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Top 10 11 Trends for Enterprise Mobile

Steve Hellin


Executive Architect

WW Business Development Lead for IBM Mobile Enterprise

Adapted from IMPACT Session 2863

@MetroEastSteve

#IBMmobile #devMobile2012

IBM Confidential

3

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© 2012 IBM Corporation

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IBM Mobile Enterprise

61%

of CIOs put
mobile as priority

increased productivity
with mobile apps

45%

10

Billion

devices

by 2020

Mobile is a mandatory transformation for the
ENTERPRISE

11

© 2012 IBM Corporation

5

IBM Mobile Enterprise

5

Mobile

now dominates and
shifts

to the
ENTERPRISE

Source: Wells Fargo Securities, January 23, 2012

“Fostering the People: The Shift to Engagement Apps”

Unit Volumes (Millions)

600

1200

0

2010

2011

2012E

2013E

2014E

2015E

WW Notebooks

WW Media Tablets

WW Smartphones

WW PCs

Source: 2011 IBM Tech Trends Report

https://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrend
s/entry/home?lang=en


Growth in Internet Connected Devices

Focus areas for mobile computing

11

© 2012 IBM Corporation

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IBM Mobile Enterprise

6

10

Bring Your Own……
BYOD, BYOC?, BYOB?


Top Mobile Adoption Concerns:

1.
Security/privacy (53%)

2.
Cost of developing for multiple
mobile platforms (52%)

3.
Integrating cloud services to
mobile devices (51%)

Source: 2011 IBM Tech Trends Report

https://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrend
s/entry/home?lang=en


How do you quickly:


Engage with
anyone
, customers, partners
or employees, no matter who owns the
device


Extend to
anything
, from instrumented
machines to a broad spectrum of smart
devices


Execute business
anywhere
, with
ubiquitous, trusted and secure transactions

200 Million

employees BYOD

(bring your own devices)

IBM Confidential

7

Security concerns are still paramount when
companies are considering B2E mobile apps


Your mobile
security

strategy needs to
handle


Safe usage

of smartphones and
tablets in the
enterprise


Secure access

to
corporate

data

and
supporting
privacy


Visibility and security of enterprise
mobile platform


Everything you do for the web security
-
wise needs to be
extended to mobile
.


In addition you need to be able to wipe
the device, apps, or data, and
control

all
access

to enterprise systems and
data.

9

IBM Confidential




8

The need for multiple partitions or
personalities on smartphones and tablets is
increasing


There are several different approaches for maintaining
separation

between
personal

and
corporate

apps and data.


A single solution might not work the same across all platforms
.


Look for technologies that will scale and work naturally on each
device.


Multiple mobile personalities

might be needed for personal use
of the devices.

8

Virtualized Devices &

Virtual Desktop Interfaces (VDI)

Mobile Device Management

Secure Container

MDM

Enterprise

Container

Management
Server

Enterprise
Device

Personal
Device

Enterprise
Desktop

IBM Confidential

9

Device/mobile operating system
fragmentation is
not slowing down


New phones and operating
systems are introduced
every year.


Android

has the
most
variations
, taking into
account versions from
Google and variations from
handset manufacturers and
telcos.


Expect yet more
smartphone

and
tablet
operating systems

to be
introduced over the next
two years.

7

IBM Confidential

10

Enterprise customers are looking for
platforms for developing multiple second
generation apps


Possible characteristics of
first
generation apps:


Glitzy, native, likely for iOS


Outsourced to a design shop


Expensive to build and maintain


Needed characteristics of
second
generation apps:


Standards

and open technology
-
based


Support for multiple platforms and in
-
house development


Full
leverage

of current middleware
infrastructure

and
connectivity

6

IBM Confidential

Native Code

HTML5
Content

11

The hybrid approach for building apps is
gaining traction, but where will the HTML5
content come from?


In the
hybrid

approach, you try to
minimize the amount of native code
used to access device capabilities
and libraries written in native
languages like Objective
-
C, C++,
Java, and C#.


The
HTML5

code provides content,
formatting, and
Javascript

coding.


This can be hand
-
coded or
generated by applications like
WebSphere Portal or WebSphere
Application Server.

5

IBM Confidential

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The number of features, handsets, and
mobile operating systems is stressing
current test capabilities


Testing

is needed to ensure


Proper

program
execution


Security
compliance


Guaranteed cross
-
platform behavior


Quality of service under stress


For your
B2E

apps, you can limit the
number of variations you support.


For
B2C
, you may find it more difficult
to limit the devices you support and
therefore need to test.


Maximizing your use of HTML5

may
make it easier to debug and maintain
your app.



