Rank Builder Case Study By Alex Goad & Maulana T

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26 Ιουν 2012 (πριν από 5 χρόνια και 1 μήνα)

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Rank Builder Case Study
By Alex Goad & Maulana T

Copyright 2011, rankbuilder.com, all rights reserved.
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Legal Notice
Copyright 2011, rankbuilder.com, all rights reserved.
LIMITS OF LIABILITY / DISCLAIMER OF WARRANTY:
This report is NOT legal or accounting advice. You need to do your own due-diligence to determine
if the content of this report is right for your business. No earnings claims are being made
anywhere in this report or in the marketing of this report. The publisher of this report is not liable
for any damages or losses associated with the content in this report.

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Table of Contents
Introduction ................................................................................................................................... 4
Niche Identification ........................................................................................................................ 5
Keyword research .......................................................................................................................... 7
Buy your domain .......................................................................................................................... 11
Create your website ..................................................................................................................... 12
Step 1: Setup the hosting account. ........................................................................................... 12
Step 2: Set the dns. .................................................................................................................. 12
Step 3: Install WordPress. ........................................................................................................ 13
Step 4: Install your theme. ....................................................................................................... 15
Step 5: Basic customization. ..................................................................................................... 17
Add your Content ........................................................................................................................ 22
Promote your website ................................................................................................................. 24
Article Preparation ................................................................................................................... 24
Tools Needed ........................................................................................................................... 24
Daily Submission Method ......................................................................................................... 25
Anchor Text Variation .............................................................................................................. 25
Important Notes ...................................................................................................................... 26
Conclusions .................................................................................................................................. 27


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Introduction
Congratulations for your choice! This report is one of the most useful reports you have ever read.
If you are new to the Internet Marketing arena, you will find here a useful business model, which
has been proved to be successful. If you are not new to the trade, you will still find jewels here and
there to make your business thrive.
In this report we will walk you step by step in the identification of a niche in the Clickbank
marketplace, the pertinent keyword research, finding your matching domain name and building
your blog. You will discover how to place your offers to maximize results and how to promote your
blog to climb in the search engines fast.
As you see, this is not a new or hip method, but one of the proven methods in Internet Marketing.
This is though my personal method, so you will find twists and secrets you probably didn´t see in
any other place before.
Why is this report different? For many reasons. For starters: I give away my niche. Yes, that´s right.
I am walking you in a niche that is active now, and working for me; and it is not in the internet
marketing arena, nor I´m trying to recruit you to promote that business.
The second main difference is that I can prove the validity of this method, as my blog for my
keyword has first position in Google right now, you can go and check it. So you can be sure this is
not vague conversation. I mean business.
Ok, no more talking. Let´s cut to the chase, shall we?


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Niche Identification
The first step is to find a good product in the Clickbank marketplace:
http://www.clickbank.com/marketplace.htm


There are different methods to find “good” products; high gravity is one of the widespread
criteria.
What is gravity? Gravity is related with the number of affiliates who have sold at least one product
over the last 8 weeks, with recent sales having a bigger weight than those made 8 weeks ago.

So gravity is a tricky number to follow blindly, but if you find a product with certain history and
ongoing good gravity, you can infer it converts pretty well.
Select a category and start looking for a product with high gravity. In this example I choose the
games category. The products are by default sorted by popularity; to sort by gravity you use the
drop down menu right under Sort results by.
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Inside games, there are three categories. I choose Console Guides and Repairs, as it is usually a
buying niche. Looking around I find an interesting product:

The website looks very nice, it is a keeper



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Keyword research
Google provides us with the best keyword research tool of the market for free. There are others
that can help too. But Google Keyword Tool is the first stop.
A product with certain stability and good gravity usually did a very detailed keyword research from
the beginning or over time. We are going to use this fact as a shortcut to arrive to a good set of
keywords to start with.
After opening up Google Keyword Tool, we run a search by URL using the product we chose to
promote. We choose USA as location and English as language for this product; to do it we use the
Advanced options if they are not selected by default.

Once you do the first search, you will be able to choose the Match Types on your left. Make sure
to set the Match Types to [Exact]

Sort the column based on Global Monthly Searches, and find the keywords that have 10k+ search
per month.
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Under the chosen criteria, there are 4 keywords that look good:

For each keyword, we are going to analyze the competition in Google. There are different forms to
do it, this is my personal formula:
 Only check the top 3 ranking sites. Analyze PR and backlinks
 PR of these sites must be not more than 3
 Backlinks to that pages (not domain) must be less than 2k (in Yahoo Site Explorer)

Tools of the trade
For Chrome you can install two free plugins to make the job easier:
Page Rank Status

Chrome SEO

Chrome SEO´s results cannot be trusted out of the box. But it provides useful shortcuts. These
tools are not necessary, but useful.

