Analytics for Education

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© 2011 IBM Corporation

Business Analytics

Analytics for Education

IBM University Relations

© 2011 IBM Corporation

Analytics for Education

“Education is not the filling of a pail, but the
lighting of a fire
.”


William Butler Yeats

© 2011 IBM Corporation

Analytics for Education

The Education Community Faces New Challenges Everyday…

Increasing
Student Success

Continuing
Budget
Pressures

Lack of
Decision
-
Quality
Information

Managing the
Business of
Education

Demands for
Accountability &
Transparency

© 2011 IBM Corporation

Analytics for Education

Grants &
Research

…and Silos Often Persist That Impact Outcomes

Workforce/
HR

Information
Technology

Operations

Tuition &
Enrollment

Students &
Alumni

Budget &
Finance

Curriculum
Planning

© 2011 IBM Corporation

Analytics for Education

Grants &
Research

Tuition &
Enrollment

Students &
Alumni

Workforce/
HR

Information
Technology

Curriculum
Planning

Operations

Budget &
Finance

Removing Silos Leads to Better Performance & Better Outcomes

High Achieving
Education
Institutions

© 2011 IBM Corporation

Analytics for Education

Analytics Helps Manage & Improve Performance for Better
Outcomes

Mission
Performance

Operational
Performance

Financial
Performance

Academic
Performance


Mission, financial and operational aspects define the
education institution’s imperatives.


From those imperatives, measurable goals and objectives
are developed that measure outcomes.


Analytics helps to manage the outcomes required and
demanded for and by students, faculty, parents.

© 2011 IBM Corporation

Analytics for Education

Analytics for Education


Complete view of students,
faculty, curriculum, programs,
operations and budgets


Manage and reduce risk


Improve operational efficiency


Ensure transparency


Drive the best possible
outcomes

Mission
Performance

Operational
Performance

Financial
Performance

Academic
Performance

© 2011 IBM Corporation

Analytics for Education

Informed, Aligned Decisions and Actions

Decide

and Act

How are we doing?

Why?

What should

we be doing?

Grants &
Research

Tuition &
Enrollment

Students &
Alumni

Workforce/
HR

Information
Technology

Curriculum
Planning

Operations

Budgets &
Finance

© 2011 IBM Corporation

Analytics for Education

IBM Analytics for Education Value Proposition


IBM Analytics delivers

actionable

insights

for

decision makers
at all levels of your

university, enabling them to
optimize


business and academic performance

© 2011 IBM Corporation

Analytics for Education

10

IBM is betting big on analytics...




I
BM sees strong growth in its analytics initiatives. IBM's
analytics revenue
continues to grow at double
-
digit rates



From 2008 to 2010, IBM has invested more than
$14 billion in 24+ acquisitions
to expand its analytics capabilities.


As part of IBM's Business Analytics and Optimization service line, there are
more than
7,800 dedicated analytical business consultants


More than
200 IBM mathematicians focus exclusively on analytics
.


To date, IBM has received nearly
500 analytics patents
.


The Company's roadmap projects

$16 billion in business analytics and
optimization revenue by 2015
.




Since inception (2004) the
IBM Academic Initiative

has served
45,000 faculty
,
covering
10,000+ institutions
, teaching
100,000 courses
, to
2.7M+ students


© 2011 IBM Corporation

Analytics for Education

Cognos & SPSS have long been a part of academe

For example, over the past 3 years IBM
SPSS academic customers represented
:



80% of all colleges and universities


100% of Ivy League Schools


All 25 of Forbes 2009 America’s Top Best Colleges


97% of Forbes 2009 America’s 100 Best Public
Colleges


95% of Forbes 2009 America’s 100 Best Private
Colleges


9 out of the Top 10 Online Colleges





11

*Source: Carnegie Foundation for the Advancement of Teaching, Carnegie Classifications Data File, June 19, 2009.

**Source: American Association of Community Colleges

Vanderbilt

© 2011 IBM Corporation

Analytics for Education

IBM Analytics for Education Performance Management



By streamlining the reporting and analysis process,
Departments of Education, districts, and schools can
create multi
-
variable reports with consistent data all
from one data storage system.


A balanced scorecard will aid education organizations in
mitigating the multiple factors that impact targets and
goals.


Budgeting and planning allows Departments of
Education, districts, and schools define, model,
coordinate, and adjust targets and goals.

IBM Cognos education performance management helps
data
-
rich, education organizations harness the full
potential of their data.

© 2011 IBM Corporation

Analytics for Education

IBM Analytics for Enrollment and Tuition Planning

Performance Blueprint


Analyze enrollment trends, history and projections.


Produce dynamic reports with hierarchical drilling
capability from summary to detail, such as the
profitability of a single class


Create efficient and rapid changes across all levels.


Provide a collaborative application with narrative ability.


Plan for an entire year with the ability to submit
modification.


Perform “what
-
if” modeling and scenario analyses to
compare alternatives

© 2011 IBM Corporation

Analytics for Education

IBM Analytics for Salary Planning and Position

Control Blueprint


Track faculty salary and funding sources.


