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McGraw
-
Hill/Irwin

© 2008 The McGraw
-
Hill Companies, All Rights Reserved

Chapter 16

Integrating Wireless
Technology in business

16
-
2

Learning Outcomes

16.1


Explain how a wireless device helps an



organization conduct business anytime,



anywhere, anyplace


16.2


Describe RFID and how it can be used to


help make a supply chain more effective


16.3

List and discuss the key factors inspiring the


growth of wireless technologies


16.4

Describe the business benefits associated


with enterprise mobility

16
-
3

Wireless Fidelity (wi
-
fi)


Wireless fidelity (wi
-
fi)



a means of linking
computers using infrared or radio signals



Common examples of wireless devices include:


Cellular phones and pagers


Global positioning systems (GPS)


Cordless computer peripherals


Home
-
entertainment
-
system control boxes


Two
-
way radios


Satellite television


16
-
4

Wireless Fidelity (wi
-
fi)


Disruptive wireless technologies


WiMax wireless broadband


Radio frequency identification tags (RFID)


Micro hard drives


Apple’s G5 and AMD’s Athlon 64 processors




16
-
5

Business Drivers for Wireless
Technologies


Mobile and wireless are often used
synonymously, but actually denote two
different technologies


Mobile technology
-

means the technology can
travel with the user, but it is not necessarily in
real
-
time


Wireless technology
-

gives users a live
(Internet) connection via satellite or radio
transmitters

16
-
6

Business Drivers for Wireless
Technologies


Drivers of wireless technology growth include:


Universal access to information and applications


The automation of business processes


User convenience, timeliness, and ability to
conduct business 24x7





16
-
7

Advantages of Enterprise Mobility

16
-
8

Business Drivers for Wireless
Technologies


Wireless devices changing business
include:


Wireless local area network (wLAN)


Cellular phones and pagers


Cordless computer peripherals


Satellite television


WiMax wireless broadband


Security sensor

16
-
9

Bluetooth


Bluetooth



an omnidirectional wireless
technology that provides limited
-
range
voice and data transmission over the
unlicensed 2.4
-
GHz frequency band,
allowing connections with a wide variety of
fixed and portable devices that normally
would have to be cabled together

16
-
10

Radio Frequency Identification (RFID)


Radio frequency identification (RFID)
-

use
active or passive tags in the form of chips or
smart labels that can store unique identifiers
and relay this information to electronic readers



RFID tag

-

contains a microchip and an
antenna, and typically work by transmitting a
serial number via radio waves to an electronic
reader, which confirms the identity of a person
or object bearing the tag

16
-
11

Radio Frequency Identification (RFID)

16
-
12

RFID

16
-
13

Satellite


Microware transmitter


commonly used to
transmit network signals over great distances


16
-
14

Global Positioning System


Global positioning system (GPS)


a device
that determines current latitude, longitude,
speed, and direction of movement


Market for GPS services is at $5 billion with
expectations for the demand to double over the next
five years



Geographic information system (GIS)


designed to work with information that can be
shown on a map


16
-
15

The Future of Wireless

16
-
16

CHAPTER SIXTEEN

Opening Case Study Questions

1.
Why would eBay want to explore the wireless market
for new opportunities?


2.
With the emergence of mobile technologies, why
would eBay be concerned with the lack of
compatibility between wireless applications?


3.
If eBay chose not to embrace wireless technologies
would it be at a disadvantage? Explain your answer


4.
How can a wireless device add value for eBay
customers?





16
-
17

CHAPTER SIXTEEN CASE

UPS versus FedEx: Head
-
to
-
Head on Wireless


Federal Express and United Parcel Service
are always seeking a competitive edge over
one another



Their approaches to deploying wireless
technologies over the past 15 years have
been markedly different


FedEx leads the way with cutting
-
edge applications


UPS is slower and more deliberate


16
-
18

Chapter Sixteen Case Questions

1.
Explain the fundamentals of wireless
fidelity


2.
Describe the differences between UPS
and FedEx’s use of wi
-
fi


3.
Identify two types of wireless business
opportunities the companies could use
to gain a competitive advantage



16
-
19

Chapter Sixteen Case Questions

4.
Describe how RFID could help the
companies deal with potential security
issues


5.
Develop a Bluetooth, GPS, or satellite
product that the parcel delivery business
could use to improve efficiencies




McGraw
-
Hill/Irwin

© 2008 The McGraw
-
Hill Companies, All Rights Reserved

BUSINESS DRIVEN
TECHNOLOGY


UNIT FOUR CLOSING

16
-
21

UNIT CLOSING CASE ONE

Improving Highway safety Through Collaboration

1.

How are collaboration tools helping to
save lives in Texas?


2.
How could a police department use
groupware to help with collaboration on
accident reports?


3.
Describe how a police department could
use workflow systems to help with accident
reports and health
-
care
-
related issues

16
-
22

UNIT CLOSING CASE ONE

Improving Highway safety Through Collaboration

4.
What would be the impact on lives if a
state fails to implement collaboration
tools to help track and analyze highway
accidents?


5.
How could police departments use
wireless technologies to operate more
efficiently and effectively?

16
-
23

UNIT CLOSING CASE TWO

Amazon


Not Your Average Bookstore

1.
How has Amazon used technology to revamp
the book
-
selling industry?


2.
Is Amazon using disruptive or sustaining
technology to run its business?


3.
What is Amazon’s e
-
business model?


4.
How is Amazon using collaboration to improve
its business?

16
-
24

UNIT CLOSING CASE TWO

Amazon


Not Your Average Bookstore

5.
What are some of the business
challenges facing Amazon?


6.
How can Amazon use wireless
technology to improve its business?