Girl Scouts of Southern Alabama, Inc.

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12 Νοε 2013 (πριν από 4 χρόνια και 1 μήνα)

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Girl Scouts of Southern
Alabama, Inc.




Fund Development

Plan

200
8
-
201
1







Girl Scouts, the premier organization of choice by girls, is
the leadership training ground for
girls and volunteers.


Girl Scouting builds girls of courage, confidence and
character, who make the world a better place!



1




Table of Contents














I.


Introduction………………………………
..
……….
2


II.

SWOT………………………………………………..
.

3


III.

Development
Activities………………………...
5


IV.

Donor Bill of Rights……………
.
…………………
8


V.

Goals and Strategies………………
.
………
.
.
….
9


VI.

Conclusion………………………………….…….…1
6

















2



Introduction










The success of the Girl Scouts

of
Southern Alabama
, Inc.

(GSS
A
)
fund development

plan is contingent upon
a
team effort



the
Fund Development

team encompasses the
Board

of
D
irectors,
Fund Development

committee,
v
olunteers, leaders, families,
alumnae, and the community as well as the professional staff of GSS
A
. Working
together as a
unified team
,

we can focus the council’s
Fund Development

efforts to
substantially
increase contributions

for a more balanced income stream and less
reliance on the Girl Scout
product

sales.


Board of Directors



Approve
s

Fund Development

plan and provide ov
erall support.



Approve
s

budgets and oversee council financial health.



Approve
s

fund
-
raising and gift acceptance policies.



Set
s

leadership pace through 100%
Board

participation in annual giving



Participate
s

in fu
nd raising and community events and i
dentif
i
cation
of
prospective

donors.



Provide
s

leadership to council
fund development

through personal gifts
and
solicitation of other gifts and obtains access to other

possible donors
.


Fund Development

Committee



Develop
s

Fund Development

plan and set
s

goals for increasing contributions.



Develop
s

strategies to ensure the financial health of the council.



Develop
s

fund raising and gift acceptance policies.



Participate
s

in fund raising and community events.



Ha
s

100% participation in annual giving campaign.



Solicit
s

and maintain
s

positive relations with donors.



Approves fundraising applications if requested by donor.


Service Unit Volunteers, Leaders and Families

of Girl Scouts



Service
Area
leaders promote the annual Family Partnership campaign.



Families su
pport their daughters and girls throughout the council through their
personal contributions.



Volunteers and tro
o
p/group leaders manage the
F
amily
Partnership

campaign
within their community and benefit from increased participation and support.



Leaders re
cruit volunteers to coordinate the annual
F
amily
Partnership

campaign
and sets
financial
goals for the year.


Advancement

Staff



Provide
s

professional expertise, support and counsel to
Fund Development

volunteers.



Facilitate
s

Fund Development

planning.



Provide
s

connections between donors and Girl Scouting.



Manage
s

the day
-
to
-
day
operations of the
Fund Development

office
.



Maintain
s

donor records and recognition systems.



Provide
s

an accounting of all gifts received and, if restricted, their use.

3



FUND DEVE
LOPMENT (SWOT)

HISTORY



Previous councils had very different approaches to fund development
-
one
focused on grant writing and corporate donations, while the other more individual
giving.

STRENGTHS:



Annual Family Campaign has in been place for over 8 years.



W
orking to build stronger programs across entire service area.



The council’s cookie sale has been adequate to cover the budget deficit, thereby
minimizing dependence on funds from other sources.



The council’s executive team recognizes the need for long
-
r
ange fund
development programs to offset increasing expenses and decreasing revenues.



There are some board members interested in serving on the Fund
-
Development
Committee to review and implement funding plans and make recommendations
to the Board.



The Boar
d President is committed to increasing involvement of the board in
generating funds and has gone so far as to set a board goal and challenge the
board to make personal gifts.



Working on rebranding/award winning PR Director

WEAKNESSES:



The board has histori
cally been unwilling to raise funds, and current board
members were not recruited with the expectation of fundraising.



Realignment turned off some previous givers.



Cookie sale is so successful public does not feel the need to give to Girl Scouts.



Need to
connect effectively in many communities, understanding unique needs of
each community.



The overall feeling of the board is that Fund Development is a staff responsibility.



Declining membership has had a direct impact on overall cookie sales.



The current co
uncil fund development program consists of only the annual
campaign and grants.



A lack of overall program “focus” and understanding of membership needs has
made grant writing more difficult

for staff.



The lack of donors
current to donorsto sup
pport a
capital campaign.



