
-
education for social change. PMC’s program
me
s encourage positive beha
vior change among

audience
s
,

and include

address
ing

population and reproductive health issues
. Co
untries they work in
include
Ethiopia
,
Nigeria

and
Sierra Leone
.


Broadcasting from June 2010 through December 2011

in Ethiopia
, Mier
af (New Beginning in
Amharic) was

a serial radio drama designed to promote the importance of health extension workers
and encourage people to use their services, while also raising awareness of health issues, including

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maternal and child health, use of family planning, malaria prevention,

HIV/AIDS prevention, and
hygiene and sanitation.


Produced by the PMC
, the drama airs twice weekly and is followed by discussion and interactions
with health extension workers.

Each broadcast is divided into two segments. The first segment is a
n

entertai
nment
-
education radio drama, while the second segment comprises discussion and
interactions with health extension workers.


According to the PMC
, over 30,000 health extension workers in Ethiopia have been trained by the
government to help communities deal
with basic health issues, such as providing family planning
services and assisting with births. However, many people do not utilise these services. The drama
was produced to change perceptions and build trust between communities and health extension
worker
s, and to increase awareness and acceptance of their responsibilities. The storyline

and
characters
provide role models and demonstrate the valuable role health workers can play in
improving overall health.


The storyline focuses on Hibist, a 21
-
year
-
old
girl living with her family in a rural village in Ethiopia.
With very traditional parents, she struggles to find her place among her three brothers and to
overcome the challenges of being female in a male
-
dominated society. Despite the criticism she
endure
s from all sides, Hibist completes her 10
-
year education and joins the Health Extension
Worker Program, determined to find a way to improve the health of her family and community.
Throughout the course of the drama, Hibist is confronted with numerous chall
enges


her
relationship with her fiancé hangs in a delicate balance, she must survive the tempt
ations of drugs
and alcohol, and deal with

a malaria outbreak in her village.







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EXAMPLES OF COMMUNICATION FOR DEVELOPMENT

PROJECTS IN
COUNTRIES


NGO:

Mediae


PROJECT:

Snippet on CBC
;
Makutano Junction

COUNTRIES
:

Kenya
, Tanzania


ISSUE:


HIV/AIDS & TB

WEBSITE:

http://www.mediae.org/


SUMMARY:


Snippet on CBC

is p
roduced by Mediae
iv
, a development
-
focused m
edia
organisation
in Kenya, for
the Ministry of Health and Center for Diseas
e Control and Prevention. T
his multi
-
media
communication campaign was designed to promote cross
-
testing for HIV and tuberculosis (TB) in
Kenya amongst those with TB and/or HIV and their

families. The campaign, which was initiated in
2009, used television, radio, text messages (short message service
, or SMS)

and prin
t.

Target
audiences included health care workers, as well as HIV
and TB patients, their families

and the
broader public. Fo
r health care workers, the goal of the project was to counter stigma and promote
awareness of their own HIV status in order to encourage them to look after their own health and
improve their communication skills. For HIV and TB patients, families, and the
general public, the
initiative was designed to improve awareness of the relationship between HIV and TB.


Mediae was commissioned to research, des
ign, and deliver the campaign, and t
he following
materials were produced:



A 4
-
episode storyline on Makutano Ju
nction, Mediae's weekly television drama series. A
health worker faces up to her own positive HIV status, confronting stigma and
discrimination, and, in doing, so improves her and her colleagues' professional and
communication skills.



A comic
-
style leaflet featuring key messages and contacts, available via a free SMS number
promoted on Makutano Junction.



12 weeks of dedicated radio programmes on Metro FM (Nairobi
-
based, broadcasting in
English and KiSwahili) and Lake Victoria FM (Nyanza

based, broadcasting in DhuLuo)
featuring drama, vox pops, call
-
in slots, and expert discussion.



A DVD
-
led discussion tool for awareness
-
raising sessions for health care workers held within
health facilities in Nairobi and Nyanza provinces in Kenya. The DV
D
-
led training aims to offer
an instant catalyst to deep discussion, reflection, and consensus on change in complex
training projects. The DVD uses clips from Makutano Junction and additional scenes scripted
specifically for training. These lead into docum
entary interviews with professional health
workers talking about their experiences of HIV stigma, discrimination, testing, and
disclosure. The final chapter focuses on improved communication and counselling skills.



A handbook on stigma and discrimination,
drawing on clips, quotes, and key reminders from
the DVD
-
led discussion.

