Please dial in to GoToMeeting...

gabonesedestructionΛογισμικό & κατασκευή λογ/κού

17 Φεβ 2014 (πριν από 3 χρόνια και 3 μήνες)

96 εμφανίσεις

Our call will begin in just a moment

Please dial in to
GoToMeeting
...

2

HubSpot

Partner Success

Workshops

Thursdays,
Bi
-
Monthly @ 2pm EST

Your Host:

Nick “
Sal”vatoriello

Senior Inbound Marketing Consultant

http://nicksalinbound.com/nick
-
sal

Recognition

Guest Speaker

Skillz

Training

VAR Announcements/Calendar

1

2

3

4

Our Agenda

Attitude/Final Thought

5

3

Partner Success Workshop Archive Page

http://bit.ly/VARPSW

PC

MAC

CHAT

WITH US!

MESSAGE ME USING THE
QUESTION PANEL:

-
1.) Who you are, where you’re
calling from

-
2.) Name of business

-
3.) What you’re excited about

Recognition…

Recognizing
[Movers +
Shakers!]

3

PR Success:
What VARs are
Making Headlines?

2

HubSpot

Usage, Results Success:
Who were our Partner All
-
Stars
this past week?

On
-
boarding training
success:
What VARs recently were certified?

Sales Tiers Success:
Who
are our newest leaders on
the rise?

4

1

1

IMR Corp (Silver VAR) is
currently on the front
page of Social Media
Today!







"Inbound Marketing the


Dale Carnegie Way"


Question:

Why aren’t there more
partners making
headlines?


….Do you have an
inbound
-
oriented event
coming up you’d like to
promote?

Who has
begun
publishing on
HubSpot
?

1
st

Offer

1
st

Email

1
st

Blog

2

12

12

Current Section Title

Highlight the current section if using agenda slides as section breaks

1

2

3

Who published a
Hubspot

Blog Post for the first time?

Recognizing:

CONTENT CREATION
SUCCESS

Who on the call published a lead
-
gen offer for the first
time?

Who on the call published a marketing email in HUBSPOT
for the first time?

VAR

All
-
Star Board:

Leaders in…

Activation

+

Usage

+

Results

2

Your Partner All
-
Star
Product Usage

Leader Board:

10
-
19
-
2012

Question:

If you haven’t begun,
when will you start?
What can we help you
with?

Which VARs
just got

HubSpot

Certified since
last meeting?

3

3

Wealth Management Marketing
Group,
(IMC = Tim
Dearlove
)

2

Canopy Media

(IMC =
Al
Biedrzycki
)

New Breed Marketing


(IMC = Al
Biedrzycki
)

Movable Content

(IMC =
Adrianne
Mayshar
)

4

1

Month
1

Month
2

Month
3

Months
4
-
8

Months
9+

VAR Training Overview


Campaign Building:
Lead Generation


How to Run a 6
and 12 Month
Check In


Goal Setting &
Planning


Campaign Progress
Assessment

Goal:
Review
Advanced Campaign
Performance

Goal:
Integration &
Lead Generation


Landing Pages
Session


CTAs and Thank
You Pages Session


Email Training
Session

Goal:
Campaign
Development &
Execution


Contacts and
Prospects Training


Campaign Building:
Promote


Campaign
Performance


Driving ROI
Session


Analytics & Sources
Session


Growing Your
Business with
HubSpot


Winning with a
Consultative Sales
Process


Making Happy and
Successful Clients
with
HubSpot


Onboarding
Strategy


How to Renew &
Retain your
HubSpot

Clients

Goal:
Selling &
Onboarding


Ongoing Product
Training

Goal:
Account
Management &
Retention


VAR Orientation
Session

Question:

Have you completed the


VAR Campaign
Courses
?

If not now,
when?

If not you,
who?

Sales Tiers Success

MOVIE

4

Leadership

Speaker…

MOVIE

VAR On
-
Boarding
Success Training:

GUEST STAR…

FIRST:

Watch this…

Hubspot

Partner Success Call

Delivers premium design & inbound marketing
services to growing companies, using strong
in
-
house technical expertise and a results
-
driven process.

The Whole Brain Group

Our Difference


Technology is in our company DNA


We love to collaborate


We are perfectionists at heart


Process makes us happy


Results make us even happier



Our Team

Right Brain (Creative) + Left Brain (Geeky) =

Whole Brain Goodness!

Case Study: Return on
Infographics

Background


Joined Hubspot VAR program in May 2012


2012 Goal: 10 long
-
term retainer customers


Imported 300 contacts from Salesforce & Mailchimp lists


Set up initial offer funnels with Hubspot eBooks


By end of June
-

41 new leads


The Challenge


Create our first original content offer


Needed a quick project to see what kind of improvement we could
get


The short
-
term goal: increase # of leads to 100/month

The Approach: Phase 1


Repurposed existing content from our
workshops


Gave it a facelift & an infographic
-
y feel


Posted infographic on blog


Circulated via social media

Results

3 Comments

36 Inbound Links

67 Leads

145 Pins on Pinterest

200+ social shares

http://www.thewholebraingroup.com/social
-
media
-
checklist
-
businesses
-
infographic/

The Approach: Phase 2


Expanded content to include YouTube, Google+,
Pinterest


Created landing page for downloading printable PDF


Set up workflow for lead nurturing


Posted on blog with embed code


Encouraged social sharing


Circulated via social media


Email campaign to Hubspot contacts


Added CTA/QR Code on blog, emails, presentations


Submitted to Infographic Journal, Visual.ly, Pinterest,
etc.

