EMC Select: ServiceMesh Sales Kit

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1

EMC Select:
ServiceMesh

Sales Kit

Use this Sales Kit to learn more
about
ServiceMesh
,
ServiceMesh

products, the EMC
-
ServiceMesh

joint solution, and how to get in touch with the
ServiceMesh

team.


ServiceMesh provides the
Agility Platform, an enterprise clo
ud management platform

that
enables
full applications to be released, deployed,
governed
and managed on hybrid clouds.

ServiceMesh extends EMC Cloud S
ervices to provide full hyb
rid cloud solutions that enable the
delivery of IT as a Service (ITaaS) to EMC customers. ServiceMesh also

extends EMC Vb
lock
Enablement services, providing
complete governed cloud management for cloud
s

created on
Vb
lock converged infrastructure.

Table of
Contents:



Introduction Article



Frequently Asked Questions



Sales Contact List







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Introducing
EMC Select

Partner:
ServiceMesh

ServiceMesh

joins EMC Select to
allow customers to deploy and manage their
applications across public, private and hybrid clouds

ServiceMesh provides the industry’s only enterprise
-
grade cloud management platform that
enables
on
-
demand, self
-
service IT operating models for Global 2000 clients. Enterprise
customers select the ServiceMesh Agility Platform to automate the deployment and
management of enterprise applications and platforms across private, public and hybrid cloud
env
ironments. The Agility Platform provides a single, integrated control point for governance,
compliance and security across the customer’s cloud applications and environments,
empowering the business with fully governed, self
-
service access to applications,

platforms, and
services. Some of the world’s largest and most sophisticated companies in financial services,
health care and other highly regulated industries rely on ServiceMesh to deliver applications and
services at the speed of market change, streamli
ne bureaucratic and inefficient IT operating
models and transform IT into a strategic business ena
bler and competitive advantage.

Product Description

Agility Platform is a fully integrated cloud platform consisting of multiple product modules, cloud
adapte
rs, and a robust API. The core, underlying platform includes governance, security, and
orchestration capabilities that are consumed by each product module, exposed via API, and
implemented via adapters for all the cloud workloads and environments under man
agement.
Core platform capabilities include:



An extensible policy engine enabling the creation and enforcement of an unlimited range
of custom governance, compliance and security policies.



An end
-
to
-
end security model spanning network, instance, data, and
access levels
including federated identity management.



An orchestration engine for deploying complex, multi
-
tier business applications across
heterogeneous private and public clouds.



An API, integrated event bus, and workflow automation capabilities to ext
end cloud
operating model capabilities to existing IT ecosystems.



Proven scalability to support tens of thousands of workloads under management.

Extensible Policy
-
Driven Governance

Organizations require fine
-
grain cloud governance controls to manage the co
mplexity and
regulatory and compliance risk inherent in today’s global enterprises. There are countless
potential permutations of policy controls required for cloud applications and platforms that
address ownership, user permissions, regulatory compliance,

operating parameters, service
level agreements, financial controls, geographic constraints, and much more. Enterprises need
a powerful solution to rapidly create and enforce cloud governance, compliance, and security
policies to address both current and f
uture needs.

Powerful Control Plane to Rapidly Adapt to IT Governance Needs

The Agility Platform is unique in its ability to deliver robust policy
-
based IT governance and
security controls based on an extensible meta
-
model, enabling the creation and enforc
ement of
an unlimited range of custom policies. These declarative, application
-
centric policies provide
fine
-
grain control over users, groups, projects, workloads, environments, schedules, quotas,
billing, security, and any other parameter in the meta
-
mode
l. Agility Platform can
programmatically handle policy conflict resolution, and provides complete visibility/accountability
through policy auditing and reporting.

