Developing a Mobile Learning Strategy

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10 Δεκ 2013 (πριν από 3 χρόνια και 4 μήνες)

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Developing a Mobile Learning Strategy

Presented by:

John Ambrose, Senior Vice President
-

Strategy and Corporate Development


November 7, 2012

Skillsoft Highlights

Skillsoft solutions and expertise help our
customers to deliver meaningful business results



Depth & Breadth


comprehensive elearning portfolio



Expertise



numerous and tenured client facing experts



Market Leadership



3,000 customers, 13+ million end
-
users



Innovation


$40
-
50m R&D invested annually



Flexibility



adaptable offerings and business terms



Thought Leadership


best of breed



Quality


repeatedly recognized and awarded



Global Reach



present in 58 countries, support for 19 languages



Customer Service


extremely high loyalty, year after year



Results


proven track record for business impact and ROI

Agenda



Mobile market trends


Mobile learning opportunities and challenges


Skillsoft’s “Five Calls” framework


Skillsoft mobile support


Current


Forthcoming


Future


Q&A/Discussion

What is Mobile?

The definition of mobile has been a rapidly moving target

Offline Portability Smartphone Wireless


Screen + Apps

Third Screen Open OS




PC
-
Based Web Access


No Flash


Some Flash





Access


3G/
WiFi

2002


2006


2008


2010


2012

Rapid innovation and proprietary differences have dominated the mobile industry for the past 10 years

Poll #1

Which of the following devices do YOU use
either for work or personal purposes?
(
Choose all that apply
):

A.

Laptop Computer

B.

Smartphone

C.

Tablet (examples: iPad, Galaxy, Playbook)

D.

E
-
Reader (examples: Kindle, Nook, Kobo)

E.

MP3/MP4 device (examples: iPod, Zune)

Worldwide Mobile Workforce will Reach Nearly 50% by 2015


Being driven by
consumer adoption
of devices



55% of workforce is
using “personally
liable devices”



Employees gain
flexibility in
cost/funding of
devices



Support for multiple
Device OS is a
challenge for
companies




BYOD


“Bring Your
Own Device” is
gaining momentum
with some IT
departments

30%
of the
WW
Workforce

47%
of the
WW
Workforce

Source: IDC Directions 2012

What about Africa?

Are we here?

Source: Royce Funds, January 2012

Will Smart Devices Leave Mobile Phones in the African dust?


Establish distribution channels


No contract options


Sub
-
$100 Android devices


Huawei’s IDEOS vs Galaxy Pocket


Sub
-
Saharan Africa much wealthier than 10 years ago


One of the World’s 10 Fastest Growing Economies
-

The Economist

VS

Mobile Learning Delivery is Small but Consumption is Rising

ILT
43.4%
Asynchronous
e-learning
21.2%
Synchronous
e-learning
14.1%
Virutal
learning
12.1%
Mobile
4.0%
Other
5.1%
Distribution of Learning Delivery

Source: Bersin & Associates

Lost or stolen devices

Risks and Challenges

Irrational behavior

Bad judgment

Past challenges:
less of an Issue?

Will 2012 be the Breakout Year for “Mobile Learning”?

Provided courtesy of Peter Ryce at Adobe

© 2011 Adobe Systems Incorporated. All Rights Reserved.

What Activities L&D Wants from Mobile Devices

Source: Aberdeen Group, December 2011, Respondents n=40

Learners want
access to content
and their plans


Managers want
notifications and
reporting

Poll #2

Are you supporting mobile learning today
as part of your organization’s learning
programs?


(
choose one
)

A.
Yes, to a great extent

B.
Yes, to some extent

C.
Not yet, but plan to implement this year

D.
Not yet, but hope to at some point

E.
No plans to ever support mobile technologies


The Five Calls to make: Developing a Mobile Strategy

1)
What does mobile mean?

2)
What problem are you trying to solve?

3)
What devices will you support?

4)
Do you have the necessary organizational
support?

5)
How does mobile fit into your existing
learning strategy and ecosystem?





The Five Calls to make: Developing a Mobile Strategy

1)
What does mobile mean?

2)
What problem are you trying to solve?

3)
What devices will you support?

4)
Do you have the necessary organizational
support?

5)
How does mobile fit into your existing
Learning strategy and ecosystem?





Mobility vs. Portability

Online

Offline

Watch/listen

to downloaded

video or MP3

Search a

database

for urgent
info

Select
from many
modes


Take a course

or read a
chapter

on an airplane

Especially where bandwidth can be expensive or unavailable

Example: Skillsoft Course Content is Portable

Example: Portable Books24x7 Chapters

Example: Portable Audio

Today: Portable Videos

Example: Skillsoft Leadership Advantage


On The Go Access to

Key Resources



Quick access to mobile
-
ready assets



Download and sync to popular
devices



Includes videos,
FastTrack
,
ExecBlueprints, ExecSummaries,
Leader
-
led Activities, Tools, Self
-
assessments



50%+ of every track

The Five Calls to make: Developing a Mobile Strategy

1)
What does mobile mean?

2)
What problem are you trying to solve?

3)
What devices will you support?

4)
Do you have the necessary organizational
support?

5)
How does mobile fit into your existing
Learning strategy and ecosystem?





Audiences

Consider audiences that are most comfortable with and/or
dependent on mobile devices:




Sales people



Executives



Field technicians

Content


Performance support


Access to knowledge
-
base


Product information


Short refreshers or job aids after on
-
boarding


Text document


Flash presentation


Short videos


Audio podcast



Including user
-
generated content!


Reminders and notifications


Short assessments and surveys

The Five Calls to make: Developing a Mobile Strategy

1)
What does mobile mean?

