Survey Results 2010 - LRMG

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10 Δεκ 2013 (πριν από 3 χρόνια και 10 μήνες)

93 εμφανίσεις

1

| CONFIDENTIAL


GlobalEnglish


Improving Corporate
Business Performance


Julian Wragg






Regional Vice President, EMEA

Julian.Wragg@globalenglish.com









2

| CONFIDENTIAL


Global performance requires a common language

Source: Globalization of English report, 2010

92%

of non
-
native global employees
say English is critical to their job

Yet Only 7%
say their

current English

skills are sufficient

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| CONFIDENTIAL


Highly desired development opportunity

93%

of non
-
native global employees
say English is required to get a
promotion.

…opportunity

means much the same in the developed and
developing worlds: challenging work, stretch assignments,
continual training and development, and competitive pay.
In
emerging markets, however, opportunity must imply an
accelerated career track to senior positions.


Harvard Business Review 2008 “Winning the Race for Talent in Emerging Markets”


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| CONFIDENTIAL


Demand for qualified talent not met

Only

13%
of University graduates from
emerging, low wage countries are suitable for
employment in multi
-
national companies, and the

No.1 reason given is lack of English skills.

Countries including
Argentina, Brazil, Bulgaria, Chile, China, Colombia, Croatia,
Czech Republic, Estonia, Hungary, India, Indonesia,
Latvia, Lithuania,
Malaysia, Mexico, Philippines, Poland, Russia, Romania, Slovakia, Slovenia,
South Africa
, Thailand, Turkey, Ukraine, Venezuela, and Vietnam.


Source: McKinsey Global Institute


5

| CONFIDENTIAL


Corporate
Communication in
African Business:

Survey Results 2010

6

| CONFIDENTIAL


Demographics of respondents


144

respondents provided input to the survey
results


a 9.88% response rate


60%

of respondents from the HR / People /
Talent Management function


60%

of respondents from companies >1001
employees


74%

of respondents are “headquartered” in
South Africa with many having offices
internationally including Africa

7

| CONFIDENTIAL


Survey results


95%

of respondents indicated that English is the
preferred business language for their company

»
The remaining 5% indicated that locally (SA)
Afrikaans is spoken

»
In the other African countries, a mix of French,
Portuguese and the local languages are spoken.


63%

indicated there is a
formal

policy dictating
English as their official business language


Importantly
,
85%

of respondents recognized that
English Communication Skills are important in
enabling companies to meet business objectives


8

| CONFIDENTIAL


Survey results


70%

of respondents indicated that
less than
50%

of their employees speak English as their
first language.



79%

indicated that English is
not
the only
language used in verbal communication



66%

indicated that English is exclusively used
for written communication in their business



9

| CONFIDENTIAL


Survey results


Other languages spoken and written in business include
all 11 official languages in South Africa

»
In other African countries, French, Portuguese,
German and local languages e.g. Kiswahili &
Shangaan

are spoken

»
Many respondents indicated that client needs often
dictate what languages are used.


Only
22%

of respondents indicated that they
measure

the English communication competency of their
managers, executives or employees

»
Only 50% of the 32 respondents which indicated that
they measure English competency have a formal
language policy in place



10

| CONFIDENTIAL


Survey results


28%

of respondents indicated that they regularly
translate

documentation

»
Translation is mostly done to satisfy foreign visitors,
business colleagues and compliance requirements in
SA

»
Some respondents indicated up to R100,000 a year
on translation costs

»
Others use internal employees to provide free
translation

11

| CONFIDENTIAL


Survey results


94%

of respondents indicated that they believe that their
employees could be
more effective
in the workplace
with improved English communication skills


Specifically the following areas were highlighted as
areas that would benefit from the improvement:


Improved
customer service


Increased
teamwork and
knowledge sharing

Increased
productivity

Increased talent
and leadership
development pool

Increased
employee mobility

23%

19%

19%

18%

16%

12

| CONFIDENTIAL


Survey results

What significant business challenges does your company face owing
to the lack of English communication skills?


1.
Understanding of
instructions, business rules and business
objectives
are severely impacted by a lack of English
communication skills

2.
There is a massive impact on
customer satisfaction levels
, the
ability to understand customer needs and ensure that the correct
orders are placed

3.
7% of respondents indicated that their
business professionalism
and overall performance

would be increased by improved English
communication levels

4.
Training

is also significantly impacted in that majority of the
learning content is only available in English

5.
Talent management
is impacted in that the recruitment of suitably
skilled people, with the correct level business communication
skills


13

| CONFIDENTIAL


Summary of Survey results

1.
The use of English as a
primary means
of communication in
African business is widespread and growing.


2.
African companies recognise that to stay competitive in the
global market, there is a
critical need
to improve English
communication skills


3.
Despite the extensive use of English in business, most
respondents believe that improving English communication
skills of employees will
add significant value to their
business
.


4.
Courses being utilised for this business critical area
fail to
sufficiently address

the long term Business English
communication skills needs of African companies.