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Empower IT Governance Stakeholders with a Drag
-
and
-
Drop Visual Policy Editor

Agility Platfor
m’s visual policy editor makes it faster and easier to create and manage complex
business
-
level policies and quickly enforce them with fine
-
grain control. The easy to use, drag
-
and
-
drop editor can be used by IT Analysts and other roles that lack programmin
g knowledge,
making it easier to codify policy controls from Business Units, Corporate Compliance offices,
and other stakeholders. More sophisticated users can toggle between synchronized graphical
and XML policy views to customize policies as desired.

Adv
anced SLA Management

Agility Platform monitors the runtime health of multi
-
tier application workloads and dynamically
responds to changes in demand or performance with SLA policies based on custom thresholds
and compound rules. These policy controls enable

complex workloads to dynamically respond
to changes in demand with unprecedented control, including auto
-
scaling workloads precisely
across each application topology tier for optimal performance without wasting or overcommitting
resources.

End
-
to
-
End Clou
d Security

Adopting cloud
-
based IT operating models require that cloud workloads and environments
operate as a trusted extension of the enterprise. The Agility Platform provides end
-
to
-
end cloud
security that leverages automated security policies and zoned

security models to ensure
comprehensive security and minimize/eliminate manual configuration errors. This includes a
wide range of capabilities to secure and isolate virtual networks, encrypt persistent data, harden
machine instances, leverage internal an
d external encryption key stores, and enforce fine
-
grain
access controls.

Federated Identity Management

Agility Platform incorporates federated identity management to allow organizations to leverage
existing authentication and authorization directories for

“single sign
-
on” across the full range of
private and public cloud services under Agility Platform management. This includes support for
Microsoft Active Directory, LDAP and X.500 directories along with standards
-
based protocols
such as Kerberos, WS
-
TRUST
, X.509, and OpenID.

Applicati
on
-
Level User Permissions Model

Agility Platform’s role
-
based access controls encompass native application
-
level permissions.
For example, existing application specific permissions such as “User
,
” “Power User
,
” or
“Administrat
or” for MS SQL Server can be passed through automatically to self
-
service
provisioning users. This improves instance security, rather than providing default root access to
the machine, and enable
s

more sophisticated IT services to be offered on an automate
d, self
-
service basis.

Application Orch
estration and Cloud Portability

Agility Platform enables cloud workloads to be portable across a broad range of heterogeneous
private and public clouds. This applies to cloud workload
s

ranging from simple stacks to th
e
most complex, multi
-
tier application topologies. Agility Platform policy controls can be leveraged
to automate and optimize cloud workload placement decisions based on costs, geographic
location, regulatory constraints, and a wide range of other paramete
rs that ensure vendor
contestability and prevent lock
-
in.

Application
-
Centric Orchestration and Delivery

Agility Platform orchestrates the deployment of complex, multi
-
tier topologies which can include
diverse application components, load balancers,
firewalls, VPN appliances, virtual networks,
DHCP, dynamic DNS, encryption key stores, persistent data storage, registration with third
-
party system
s
, and much more.

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Portability Across Diverse Private

and Public Clouds

Agility Platform enables broad hybrid

cloud strategies with support for the following cloud
service providers: VMware vCloud Director, VMware vCenter, Microsoft System Center,
Microsoft Azure, Amazon EC2, Fujitsu, Terremark, Savvis, CSC, Dell, OpenStack, CloudStack,
HP Cloud, Rackspace, and E
ucalyptus.

Extend and

Enhance Existing IT Ecosystems

The Agility Platform integrates across a robust ecosystem of third
-
party products and service
providers both within an enterprise’s existing IT infrastructure, and out to a variety of external
cloud
service providers. This extended ecosystem helps enable new cloud
-
based IT operating
models and is supported by several core platform capabilities.

Comprehensive REST API

Customer
s

use Agility Platform’s API to access fully governed cloud services from exi
sting IT
products and tools; including developer tools, continuous software build tools, third
-
party
portals, IT ops dashboards, and more. Agility Platform’s API is as full
-
featured as the Agility
Platform user interface itself, and every capability expose
d via the API goes through the same
policy
-
driven IT governance and security controls.

