Leading the way to the Cloud:

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17 Φεβ 2014 (πριν από 3 χρόνια και 3 μήνες)

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Leading the way to the Cloud:

Considerations for Business/Government/Technology/People

Bob Deutsche

Principal Architect

Intel Corporation

2

Key Messages


Intel’s Cloud 2015 Vision


Current State


Business, Realities and Ecosystem Dynamics


Service Delivery Models, Today & Tomorrow


Transformation Frameworks



3

Cloud 2015 Vision

AUTOMATED

IT can focus
more on
innovation and
less on
management

FEDERATED

Share data
securely across
public and
private clouds

CLIENT AWARE

Optimizing services
based on device
capability

Open & Interoperable Solutions Essential

Desktops

Laptops

Embedded

Smartphones

Netbooks

Personal Devices

Smart TVs

It is Fun!

The Architect

How do you view Cloud?

5

Cloud Current State per Gartner

6

Worldwide Government Policy Implications

Minimum of 6 Factors to Consider…


Privacy

-

personal information protected in a cross
-
jurisdictional
environment


Competition and Standards

-

c
ountries forming standards
consortiums along geo
-
based lines.



Bandwidth Management



broadband spectrum is finite,

shared
spectrum, today
in general, cost model is time based, tomorrow more
likely to be volume based


Sovereignty

-

multiple jurisdictions having an interest in a single
matter


Copyright

-

guarantees that are required to provide filtering features
that comply with appropriate jurisdiction’s rule of law


Security

(logical and physical)


as applied to
privacy, data retention,
data architecture, stable service delivery, social infrastructure, user
awareness, compliance, power supply reliability and
telecommunication’s environment.

7

Government Cloud Policy Initiatives by
Geo (work in progress)

EU


Electronic Commerce Directive


Data Protection Directive


United States


Digital Millennium Act


Communications Decency Act


U.S. Patriot Act


FCC Ruling on Net Neutrality


Japan/Some Parts of Asia


APEC Data Privacy Pathfinder
Project


China


8

Current State Security


The Fort Knox
Syndrome
1

1
End
-
To
-
End IT Security, Ed Gerck, Ph.D. 2002, NMA Inc.

9

Desktops

Laptops

Embedded

Smartphones

Netbooks

Personal
Devices

Smart TVs

Identity

Policy

Compliance

Firewalls

DC

Comm

10

Current State Security


Icebergs
1

Direct Costs

Indirect Costs

Inefficiency Costs

1
Original Idea from Risk Management Security, Improving the USAF Protection Level Asset Security System, Clifford E. Day, Lt.
Col
., USAF April 2001

11

Skill Set Implications



IT relationship with Line of Business


Multi
-
Tenant infrastructure engineers


Dedicated resources versus services model


Top engineers with breadth to build holistic solutions



Automation as the norm = Design to Run



Service Broker/Cloud Broker Role (Telco 2)



Supply Chain style capacity management



Application Developers embracing
PaaS/SaaS/SOA concepts faster to prepare new
apps for the cloud



Remove the silos between Applications,
Engineers, and Operations



12

Challenges

Security & Privacy



Owner does not control and may not even know location

of data


Contractual

controls may not provide adequate protection


Standards for security are lacking


How do you audit?


Controlled technologies, regulatory and compliance issues are not
sufficiently addressed by SLA


Likely this will make many Legal
careers

Return on Investment



Though upfront costs are lower, a total cost of ownership comparison with
internal computing may be more competitive when recurring costs and risks are
taken into account



Hidden costs; additional network bandwidth may be needed, quality of the
contracts

Service Maturity



This could easily be the elephant in the room



Reliability, manageability and support

may be sufficient for small and medium
size businesses but may not meet needs of large enterprises



SLA may be inadequate, or to expensive if held to a higher level of service, for
enterprise use.



Risk of lock
-
in proprietary systems; no control over provider outages.