4

IBM Confidential

13

Mobile operating systems and apps are
being updated much more frequently than
we saw with the desktop, increasing your
need to provide new releases more often


Once you release your mobile app, expect to
release free updates for the life of the app.


You will need to
certify your app for each
new mobile operating system

that you
support, at least yearly.


Given the hundreds of thousands of apps
available for iOS and Android, your updates
need to rapidly fix bugs and add features just to
stay competitive.


Getting your updated app into your online store
of choice can take several weeks, so consider
schemes that allow you to
dynamically
change content, especially HTML5.

3

IBM Confidential

14

SMS is not going away anytime soon


While messaging facilities like the Apple Push
Notification Service are becoming more popular,
they only work between similar devices.


SMS

(“texting”) use is
rising
, especially in growth
markets, and it’s a least common denominator
approach which works for smart devices as well
as feature phones.


SMS requires
very little user training.


SMS has limitations as an application
-
to
-
application protocol, but can be used in
simple
exchanges between people and applications,
such as alerts.


It has use in government, mobile money,
healthcare, manufacturing, and transportation.


2

SMS

IBM Confidential

15

Consolidation in the industry is happening,
but look for new innovations involving
mobile plus cloud, analytics, and commerce


Mobile

intersects with
cloud

when
considering hosting and
API
-
driven
service invocation.


According to eBay’s 1Q12 earnings
announcement, PayPal expects to
have about $7 billion in total mobile
payment volume in 2012.


Mobile

generates a lot of
data
,
which can then be combined via
analytics

with other data, leading
to better, more insightful consumer
apps and commercial value,
including
Smarter Planet use
cases.


1

IBM Confidential

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Top 11 Trends
-

Summary

11. Enterprise Adoption

10. BYOD


9.

Security


8.

Multiple Mobile Personalities


7.

Device/mobile operating system fragmentation


6.

Second Generation Apps


5.

Hybrid Approach


4. Testing, Testing, Testing


3.

Iterative Release Cycles


2.

SMS lives


growing even as over the top grows too.


1.

Consolidation, Innovation around Mobile, Cloud,
Analytics, Commerce, and Smarter Planet

© 2012 IBM Corporation

17

IBM Mobile Enterprise

© Copyright IBM Corporation 2012. All rights reserved.
The information contained in these materials is provided for informational purposes only, and is provided AS IS without warra
nty

of any kind,
express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these m
ate
rials. Nothing contained in these materials is intended to, nor shall have
the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and c
ond
itions of the applicable license agreement governing the use of IBM
software. References in these materials to IBM products, programs, or services do not imply that they will be available in al
l c
ountries in which IBM operates. Product release dates and/or capabilities
referenced in these materials may change at any time at IBM

s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product o
r f
eature
availability in any way. IBM, the IBM logo, Rational, the Rational logo, Telelogic, the Telelogic logo, and other IBM produc
ts
and services are trademarks of the International Business Machines
Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or ser
vic
e marks of others.

Learn more at:

www.ibm.com/mobile
-
enterprise


© 2012 IBM Corporation

18

IBM Mobile Enterprise

standards
-
based and future ready

business processes and systems are
completely integrated from the mobile
access points to the back
-
end systems

proactive end
-
to
-
end security; centralized
deployment, management, maintenance
and support for applications, devices and
infrastructure

IBM Mobile:
Delivering

mobile critical success factors

© 2012 IBM Corporation

19

IBM Mobile Enterprise

IBM Mobile Enterprise

Business

strategy and

planning

Open cross
-
platform


development

Process &
transaction integrity

Integration with backend systems,
enterprise data and cloud

End
-
to
-
end security and
management

Open
n

G潶敲湥搠
n

䥮I敧牡e

Full lifecycle solutions


Apps


Smarter Commerce


Social Business


BI & Analytics


Etc.

How do we have to think about mobile differently?

Platforms


Networks


Devices


OS

s

Vodafone

IBM Confidential

20

© IBM Corporation 2012. All rights reserved. IBM, the IBM logo, ibm.com and the globe design are trademarks of International
Bus
iness
Machines Corporation, registered in many jurisdictions worldwide. A current list of IBM trademarks is available on the Web at

"C
opyright
and trademark information" at
www.ibm.com/legal/copytrade.shtml
.

Other company, product, or service names may be trademarks or
service marks of others.

Follow @IBMmobile and @MetroEastSteve


Use #hashtags #ibmmobile #devMobile2012 #enterprisemobility



Continue the Discussion….

© 2012 IBM Corporation

21

IBM Mobile Enterprise

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-
enterprise



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