Donor database is
inefficient
.

OPPORTUNITIES:



The annual campaign has tremendous growth.



The opportunity to recruit board members who will fundraise on behalf of the
council.



The potential for girl members is tremendous.

4




GSSA will provi
de training to the board on their role in fund development.



There are number of sponsorship opportunities for potential donors at all giving
levels.



There are several ways to acknowledge donors.



Establishment of Alumnae Association



Need to focus on program

outcomes

THREATS:



Current economic conditions.



United Way campaigns



5


Development Activities


There are four stages of development activity critical to each strategy and the Council’s
base of public support.


Donor Identification

In the past,
product

sales

and United Way
s

has
been the primary
base of

financial
support.

T
he
amount of support from
families
,
adult volunteers
,
individuals

and
corporations

must increase. We must also continue to reach beyond this constituency
and educate the entire community about the benefits of supporting a quality Girl Scout
program. To expand its donor base, the council must continue to identify community
-
minded indiv
iduals who believe in the Girl Scout mission.


Girl Scouting affects lives in so many ways and everyone in a community could be
considered a prospect for giving to Girl Scouts. Our challenge is for them to give us
permission to ask for their support. W
e will identify various constituencies and provide
them with information,
events

and stories of how Girl Scouting is changing lives. We
may even introduce them to girls and adults who benefit from the program. Once we
have identified our prospects we can

give them the opportunity to support us.


Outreach

During 200
8
-
200
9
, we will actively gather lists of those who may have an interest in
Girl Scouting through our association with other non
-
profits, chambers of co
mmerce,
business organizations and so forth
.


We will ask for prospects from our
Board
, committees, volunteers, staff and other
donors so that we may build our prospect base.


A specific mailing for a
2008
year
-
end appeal will be used to
update

our mailing lists
and provide a

giving
opportunity for
new donors
.


We will continue to simplify, expand an
d

upgrade donor information
,

and
explore all
opportunities to give
.


Research

We will qualify our donors as having the links, ability or interest that will make it
appropriate for us to ap
proach them for contributions. Using our software program
,

we will categorize our prospects according to their particular interests, community,
giving potential and links to Girl Scouting.


Prospects with major gift potential will be further researched u
sing the
I
nternet and
by taking other appropriate steps, such as one
-
on
-
one communications. A plan of
action for cultivation and solicitation will be made for each prospect with major gift
potential
of
$5,000

or more
.



6


Cultivation











Cultivation i
s a
continual
process of communication of the council’s mission and needs.
Attendance at special events, expanded mailing lists
,

and targeting key messages to
specific constituencies are part of each strategy in this
Fund Development

plan. Each
strategy h
as a different communication vehicle whether an application, presentation,
proposal, brochure, form or letter. All methods of communication will be reviewed by the
Public Relations and
Marketing Department

and
will reflect the brand image of Girl
Scouting.


Solicitation











T
he best way to get money is to
ask

for it. Many people will identify donors, some will
cultivate donors
,

but few will solicit donors for gifts to GSS
A
.
T
o reach our ambitious
goals
, all volunteers and staff must actively participate in the solicitation process.
Solicitations can be done
through

letter writing, presentations, personal phone calls, and
face
-
to
-
face asks. The latter is the most effective and efficient.


Acknowledgeme
nt








A donor can never be thanked enough, recognized enough or invited to enough Girl
Scout events. The closer
a donor is
to the girls and the mission of Girl Scouting, the
better.


GSSA

values the commitment of time and resources from
countless
adult volunteers,
family donors and community donors. Without community support we would not be able
to provide Girl Scouting for the nearly
1
3,5
00

girls
and volunteers
in our
service area
.


Acknowledgement Plan

Girl Scouts of

Southern Alabama

appreciates all individuals, corporations and
foundations that have demonstrated their commitment to girls through grants,
donations,
and in
-
kind gifts, restricted and general support.


Every Girl Scout donor giving a gift of $
25

or more is thanked with a
n official GSS
A

letter of acknowledgment. This letter includes the necessary information

for the donor
to receive a tax benefit
. Major donors also receive the council newsletter and the
annual report highlighting how our donors have made Girl Scouting po
ssible and how
their contributions have directly benefited girls.


Our goal is to officially acknowledge all gifts within 48 hours or two business days.


Acknowledgement Process


1.

Official acknowledgment letter from council upon receipt of gift.

2.

Token of

appreciation delivered as soon as possible.

3.

Name listed in appropriate publications.

4.


“Thanks for Your Support”/holiday greeting at end of year, birthday, anniversary
greetings whenever possible.