Complex Event Processing

Agility Platform is designed to capture a broader array of real
-
time events and respond with pre
-
programmed notifications and responses


either

within Agility Platform or to third
-
party
offerings. This enables a wide range of responses to changing application needs, such as
updating CMDBs, automating ticket submission into incident management systems, activating
third
-
party application performanc
e management tools to gather detailed forensics, or simply
using email and SNMP to generate custom alerts when monitoring thresholds are exceeded.

Workflow Automation

Agility Platform provides workflow automation capabilities to streamline workload migrati
on
planning and approvals, automate workflows across SDLC tool chains, and provide application
release automation to cloud environments.

Extreme Platform Scalability

The

computational demands of large enterprises can fluctuate dramatically and ultimately
e
ncompass tens of thousands of workloads depending upon the enterprise. The Agility Platform
is built on a cloud
-
native architecture that dynamically scales to meet system demand, using
only the amount of resources needed. The Agility Platform provides a hi
ghly available, infinitely
scalable management platform to rapidly execute provisioning requests, orchestrate auto
-
scaling operations, and perform other resource intensive management functions.

Support tens of thousands of w
orkloads with a single instance

The Agility Platform has been proven to support the concurrent provisioning and management
of tens of thousands of workloads with one Agility Platform instance. Organizations can also
deploy multiple instances of the Agility Platform as desired.

Dis
tribute
d Reporting Architecture

Agility Platform’s distributed reporting architecture dramatically reduces report creation time and
bandwidth consumption. This is especially useful when aggregating reports over thousands of
workloads and environments where users
are charged for network bandwidth. Traditional
aggregate report collection methods become costly and unresponsive at these volumes.




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Opportunity

The

following are the most common use c
ases for the ServiceMesh Agility Platform

Cloud
IT Transformation



In

most enterprises, the current cumbersome IT Operating model,
with its many manual approvals and actions takes too long to
help
the business to address new
market opportunities. Provisioning times for new applications and application platforms can take
wee
ks to months, stifling innovation. Many business users have started to go outside corporate
IT to public cloud providers to get access to the resources they need to innovate and address
market opportunities in a timely manner. Unfortunately this means goin
g outside of corporate
governance, exposing the company to compliance issues that can be costly to reputation and
the bottom line. The ServiceMesh Agility Platform allows companies to exploit a federation of
public, private and hybrid clouds, while maintai
ning enterprise
-
class governance, compliance
and security with a powerful policy engine. With the Agility Platform, enterprises deploy, release
and manage their application portfolios

through their entire lifecycle

in hybrid cloud with
complete control
. Bu
siness users and development teams get on demand, self
-
service access
to application platforms and underlying compute, network and storage resources while IT
Operations manages and maintains control of performance, governance, compliance and
security.



Ques
tions to ask:

o

If you could reduce the provisioning time for IT platforms and infrastructure by
between 80
-
95%, how would that
benefit

your internal business customers?



Would it improve their time
-
to
-
market for critical projects?



Would it improve their
ability to innovate?



How would this improve the

general ability
of IT
to satisfy business demands,
and show that “IT is moving faster” in the eyes of your internal business
customers?



Our Agility Platform can help. We’ve enabled
G
lobal 2000 customers to
obtain
a:



78% reduction in time
-
to
-
market for provisioning custom enterprise
platforms.



97% reduction in time
-
to
-
market for provisioning standardized
infrastructure services.

o

If you could

leverage
combinations of private and public clouds…. either to maxim
ize
existing IT resource utilization, and/or safely access public pay
-
as
-
you
-
go IT resource
pools…. would that help you address current IT budget constraints?




Are you under pressure to reduce CAPEX or OPEX spending


but simultaneously
expected to meet in
creasing resource demands from your internal business
customers?



Are your current data centers reaching their capacity limits? Is funding for a new
data center cost prohibited?



Are you under pressure to dedicate more IT resources to new initiatives, yet
re
quired to keep your currently allocated staff dedicated just to “keep the lights
on
?”



