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10 Δεκ 2013 (πριν από 4 χρόνια και 7 μήνες)

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Mobilize The Future

“Uncompromised Mobility in Social Networking and all that surrounds it…”

What is Shabik , or social networking?

social network service

uses software to build online social networks for
communities of people who share interests and activities or who are interested in
exploring the interests and activities of others.

Social networking has revolutionized the way we communicate and share
information with one another in today's society. Various social networking websites
are being used by millions of people everyday on a regular basis and it now seems
that social networking is a part of everyday life.


is Social Networking Service (Community related features like Profile ,
Photos , chat rooms), its also a platform for Internet Applications like Email Push ,
IM , Social News , etc ..

It has a (Stat
art) technology that works on mobiles and web as well.

In Short ,

is an
Internet on the go
socialized experience

25th Nov 2009

Mobile social networking

Mobile Social Networking Revenues Could Reach Us$52 Billion by 2012

Mobile Social Networking is already an established service in some regions, but in 2008 and beyond new features are
attracting larger numbers of users and permitting new business opportunities. Mobile Social Networking is now a global
phenomenon with expansion in all directions.

A new report from Informa Telecoms & Media concludes that the number of mobile social networking users exceeded
50 million, approximately 2.3% of the global mobile user population on December 31 2007. Some of these users were
registered in multiple mobile communities, engaging with friends, having fun and sharing their passions with others.
With only low investments from mobile network operators, the growth in users and community registrations will
continue at a CAGR of 30
50%, depending on the type of community and the region. By 2012, there will be between
12.5% penetration of mobile social networks among mobile users globally in the most conservative scenario,
approximately 23% in the high growth scenario.

In 2006, Mobile Social Networking revenues exceeded US$1.5 billion and more than doubled in 2007. The revenue
growth will accelerate in the next two years but after that point, much depends on mobile network operators' policies
and the interests of users. By 2012 revenues generated from all business models in this industry is forecast to reach
US$28.9 billion in the most conservative scenario and $52 billion in the high growth scenario.

Source : cellular
news on 11th February 2008

25th Nov 2009


is a result of a joint
venture between Singaporean based
) and Saudi based (

Mozat developed the base product
( Which
is based
on) and is been in the mark since 2003 and has

users worldwide.

Tajseed localized it and released Shabik , which is a local version
tolerated for Arab users.

Mozat provides the backend and Tajseed provides the local moderation
and support.

Who is behind Shabik?

25th Nov 2009

Tajseed started in 2001 as Software development company and shifted its
direction in 2006 into VAS (Value added service) for mobile users.

Today we are WEB & Mobile 2.0 company , with main focus on Social

We employee more then 50 skilled people ranging from engineers , localization
experts , moderation and support team & marketing .

We are part of Dar
AlRiyadh group which is been in the market for over 30
years and employee over 2000 people and works across different industries
and have yearly revenue of over 1 Billion $.

Dar Alriyadh web site and parteners page :

About Tajseed

25th Nov 2009


is a mobile telecommunications technology provider boasting a substantial amount of knowledge and
experience in this domain in order to provide the best possible Mobile Social Networking Services (M
SNS) platform
created, designed and supported for any Mobile Services Provider (MSP) in the world.

Founded in Singapore in 2003 by a group of Ph.D. scholars and professors of the National University of Singapore
(NUS) Mozat has won a number of awards for its innovations and grown into a business oriented company with
increasing success among MSP’s. The successful concept and innovative software with its add
on applications has
even attracted an excess of 8 million users of the Mobile Social Networking Platform under Mozat’s own brand.

The company keeps close at heart knowledge within the Mobile Phone Operating Systems domain, Software
Platforms Technologies domain, Online Social Networking Services domain and the User Interface design domain.
The R&D and Product Development are partly based on the research of our 7 Ph.D.’s in the domain of mobile
telecommunications but also based on the accumulated knowledge acquired by our MSP partners and our own M
SNS. With over 50 years of combined mobile telecommunications business and technology experience the Mozat
team is committed to and has also been proven to be a solid partner for MSP’s worldwide who delivers carrier grade

Headquartered in Singapore in South East Asia Mozat is constantly growing and is adding regional Mozat offices
close to the partners.

About Mozat

25th Nov 2009

A mobile services delivery platform specialized in Mobile Social Networking Services (SNS)

Provides an impeccable user interface to represent the Mobile Operator branded mobile services offering to the end user
covering an amazing 80% of all mobile handsets in the market
> MAXIMUM user reach with the mobile services

Consists of a back end core server that simplifies regular internet content and makes it perfectly optimized for mobile
handsets of various hardware and software capacities

Complete billing capable on all thinkable ways to charge for mobile services

Shabik team mobile operator experienced and focused offering total CARRIER GRADE support and application consultancy


So what is it?

25th Nov 2009

A social, messaging and entertainment mobile networking platform for mobile operators, today having launched or soft
launched 4 major mobile operators

Supports over
handset models covering some 80% of the average mobile subscribers handsets


registered users worldwide till date and growing everyday without having performed any marketing

App Store
for 3rd party partners including a very effective Software Development Kit (SDK) to accurately implement
and launch application on top of the plaform


500 million
page impressions per month

Progressively building up more than
of data usage monthly

tools and apps for the users while running on a top end technologies”


Our global track record

25th Nov 2009

Shabik was deployed for STC (Saudi Arabia) in December 2008 and VIVA in Kuwait September 2009

It has attracted large number of active subscribers , and has the most consumption of GPRS among other VAS

It’s a successful story.