Results


31 Comments

209 Inbound Links

1800+ Leads (and still counting)

7900 Page Views on blog post

3800 Page Views on Landing
Page

52.7% Conversion Rate

1000+ Pins on Pinterest

400+ Social Shares (+ SE
Journal)

Translated into German &
French

http://www.thewholebraingroup.com/sensible
-
social
-
media
-
checklist
-
v20
-
infographic/

Return on Infographics

Increased traffic to our website by over 400%Increased
leads by almost 4500%Increased the number of new
visitors to our site to almost 78%

Within first 30 days...

Results: Phase
1

3 Comments

36 Inbound Links

67 Leads

145 Pins on Pinterest

200+ social shares

Results: Phase
2


31 Comments

209 Inbound Links

1800+ Leads (and still counting)

7900 Page Views on blog post

3800 Page Views on Landing
Page

52.7% Conversion Rate

1000+ Pins on Pinterest

400+ Social Shares (+ SE
Journal)

http://www.thewholebraingroup.com/return
-
on
-
infographics/

Lessons Learned


Evergreen content continues to circulate and expand our reach


Giving away useful content really does establish expertise!!


Focus content on our ideal customer & plan offer funnels
carefully


Make sure the site infrastructure is in place to capture & convert


Review data and understand what is working & not working


Adjust tactics
-

don’t be afraid to evolve & improve


Key
Takeaways


Take risks

Be proactive

Learn from the numbers

Treat yourself like a client


Plan. Implement. Evolve.

Next Steps


Create more original content aimed at business owners and decision
makers


Refining our sales process & lead followup


Continuing to nurture and convert ToFu leads to MoFu & BoFu


Apply lessons learned to client projects

Download our Social Media Checklist

The Sensible Social Media Checklist for Businesses

Follow our
simple suggestions

to create a consistent social
media presence on multiple channels.


http://www.thewholebraingroup.com/sensible
-
social
-
media
-
checklist
-
v20
-
infographic/


Blogging


Facebook


Twitter


LinkedIn

Marisa Smith, Owner & Founder

msmith@thewholebraingroup.com

@thewholebraingroup

@wholebrainprez

Talk to me

Let’s Brainstorm

What’s 1 key take
away?

What’s 1 next step?

40

Promotion
[Calendar +
Resources!]

Upcoming Training Opportunities:

Chip & Dan
Heath

Chip & Dan
Heath

PRODUCT:
Landing Pages Live Training Session
: Friday
s

from 9
-
11am

Chris
LoDolche
, Inbound Marketing Professor :
Register Here


VAR BIZ:
How to Renew & Retain
HubSpot

Clients
: Fridays from 1pm
-
2pm EST
Register Here


PRODUCT:
Blogging on
HubSpot

Live Training Session
: Fridays from 2
-
3pm EST

Sarah
Bedrick
, Inbound Marketing Professor:
Register Here


PRODUCT:
Contacts & Prospects Tools Live Training
: Tuesdays from 1
-
2pm EST Alan
Perlman, Inbound Marketing Professor
Register Here


VAR BIZ:
Making Happy, Successful Clients with
HubSpot
: Wednesdays from 1
-
2pm
EST Adrianne
Mayshar
, VAR Consulting Team:
Register Here


VAR BIZ:
Partner Success Workshops, Episode 4
: Thursday, 11/1 from 2
-
3pm EST

Guest Starring
…. bit.ly/VARPSW

More Free Consulting Help Available…

Academy.hubspot.com/register

BOOK OF THE MONTH:
SWITCH

44

5

4

3

2

1

Chip & Dan
Heath

What looks like a
people problem, is
often a situation
problem

What looks like
laziness may
actually be
exhaustion

What looks like
resistance, may
actually be a lack
of clarity

Tools you need
to motivate
change in your
organization &
clients

Mission: 30 minutes a day, every day,



then publish a recommendation

45

5

4

3

2

1

Consider
recommending
vs. reviewing

Share the learning.
What juicy nuggets?

Keep it short:
(250
-
500
words, 2
-
3 links,
1 descriptive
image)

Check the facts
(author history,
where to buy, stats
ect
.)

Draft a bit of the
post each day
after reading.

Final Thought….

PSW Speakers

Where Are they
Now?

IMR Corp:
“Schools Sales
Webinar”

IMR Corp

Sales that Scales!

Share the love & support: @
imrcorp

Inbound Marketing for Schools Webinar

THANK YOU

THANK YOU

THANK YOU

Partner Success Workshop Archive Page

http://bit.ly/VARPSW