Our Agility Platform can help. We’ve enabled
G
lobal 2000 customers to:

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Increase the effective capacity of existing data center infrastructure by
leveraging our cloud mana
gement platform to improve utilization by up
to 4X.



Help a customer

a
void investing $300 million in new data center

by
leveraging a new private and public cloud strategy
.



Increase IT innovation investment by 48%

while keeping the overall IT
budget consta
nt
.

o

If you could prevent “Shadow IT” by using an automated on
-
boarding process that
brings all “rogue” virtual machines deployed in public clouds under the fine
-
grain
security and governance policies that you specify, would that significantly improve
your se
curity posture and risk exposure?



Do impatient users try to end
-
run IT to get things done in your organization (i.e.,
unauthorized access to public cloud providers like Amazon EC2 or Rackspace)?



Is internal IT considered an impediment to the business?



Wou
ld you like to be more proactive and responsive to business demands?



Our Agility Platform™ can help. We’ve enabled
G
lobal 2000 customers to:



Increase IT innovation investment by 48% while keeping the overall IT
budget constant



78% reduction in
time
-
to
-
market for provisioning custom enterprise
platforms



97% reduction in time
-
to
-
market for provisioning database services

o

If you could automate a significant portion of IT operations management that is currently
being done in
-
house manually, would
that be more interesting to you than outsourcing
that same work?



Do you currently have an outsourcing arrangement for IT ops and ops
m
anagement
? Are you frustrated with this arrangement? Why?



Does your outsource provider give you the visibility and agility

that you need?



Do you have the vendor contestability and low switching costs to make an
outsourcing change if you desired? Or, are you locked into a vendor?



Our Agility Platform can help. We’ve enabled
G
lobal 2000 customers to obtain:



84% operating cost

savings for IT infrastructure services



42% total cost of ownership savings for business applications



$36M annual cost savings (and counting) by consolidating IT infrastructure
and improving utilization



Ability to migrate up to 60
-
70% of an enterprise appl
ication portfolio to the
new, lower cost and more agile cloud operating model

o

If you could make a significant reduction in the time and cost of audit and compliance
reporting, would that be of interest to you?



Have you codified your regulatory and governan
ce requirements into enforceable
policy controls?



Do you have consolidated audit trails and logs that are available rapidly to satisfy
auditor requirements?



How much time does your team spend gathering information for compliance and
audit reporting?

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Our A
gility Platform has built in policy
-
driven governance, which allows you to set
policies based

on business rules and enforce these in the cloud. Agility Platform
provides auditing and reporting capabilities on all aspects of the managed cloud.

o

If you could
accurately assess the value of migrating your application portfolio to a cloud
-
computing model (
private/hybrid/public cloud, IaaS, SaaS, PaaS, converged infrastructure,
new data center) how would that impact your IT strategic plans and budget?



Would an acc
urate assessment help accelerate your adoption of cloud
technologies?




How do you determine which applications to move to a new computing model?



How do you pick the right target cloud environments?



Our Agility Platform can help. Agility Platform Planner h
as a built
-
in engine for
ranking cloud readiness. Agility Platform enables our customer to migrate
applications to the cloud providing results like:



42% total cost of ownership savings for business applications



Ability to migrate up to 60
-
70% of an enterp
rise application portfolio to the
new, lower cost and more agile cloud operating model

o

If you could migrate 65
-
85% of your dev/test workloads to a cloud
-
operating model, how
would this impact your value to the business?



Do your current IT resource
provisioning processes significantly slow down your
software development efforts?



Would this enable you to be more innovative by increasing the pace of
development and release cycles?



Would self
-
service access to IT resources enable a time
-
to
-
market
improvement
resulting in greater revenue or profitability to your business units?



Our Agility Platform can help.



