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18 Νοε 2013 (πριν από 3 χρόνια και 11 μήνες)

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Satish Babu


Best practice license models in
the context of the Cloud

Date: 22 October 2013

Track 2: Reduce

the cost of ICT
and accelerating service delivery

Contents


Cloud and it’s potential


Trends of Software
L
icensing


Governance


3

What is different about cloud computing?

With cloud computing

Without cloud computing


Virtualized resources


Automated service
management


Standardized services


Location
independent


Rapid scalability


Self
-
service


Software


Hardware


Storage


Networking


Software


Hardware


Storage


Networking


Software


Hardware


Storage


Networking

4

Cloud Computing is a combination of Virtualization,
Standardization and Automation with a focus on the User.

Automated

Faster cycle times

Lower operating expenses

Optimized utilization

Improved compliance

Optimized security

End user experience

Standardized

Easier access

Flexible pricing

Reuse and share

Easier to integrate

Virtualized

Higher utilization

Economy of scale benefits

Lower capital expense

Higher quality services

Doing more with less

Breakthrough agility and
reducing risk

5

Cloud can play a disruptive role within IT optimization strategy

Consolidate

Virtualize

Standardize

and automate


Reduce infrastructure
complexity


Reduce staffing requirements


Manage fewer things better


Lower operational costs


Remove physical
resource boundaries


Increase hardware
utilization


Reduce hardware

costs


Simplify deployments


Standardize services


Reduce deployment cycles


Enable scalability


Flexible delivery

6

By co
-
existence of several different IT Delivery
-
Models, Cloud
Computing goes beyond the boundaries of the own existing
Data center.

Corporate
-
IT

Traditional

Enterprise IT

Private cloud

Hybrid cloud

Public cloud


Mission Critical


Packaged Apps


High Compliancy


Test Systems


Storage Cloud


Developer Platform


Archive / Backup


Collaboration


Analytics

Typical Workloads for different Delivery
-
Models

Data is inside the corporate firewall

IBM

s next generation Cloud will drive higher value

Business Process

as a Service

Software

as a Service

Platform

as a Service

Infrastructure

as a Service

Enabling business transformation

Business Process

Solutions

Application

Application

Application

Application

Application

Marketplace of high value consumable business applications

Composable

and integrated application development platform

Enterprise class, optimized infrastructure

External

Ecosystem

Industry

Collaboration

Human

Resources

Big Data &
Analytics

Commerce

Marketing

Development

Big Data &
Analytics

Security

Integration

Mobile

Social

Traditional

Workloads

Built using open standards

Compute

Storage

Networking

Built using open standards

Public. Private. Dynamic Hybrid.

Think it. Build it. Tap into it.

SOFTLAYER

SmartCloud Enterprise+

Enterprise Solutions


Industry is moving towards more flexible licensing and deployment options

Trends of licensing and deployment types over time

Licensing

Models

Over Time

Increased

Productivity and Flexibility

Decreased

Time
-
to
-
Market

Licensed
Capabilities

and Activities

Coming

Single
System
CPUID

Single User:

Owned License

Pool of Users:
Owned License

Pool of Users:
Leased License

Pool of Users &
Products;Flexible
Deployment
Options

Authorized

User

Floating

Term

Tokens

SaaS

Cloud

Patterns

PURE

The need for
Flexiblity

and the use of OPEX budgets is changing the Licensing landscape!


Customer
expect Instant, Flexible and access to latest technologies

IBM 2013

9

Pool

No need to buy licenses for specific roles/tools with the inherent limits
that imposes: you can use as many or as few of each tool as you like
with no penalty. Customer is NOT charged on peak per product usage
but on average portfolio usage

Developer

Rational Team
Concert

7 Token Per
User

Analysts

Rational Method
Composer

4 Token Per User


Program Manager

Rational
Performance Tester

3 Token Per User


Each Rational user
borrows tokens from the
pool to gain access to
whatever tool they need
for their job.


Token license

agreements allow organizations to

rent


licenses
for a given period
of time
leveraging their OPEX budget
with no entitlement rights at end of term


Token licenses can
float across users
and

across products


A token constitutes a
unit of value which can be repeatedly exchanged

via server
for a mix of software licenses
-

Essentially unlimited REALTIME substitution


IBM Rational Example: Flexibility to use the right Tool at the right time

Governance


Optimal license consumption

requires strong governance


Your ITIL implementation has to consider strong Asset
Management functions


Define and use a strong Asset Management Process


Automate with tools based on complexity of the Infrastructure


Let the automation simplify your audit posture


Integrate

Analysis into your Change Management Process



11

11

Governance Toolset : Tivoli
Asset Management Family

SmartCloud

Control Desk

Tivoli Asset Discovery for Distributed (TAD4D)

IBM License Metric Tool (ILMT)


Discovers installed PVU
software



Measures maximum core
capacity in PVUs available to
deployed software.



Required for sub
-
capacity
licensing



Discovers detailed information
on installed hardware, IBM
software and third party software



Delivers flexible options for
software use monitoring

including ‘
L
ast
U
sed’, ‘
S
ummary
and
T
rend’, and ‘Details’ which
provides all software use
information



Integrates with TAMIT


Full asset lifecycle management
support for hardware and
software license management.



Identifies
under or over utilized
software to reduce costs due to
over
-
purchasing and to reduce
risk to under
-
purchasing



Procurement capabilities to
create and route purchase
orders



Financial management for cost
tracking, usage accounting and
TCO estimation


Customers may choose to install ILMT at no charge or upgrade to TAD4D for a fee.


ILMT is the most basic offering which discovers distributed PVU software products and reports capacity available to installed

software (required for sub
-
capacity).


TAD4D uses the same code base and adds discovery capabilities that extend to most of the distributed software portfolio, non
-
IBM software and hardware.


TAMIT integrates with TAD4D for full asset management, including usage analysis, procurement and financial management.

Questions and Comments