Understand the total cost of individual instructors
including benefits and lump sum payments.


Determine when funding sources are going to change
or run out and how to replace them.


Plan compensation updates and changes.


Determine headcount needs.


Develop salary and position funding plans that

are aligned with current and long
-
range academic
program requirements

© 2011 IBM Corporation

Analytics for Education

Improved student performance


Manage student and teacher performance at
the individual level


Identify students at risk before they drop out


Manage student curriculum at the individual
level for enhanced learning.

Stronger fiscal oversight


Manage budgets collaboratively across the
enterprise


Reduce costs through deeper insight into
spend and funding information

Streamlined operations


Consolidated view of operational requirements
across the enterprise for greater efficiency

IBM Analytics for Student and Teacher Performance

Gain a complete view of student and the school to track all academic, financial and
operational requirements and threats to student achievement and success.


Smarter Education

© 2011 IBM Corporation

Analytics for Education

IBM Analytics for Instructional Intervention Plans in Education

Using instructional case management capabilities to help identify students at risk of
not succeeding and track intervention programs

Improved Student Attainment


Early identification of at
-
risk students with
score
-
carding, reporting, and analysis


Development of interventions based on
individual learning styles


Ability to track assessments and progress


Improves teacher productivity and
success rate in managing at
-
risk students


Early Warning System


Delivers optimized case outcomes
through analytics, rules, collaboration and
social computing


Leverage historical data and “what
-
if”
analysis to recommend interventions and
actions based on a student’s likelihood of
success


Manages & governs the entire case
lifecycle


© 2011 IBM Corporation

Analytics for Education

IBM Analytics for Finance and Operations in Education

Business Analytics Help Manage & Improve Performance for Better Outcomes

A Roadmap to Managing
Performance on Campuses


Mission, financial and operational
aspects
define the education
institution’s imperatives


From those imperatives, measurable
goals and objectives are developed
that
measure outcomes


Business Analytics helps to
manage the outcomes

required and
demanded for and by students, faculty,
parents

Business Analytics Provides:



Complete view of students, faculty,
curriculum, programs, operations and
budgets


Manage and reduce risk


Improve operational efficiency


Ensure transparency


Drive the best possible outcomes

© 2011 IBM Corporation

Analytics for Education

Student performance analytics


Analyze surveys and modeling to identify drivers of
student behavior and identify key performance
predictors (KPPs), including student retention and
recruitment.


Better predict the outcome of student actions

drop
out, performance interactions
.


Teacher performance analytics


Identify drivers of teaching behavior via survey
analysis and modeling as well as KPPs for student
learning success.


Better predict the outcome of teacher actions and
teacher performance.


Target teachers for additional training to improve
results.

IBM Analytics for Decision Management in Education

Gain a complete view of students and teachers to understand and predict the need
for intervention to ensure student success.

© 2011 IBM Corporation

Analytics for Education

19

Decision Management in Education

Six Ways to Success

Student Retention

Want to Learn
More about
this solution?

© 2011 IBM Corporation

Analytics for Education

© Copyright IBM Corporation 2008 All rights reserved.
The information contained in these materials is provided for informational purposes only, and is provided AS IS without warra
nty

of any
kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, t
hes
e materials. Nothing contained in these materials is intended to, nor
shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the
ter
ms and conditions of the applicable license agreement governing the use
of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be availabl
e i
n all countries in which IBM operates. Product release dates and/or
capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or o
the
r factors, and are not intended to be a commitment to future product
or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trad
ema
rks of the International Business Machines Corporation, in the
United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others
.

© 2011 IBM Corporation

Business Analytics

Appendix

© 2011 IBM Corporation

Analytics for Education

22

American Public University System


Background and Challenge

Solution

Predictive Analytics and Intervention


SPSS identifies the variables crucial to student
retention and provided administrators with
online dashboards to identify at
-
risk students
and build intervention strategies, including
better course designs, to keep students on
track to graduation.


Data
-
driven analysis of student behavior
and course surveys give university
administrators a solid basis for
understanding student retention,
improving intervention strategies designed
to keep students in school.


Ability to predict with ~ 80% certainty
whether a given student is going to drop
out


Develop effective intervention strategies
to retain students by addressing the
individual challenges to keeping them
engaged.

Benefits


American Public University System (APUS)
is an online university serving 70,000
distance learners from the U.S. and more
than 100 countries.


Boost student retention and academic
excellence by identifying the factors driving
student behavior and predicting the
likelihood of an individual student staying on
course or dropping out.

Efficient. Focused. Student
-
centric

“By leveraging the power of predictive
analytics, we can predict the probability that
any given student will drop out.”


Phil Ice, APUS’ director of course design, research and development.

© 2011 IBM Corporation

Analytics for Education

23

University of Northern Michigan


Background and Challenge

Solution

Cognos 8 BI


The IBM Cognos 8 BI system enabled a
streamlined approach for NMU to view the
university’s data from a single portal.


Real
-
time line of sight for academic and
administrative reports


Continuous access to key data


The ability to run reports with no IT input


Tight integration with existing ERP
systems


The ability to do on
-
demand data analysis

Benefits


Northern Michigan University is a 4
-
year
university offering a wide variety of
programs to nearly 9,400 undergraduate
and graduate students.