78% reduction in time
-
to
-
market for provisioning custom enterprise
platforms



97% reduction in time
-
to
-
market for

provisioning database servic
es



84% operating cost savings for IT infrastructure services

Vb
lock acceleration



Vb
lock converged infrastructure is being used by many enterprises to
build their privat
e clouds. While the Vb
lock provides software th
at

create
s

pools of infrastructure
reso
urces for the cloud, it lacks a cloud management platform that can automate the
deployment and
management of applications to Vb
lock.
Many Vb
lock customers are struggling
to ge
t their applications onto the Vb
lock in an automated, rep
e
atable, governed and
ma
nageable way. This is leading to very slow adoption of vBlocks.
The ServiceMesh Agility
Platform
accelerates time to value for Vb
lock
-
based private clouds by allowing the design,
deployment and ongoing
management of applications to Vb
lock
-
based clouds with

enterprise
class governance, compliance and security. With the ServiceMesh Agility Platf
orm, customers
have had their Vb
lock
-
based private clouds up and running production applications and services
in as little as five weeks with complete policy
-
based gov
ernance, compliance and security.



Questions to ask
:

o

How many applications/application platforms have you

been able to migrate to your
Vb
lock
?



Have you achieved self
-
serv
ice, on
-
demand access to your Vb
lock
-
based private
cloud
?

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Are you still requiring manual intervention to provision
application workloads to
your Vb
lock
-
based private cloud?

DevOps Acceleration



Forward thinking Business and IT organizations realize that
accelerating the speed with which they can deliver applicat
ions is critical in making their
enterprise more agile and competitive. Many of these organizations are embracing DevOps
methodologies to remove bottlenecks and improve efficiency across their Software
Development Lifecycle (SDLC). ServiceMesh Agility Plat
form automates and governs key
aspects of the Dev
-
to
-
Ops lifecycle to increase the speed and frequency of software releases
without sacrificing the quality and reliability of software in production. This includes on
-
demand
provisioning of platforms, embedd
ing standard operating environments upstream for earlier Dev
and Test use, automating application and service configuration, and managing security and
operational SLAs across each role in the SDLC. Dev teams can easily perform dev and test
work on high fid
elity, production
-
like environments that are available, self
-
service and on
-
demand.
No more

worry about configuring application stacks and administering underlying
infrastructure and platforms, so you can spend more time coding.

With full, customizable
rel
ease management, the dev team can promote and release software through their chosen
lifecycle, automating their development and test tool chain. IT Operations teams can u
se
policies to govern the usage of standardized applicati
on platforms and environments

so they
manage less and reduce the costs of managing platforms and middleware. They can l
everage
fine
-
grain governance and security control
s to take full advantage of the

organization’s private,
public, and hybrid cloud strategy.



Questions to ask
:

o

If you
could have all new development projects leverage a common portfolio of self
-
service platforms and infrastructure, would that lower your operating costs and
improve your responsiveness to business needs?



Do you struggle to maintain and upgrade an increasin
gly wide variety of OS,
middleware, and platforms in your private cloud/data center?



If you simplified/standardized your deployment platform portfolio and enabled
automated provisioning for those offerings, would that free up your IT resources
to work on m
ore high value projects?



What are you doing to simplify IT? What have been the results?




Our Agility Platform can help. We’ve enabled
G
lobal 2000 customers

to achieve
:



42% total cost of ownership savings for applications migrated to the
cloud.



84%
operating cost savings for standardized IT infrastructure services.

o

If you could increase the number of software releases dramatically, how would the
rapid introduction of new business functionality improve revenues, customer
acquisition, etc
.
?



How
critical is new business innovation to the success of your business model?



Are there corporate wide initiatives in place to pursue customer growth and
new markets that are dependent upon the rapid release of new business
functionality?



Are there strong ad
vantages in your market to be a first mover?