CapX

versus OpX Savings



There is an expectation that money will be saved using a Cloud infrastructure



Cloud allows enterprises to balance CapX against OpX in an infinite number of
ways



While there are now proof points which show that real savings are possible, the
operative term is that “results may vary” based on a significant number of factors
that vary from company to company

13

Relevance of Business Concerns: Public vs. Private Cloud

Business issue

Public Cloud

Relevance

Private Cloud

Relevance

Security & Privacy

ROI

Service Maturity

CapX versus OpX Savings

Government Policy

Skill Set Implications

Note 2

Note 1: For a time, there was a difference in relevance between how private and public cloud had to consider
security and privacy…those days are done primarily due to governmental policy.

Note 2: Consideration must be given to size of the enterprise, i.e., start
-
up/SMB has significantly different
technology costs than a medium or large size company

Note 1

Business Imperatives

Pharmaceutical

Services Firm

15

Component

Enterprise

TSP

CSP


Expectations












Measured service (cost
savings)



Illusion of infinite resource
(rapid elasticity_



Sense of ownership

&
security



Limit footprint size of
corporate IT



Just
-
in
-
time
architecture/rapid
procurement and
integration



Open architecture




Consistent revenue stream
as a factor of increasing
costs



Migration to intelligent

networks



Balancing upstream and
downstream load
requirements



Telco 1 to Telco 2 business
model change



Standardization of
infrastructures



Expressed desire to
become a full cloud service
provider (TSP)





Consistent revenue
stream



Viable compute option for
the enterprise



Ubiquitous network
access




Location
-
independent
resource pooling



Likely proprietary
infrastructure

Ecosystem Drill
-
Down: Public Cloud

IT & End
Users

Services

Services

Public

Services

16

Component

Corporate IT

Enterprise

End User/
Business Partners


Expectations











Measured service (cost
savings)



Flexibility (further use of
virtualization investment)



Just
-
in
-
time
architecture/rapid
procurement and
integration (services
-
based taxonomy)



Robust security



Maintaining headcount



Cost savings



Illusion of infinite resource
(services
-

based
taxonomy/rapid elasticity)



Sense of ownership and
security



Self
-
service



Reduction of corporate IT
footprint

IT & End
Users

Ecosystem Drill
-
Down: Private Cloud

Services

Private

17

Cloud computing

is
a service delivery
framework with multiple
stakeholders who have
very different expectations


CEO


wants
IT to support
business growth


CIO


wants
IT to
impact and demonstrate
business value


CFO


wants
effective IT
asset utilization
(to include outsourced IT
)


Shareholders


want
IT to support
business flexibility


Stakeholders


all
must make a
profit
(primary driver for Telco’s
moving towards intelligent networks)

Ecosystem Conclusions

18

Service Delivery Models (Today)
1


Infrastructure
-
as
-
a
-
Service (IaaS)


Provides virtual server instances with unique IP addresses and blocks of storage on
demand.
Instead of the client purchasing servers, software, data center space and
network equipment, they buy these resources as a fully outsourced service.
Amazon
Web Services is an example of IaaS.


Platform
-
as
-
a
-
Service (PaaS)


Provides a way to rent hardware, operating systems, storage and network capacity
over the internet. It allows the customer to rent virtualized servers and associated
services for running existing applications or developing and testing new ones.
Force.com, (an outgrowth of Salesforce.com) and GoogleApps are examples of PaaS.



Software
-
as
-
a
-
Service (SaaS)


The supplier provides an application to customers; service on demand. It includes the
hardware infrastructure, the software product and interacts with the user through a
front
-
end portal. SaaS is a very broad market, with initial offerings for Sales force
automation and Customer Relationship Management (CRM); now extends to billing,
invoicing, inventory control and database processing. Sales force CRM is an example.

1
IT
-
CMF Clustering for Cloud Computing, Innovation Value Institute, Sept 2010

19

Service Delivery Models (Tomorrow)



Business
-
Process

as
-
a
-
Service (BPaaS)

The goal of a Cloud based environment is to develop and execute a
business ecosystem comprised of components (either internally or
externally sourced, perhaps from multiple CSPs); each component being
called (utilized) only as its needed. This environment being necessary
primarily as a means of providing the most flexible and economical
business and application architecture. By nature, it considers not only the
data center end of the Cloud discussion, but also client and telco.