Aggregate data from different sources and
obtain real
-
time, consolidated views of HR,
finance, and academic information to
provide more insight into budget, student
and school operations.

"IBM Cognos solutions make it very easy to
get data into the hands of those who need it,
in the format they want."


Felecia Flack, Northern Michigan University

Efficient. Focused. Student
-
centric

© 2011 IBM Corporation

Analytics for Education

24

Seton Hall University


Background and Challenge

Solution

Web Analytics for Student Recruitment


Used integrated marketing optimization
solutions from IBM Coremetrics to understand
how students move through the recruitment
process


Added Coremetrics Impression Attribution
functionality to provide visibility into social
media channels


Achieved 25 percent tuition deposit lift
and 18 percent enrollment lift through
Facebook


Helped the university to make more
informed decisions regarding their
marketing investment for prospective
students and applicants


Ability to track ROI of outreach efforts

Benefits


Seton Hall University is a major Catholic
university located in South Orange, New
Jersey.


Extend the Seton Hall experience to
prospective students


Reach students at the place where they
already spend their time


Increase enrollments and revenues

Efficient. Focused. Student
-
centric

Seton Hall has used integrated marketing
optimization solutions from IBM Coremetrics
for several years to understand how students
move through the recruitment process. As
social media has evolved,

© 2011 IBM Corporation

Analytics for Education

25

University of California, Office of the President


Background and Challenge

Solution

Enterprise Risk Management


Data warehouse serving as the data repository
for risk and controls related information.


Integrates claims data (losses) and corporate
data (exposures) in addition to other data
sources for a centralized data environment


Quantifies and track new and pre
-
defined key
performance indicators (KPIs).


Access to trends in Key Performance
Indicators provided to the fingertips of
executives, decision
-
makers and operations
staff alike


Quick visibility into where to apply resources to
get the most cost of risk reduction for each
buck spent


Automation of periodic reporting drives
efficiency gains, especially welcome during
these hard times


Flexibility allows risk focus across multiple
functions


HR, Medical Center Care Quality,
Waste Management and Recycling, Finance,
Safety and Insurable Risk, etc

Benefits


University of California, comprised of 10
campuses and 5 medical centers


Existing systems not designed to support
analytical processing across campuses


No UC
-
wide function supporting the need of
decision makers to understand current state
of UC system’s level of risk


Information required for decision making is
non
-
integrated, missing, ambiguously
defined, or simply inaccessible
.

Efficient. Focused. Student
-
centric

"The best way to mitigate risk is through
prevention and preparation, and IBM's
analytics technology provides us with the real
-
time data we need to be able to do that."


Grace Crickette, Chief Risk Officer for the University of California.

© 2011 IBM Corporation

Analytics for Education

26

University of Wollongong


Background and Challenge

Solution

Campus Intelligence System


Cognos using Report Studio for report building,
Analysis Studio for analytical and drill
-
down
capabilities, Metrics Studio for enterprise
balanced scorecard and IBM Cognos Planning
for enterprise planning.


Real
-
time line of sight for academic and
administrative reports


Independent recognition of progress
towards meeting management reporting
requirements; consistent, accurate and
timely information available across the
university


Ability to ‘drill down’ to different levels of
detail

Benefits


The University of Wollongong offers
leading
-
edge academic courses, world
-
class research programs, and maintains a
commercial enterprise arm


Improve university performance through a
comprehensive integrated performance
management system that communicates to
the university community relevant and
accurate information around the university’s
operational, tactical and strategic goals.

Efficient. Focused. Student
-
centric

"The Cognos tools have not only allowed our
users to gain new insights into many aspects
and dimensions within the university, but also
find efficiencies and drive effectiveness in
those same areas."


Nikita Atkins, Project Director Performance Indicators,
University Of Wollongong

© 2011 IBM Corporation

Analytics for Education

27

University of Ottawa


Background and Challenge

Solution

Business Analytics Research Institute


A joint research institute centered on two key
areas of business analytics


performance
management, and business intelligence


capabilities that help organizations better
integrate their global operations, sense and
respond, predict and then take action for smarter
management, better business decisions and
improved performance. .


Student graduates with real
-
world skills
and experience in applying business
intelligence and analytics to management


IBM researchers reside at the University
of Ottawa and work side by side with the
Telfer School of Management faculty in a
collaborative lab environment that will
include research initiatives for high
performance computing with business
analytics as well as other research and
academic projects.

Benefits


Telfer School of Management at the University
of Ottawa offers undergraduate and graduate
programs across business and health
management, information systems, finance,
human resources and marketing.


Help students use the power of information by
applying modern information technology to
quickly identify key performance drivers and
apply analytic thinking to make insightful
management decisions.

Efficient. Focused. Student
-
centric

"Analytics can be applied to every day
challenges to vastly improve our lives and
provide highly marketable skills to our university
students entering the workforce"


Dr. Greg Richards, Professor of Performance Management, University of
Ottawa Telfer School of Management.