Positioning

ServiceMesh Agility Platform


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The fundamental problem that Enterprise IT faces is that their current operating model,
fraught
with

many time
-
consuming
man
ual actions and approvals,

cannot keep up wit
h the needs of the
business. In many cases, when a line of business sees a market opportunity, by the time they
have the resources and platforms needed to go after it deployed by IT, the opportunity is gone.
Symptoms of the problem manifest themselves as f
ollows:



IT resources are constrained and there are long delays in getting them



Release cycles are long and there is poor iterative feedback



Poor coordination between Development and IT Operations teams throughout the
Software Development Lifecycle (SDLC) a
nd la
ck of workflow automation



Lack of IT innovation due to 70
-
80% of budget spent on maintaining existing systems

Cloud computing offers the possibility of changing the IT Operating model, but as lines of
business get frustrated with internal IT delays an
d constraints,

they

utilize external cloud
providers, who provide self
-
service, pay
-
as
-
you
-
go access to IT resources, outside of normal IT
operating processes and controls. Of course,
this “
Shadow IT
” approach

is a risky proposition
for the enterprise
, whe
re the governance, compliance and security issues that can result are
financially costly and damaging to the reputation of the business.

The
ServiceMesh Agility
Platform allows IT

to deliver the on
-
demand, se
lf
-
service experience that
business users requir
e
to stay competitive
, while

maintain
ing

enterprise
-
class
governance, compliance and security
across a federation of private, public and hybrid clouds with policy
-
driven control.

Ordering

Please do not remove any information from the below section, please
add your products by
name and include additional detail on service and support:

The ServiceMesh Agility Platform

is available
via
Direct Express and Channel Express.

As with all EMC Select partner products, service and support will be provided by
ServiceMe
sh
.
Customers who purchase products should contact
ServiceMesh

directly should they have a
problem.

Product Lead Times

See “
EMC Select Model Numbers
” on Powerlink for a description of
ServiceMesh

products
available through EMC Select. EMC sales representatives and technical consultants should use
this document when engaging with
ServiceMesh

on opportunities. This will ensure you have the
proper models numbers when entering in to Direct Express or c
hannel Express.




Product

Standard
Lead
Time

D
uring the last week of
the qua
r
ter

D
uring the last day of
the quarter

ServiceMesh
Agility Platform

Same day

Same day

Same day

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Frequently Asked Questions: EMC Select

ServiceMesh

Table of Contents



General



Technical



Ordering and Support


General Questions



Directed toward a Sales
-

and partner
-
oriented audience

Question:

Who is
ServiceMesh
?

Answer:

ServiceMesh is an enterprise software company that provides a single product, the
ServiceMesh Agility Platform. The ServiceMesh Agility Platform is the only
enterprise grade cloud management platform that enables on
-
demand,
self
-
service
IT operating models for Global 2000 clients. Enterprise customers select the
ServiceMesh Agility Platform to automate the deployment and management of
enterprise applications and platforms across private, public and hybrid cloud
environments.
The Agility Platform provides a single, policy
-
driven control point to
ensure governance, compliance and security across the full lifecycle of cloud
applications, empowering the business with fully governed, self
-
service access to
applications, platforms,
and services. Some of the world’s largest and most
sophisticated enterprises in financial services, health care and other highly
regulated industries rely on ServiceMesh to deliver applications and services at the
speed of market change, streamline bureauc
ratic and inefficient IT operating
models and transform IT into a strategic business enabler and competitive
advantage.


Question:

What is
the ServiceMesh Agility Platform
?

Answer:

The ServiceMesh Agility Platform is the only enterprise grade cloud management
Platform that
:



Automates the deployment and management of enterprise applications
across private, public and hybrid cloud environments



Enforces governance, compliance and security across the full lifecycle of
cloud applications



Provides application release automation a
cross the Software Development
Life Cycle (SDLC)



Empowers the business with on
-
demand, self
-
service access to enterprise
cloud applications, plat
forms, and services.

Question:

Who would be a good target for this solution?

Answer:

Global

2000 enterprises transforming their I
T to provide self
-
service, on demand
access to applications platforms and services are great targets. Anyone building
their initial private cloud offering or extending their IT resources with public clouds
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would be a good target.