5.

Name added to mailing list to receive newsletters, annual r
eports

and so forth.

6.

Invitation to girl event, camp, annual meeting

and such.

7.

Add thanks to donors who contribute $25 or less to thankful Thursdays on website.

7


8.

Handwritten thank you note from key Girl Scout representative for all gifts
at or
above
$500. P
ersonal thank you note and phone call from
Board

member/staff for
all gifts
at or above
$1000. Personal note, phone call and PR opportunity with photo
and article for all gifts

at or above

$5000.



Stewardship

There is no guarantee that any donor will
continue to make contributions, but our goal is
to build lifelong donors who will continue to support Girl Scouting year after year.
Therefore, we must be diligent in our stewardship, thoughtful in our solicitation and
grateful for the support we receive.

The council must be a responsible steward of
contributions by managing its resources in a prudent manner, communicating with
donors and reporting our efforts to serve “Every Girl, Everywhere.”

















8


A Donor’s Bill of Rights

Philanthropy is bas
ed on voluntary action for the common good. It is a tradition of
giving and sharing that is primary to the quality of life. To assure public trust,
confidence and respect, we declare that all donors have these rights:


1.

To be informed of the organization'
s mission, of the way the organization intends
to use donated resources, and of its capacity to use donations effectively for their
intended purposes.

2.

To be informed of the identity of those serving on the organization's governing
Board
, and to expect the
Board

to exercise prudent judgment in its stewardship
responsibilities.

3.

To have access to the organization's most recent financial statements.

4.

To be assured their gifts will be used for the purposes for which they were given.

5.

To receive appropriate acknowl
edgment and recognition.

6.

To be assured that information about their donations is handled with respect and
with confidentiality to the extent provided by law.

7.

To expect that all relationships with individuals representing organizations of
interest to the do
nor will be professional in nature.

8.

To be informed whether those seeking donations are volunteers, employees of
the organization or hired solicitors.

9.

To have the opportunity for their names to be deleted from mailing lists that an
organization may intend
to share.

10.

To feel free to ask questions when making a donation and to receive prompt,
truthful and forthright answers.


The text of this statement in its entirety was developed by the American Association of
Fund Raising Counsel (AAFRC), Association for He
althcare Philanthropy (AHP),
Council for Advancement and Support of Education (CASE), and the Association of
Fundraising Professionals (AFP).



9


Girl Scouts of S
outhern Alabama

Fund Development

Goa
l
s


200
9
-
20
10



Goal
-

Girl Scouts of S
outhern Alabama

will
meet current program needs and build
toward

the future by raising funds from diverse sources
.


















Type of
Income

Received

2007
-
2008

Goal

2009

Stretch Goal

2009




Public
Support


$60,050


$25,000


$50,000





Grants




$155,000


$100,000


$125,000




Special
Events


$35,000


$25,000



$50,000





Planned
Gifts


$350


$10,000


$25,000





Total


$
250
,
400


$
160,000


$
250,000













































































10




Specif
ic Campaigns


We have outlined

basic strategies, goals and key players in
Fund Development

activities that will move the council forward over the next
year
. The
Fund Development

committee will review the plan annually and recommend revisions to the
Board
of
Directors

and staff.



Annual Campaign (
Board
, Staff, Individual, Family Partners
hip
, Alumnae, etc
.
)



Board
Giving











Goal
$6000



The
Board of Directors

provides leadership to the council
Fund Development

efforts
through their own personal gifts. It is expected that 100% of the
Board of Directors

will
participate in the annual campaign each year.


Strategies





Encourage
Board

to provide leadership gifts and pledge
with

multi
-
year giving
.




Provide a “Mission Moment” at each
Board

meeting by listening to a girl tell her
story and giving them talking points.



Have
Board

members write thank you notes to donors they know.



Bring
Board

members along on solicitation visits as much as possible
.



Ask
Board

members for personal contacts.



Each
Board

m
ember will receive a personal ask.



Staff Giving


Goal
$
2
000




Staff giving is an important component of our overall development plan. The support of
our innermost constituencies confirms our value and
demonstrates to those outside our
core that we value our mission.


Strategies





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11





Family Partnership (FP)

Goal

$
3
500



The Family Partnership campaign educates parents/guardians about the council’s
program activities and provides opportunities for families to contribute.


Campaign material will be distributed at the time of troop membership registration.
This
is an effic
ient method
which controls

mailing costs and increases giving
,

as each family
is asked to give personally.

