LESSON #4 - Distributed & Publishedby

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26 Ιουν 2012 (πριν από 4 χρόνια και 11 μήνες)

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LESSON #
4



Instantly
Spy

On
Top
Competitors


Organic Keywords

&
Reveal
Exactly

Which
Keywords You’re Ranked For
…”



A

secret backdoor
trick”
(hidden in 51+ Terabytes of data)

that allows
you to find profitable keywords th
at are “easy” to rank for!


(
pg. 10)




The
fastest and easiest way to locate EVERY profitable keyword your
site is
ALREADY

ranked for
.

(
Even if you’ve nev
er checked your rankings for
the
s
e

keyword
s

or even knew they

existed!
)

(
Begins on page 3
…)




How to spy on

your competitors SEO strategy and know
EXACTLY

when
they target new keywords and setup new landing pages!
(And,
they
aren’t even aware you are able to
get this

hidden

data

.
)


(See p
g
. 13

)



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Copyright 2011 KeywordSpy

-

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For additional information visit KeywordSpy.com.



Keyword Spy


Free Trial Lesson #4

Distributed & Published

by

Keyword Spy

, Inc.

www.KeywordSpy.com

©
Copyright 2011

by Keyword Spy
™.

All Rights Reserved.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by
any means,
electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under
Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the
Publisher, or authorization through payment o
f the per
-
copy fee.
















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©
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-

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For additional information visit KeywordSpy.com.


LEGAL TERMS
Disclaimer & Terms Of Use

The information contained in this material (including, but not limited to any manuals, CDs, recordings, MP3s or other
content in any format) is based on sources and information reasona
bly believed to be accurate as of the time it was
recorded or created. However, this material deals with topics that are constantly changing and are subject to ongoing
changes RELATED TO TECHNOLOGY AND THE MARKETPLACE AS WELL AS LEGAL AND RELATED COMPLIANC
E ISSUES.
Therefore, the completeness and current accuracy of the materials cannot be guaranteed. These materials do not
constitute legal, compliance, financial, tax, accounting, or related advice.

The end user of this information should therefore use the

contents of this program and the materials as a general
guideline and not as the ultimate source of current information and when appropriate the user should consult their own
legal, accounting or other advisors.

Any case studies, examples, illustrations
are not intended to guarantee, or to imply that the user will achieve similar
results. In fact, your results may vary significantly and factors such as your market, personal effort and many other
circumstances may and will cause results to vary.

THE INFOR
MATION PROVIDED IN THIS PRODUCT IS SOLD AND PROVIDED ON AN „AS IS“ BASIS WITHOUT ANY EXPRESS
OR IMPLIED WARRANTIES, OF ANY KIND WHETHER WARRANTIES FOR A PARTICULAR PURPOSE OR OTHER
WARRANTY except as may be specifically set forth in the materials or in the

site. IN PARTICULAR, THE SELLER OF THE
PRODUCT AND MATERIALS DOES NOT WARRANT THAT ANY OF THE INFORMATION WILL PRODUCE A PARTICULAR
ECONOMIC RESULT OR THAT IT WILL BE SUCCESSFUL IN CREATING PARTICULAR MARKETING OR SALES RESULTS.
THOSE RESULTS ARE YOUR RES
PONSIBILITY AS THE END USER OF THE PRODUCT. IN PARTICULAR, SELLER SHALL NOT
BE LIABLE TO USER OR ANY OTHER PARTY FOR ANY DAMAGES, OR COSTS, OF ANY CHARACTER INCLUDING BUT NOT
LIMITED TO DIRECT OR INDIRECT, CONSEQUENTIAL, SPECIAL, INCIDENTAL, OR OTHER COSTS

OR DAMAGES, IN EXCESS
OF THE PURCHASE PRICE OF THE PRODUCT OR SERVICES. THESE LIMITATIONS MAY BE AFFECTED BY THE LAWS OF
PARTICULAR STATES AND JURISDICTIONS AND AS SUCH MAY BE APPLIED IN A DIFFERENT MANNER TO A PARTICULAR
USER.







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For additional information visit KeywordSpy.com.



3 ORGANIC SEO

SECRET
S





Welcome
back
!

