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© 2004 Cisco Systems, Inc. All rights reserved.

100020_07_2004

IP Communications

VoIP and IP Telephony
Workshop

NTI

Cairo 11
th

October 2004

Ralph Schmidt

Business Development Manager

IP Communications

Middle East & Africa

raschmid@cisco.com

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© 2004 Cisco Systems, Inc. All rights reserved.

100020_07_2004

Agenda

Telephony / Communications

Market

IP Communication

(What does change?)

Summary and Q&A

Architecture Traditional and

IP Based

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© 2004 Cisco Systems, Inc. All rights reserved.

100020_07_2004

Cisco:

The Enterprise IP Communications Leader


More & more customers

14,500+ Cisco IP Communications customers worldwide

40+ customers have deployed more than 5,000 IP phones

More than 60% of the Fortune 500
®

are using Cisco IP Communications




More true IP endpoints shipped

3.0 M+ Cisco IP phones

2.3 M+ Cisco Unity seats


(voicemail & unified messaging)

730 K+ Cisco Contact Center agents

83 K+ Cisco MeetingPlace licenses


(rich media conferencing)




More deployed & proven VoIP


infrastructure

14 M+ VoIP gateway ports

21 M+ Power over Ethernet (POE) ports
All numbers through Mar
-
04

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© 2004 Cisco Systems, Inc. All rights reserved.

100020_07_2004

The ability to get from Point A
(where you are now)

to B
(where you need to be positioned for future success)

without
expensive back
-
tracking

along the way.

A compelling Migration Strategy is
essential

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© 2004 Cisco Systems, Inc. All rights reserved.

100020_07_2004

Agenda

Telephony / Communications

Market

IP Communication

(What does change?)

Summary and Q&A

Architecture Traditional and

IP Based

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© 2004 Cisco Systems, Inc. All rights reserved.

100020_07_2004

Monolithic Boxes of Traditional Telephony

Line Cards

Applications
Software

Trunk Cards

TDM Switch
Matrix

PBX Software

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© 2004 Cisco Systems, Inc. All rights reserved.

100020_07_2004

Old World Architecture

Applications
(Voicemail/IVR)

Mainframe cabinet

Proprietary
Processor
Card(s)

Proprietary

interface

Voice Path (TDM)

Signaling Path

Proprietary

terminals

Standard interface

PSTN

Proprietary
interface

Proprietary
Line
Card(s)

Proprietary
Trunk
Card(s)

Proprietary

interface

Proprietary
TDM Switch
Card(s)

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© 2004 Cisco Systems, Inc. All rights reserved.

100020_07_2004

New Technology added to an Inappropriate Architecture…

…is still just New Technology on an Inappropriate Architecture!

Problem with a simple
“IP
-
Enabled
Approach”

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© 2004 Cisco Systems, Inc. All rights reserved.

100020_07_2004

~ Charles Darwin ~

The Winds of Change

“It is not the strongest of the species that survive,
nor the most intelligent, but the one
most responsive
to change
.”

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© 2004 Cisco Systems, Inc. All rights reserved.

100020_07_2004

Shift to Separation of Hardware and Software

Line Cards

Trunk Cards

TDM Switch
Matrix

Applications
Software

PBX Software

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© 2004 Cisco Systems, Inc. All rights reserved.

100020_07_2004

Standard OR
Proprietary
Interface

Standard

Processor

High Availability
Server

Call Processing

Application

Standard interface

IP to PSTN

Gateway

Standard interface

Applications
Server
(Voicemail/IVR)

Voice Path (TDM)

Signaling Path

TCP/IP

Network

PSTN

Standard

interface

IP phones

and

PC applications

IP

IP

New World Architecture

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© 2004 Cisco Systems, Inc. All rights reserved.

100020_07_2004



call center

telecommuter

Optimized Business Communications

mobile user

everybody

everywhere

anytime

Cisco
AVVID

Call

Processing/

IP Phones

Voice

Infrastructure

IP

Video

Telephony

Contact

Centers

Unified

Communications

IP Communications Systems

remote office


headquarters

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© 2004 Cisco Systems, Inc. All rights reserved.

100020_07_2004

Bringing It All Together:

Making IP Communications Work

The 85% You
Don’t See:

The Intelligent
Information
Network

Enhanced

Power Management

Intelligent

LAN Switching

Auto VLAN

Auto QoS

Home Net

Carrier

Softswitch

Firewall

Host Intrusion

Protection

WiFi Networking

Dynamic Device

Discovery

Intelligent

Traffic Routing

Network Access

Control

Secure VPN Access

Storage

Management

Seamless

Mobility

Dynamic User

Tracking

Remote

Video Association

The 15% You See

IP Telephony

Customer Contact

Unified Messaging

Video

Collaboration

Mobility

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© 2004 Cisco Systems, Inc. All rights reserved.