Source :

Shabik in Arab World

25th Nov 2009

Shabik with STC

25th Nov 2009

Core server making Internet content mobile

App Store





Shabik! Services:


Y! Msg

F! Test



















Ocean Age

Abstraction layer for Symbian, Android, Java, Windows Mobile, etc

Good old Internet and its content

Shabik Features

25th Nov 2009

Shabik Architecture

25th Nov 2009

Home screen


Taking Photo for

Friends List

Shabik Services Glimpse (Arabic)

25th Nov 2009

25th Nov

Shabik Services Glimpse (Arabic)

Search Options for

Friend Page Options

Chat Rooms List

Inside Chat Room

Shabik Services Glimpse (Arabic)

Sayings (Twitter Like)

Photo Sharing

News reading &

Adding IM Account

25th Nov 2009

Shabik Services Glimpse (Arabic)

Adding Email Push

Accessing Facebook

Playing Game with

Adding More

25th Nov 2009

Customization of the product , which includes Branding , and any agreeable modifications if required..

Hosting of the service & Integration with Carrier Back

going development of the service (new versions)

Costumers support for Carrier and End Users.

24/7 moderation (for users content) specific per country and policy to be agreed upon.

What do we do for carrier?

25th Nov 2009



Branding (Making it Core service)

Customization and Integration


going development

Access to backend (Billing &

Hosting of the service.

First Level Support

Second Level Support

24/7 Moderation


Tajseed Responsibilities

25th Nov 2009

Additional Services

25th Nov 2009

Unlike most Social Networks online , Shabik was build from the
ground with “Safety & Control” in mind , hence a complete
“Moderation” center is provided by Tajseed to observe the “Public”
content and remove any inappropriate content immediately, the
Center work 24/7 in Riyadh/KSA

Shabik Advantage


25th Nov 2009

Shabik has a special feature for support , which is a access to a dedicated (Support Line) from within the service , a
user called (
كباش دعاس
) is accessible to all users to supports them and answer their questions , and the service provider
has dedicated team to handle that.

Users likes this feature since they deal with

an expert of the service that help them

in a timely manner.

There is an average of

received and answered messages daily.

Messages are mostly :

Support request

, and


Shabik In
Application Support

25th Nov 2009


Users Ranking

بيترتلاو طاقنلا ماظن

Very sophisticated system to award users
automatically a “Points” according to their
usage and activities, it has many features and
advantages :

Publicly available to all and with an auto
updated Top
daily (
to encourage

Transparency , users knows exactly how the
system works , making it Trustworthy and first
of its kind.

25th Nov 2009

Facebook Celebrity Page

“like features , whereby
“Celebrities” will have their own profiles and users can

Become fans
” , “View Photos” , “Latest Celebrity
News “ and most importantly “Interact” with the celerity.


“Question and Answers ” online and real
time interview sessions , whereby the community will
be able to chat real
time with the celebrity and ask
questions and get answers in a completely moderated
and personalized manner.


to show how many users are viewings the
interview now , and options to invite a friend to the
show , etc.

Celebrities Interview


25th Nov 2009

To Make sure we on
going growth, a new “Friends
Invitation “ engine was developed from scratch , to
achieve the following :


, with this new feature , if user

sends an
invitation to user

, we add record in database of that ,
and if later user

does actually subscribe , we
automatically award user

(The Invite) one month free
subscription and notify him of that by SMS.


, inviting a friend is very streamlined as we
will open native user phone contacts window and allow
him to select as many contacts as he wish.


, the new feature sends the invitation from
the user phone number , hence the person getting the
invitation will know who sent it and will get his attention
as opposed the old method which show “Shabik” as the
sender and many see that as a SPAM.

Accelerating growth

The VIRAL Concept

25th Nov 2009

We are developing an “app store “
platform similar to Apple IPhone app
store , wherein Carrier partners can
develop apps easily and include them in
Shabik , aapplication nd the platform will
take care of things like (discovery ,
installation and upgrades , billing users ,
etc ) hence making Carrier a
large portal
to online applications.

Interface builder


One click publish

Analysis & Improve

Carrier partners will be able to develop
applications using their existing tools
(Programming Languages) and the new
platform will give them access to tools like :

Carrier app store.

th Nov

Player gaming

We believe this is going to be the next big thing in “Online Social
Networking” and the main driver for its revenue , as Social Games , as
opposed to regular games has the social elements wherein user can use his
existing Social Graph (In

: Friends List) to find people to play and
compete with , hence its totally different user experience.

We are currently developing
games for VIVA now , and we plan to release
new one each
months :

Ocean Age (Fish Catching & War Game)

Cards Game (

tolerated per each Arabic Country

Football Strategy Game (We know young

people are Crazy about football and we are

developing special Game for that)

25th Nov 2009

In each country we are operating , Shabik is generating
high monthly “Page Views” and to explorer a new
revenue stream , an new advertizing platform is being
developed to offer :

Direct Marketing

, as with this platform an advertiser can
specify which segments he is interested in reaching , like for
example : only Females , Age range of
and be
lingual, and thanks to Shabik profiles , this is doable with
high relevancy.


, we are experimenting with an option to extract
user location by reading the “Cell ID” location , hence ads
can be targeted to particular cities or even neighborhoods (

: new restaurant opening)

Brand Pages

, we are making it possible for Brand
(example :
) to have brand page and engage with
users and promote their latest offerings.

Completely Automated

, the platform is completely
automated and advertisers can “
create campaign
“ , “
” , and manage it completely online.

25th Nov 2009

Advertizing Platform & location

Thank You