Network
-
as
-
a
-
Service (NaaS)

This model recognizes that a cloud ecosystem requires a reliable and
secure network. The three measures used for this service include 1)
Access (intelligent infrastructure), 2) Security (trusted broker) and 3)
Quality of the experience.



Management
-
as
-
a
-
Service (MaaS)

This model recognizes that in both the Private & Public Cloud, there is a
very limited ability to manage end
-
to
-
end services in a highly distributed
environment (defined as an ecosystem which is highly virtualized and in
which applications are hosted in multiple areas). SOA, Lifecycle
Maintenance/Costing

20

Cloud Service Delivery Types

Network as a Service

Infrastructure

as a Service

Platform

as a Service

Software

as a Service

Business
Process

as a
Service

Client

Cloud

Platform
Runtime


Access,
Security &
Quality of
Experience

Infrastructure
Building Blocks

Place to Run an
Application

Source Code, Content, and
Integration

Component
-
Based
Application Services

1

As related to data center, resource management, investment analysis, and service provisioning

_

Maturity
1

+

21

Service Delivery Mechanisms
1

BPaaS

SaaS

PaaS

IaaS

NaaS

MaaS

Consumer

SMB

Large
Enterprise

Ecosystems

Telco Service Providers

Web Giants

SI/IT
Outsourcers

SaaS Experts

Enterprise
Software

BPO

Currently no delivery mechanisms

1
Original Concept from IT
-
CMF Clustering for Cloud Computing, Innovation Value Institute, Sept 2010

22

Cloud Transformation Strategy:

Framework Convergence

Time

Value

Complexity

Utility Infrastructure

SOA

Analytics/
Intelligence

Most Organizations’ Cloud
Journeys Start with a Utility
Infrastructure

SBI

Virtualization 1.0

Virtualization 3.0

As an Organization
Begins Its Virtualization
Journey, by Necessity
the Infrastructure
Assumes a Services
Based infrastructure
(SBI)

Service Catalogs

Virtualization 2.0

23

Virtualization: Evolving Toward the
Enterprise Cloud

Consolidation: Virtualization 1.0

Operational Expense Efficiency

Enterprise Cloud:

Virtualization 3.0

Automation and Resource Scalability

Flexible Resource Management:
Virtualization 2.0

Dynamic Resource Allocation

24

Phase 1: Basics (Standardize, Standardize,
Standardize)


It’s Not Just…


Lower TCO


Higher performance


Choice


It’s Also…

The economic platform for
building an enterprise


Where Will You Invest Tomorrow?

The Internet Runs on x86 Architecture (Just Ask Google)

25

Phase 2: Define Business Service Delivery
Framework
1

Public Cloud

SAAS/PAAS/IAAS/
BPAAS
/
NAAS

Private Cloud



Staffing



Benefits



Expenses


Messaging and
collaboration
Infrastructure


Enterprise
applications


Rich Client PC


Supports full range of service delivery models


Users continue to work in offline mode


Local processing enables best user experience


Applications and data available even when mobile

Peer

to
-
Peer
Networking

Profile and Data
Synchronization

1

Source: Intel IT Framework

Service Delivery
Model


Provisioning


Streaming


Remote execution

Data Center


Encrypted data cache


Locally
-
installed applications



Travel



Stock



User profile
management


Data storage


Productivity
applications



26

Standardization
Consolidated and
Efficient Compute

Phase 3: Transform Your Data Center
Infrastructure

The Gartner Infrastructure Maturity Model* has become a recognized standard

for strategic Infrastructure Transformation.


Flexible Resource
Management

Cloud Computing
Infrastructure

Intel® Technology Innovation: A Bridge Between Stages

*Other names and brands may be claimed as the property of others.