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We will analyze the process in detail for one keyword and give the results for the others.
Keyword: red ring of death

The first link is a Wikipedia page:

The page rank is 6 for that page, for Wikipedia (root) is 9.
Clicking on Yahoo backlink, we arrive to Yahoo site explorer:
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The backlinks (external only) are 2471.
We repeat the same procedure for the first 3 positions, and add this information to a spreadsheet
Keyword Website PR Backlinks Match Criteria
Red ring of death #1 Wikipedia 6 2471




#2 Team Xbox 4 570


#3 Squidoo 5 268

Repeating the analysis for the other keywords, we find that “xbox 360 repair” is a good match for
the criteria, so I will use it as a main keyword for my site.


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Buy your domain
If you want to buy a new domain, try to buy a domain with the keywords inside the domain name,
the ideal is a perfect match – works very well for SEO. I'm using the domain
http://myxbox360repair.com/

The best extensions are .com, net, .org
If you don't want to use a keyword rich domain name, you can buy aged PR domains from
GoDaddy auctions /
Digital Point forums
. Make sure to use a generic one. Buying aged PR domains
has many advantages; it will help you get top rankings a lot faster because they are usually already
indexed.
For a keyword related domain, go to your favorite domain name service provider (GoDaddy and
NameCheap are the most commonly used) and do a search of your keyword; you will see if it is
available and some recommended options of not. You might find your keyword right away or have
to dig in a bit; but if you followed the niche identification rules, usually you will find a good
domain.




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Create your website
Step 1: Setup the hosting account.
If you don´t have hosting, you will need to contract one. If you are on this for the long run, it is
recommended to have a reseller account (and later on a dedicated server). If you have hosting on
one account already, you can add your new website as addon in your existing hosted domain.
I´m going to assume you have a reseller account. Go to your web host manager and add the new
website using a medium to small website configuration.


You still can´t see your website, first you need to point the domain to the dns (domain name
server) of your hosting.

Step 2: Set the dns.
Go to your domain name account and find the dns manager
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After you point the dns, you are going to see something like this:

Step 3: Install WordPress.
There are many ways to install WordPress. I´m going to use one of the fastest and easiest here.
Start by going to your Cpanel account and click on Quick Install. You can also install via Fantastico,
but Quick Install has auto updates, which is always interesting.

Once you are in Quick install, click on Word Press
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After a fast request you are in the install page:

You will need to setup Admin email, Blog title (make it keyword oriented, for example I´m using
“Xbox 360 Repair Guide | Fix Xbox 360”), and Name. When you click Install Now, it will install the
script and send the password to your email.

If you don´t see the email with the password, look into your spam folder. It should look like this:
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And your website now shows the default install of WordPress

Step 4: Install your theme.
You can find a theme going to WordPress.org:
http://wordpress.org/extend/themes/


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There are many other places to find themes, just make sure you use a nice and clean looking
theme (for best conversion).
Once you chose and downloaded your theme, you will need to upload it to your website. To do it,
you need to open your favorite ftp manager. If you don´t have one, you can download
FileZilla

(client) for free, as it is open source.
You will need to provide:
 Website name: Yoursite.com - without the http or www, as you are accessing the ftp
server
 Username: of your hosting account, the same you use to login to Cpanel
 Password: of your hosting account
Once you are on your destination website, click on public_html

Then click on: wp-content, and finally on themes. You are going to find:

Now that you are on the right place, from the left panel search for the theme you chose (it shows
your own folders). Make sure you unzipped it first and that you are on the inner folder, that is, if
you click on it you have all the files. If you don´t have a program to unzip files, which is not very
likely, you can download
7-zip
, also Open Source.
RighClick over the theme´s folder and click on Upload. You can´t miss it.
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After you uploaded your theme, you need to login on the administrator panel to make it active.
Once you login in the administration panel, there are a couple of things to do. So I will show that
part altogether.
Step 5: Basic customization.
Login into the administrator panel with the information you received via email. There is a link in
your just installed website

It takes you to Yoursite.com/wp-login.php

Fill in the details you received via email, and you will be in the administration panel:
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The first thing we are going to do is to set the new theme as default. Click on Appearance on your
left, the first item in the submenu is Themes, so you are in the right place. Scroll down, find your
theme and click “Activate”.

For the theme I chose for display purposes, it looks like this:
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The next stop is the meta information. There are a couple of very good plugins used to manage the
meta information. I will use, SEO ultimate.
To install the plugin, click on the plugin button on the left panel, then click on Add New and make
a search by the keyword SEO. You will be here:

Click on Install Now, under SEO Ultimate. You will be prompted to accept, and after installed you
need to activate it.
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After you activate it, a new button appears on your left after Settings: SEO.

Click on it to choose the SEO settings. Scroll down and click on Meta description Editor.


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Click on the second tab, Blog Homepage

Use your main keyword in the meta description, here's the one that I use: “Xbox 360 Repair - Are
you getting the 3 Red Light Error? Our Guide will help you repair the 3 Red Light Error, and have
your XBOX 360 up and running in less than 30 Minutes!”

Make sure to use a title and description that will increase your CTR on the SERPS. This way you will
get a lot more traffic for free.