Customers who have purchas
ed Vb
locks and EMC
storage products and are looking to accelerate their usage, especially as part of a
private cloud solution would be excellent targets. Companies that have DevOps
initiatives and are looking to get software releases to market faster and w
ith better
quality can benefit from ServiceMesh
.

Question:

What is my competitive advantage by positioning
ServiceMesh Agility
Platform
?

Answer:

Most cloud management solutions are infrastructure
-
centric and lack the ability to
model, deploy, govern and manage enterprise a
pplications, which deliver the core
value to the business.

The ServiceMesh Agility Platform is different because it provides:



A single, consolidated platform for the consistent management,
governance, orchestration, and delivery of enterprise cloud applica
tions and
service portfolios.



An extensible policy engine that enables the creation and enforcement of
an unlimited range of custom governance, compliance and security policies.



Portability throughout the lifecycle of enterprise cloud applications and
plat
forms independent of the underlying private, public or hybrid cloud
environment.



A solution to migrate existing business applications and virtual machines to
fully governed hybrid cloud environments in an automated, systematic
manner.



Integrated applicatio
n release automation to increase the speed and
frequency of software releases and accelerate DevOps initiatives.



Rapid deployment and time
-
to
-
value
.


Technical Questions



Directed toward a more technical audience

Question:

What is
the ServiceMesh Agility Platform
?

Answer:

The ServiceMesh Agility Platform enables our customers to adopt cloud
-
based,
everything as a service IT operating models to compress IT service delivery time
and lower costs throughout the enterprise. We provide a single, consolidated
management platform t
hat simplifies the complexities of private, public, and hybrid
cloud management for large enterprises. The Agility Platform’s unmatched
capabilities in policy
-
based governance, security, and lifecycle management allow
our customers to accelerate the adopti
on of cloud services and speed the delivery
of business applications safely into the cloud with complete governance and
control.

Agility Platform automates the deployment and management of cloud applications,
development platforms, and a broad range of oth
er cloud services across private,
public, and hybrid cloud environments. Agility Platform ensures the portability of
these services throughout their lifecycle independent of the underlying cloud
environment.

Global enterprises use the Agility Platform to e
mpower their business units with
fully governed, self
-
service access to the standardized and customizable
applications and platforms they need. Enterprises are using the Agility Platform not
Powerlink

October 2012

EMC Confidential

Internal and Partner Use Only

12

simply to manage cloud infrastructure, but to transform their ent
ire IT operating
model with on demand applications and platforms that provide significant cost and
time to market advantages while meeting stringent requirements for governance,
compliance, and security through flexible policy definition and enforcement.

A
gility Platform is an extremely versatile platform with broad and deep capabilities


yet the time
-
to
-
value for production implementation can be remarkably short.
ServiceMesh customers have deployed fully governed, custom PaaS solutions into
production wit
hin two weeks; obtaining key benefits such as compressing critical
delivery cycle times from multiple months to just hours.

Agility Platform is a fully integrated offering containing multiple product modules,
cloud adapters, and a robust API.


Question:

How does the

ServiceMesh Agility Platform

work
?

Answer:

The ServiceMesh Agility Platform is composed of five modules, which provide
different interfaces into the platform.

Agility Planner
imports existing application information from sources such as
CMDBs, and combines this
with cloud service provider capabilities to analyze,
classify and score workloads according to a programmable criteria set. Planner
generates Cloud Readiness™ and Cloud Value™ scores for each workload and
systematically compares and provides recommendation
s f
or a best
-
fit cloud
environment.

Agility
Designer enables the rapid assembly of everything from simple stacks to
highly complex multi
-
tier application blueprints and topologies, and enables these
workloads to have the cloud portability that enterprises
need for vendor
contestability, combined with the business agility provided by on
-
demand
provisioning.

Agility Store provides a fully governed, self
-
service portal for your “everything as a
service” portfolio of business applications, development platforms
, and third
-
party
SaaS, PaaS and IaaS. Agility Store has an intuitive and easy
-
to
-
use interface to
support users ranging from developers needing development platforms, to non
-
technical users accessing third
-
party SaaS and desktop resources
.

