Mobile Devices

ENTERPRISE

MOBILITY

IT CONSUMERIZATION

Social
Media

Cloud

Services

Mobile
Devices

THE BIG IDEA

One will be able to communicate, collaborate with business colleagues, agents and clients,

As well as access corporate computing and data resources securely on a mobile device with


a seamless user experience





Social

Collaboration

CRM


Content Management

Mobile

Administration

Android

Enterprise Mobility

Mobile Office Architecture


Mobile
business
Objects


Emails,
Calendar,
CRM, Project

BI/Analytics,
Video/Audio

B
u
s
i
n
e
s
s



a
p
p
s

MAJOR OS
MARKETSHARE

OFFICE
-
ON
-
THE
-
GO

Mobile

Virtualization

DESIGN SOLUTION

A multi
-
layered approach

Outer ideals are built upon inner requirements



BYOD

M V

MAM

MIM

MDM

WHY BYOD?

•
$
avings

•
Leverage the power of
consumerization

in mobile tech

‡
Convenience and Productivity of Employees

‡
Increasing pace of innovation

‡
Hardware becomes obsolete at a faster pace

•
New capabilities added often

BYOD

WITH SO MANY DEVICES, HOW
DO YOU MANAGE THIS?

MOBILE VIRTUALIZATION
-

AN ENABLING TECHNOLOGY


•
Standard platform on heterogeneous devices

‡
Secure employee
-
owned devices connecting to
company
network. and accessing
corporate resources.

‡
Manage and provision all mobile end
-
points and
desktop from a single interface.



Mobile
Virtualization

MOBILE VIRTUALIZATION
ADVANTAGES

Integrate with Your Infrastructure

•
Broad Hardware Support

•
Broad Application Support

Lowest Total Cost of Development

•
Use existing applications

•
Develop future apps for a single environment

•
An ever
-
increasing concern with the pace of technological
innovation and fragmentation

Lowest Total Cost of Management

•
Heterogeneous devices centrally managed as a single platform

MOBILE ADMINISTRATION

Any mobile solution must address these core requirements of
mobile administration:

MDM

MAM

MIM

MDM

Mobile Device Management

•
Policy
enforcement and management

•
Access
control policies specify rules about which users can
authenticate to a device and perform operations on that
device

•
Password requirements on devices

•
Inventory management

•
Registering
devices, assigning devices to groups, centralized
dashboard reporting and billing
tracking

MDM

MAM

MIM

MIM

Mobile Information Management

•
Security management

•
Creates
a secure sandbox
around sensitive data

•
Data exists separately from private information and
apps

•

Data
is
protected at rest

with encryption, data is
protected in
transit
, and data
access is controlled

so only work apps can
access enterprise data.

•
Allows
only approved applications to access or transmit
data


MDM

MAM

MIM

MAM

Mobile Application Management

•
C
ontrols
which users can access which applications on which
devices

•
Maintain
security and infrastructure integrity through application
blacklisting

and
whitelisting

•
All applications selected and managed centrally

•
Security and consistency is ensured


MDM

MAM

MIM

TYING IT ALL TOGETHER

VMWare

Horizon Mobile Manager & Windows Ecosystem

•
An MDM approach to BYOD that goes
BeYOnD

MDM

•
Extends naturally to MAM & MIM, provided by virtualized
platform (Mobile OS) of choice


HORIZON MOBILE
MANAGER

A USER’S PERSPECTIVE

Running VMware MVP makes subtle changes to the Android OS
interface.

•
Android
phone’s notification
bar:
you’ll see events for two
mobile virtualization partitions
–

both the work and personal
data.

•
Appear
in different colors to differentiate between the events that
occur in each partition.

•
When
you respond to a notification, the Mobile Virtualization
Platform hypervisor intelligently switches the phone to the
appropriate partition and application.

HORIZON MOBILE
MANAGER

Initially Android
-
only, now on
iOS

•
IT administrators will be able to create an
iOS

workspace, which is
a collection of applications and data and services, set policies on
that workspace and be able to secure and manage
it

•
Unmodified
native
iOS

apps can be added to the workspace

and
they will automatically inherit the security policies defined by
IT

Android and
iOS

powered 85% of all smartphones shipped in the
second quarter of 2012 (2Q12
) (IDC)


WINDOWS ECOSYSTEM

•
In the
business

world
, Microsoft is a mature and proven
technology.

COMMUNICATION FEATURES

Email, contacts, calendar, and
tasks

Outlook

Lync

Calendar


SOCIAL COLLABORATION

As
of September
2012, Facebook has
over

one billion
active

users
,

more
than half of
them using Facebook
on a

mobile device
.

CONTENT MANAGEMENT

Sharepoint

(
inhouse
)

Office 365 +
Skydrive

(off
-
premise/cloud options)

MOBILE ADMINISTRATION

MDM

•
Several ways to wiping or locking a phone in the case of security
breach

•
InTune

+ System Center 2012

MAM

•
Company Hub

•
Blacklist and Whitelisting of applications

•
Sideloading
*** of preselected apps

MIM

•
IRM (Information Rights Management)

CUSTOMER RELATIONSHIP
MANAGEMENT

Microsoft Dynamics CRM

ASSESSMENT

User
Experience

Scalability

Security

Speed to
Market

Cost

Productivity



MARKET SHARE TRENDS

COMPARISON WITH CITRIX

In the Citrix approach your business apps will sit side by side with your
personal apps.(MAM)

•
could be legal issues for companies that want to remote wipe a
device

In the VMware approach they are
completely

separate

environments.(MDM)

•
Businesses could also play for a phone/data plan that is only used
if you are on the business side thus allowing
a

separate

phone/data plan for the personal side


TCO

external costs are the more obvious, but enterprises that let
employees expense their service plans need to factor in the loss of
bulk buying plans from the carriers. The internal costs are more
opaque and can include: mobile device management and security
software, wireless networks and access control systems, help desk and
IT operations, and general IT, administration and training.
BoxTone

estimates that these costs total $1,500 per user per year.

ROI

Productivity

•
employees
tend to work more hours when a BYOD policy is
implemented. Good Technology estimates that the average
employee works seven more
hours
per
week

•
social media tools

could add as much as $1.3 trillion to the U.S
economy if fully embraced, increasing knowledge worker
productivity by an average of 20 to 25
percent

•
improved communication and collaboration benefits cited in the
report can be powerfully driven by mobility

TCO
-

PHYSICAL VS. VIRTUAL

CAN WE CREATE A MOBILE DEVICE
ANALOG TO THIS?