100020_07_2004

Connected Enterprise

Overall Solution Offering

Converged Enterprise

Resilient Enterprise


Virtual Enterprise




Seamless Roaming



Any Service, Any Place



Self Defending



Application Optimized



Intelligent

Enterprise



Integrated Enterprise Security



Enterprise Business Resilience

Business Ready Roadmap



Data and Voice Convergence



Device Integration

Time

Is Your Network Business Ready?



Internet Connectivity



Networked Office

1990s

Goal: IIN

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© 2004 Cisco Systems, Inc. All rights reserved.

100020_07_2004



An Architectural strategy across
the Enterprise, enabling secure
business communications and
rapid deployment of networked
business applications



Built on the vision of an
Intelligent Information Network



Resilient



Integrated



Adaptive

Is Your Network Business Ready?

Protect, Optimize and Grow with the Network

Branch

Teleworker

U N I V E R S I T Y
U N I V E R S I T Y
AIRPORT

Mobile

Workforc
e

Campus

WAN

Data
Center

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© 2004 Cisco Systems, Inc. All rights reserved.

100020_07_2004

Campus Architecture



Union Set of Advanced
Technologies and Features

Si
Si
Si
Si
Intranet

Internet



Multiple Q’s



802.1p/ Q



Classification



Reclassification



Netflow



Sup720 Rate


Limiting



Multiple Q’s



802.1p/ Q



Traffic shaping



Link efficiency


(LFI, cRTP)



Classification



Reclassification



V3PN



802.3af Line Pwr



Multiple Q’s



802.1p/ Q



Fast link


convergence



Classification +


Trust on Switch/


IP Phone



HW CEF/Rate Limit



Netflow



NSF/SSO



HSRP/GLBP



L3 WLAN Roaming



Rapid PVST



Etherchannel



Cached Keys (WLAN)




EIGRP/OSPF/BGP


Optimizations



CEF Switching



IPSec DPD/RRI



DMVPN (Dynamic


Multi
-
point VPN)



GLBP



L2/3 HW ACL’s



EIGRP/OSPF



Scavenger QoS



Rapid PVST+



Loop/Root Guard



BPDU Guard


Etherchannel



Inline Pwr




QoS Based Worm


Mitigation



Sup720 Rate Limit



Integrated Sec


Modules


VPN/FW/IDS/WLSE



MPLS and VRF




IOS FW/NIDS



QoS enabled V3PN


(IPsec/MPLS)



NAT/PAT



CEF Switching



QoS Based Worm


Mitigation



802.1x + CISF



Net Adm Control



Cisco Sec Agent



Extended QoS


Trust Boundary



Secure RTP



Private VLANs

Access

Core/Dist

WAN Agg

QoS

HA

Security

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© 2004 Cisco Systems, Inc. All rights reserved.

100020_07_2004

IP Telephony Security: Build it in Layers

CallManager



Hardened OS



Minimize


Win2K services



IPSec Filters



HIPS/anti
-
virus

A



Allow only call


control, LDAP,


management



Control source


addresses

Firewall or ACLs

Outside World



Voice over I
-
Net


using V3PN



IOS DoS tools



Network IDS

Endpoints



Separate voice


and data VLANS



Disable GARP


and voice VLAN


on PC port



Authentication &


Encryption

Campus Network


High availability


Layer 2 Security


IP filters between
voice and data
network


Policers


Avoid NAT


Secure access
(OOB, TACACS+,
SSH, Permit
Lists)


Internet

PSTN

IP WAN

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© 2004 Cisco Systems, Inc. All rights reserved.

100020_07_2004

Call Control

Gateways


1760

CallManager

Express &

Unity Express

BTS 10200

2400/2600/

3700 Series

AS5350

MGX 8850

Cisco CallManager

Cisco’s Differentiators:

E2E in Voice, and IP Networking Leadership

2950

Series

Voice
-
Enabled
Switches and Routers

6500
Series

4500
Series

PGW
2200

Applications

Personal

Assistant

IP Contact
Center

Unity Unified
Messaging

Cisco
MeetingPlace

Endpoints

7900 Series

IP Phones

SoftPhone

Conference

Phone

3700

Series

Wireless IP Phone

Cisco
VT Advantage

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© 2004 Cisco Systems, Inc. All rights reserved.