You should

ve already received
your
KeywordSpy Cheat Sheets
, which provided a simple set of
checklists to help you get the most out of this training series.
(
Did you mi
ss it?

You can
download it
here
.)


Today, we’re going to cover “3 Organic SEO Secrets” that you can use immediately to
improve your business
’ organic search engine rankings
.

We’re going to

cover three separate, powerful strategies related to your SEO efforts.

First
, we’ll talk about
using the
Keyword
Spy Organic data to improve your current business
SEO

reporting
, tracking, and rankings
.

Next
, we’ll reveal
a unique way to find profitable k
eywords that
you

are confident you can
rank for
“easily”
.

Lastly
, we’ll dive into
using the Keyword Spy Organic ranking data for competitor research
,
and specifically how to keep track of the SEO efforts of your most aggressive competitors.

So l
et’s get s
tarted…

Revealing
your

current, “hidden” organic rankings


Chances are, if you’ve
already
worked with SEO for any amount of time, you’ve got a pretty
good idea of what keywords your website is
currently
ranking for.

Or do you?

What we’re about to reveal is

a simple method that will help even the most advanced SEO
strategists to uncover “hidden” keywords that they weren’t even aware they were ranking for
already.


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©
Copyright 2011 KeywordSpy

-

All Rights Reserved.

For additional information visit KeywordSpy.com.


Keep in mind,
Keyword
Spy tracks the Top 20 organic rankings across Google, Bing, and Yahoo
(maki
ng up 97% of all search traffic).

And since Keyword Spy automatically does this on a regular basis for over 125,000,000+
keywords, you’ll be amazed at what you find

about your business rankings

in this

process.

It’s possible to uncover dozens, or even hund
reds (thousands?) of keywords that you didn’t
even
realize you already ranked

for

within the Top 20
organic results.

And we don’t have to tell you how valuable this data can be.


(After all, if you don’t know you’re already ranking for these terms, it’s un
likely

that

you’ll ever
spend time optimizing for them!)

And because
you already
go
t your site listed in the Top 20 results, it’s just a matter

of time
before you can push the
se

keyword

results even higher…
that is,
as long as you know
WHICH

keywords you ar
e already ranking for!

That’s where your
Keyword
Spy Membership comes in handy.

Let me show you how easy this really is.

(
Note:

For this demonstration, we’ll be logged into a
KeywordSpy Professional Memb
ership

Account to
view the entire data set

and
allow us to export all the organic ranking data

so
that we can work with it easily
. We’ll also be using the same
URL

we have been researching in
this entire lesson series.)

Step 1: Login to your KeywordSpy Ac
count

Step 2: Type in your domain URL and choose the Domains radio button and Search.


Step 3: Click on the Organic Keywords tab.


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©
Copyright 2011 KeywordSpy

-

All Rights Reserved.

For additional information visit KeywordSpy.com.



That’s it.

We now have a list of every key
word that our domain ranks for o
rganically

(Top 20)
, and
additional informati
on as well.

Let’s now talk about the valuable data you now see in this tab.

First, there is the Keyword and the Organic Ranking Position:


In the next two columns, you can see the Keyword Monthly Search Volume (Broad Match) and
the Average Cost Per Clic
k (Google Adwords):


The 5
th

column reveals a proprietary KeywordSpy metric called Traffic%. This metric gives
you an indication of what percentage of t
he total traffic comes from a

specific keyword.
(Based on the
Search Volume

AND

Position

of the keywo
rd!)


The 6
th

column is also a proprietary KeywordSpy metric called Estimate Market Value. It is a
percentage of the value of the
keyword based upon Volume, Cost Per C
lick
, and Traffic%.


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©
Copyright 2011 KeywordSpy

-

All Rights Reserved.

For additional information visit KeywordSpy.com.



In columns 7 and 8, we can see the number of Ads (Google Adword
s) and the number of
competing pages (Google) for this particular keyword. These two metrics can be helpful to
determine the overall competition and perceived profitability of a keyword.


The URL column is particularly helpful to determine what specific

page of the domain is
ranking for the particular keyword. We’ll discuss ways to use this data a little later in this
lesson.


The “List of Keywords” icon is also very helpful to determine the number of keywords, and
value that a particular page of the si
te represents:



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©
Copyright 2011 KeywordSpy

-

All Rights Reserved.