Agility
Release

Manager increases the speed and frequency of software releases
with an easy
-
to
-
use visual dashboard and workflow automation capabilities to
promote software builds and deployment environments across each stage of the
application delivery lifecycle with go
vernance and control.

Agility Operations greatly simplifies and makes transparent IT operations
management functions across heterogeneous private and public cloud
environments by consolidating a number of important monitoring, reporting and
benchmarking
capabilities. Agility Operations abstracts the technical and
operational differences between cloud providers for uniform visibility into resource
consumption, performance, costs, availability, and other metrics. Agility Operations
also provides capabilitie
s to benchmark the performance of your private and public
cloud providers.

Ordering and Support

Question:

When will the products be available?

Answer:

ServiceMesh

solutions are available today in Direct Express and Channel Express
via EMC Select.

Powerlink

October 2012

EMC Confidential

Internal and Partner Use Only

13

Question:

Will EMC’s channel partners be able to sell the
ServiceMesh
offerings?

Answer:

Yes, EMC channel partners can resell any EMC Select third
-
party products,
including
ServiceMesh

offerings.

Question:

How do I engage with
ServiceMesh

to introduce it into an account?

Answer:

See the Sale
s contact list below

for your local ServiceMesh
contact or write

Craig
Harper at

craig.harper@servicemesh.com
.

Question:

What
ServiceMesh
model numbers are available through EMC Select?

Answer:

For a listing of EMC model n
umbers for
ServiceMesh

products available through
EMC Select, see “
EMC Select Model Numbers”

on Powerlink.

Question:

What will custom
er
s receive when they purchase
ServiceMesh Agility
Platform

from EMC?

Answer:

ServiceMesh is downloadable software that comes with soft copy documentation.

Question:

Is there any customer training available for
ServiceMesh Agility Platform
?

Answer:

Yes, there is a

training course a
vailable onsite at the ServiceMesh

facility in Austin
Texas.

The class is three full days.

Question:

Who provides service and support for
ServiceMesh Agility Platform
?

Answer:

EMC does not provide service or support for any EMC Select partner products.
ServiceMesh

prov
ides

support for its solutions, however EMC consulting personnel
will be trained on installation and implementation of the ServiceMesh Agility
Platform to supplement the ServiceMesh professional services capabilities.

Question:

Can I discount EMC Select at the same rate

as I would a traditional EMC
-
branded product?

Answer:

EMC Select products are at discount
-
class “K.” EMC Select product maintenance
is at discount
-
class “F2.”

Question:

What are the lead times for
ServiceMesh

products?

Answer:

ServiceMesh

product lead times are as follows:




Question:

Where can my customer go to find information about EMC Select?

Answer:

EMC.com (
EMC Select page
) and Powerlink.






Produc
t

Standard
l
ead
time

D
uring last week of
qua
r
ter

D
uring last day of
quarter

Product
name

Same day

Same

day

Same day

Powerlink

October 2012

EMC Confidential

Internal and Partner Use Only

14

EMC Select:
ServiceMesh

Sales Contact List

ServiceMesh

Headquarters:
233 Wilshire Blvd, Suite 990, Santa Monica, CA 90401

Phone:

1
-
855
-
244
-
5355

URL:

www.
servicemesh.com

Sales Manager:

Craig Harper, VP Worldwide Sales

p

+1
-
310
-
587
-
1922


c

+1
-
703
-
244
-
7921

craig.harper@serviceme
sh.com

Sales Operations
:


Bruce Greenberg, VP Worldwide Field Operations

p

+1
-
310
-
587
-
1928

c

+1
-
3
10.897.4695

bruce@servicemesh.com


For fastest response, please contact Craig Harper and Bruce Greenberg. Based on

the nature
of the inquiry and the location of the opportunity, they will immediately direct the inquiry to the
appropriate Regional Account Executive.