Information will also be
featured in

SWAPS, the
shops and

on the
website
.
Volunteers
will
manage the fall campaign through their troops. As part
of the spring
and fall
campaign
,

troops
/
service unit
s

receive financial benefits

(
at least
2
0%
of
the
total raised

from
the
troop
)
.



Strategies





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12


Individuals

Goal $13
,
500


Most contributions are given by individuals. Individuals are probably the easiest to raise
money from
because

there are no proposals, deadlines, or strict guidelines. Individuals are
also the most flexible and most likely to give donations that we can use according to
GSSA’s
priorities. Specific messages will be designed for different groups illustrating how Gi
rl Scout
activities serve their particular interests.


Written publications such as newsletters, annual reports, press releases

and

brochures will
compr
i
se most of communication efforts, but a mix of approaches will be incorporated and
targeted messages
will be employed to pique the interest of donors.


Strategies



All individual donors will be considered
Friends of Scouting
.



Highlight ways to give to Girl Scouting in newsletter
.



Develop case statement
s
.




Continue to use
reply

envelope
s

for mailings and insertion in the newsletter
.



Develop information packets to send to donors
.



Select an honorary chair and tell their story
about
why they give to Girl Scouts
.



Update all giving materials
.









Alumnae
Association



The overall goal is to create an alumnae association with collateral
materials, generate community contacts,
start

an alumni online community
and produce one association sponsored event on behalf of the council.


Strategies



Recruit planning committee
.



Deve
lop marketing materials
.



Plan kickoff event
.




Prepare

a feature article looking for alumnae in GSSA news
publications and website
.



Cultivate for giving.




























13






United Way

(Marketing Dept)



United Ways provide a
significantly

percentage
of unrestricted support, but the inability
of most local United Ways to meet or exceed their campaign goals has
decreased
available funds.


Strategies

Activity




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Gifts
-
in
-
kind
__________________________________________




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Special Events
-

Goal $25,000




Special events are
considered

on a public relations
and marketing
basis first, fund
-
raising second. If used effectively our special events can:



Focus public attention and highlight
our Council
.



Provide an opportunity to invite new people into our circle and identify new
prospects.


Women of Distinction
-
South Central

This event is in its 14
th

year and support has been dwindling.
We will r
eevaluate

the

event after 200
9
. If
unsuccessfu
l
, this event will be
replace
d

with

the

Thin Mint Sprint in
Dothan, Auburn and Montgomery.




Big Girls Go Camping
-
Deep South

14


The Deep South Council has held the

Big Girls Go Camping

event

for
more than four
years.

This event

was replaced with the Thin Mint Sprint for 2009. This event has also
been losing support and volunteers.



Thin Mint Sprint

(replaced the BGGC)



Recruit volunteer planning committee to solicit sponsors



Secure lead sponsors six months prior to event



Meas
ure time and resources to successfully host event




Corporations, Foundation, Clubs and Government
Grants


Goal
-

$100,000

The development and submission of proposals
is

an integral
part of the

Fund
Development

process. GSSA

has many successful programs that may be matched to
the funding goals of local, regional, state and national foundations.


Our goal remains to
match current projects with funding priorities of foundations and corporations.



Strategies






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15


Planned Giving


Goal
-

$10,000



Planned giving offers a number of options to benefit donors and provide for the
perpetuity of Girl Scouts of S
outhern Alabama
.

Ensure
that the
Board

and staff
establish simple bequests on behalf of the Council.



Strategies



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Future

Campaign
s


Facilities

Endowment

Scholarships




Advisory
Board



Establish

Advisory
Board
s

in Dothan, Montgomery, Mobile and Auburn to
help

plan
yearly
friend raisers

and promote Girl Scouting in service area.


Strategies




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16




Conclusion










Girl Scouts of Southern Alabama can take pride in the success of

the Council in its
membership, program and development efforts. Relative to other Girl Scout Cou
n
cils
and community organizations, the Council is clearly among the leaders in membership
and program. The serious commitment
of volunteers

and staff and the
ir openness to
new ide
a
s will
e
nsure the same success for
Fund Development

in the years to come.








17





Gift Chart


Annual Giving Goal
$25,000



Gifts



# of Gifts


Subtotal $



Total $


$2500


1



$2,500



$2,500


$1000


3



$3,000



$5,500


$500



6



$3,
0
00



$
8
,
5
00


$250



20



$
5
,
0
00



$13,500


$100



35



$
3
,500



$1
7
,000


$50



80



$
4
,000



$2
1
,000


$1
-
$50 many $4,000 $25,000



Total
-

$25,000