For additional information visit KeywordSpy.com.


I’m sure you can already see how important this data from KeywordSpy would be to your
business.

But let’s talk about one specific use for this data.

Let’s sort this list of keywords and
specifically look for keywords that we weren’t a
ware we
were ranking for
:


Now, let’s take a look at the results:


Just imagine that after we performed this search, we found these 4 keywords that we weren’t
even aware that we were already ranking for organically (Top 20).


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©
Copyright 2011 KeywordSpy

-

All Rights Reserved.

For additional information visit KeywordSpy.com.


In addition to actually
seeing our keyword rankings for the first time, we also have
new
valuable information about the Search Volume, and CPC data

for each keyword
:


We also notice that there are 47 other companies who are specifically
PAYING

to have their
ads displayed for
this keyword:


And finally, we can see exactly what page of our site is ranking for this

term
:


At this point, there are plenty of options

for our next actions:

First
, we’ll immediately want to add this keyword to our list of keywords to track
.

(
Note: Y
our

Keyword
Spy Professional Membership

includes

dedicated, daily Organic and
PPC
t
racking

for all of your keywords!
)

Next
, we’ll certainly want to use the information we have discussed in previous less
ons to
determine how profitable this keyword really is
.

We can start by doing a simple keyword search and looking over the ROI and Ad
Copy/Position/Landing Page values

for those advertisers who are bidding on these terms

(as
we have discussed in the previ
ous lessons):



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©
Copyright 2011 KeywordSpy

-

All Rights Reserved.

For additional information visit KeywordSpy.com.


Also, by clicking on the “List of Keywords” icon, we can see the other keywords that this
specific landing page is ranking for organically. This can help us determine if we should
optimize this page for this keyword, or create new pages to
target these specific keywords:


Don’t forget, in addition to being able to see ALL the Organic Ranking data with your
Professional Membership, you also have the ability to EXPORT ALL the keywords so that you
can work directly with them at any time.



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©
Copyright 2011 KeywordSpy

-

All Rights Reserved.

For additional information visit KeywordSpy.com.


You can filter and refine the results based on many different factors.

Once you have done that, you can export all that data using either Excel (.xls) or Comma
Separated (.csv) file types that can be opened and viewed in any spreadsheet program:


See ho
w powerful this data is?

And we’re just getting started.



Revealing profitable keywords with “easy” rankings…

Now that we’ve walked through this first process, it’s time to add a small “twist”.

In the previous example, we were trying to find keywords th
at we already ranked for
organically, but weren’t really aware of.

In this example, we’re going to be finding keywords that are profitable, and that we believe
will be “easy” to rank for.

It’s quick, easy…and like having your own database of millions of do
mains to use at any time
for SEO testing.


Keep in mind that “how easy” will be up to your own
SEO strengths and abilities.

The key here is to find a competitor URL that you are confident you can outrank, based on
your own SEO strengths.


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©
Copyright 2011 KeywordSpy

-

All Rights Reserved.

For additional information visit KeywordSpy.com.


Obviously, the to
pic of SEO is outside the scope of this lesson series. However, there are some
SEO factors that are commonly used to determine the “SEO strength” of any website. Here are
a few that you might be analyzing:

1.

Number of External Backlinks

2.

PageRank of the site
/page

3.

Onpage optimization

4.

Age of the website

5.

SEO Budget/Marketing Budget

6.

Other SEO factors


Any or all of these factors may play a part when you determine which competitor you want to
begin researching.

The key is:

Select a website that you feel you could

easily


outrank organically.

That’s it.

Once you have chosen the site(s), it’s time to find out what

profitable

keywords they are
ranking for organically

that you could easily be targeting as well
.

For this example, we’re just going to select
a

“hypotheti
cal competitor” for this case study.

Our primary

criteria for this

selection was Site Age and Number of External Backlinks.

The

site we selected is less than one

year old, and has very few external backlinks, so we are
confident that our “SEO resources” wo
uld give us a clear

organic ranking advantage and allow
us to rank ahead of this competitor for the same keywords.

Now, we just need to find out which keywords this site is ranking for, that we might also be
interested in targeting as well.