100020_07_2004

Cisco provides an extensive choice of endpoints

© 2004, Cisco Systems, Inc. All rights reserved.

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© 2004 Cisco Systems, Inc. All rights reserved.

100020_07_2004

Telephony Infrastructure

Conf

Xcode

Media

Resources

Gateway/

Survivable

Remote

GK

Call Processing

Agents

PSTN

Gateway

Telephony

Endpoints

Telephony

Endpoints

PSTN

Network Infrastructure

WAN

Aggregation

Router

Branch

Router

Si
Si
Distribution/

Core Switch

Si
Si
Campus

Branch

Access

Switch

Access

Switch

IP WAN

The Elements of IP Telephony

Applications



Voice Mail/

Unified

Messaging



Auto
-
Attendant/

Interactive

Voice Response



XML

Phone

Services

LDAP

Directory

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© 2004 Cisco Systems, Inc. All rights reserved.

100020_07_2004

The Big Picture:

End
-
to
-
End IP Telephony

GK









PBX

Tie

Lines

Large

Branch

Office

Small

Branch

Offices

Legacy

Site

Road

Warrior

Telecommuter

Survivable
Remote

Site
Telephony

IOS
Telepho
ny

Service

Headquarters

Internet

Call

Manager

Cluster

Applications

Gatekeeper

Rest of the World

IP WAN

PSTN

V
3
PN

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© 2004 Cisco Systems, Inc. All rights reserved.

100020_07_2004

Agenda

Telephony / Communications

Market

IP Communication

(What does change?)

Summary and Q&A

Architecture Traditional and

IP Based

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© 2004 Cisco Systems, Inc. All rights reserved.

100020_07_2004

SPs Can Increase Revenue and Profitability BY
Delivering on Key Enterprise IP Telephony Drivers

Lowering Costs


Inter
-
site toll bypass


Data
/
voice resource
convergence

WAN Links

Wiring


Moves
/
adds
/
changes


Remote site support

Simple IP extensions

from HQ Call Control


Real estate

Facility vs. telecommute

Increasing Productivity


Integration of voice with
business applications

Contact center


New voice applications

Corporate Directory

Unified Messaging

Custom Applications


Employee mobility

Extension mobility

The networked

virtual organization

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© 2004 Cisco Systems, Inc. All rights reserved.

100020_07_2004

INTEGRATED


Security, IPC,

Wireless


Application Aware


Management


Modular Approach

ADAPTIVE


Self
-
Provisioning


Self
-
Optimizing


Self
-
Defending


Any place


Any media

RESILIENT


High Availability


Multilayer Security


Virtualized Services


Scalable

Intelligent Networking Differentiators

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© 2004 Cisco Systems, Inc. All rights reserved.

100020_07_2004

Secure IP Network

Using the Power of IP to Converge the User
Experience

E
-
Mail

Collaboration

Calendar

Video
-

on
-
Demand

Web
Applications

Audio
-
Conferencing

Instant

Messaging

Voice
Messaging

Customer

Contact

Telephony

Data Collaboration

Mobility

Accessibility

Voice and Video

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© 2004 Cisco Systems, Inc. All rights reserved.

100020_07_2004

Look out for Next
-
Generation

Cisco IP Communications

Virtualization

Presence and Context

Rich Media


Natural Language

Modality

Personalization

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© 2004 Cisco Systems, Inc. All rights reserved.

100020_07_2004

Where you need to be

Virtualization

Giving users access to their
communications environment,
regardless of location

Presence and Context

Leveraging dynamic information in
the network, including presence,
location, and authorization

Rich Media

Enriching communication through
integration of voice, video and data
collaboration

Natural Language

Simple, natural language access to
a portfolio of communications
services

Modality

Support for multiple media types,
devices, and bandwidth
capabilities

Personalization

Preferences that track with the
user, not the device or directory
number


Wireless


Wireline


Voice


Data


Video


Information Sources


ANYWHERE


ANYTIME

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© 2004 Cisco Systems, Inc. All rights reserved.

100020_07_2004

More than voice

Rich Media

Enriching communication through
integration of voice, video and data
collaboration

Virtualization

Giving users access to their
communications environment,
regardless of location

Presence and Context

Leveraging dynamic information in
the network, including presence,
location, and authorization

Natural Language

Simple, natural language access to
a portfolio of communications
services

Modality

Support for multiple media types,
devices, and bandwidth
capabilities

Personalization

Preferences that track with the
user, not the device or directory
number


Video


Instant Messages


Conference


Better audio

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© 2004 Cisco Systems, Inc. All rights reserved.