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Add your Content
The first thing to do is to create some filler content based on our keywords - which is “xbox 360
repair”. We will need to create 20-30 articles on this topic. You can outsource it from
freelancer.com
for $2 each (min 300 words article).
Post all of the filler articles on your blog. After that we will need to create a pre-sell post. Here's
the one I use:
http://myxbox360repair.com/how-to-easily-repair-xbox-360-rrod/

The live website looks like this:

Don't forget to add your affiliate links and cloak them. You can cloak your links easily using the
Pretty Link Lite
plugin. To install the plugin you follow the same procedure we introduced for the
SEO Ultimate plugin. It should be pretty straightforward right now (use the name of the plugin as
search term).
The presell post is the most important one, so we want it sticky on the homepage. This way, any
new post will be posted below the pre-sell post.
To make a post sticky, edit your post and look on your right for Visibility: Public, click on Edit. You
will see it scrolls down to show:
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Click on “Stick this post to the front page” and then click OK. Publish your post to activate it.
After you are comfortable with the website, it is important to create other leading posts and split
test to increase the conversion a bit more.



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Promote your website
With the niche choices we made, to rank high in Google is possible; but there is still work to do.
We will need to promote our website daily.
I´m not going to lie to you, it is a tough world out there and to rank is not easy. But, there are
some shortcuts. And it is your lucky day; I´m giving you all the details right here.
Article Preparation
Write a 300-400 words article related to your niche, or you can outsource it from freelancer.com
for $2 each. Spin it automatically using
The Best Spinner
(to save you a lot of time). If you don't
want to spend your time writing articles you can always use
Ultra Spinnable Article
which has
worked great for me, use
this link
and enter this coupon code: 793E2A0928 to get a special
discount.

Tools Needed
Rank Builder


Authority Link Network


These two tools working together make a powerful combo, as they provide diversified back links.
Rank Builder
is a powerful multi web 2.0 property submitter. Its features allow the system to
create link wheels in the best ranking web 2.0 properties (like Squidoo, WordPress, Vox, Tumblr,
etc). The accounts are created automatically (it contains a captcha breaker, and create throw away
emails), your spun content is submitted automatically, those pages are submitted to rss directories
to help them rank as well. In addition it contains a community profiles creator for additional
backlinks, and a press release submitter. It doesn´t get better than that.
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Authority Link Network
works under a complete different set of properties, it links a system of
privately owned blogs and it favors high pr websites, so if you are up to the challenge it is great
private neighborhood to have your properties parked. And you will receive free content for your
blogs.
To be able to take part of
Authority Link Network
it is required to buy some high PR domains (you
can get the instruction on how to buy a high PR domain in the member area) so you can start
submitting articles (with 2 or 3 high PR blogs submitted into the system, you can submit around 3
articles a day).

Daily Submission Method
If your domain is new:
 Submit your spun article to 5 random web 2.0 properties using LinkWheel Builder.
 Submit your spun article to 5 random article directories using Article Submitter.
 Submit your spun article to 5 random press release directories using Press Release
Submitter.
 Submit your spun article to Authority Link Network.
 Build 5 profile links using Profile Link Builder.
Approximate links per day: 15-25

If your domain is aged or you’re targeting a tough keyword:
 Submit your spun article to 10 random web 2.0 properties using LinkWheel Builder.
 Submit your spun article to 5 random article directories using Article Submitter.
 Submit your spun article to 5 random press release directories using Press Release
Submitter.
 Submit two
of your spun articles to Authority Link Network.
 Build 10 profile links using Profile Link Builder.
Approximate links/day: 35-50

Anchor Text Variation
Make sure to vary your anchor text to avoid footprints, for example: 70% of your anchor text
should be your main keyword: “xbox 360 repair”. The rest will be your secondary keyword like
“xbox 360 repair guide”, “fix xbox 360”, etc.

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Important Notes
 Don't forget to use Rank Builder link booster feature to get your web 2.0 properties
indexed.
 Do the submission process daily and you'll start noticing ranking increase within a few
days or weeks.
 Don't forget to keep adding content daily. Keep adding it until you have 100+ articles
indexed in your blog. You will need to do this because in the latest Google Algorithm
update, they SLAP a lot of 10-20 pages thin affiliate sites.


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Conclusions
In this short report we took you by the hand and walked you along the process needed to identify
your niche, find your product, and select your keywords. We took it a step forward and showed
you the basics you need to know to setup your blog fast and easy. We gave you the tools and
plugins you need to make your site stand out for people and search engines.
Finally, we handed you a killer plan to promote your website and take it to the first page of
Google. And I´m not kidding, the blog we used as example is on first page of Google for my
keywords.

How did I do it? I just followed my own advice. The method you have seen here works, and there
is a live site in a hot niche to prove it. I’m showing you my niche to prove my point, this is
something very few people do.
So if you want a method that works, grab your tools, follow the method step by step and start
watching your Clickbank affiliate account soar.

Remember the tools for your success:
The best spinner
: To spin your articles.


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Ultra Spinnable Article:
For an awesome seed article to spin.

Coupon code: 793E2A0928

Rank Builder
: For creating link wheels based on web 2.0 properties.


Authority Link Network
: For getting quality links from high PR blogs.