Makutano Junctio
v
n is a weekly drama series set in a typical peri
-
urban East African
town. The drama follows the lives, loves, frustrations and successes of a small
African community living in a context and a manner familiar to tens of millions of
people on the continent. Makutano Junction has a regular audience in Keny
a of
over 6.5 million viewers, together with viewers in other countries.


Mediae’s team of East African writers and film
-
makers craft the series as a carefully

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balanced drama and popular development communications tool, so that viewers are attracted by
the

gripping, high quality entertainment each week and doubly rewarded with relevant and practical
information


Through the carefully written script and a cast of familiar characters, Makutano Junction models
real
-
life dramas and dilemmas as well as their sol
utions. It highlights basic rights and injustices while
demonstrating remedies and best practices. The results are loyal weekly audiences of multiple
millions across Africa
.


The Makutano Junction communications model is adapted from well
-
established two
-
s
tep mass
communications social
-
change theories. An important part of this is Makutano’s unique interactive
mobile SMS/Text interface. Together with the website

www.makutanojunction.org.uk

this enables
thou
sands of viewers to obtain detailed follow
-
up information about key development issues tackled
each week and ask personal questions of experts. Research shows that Makutano’s interactive and
participatory elements significantly deepen the project’s impact.





NGO:

Well Told Story
vi

and
Johns Hopkins Bloomberg School of Public Health Center for
Communication Programs (JHU•CCP)

PROJECT:

Shujaaz.FM



COUNTRY:

Kenya

ISSUE:


family planning

WEBSITE:

http://wts.co.ke/index.php

SUMMARY
:

Well Told Story, a communication, design and consulting firm
based in Kenya, is working with

JHU∙CCP

(
Centre for Communication Programs, John Hopkins University
vii
)
on using mass
communication to make family planning a

societal norm for sexually active youth.

Well Told Story has been nominated for an International Digital Emmy Award (a first for Kenya) for
Shujaaz.FM
, a multi
-
media communications project which was designed to inspire y
oung Kenyans to
take action to improve their lives and engage with urgent issues that shape their future. CCP assisted
Well Told Story to develop the content for the
Shujaaz.FM

campaign.

Shujaaz.FM

(which translates to “Heroes” in
Sheng, Kenya’s youth slang which combines Swahili and
English) is a campaign to reach Kenya’s 27
million youth with ideas and opportunities that
help young. The multiple components of the
campaign include a color comic book that is
distributed monthly, com
munity radio shows, Facebook page and an SMS platform.

Chakruok

was a 24 x 20min radio drama and

weekly
discussion show, was designed, created and distributed by
Well Told Story for the Population Council and
USAID. The
radio series was accompanied by illustrated leaflets, SMS,
social media and Community Health Worker (CHW) activities all aimed at expanding access to
integrated Reproductive Health and Family Planning and HIV services for married adolescent girl
s in

Ethiopia, 29
/03/2012


Page
13

of
13


rural Nyanza.



Married adolescent girls in Nyanza Province are usually out of school, beyond the reach of most
formal communications systems, and strongly influenced by their traditional context. Chakruok was
recorded in Nyanza in Dholuo language and

was designed to draw the wider Luo community into a
conversation about girls, gender, sexuality and health.





i

CARE Ethiopia

http://www.care.org.et/ProjectDetail.aspx?id=29


ii

CARE Ethiopia
http://www.care.org/careswork/projects/eth049.a
sp


iii

DICAC

http://www.iocc.org/countries/countries_ethiopia.aspx


iv

The Mediae Company
and
Mediae Trust

builds local capacity, working alongside local writers, actors,
researchers, NGOs, Government institutions and international donors to develop communication strategies,
training inputs and media productions that are top quality, appropriate, relevant and
sustainable. They have
an office in Nairobi, headed by media development specialist David Campbell, OBE. The other office is in
Oxfordshire, UK and is run by Kate Lloyd Morgan.

v

Mediae
http://www.med
iae.org/makutano_junction


vi

JHU∙CCP

http://www.jhuccp.org/news/emmy
-
nomination
-
jhu%E2%88%99ccp
-
partner
-
represents
-
first
-
nomination
-
kenya%E2%80%99s
-
history


vii

Centre for Communication Program
http://www.jhuccp.org/news/emmy
-
nomination
-
jhu%E2%88%99ccp
-
partner
-
represents
-
first
-
nomination
-
kenya%E2%80%99s
-
history