27

Phase 4: Understand and Manage Your
TCO
1

Models
and Tools

Impact

TCO

Alignment

If Cloud Computing is about saving
money, then you need to know what
and how you (IT and end user) spend
today:


Device level (server to client)


Communications


Licenses


Training


Product support


Energy


Infrastructure


Business value


1
Source: Innovation Value Institute (IVI) Funding & Budgeting CSP

Intel Technology Helps You Control and Reduce Costs


28

Transformation Maturity Framework

Level

Attribute

Near

(Level 1)

Mid

(Level

2)

Future

(Level 3)

Attribute 1

Value

Value

Value

Attribute 2

Value

Value

Value

Attribute n

Value

Value

Value

Increasing Time, Maturity, Sophistication, and Perceived Value

A set of values to measure against

A Model for Understanding the Capability of an Organization

Level

Attribute

Near

(Level 1)

Mid

(Level

2)

Future

(Level 3)

Attribute 1

Value

Value

Value

Attribute 2

Value

Value

Value

Attribute n

Value

Value

Value

29

Private Cloud Maturity Framework

Level

Activity

Near

(Level 1)

Mid

(Level

2)

Future

(Level 3)

Compute

Model

Service Level
/
Capability

Economic model

Public Cloud
Integration

Business Delivery
Framework

Five Vectors of Transformation

Compute Model Evolution Over Time

Transformation to Service
-
Oriented, Agile Approach

Evolution of the Primary Charging Model

Increasing Integration with the Public Cloud

Optimizing Value of Technology Resources

30

Private Cloud Maturity
Framework

Level

Activity

Near

(Level 1)

Mid

(Level

2)

Future

(Level 3)

Compute

Model

Utility Infrastructure

1.0


Dynamic Resource Pools


Intra DC VM migration (rack to rack)

Utility Infrastructure

2.0


Automated Dynamic Resource Pools


Site 2 site (local) VM migration

Integrates with SOA/ESB strategy

Utility Infrastructure

3.0


Autonomic & Predictive


Corp
-
Corp global VM migration

SOA/ESB


Corp
-
Corp BP agility

Service Level
/
Capability

IaaS



on demand

PaaS


on demand

Limited SaaS and Self

Service
Apps

SLAs go service oriented

(Level 1) plus :

DaaS (Data as a

Service)

CaaS (Client as a Service)


the
“stateless PC”

Wide Intra company SLAs

NaaS

(Level 2) plus :

*aaS

Location & Device

Awareness

Biz Proc “on the fly”

SLAs span organizations

MaaS

Economic model

Pay Per VM


purchase

a virtual
processor, memory,
storage Service level cost e.g.
bronze, silver, gold

Fixed Price

Service Cost for a
solution ala “monthly line rental”
for a given service level

Pay per use

at
user/departmental/LOB level;

“fine
grained” by service level

Public Cloud
Integration

Social media

Simple

Cloud Burst

Cloud

burst

Simple and non
-
critical
applications

Extended Cloud Burst

Non mission critical apps

Standard

functions (e.g. HR)

Business Delivery
Framework

Some level of standardized
mechanism and process available
to assess

the value of one
business process against another

IT capabilities aligned and
optimized with business value
indices

Technology investment, risk

and
ROI coordinated with the values of
business strategies

Transformation/Maturity Convergence

Function
1

Definition
1

Categories
1


Private

Public

Sourcing

Setting the basis for a successful
relationship with selected partner(s) to
maximize business value contribution


1.
Strategy

2.
Contracting

3.
Execution

Enterprise
Architecture

Provides the necessary models and
practices for defining, planning and
managing the business and IT capabilities
for data, technology, applications

and
business
.


1.
Practice

2.
Planning

3.
People

Technical
Infrastructure

Describes the
management

(including

security)
of
physical IT assets, 0perating
systems & firmware, mobile devices, voice,
networks and Data storage

1.
Decentralized IT

2.
Network

3.
Back
-
end/DC

4.
Overarching

activities

Service
Provisioning

Combination of people, processes and
technology and typically defined in a
Service Level Agreement.


1.
Transitional activities

2.
Operational

3.
Configuration
management

Risk
Management

Assess, monitor and minimize exposure
and potential impact of IT risks level.

1.
Governance

2.
Profile

3.
Assessment

1
IT
-
CMF Clustering for Cloud Computing, Innovation Value Institute, Sept 2010