Let’s just perf
orm another domain search:


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©
Copyright 2011 KeywordSpy

-

All Rights Reserved.

For additional information visit KeywordSpy.com.



Now, we click on the Organic Keywords tab:


Next, we want to sort the Position to Ascending:


Sorting these keywords in ascending order

will reveal the keywords that they rank the
highest for…and which we could ultimately ou
trank them for and gain a top position as well!

Now, we can simply compare this list of keywords to our own list of ranked keywords to
determine which keywords we should focus on first.

(
Note:

It’s very helpful to use a spreadsheet program to compare the t
wo lists of exported results.
This makes it very easy to find those keywords that you are not yet ranking for!)

In this case, when we compare the two Organic Ranking files, we can clearly see which
keywords our competitor is ranking for that we are not ran
king for at all:


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©
Copyright 2011 KeywordSpy

-

All Rights Reserved.

For additional information visit KeywordSpy.com.



Also, keep in mind that you can also compare the positions of both sites. Look for places
where your competitor is ranking in Positions 1
-
10 and you are ranked in Position 11
-
20.
These are golden opportunities to improve your rankings a
nd jump ahead of your
competition!

Keep in mind that you can do these steps for ANY competitor or website that you know is an
“easy SEO target”.


(For instance, you can also use this same strategy to research top ranked Articles which are often
“easy SEO
target keywords” for any well developed site!)

Now, let’s take this one step further…


Revealing your most aggressive competitor’s rankings…

At this point, you’ve seen two very powerful ways to utilize the Organic Ranking data within
your KeywordSpy Member
ship.

Let’s quickly talk about the 3
rd

tactic.

For this example, let’s imagine that you already know a competitor is very aggressive with
their SEO, and you want to be alerted when they are developing new content to rank
organically.

With your KeywordSpy m
embership, this is actually quite simple.



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©
Copyright 2011 KeywordSpy

-

All Rights Reserved.

For additional information visit KeywordSpy.com.


All you need to do is perform an Organic Ranking search (see previous steps) and Export ALL
of the keywords into a single file.

Then simply name the file with a descriptive name like this:


August
-
2011
-
Competito
rName
-
Organic.xls


Then, you simply do the exact same procedure again, in a few weeks or a month later:

“September
-
2011
-
CompetitorName
-
Organic.xls


Since
Keyword
Spy gives you the exact landing pages that are ranking for a term, you can now
just compare the

two files to locate new pages that your competitor is setting up to rank for!
You can also see their improvements for existing pages that they have optimized further!


See how easy and powerful that is?

You can keep a close eye and actually see your c
ompetitor’s SEO strategy evolve…and make
quick decisions, without them even knowing you are spying on them!


This is an excellent way to leverage the power of
THEIR

market research

money

and make
sure that you aren’t missing Organic SEO opportunities alon
g the way.


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©
Copyright 2011 KeywordSpy

-

All Rights Reserved.

For additional information visit KeywordSpy.com.


These three techniques are incredibly powerful ways that you can leverage the massive
KeywordSpy Organic Rankings database for powerful SEO research.

You can use the first strategy to find keywords that you weren’t aware you were already
ranking

for.

Then use the second strategy to locate new keywords that are “easy” to rank for and
profitable to your business.

Finally, you can always keep a close eye on your most aggressive competitors and make sure
you never miss a “Golden SEO Ranking Opportuni
ty” by using their own SEO research money
and resources to your advantage!

In a couple of days,

we’ll be sending you another report that shows you how to take this tracking
to another level, using the powerful Tracking features of your Keyword Spy Membersh
ip…

Until then,

The KeywordSpy Team

P.S.

One of the
instant advantages

of
upgrading your KeywordSpy Free Trial account

to a Pro
Membership is
the ability to E
xport 1,000’s of
Organic Keywords and all Organic Keyword
data
.

In our example case study
,
we exported
19,095 Organic Keywords

and
ALL

the
priceless
Organic Ranking data

that also comes in this report:


Also
, with the ability to Export data, you can pe
rform these complex Competitor spying tasks
that we also mentioned in this report…with a few simple clicks in a spreadsheet program!

Click here to upgrade your KeywordSpy Membership Today…