2)
What problem are you trying to solve

3)
What devices will you support?

4)
Do you have the necessary organizational
support?

5)
How does mobile fit into your existing
Learning strategy and ecosystem?





Proliferation of mobile devices…

…including BYOD…

Poll #3

What is your organization’s current stance on BYOD?

A.
BYOD explicitly permitted

B.
BYOD explicitly NOT permitted

C.
BYOD tolerated (“don’t ask, don’t tell”)

D.
Don’t know or no policy


The BYOD Debate

The Latest Infographics: Mobile Business Statistics For 2012

http://www.forbes.com/sites/markfidelman/2012/05/02/the
-
latest
-
infographics
-
mobile
-
business
-
statistics
-
for
-
2012/

Mark Fidelman, May 2, 2012

To App or Not to App…

Positives:

• Supports a wide range of
devices for general content

• Most of the features that a PC
browser would offer

• Faster to deploy and update

• Allows potential access to the
same LMS environment


Negatives:

• Usually requires a live Internet
connection

• Lack of support for “pushing”
content directly to the learner

• Browser support for interactivity
or rich media varies



Generally less secure and less
control over the content once
downloaded



Leveraging the mobile browser vs. a native application:



Leveraging the Mobile Browser

Source:
M
-
Learning: Mobile Learning Is Finally Going

Mainstream


And It Is Bigger Than

You Might Think,
Bersin & Associates, March 2011

To App or Not to App…

Positives:

• Supports downloading the
content for offline consumption

• Push and pull

• Can use deeper set of device
features and user experience

• Can be much more secure (i.e.
lock or delete content remotely)


Negatives:

• Requires creating a specific,
tailored program for each platform
supported

• Requires a device for which a
native app is even possible

• Can take longer to deploy

• Device
-
maker constraints

• In the case of Apple, iTunes/App
store dependency



Leveraging the mobile browser vs. a native application:



Using a Native Application

Source:
M
-
Learning: Mobile Learning Is Finally Going

Mainstream


And It Is Bigger Than

You Might Think,
Bersin & Associates, March 2011

Example: Books24x7 Support for Mobile Devices

Browser
-
based, mobile friendly site.
Optimized for any web
-
enabled smart
phone or mobile device.




User agent detection



Streamlined UI designed for the mobile
use case



Support for many media types (audio,
video, downloads)



Tablets use standard Books24x7 site




Increasing popularity of Books24x7 On the
Go™ mobile site:



Skillport’s Evolving Device Support

Targeting popular and emerging platforms


iPhone

(3, 4/S, 5),
iPad
,
iPad

Mini


BlackBerry’s newest model phones (requires latest
OS) and the Playbook


Android phones and tablets (Android 3.2 or higher
OS)



Three pronged solution:


Platform


Library content


Custom content



Skillsoft Platform Support


Mobile Skillport (on phones and tablets)
available with Skillport 7.3 (released)


Access Search & Learn


MyPlan


MyProgress


Configure to show mobile only or all content


Supports custom mobile content
created in Design and
SkillStudio
*,
books, video,
Skillbriefs


M
obile
-
compatible Skillsoft courses*,



Skillport

8.0 (target Q4, 2012) will
provide native tablet support to the full
Skillport

end
-
user environment


* Skillsoft library content as well as content created with
SkillStudio will only support tablets (no smart phone
support)

Skillsoft Library Content Support

HTML5 course development to support major tablet devices


500 1
-
hour English business
courses by end of year



200+ now via
Skillport

7.3


Single course instance that will
play on desktop or tablet


Bookmarking, tracking, scoring
all managed via LMS


TPLMS deployment to follow in
2013




Custom Content Support

Options for Creating Mobile Content:










Publish

content to Skillport (using direct
publish capability)


Assign

mobile learning content to
learners like any other content in
SkillPort (catalog, MyPlan)


Consume

content on appropriate
mobile devices or on the desktop

Authoring Options

Smartphones

Tablets

Dialogue

Design 6

Basic

Basic

SkillStudio

-

Advanced

Custom

Developer

Varies

Varies

Third
-
Party Tools

Planned

Planned

The Five Calls to make: Developing a Mobile Strategy

1)
What does mobile mean?

2)
What problem are you trying to solve

3)
What devices will you support?

4)
Do you have the necessary organizational
support?

5)
How does mobile fit into your existing
Learning strategy and ecosystem?





Organizational Support for Mobile Learning



Alignment with overall organizational
strategy


Understanding of the company’s
information technology approach


Partnership between the
HR/Training group and the IT
department


Technical support needs your
program will create


Devices you will and will not support

The Five Calls to make: Developing a Mobile Strategy

1)
What does mobile mean?

2)
What problem are you trying to solve

3)
What devices will you support?

4)
Do you have the necessary organizational
support?

5)
How does mobile fit into your existing
learning strategy and ecosystem?





Organizational fit for Mobile Learning

Does your organization have a strong
learning culture?


Do your systems support
mlearning
?


What are the primary goals of your
overall learning program?


Is your workforce a good fit for
mobile?


Take Aways…

Mobile learning:


Supplements, but does not replace
traditional elearning


Is a component of the organizational
“learning ecosystem”


Tracking and reporting will remain key


Must be simple for user and
administrator


Boils down to the appropriate content,
for the appropriate device, at the
appropriate time





Future of Mobile Learning…

A lesson from the history of movies…

Leveraging the full Functionality of Mobile Devices

Think about the learning applicability for:



SMS/text messaging


Location
-
based functionality leveraging GPS


Camera/video features


Audio recording


Voice recognition


more…






Thank you!

Q&A