5.
Forward thinking and leading African companies wish to
invest in
long term programmes

to improve Business English
communication skills for all employees
.


14

| CONFIDENTIAL


Enterprise Fluency™

With the ability to

Communicate

comes the capacity to

Collaborate


And with the capacity

to collaborate comes the power to

Operate


fluently as an effective global enterprise.

Enterprise Fluency™:

The communication and collaboration excellence that

drives high performance in a global economy

15

| CONFIDENTIAL


Enterprise Fluency enables business outcomes

Business
English
Communication

F
ACE-
TO-
F
ACE
TELE
CONFERENCING
EMAIL
...
INS
T
ANT
MESSAGING
VOICEMAIL
COLLABOR
A
TION
TECHNOLOGY
Cohesive
Teamwork

16

| CONFIDENTIAL


Partial Listing of Our Clients

Health/Pharma

Technology

Finance

Professional

Services

Manufacturing

17

| CONFIDENTIAL


Embracing 70:20:10


70%

On the job

experience

20%


Informal


social


learning

10%


Formal


learning

The
best
solutions are:


On the job


Online


On demand


Mobile


Collaborative


"A simple transfer of knowledge is no
longer appropriate. We need to
know

less and
learn

more."

Charles Jennings
, former CLO
Thomson Reuters


Need to Learn at the Speed of Business

18

| CONFIDENTIAL


Solutions to Address
Today’s Problems

using New Ways

YOUR
Enterprise
Fluency™

19

| CONFIDENTIAL


3 types of GlobalEnglish Users

Employee
Need

Hard

Costs

Employee

Time (Soft
Costs)

Engagement
Methods

End

Result
for
Subscriber

Formal
Learning

High (Cost
of Training)

Highest


Placement


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䱯is 潦 灲慣t楣e


M慳t敲e 慳s敳sm敮t


M敡e畲敭敮t 慮a

m楮摩湧

佶敲慬氠
污lt楮朠
楮i牥慳e

Selective
Learning

Med (Cost
of training/
tools)

Medium


Optional placement


s慲楥ay 潦 慣t楶楴楥i t漠業灲潶攠w潲o 楮i䕮杬楳栠
or to quickly practice specific skills.


Lots of practice


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c潮o敮e f潲omy C潭灡湹


c汥l楢汥it業e

牥煵楲敭敮es


Maintain or
improve

selected
skills

Performance
Support

Low (Cost of
tools)

Lowest


Tools

f
or
working in
English
such as
collaboration, access to peers, translation,
pronunciation, vocabulary
, company words,
cultural training, and
communications
templates

Support
work

at
a higher
level

20

| CONFIDENTIAL


A complete solution

At work

On the move

At home

any
TIME

Desktop PC

Laptop

Mobile

Tablet

any
CHANNEL

Social
Collaboration

Searchable Business English Content

Structured formal learning on demand

Business English Skill Assessment

Access to Company Specific Language

Cross Cultural Tips

Virtual Business English Coaches

Function/industry specific Vocabulary

All the
RESOURCES

Email Templates

Collaborative Content
produced internally and
externally

Instant Writing Help

Collaboration through Trusted
Crowdsourcing

ENTERPRISE WIDE SOLUTION WITH REPORTING AND METRICS

Motivational
Investment &
Marketing
Support

21

| CONFIDENTIAL


GlobalEnglish Edge™:

Build competencies and boost performance

22

| CONFIDENTIAL


GlobalEnglish Bloom™: Collaborate to increase
productivity

23

| CONFIDENTIAL


GlobalEnglish
LinGo
™: Business English tools at your
Fingertips


Mobile device / browser tool



Instant access to company terms,
jargon and acronyms



Business English support specific to
their job



Improves Business English skills
formally and informally, anytime,
anywhere



Increases confidence and engagement



Extends benefit of the GlobalEnglish
Edge™ program



Currently available on iPhone, Android
and certain Blackberry models

24

| CONFIDENTIAL


Assessment (GlobalEnglish STEP™): Discover needs


E
valuate the Business English skills of your global
workforce


Ideal for initial screening and ongoing career
development


Adaptive test format: questions are specifically
targeted to the user’s level


Assess reading, listening, grammar, and speaking
skills


Personalized test results highlight user
-

specific
strengths and challenge areas


E
asy to deploy and manage, requiring little to no
IT support






STEP

STEP+

Skills
Assessed

Listening, reading

Listening, reading

grammar, speaking

Scores

0
-
787

0
-
1581

Scoring

Computer only

Computer +

human scorers

Duration

30 minutes

52 minutes

25

| CONFIDENTIAL


GlobalEnglish Coach™: Accelerate results


A personalized service that accelerates
results


Convenient, effective 1
-
on
-
1 coaching


Integrates with online GlobalEnglish
service


Web
-
based platform


Personalized sessions conducted in
English via phone or Skype


Users easily manage scheduling,
complete preparation and follow
-
up
activities, as well as access feedback


Coaching session options:

»
30
-
minute sessions,

2x/month

»
60
-
minute sessions,

1x/month


26

| CONFIDENTIAL


Demonstration