100020_07_2004

Knowing where you are

Presence and Context

Leveraging dynamic information in
the network, including presence,
location, and authorization

Modality

Support for multiple media types,
devices, and bandwidth
capabilities

Virtualization

Giving users access to their
communications environment,
regardless of location

Rich Media

Enriching communication through
integration of voice, video and data
collaboration

Natural Language

Simple, natural language access to
a portfolio of communications
services

Personalization

Preferences that track with the
user, not the device or directory
number

Missed Calls

#
From John Smith



!!

# From Penny Johnson
(away) !

# From Penny Johnson


(away) !

# From Nancy Tsang


(on phone)

-------------------------------------------

Today at 6:06pm


Dial DialEdit Exit Keep

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© 2004 Cisco Systems, Inc. All rights reserved.

100020_07_2004

Using the power of your voice

Natural Language

Simple, natural language access to
a portfolio of communications
services

Virtualization

Giving users access to their
communications environment,
regardless of location

Presence and Context

Leveraging dynamic information in
the network, including presence,
location, and authorization

Rich Media

Enriching communication through
integration of voice, video and data
collaboration

Modality

Support for multiple media types,
devices, and bandwidth
capabilities

Personalization

Preferences that track with the
user, not the device or directory
number

“How may I
help you?”

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© 2004 Cisco Systems, Inc. All rights reserved.

100020_07_2004

What you need

Virtualization

Giving users access to their
communications environment,
regardless of location

Presence and Context

Leveraging dynamic information in
the network, including presence,
location, and authorization

Rich Media

Enriching communication through
integration of voice, video and data
collaboration

Natural Language

Simple, natural language access to
a portfolio of communications
services

Modality

Support for multiple media types,
devices, and bandwidth
capabilities

Personalization

Preferences that track with the
user, not the device or directory
number


Find me


Follow me


Hide me


Know me

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© 2004 Cisco Systems, Inc. All rights reserved.

100020_07_2004

Agenda

Telephony / Communications

Market

IP Communication

(What does change?)

Summary and Q&A

Architecture Traditional and

IP Based

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© 2004 Cisco Systems, Inc. All rights reserved.

100020_07_2004

Cisco:

Award
-
winning IP Communications


“Best in Test” Large IP
-
PBX

Miercom & Business Communications Review (BCR), Feb
-
04

Cisco won the overall award over Alcatel, Avaya and
Nortel



“Best in Test” Medium
-
sized IP
-
PBX

Miercom & Business Communications Review (BCR), Mar
-
04

Cisco shared the overall award (with Avaya)



Best Channel Program Special Award

CRN Magazine, Apr
-
04

Cisco won the overall award and the VoIP award in
the 14
th

annual CRN Channel Champions Survey

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© 2004 Cisco Systems, Inc. All rights reserved.

100020_07_2004

Cisco Continues To Innovate


Cisco holds over 750 IP Telephony patents


CeBIT Teletalk Award 2004: VT Advantage


Many IP Telephony firsts

1st to put XML applications on the phone

1st to provide in
-
line power

1st to provide SRST

1st to provide Automated E911

1st to provide Auto QoS

1st to provide clustering

1st to provide voice & data VLANs

1st to scale VoIP

1st phone call from space


Leader and implementer of a range IEEE

and IETF industry standards

SIP, MGCP, various VoIP and gateway protocols, TTY
over VoIP, PoE, Enterprise class IPT, large wireless
deployments and security and more


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© 2004 Cisco Systems, Inc. All rights reserved.

100020_07_2004

In Closing

“Where do I find the
New IPC Sales Tools?”

Video’s & White papers


Cisco Vision Video


IPCC Case studies


Meircom Security Video


New sales accelerator


IPT Case studies


Gartner Video, Steve Blood


Roger Farnsworth Security in IPC


Cisco on Cisco advantage


White paper, ROI, PPT


Focus on:


Nortel, Avaya, Alcatel


Update Vendor VOD’s


Competitive data from a voice
portal

Training and Support


Account team selling


Enhanced BD Support


EBC Presentations


Vertical case studies and workshops


OIP, VIP in channel


Presentations & CD’s


New EMEA EBC PPT


Rich Media communications


Voice presentations from
networkers 2004


Competitive Information

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© 2004 Cisco Systems, Inc. All rights reserved.

100020_07_2004

Q and A

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© 2003 Cisco Systems, Inc. All rights reserved.


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