BLU Products Announces the BLU Amour Smartphone, made with SWAROVSKI ZIRCONIA, to be displayed at JCK Las Vegas

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10 Δεκ 2013 (πριν από 4 χρόνια και 7 μήνες)

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BLU Products Announces the BLU Amour Smartphone, made with SWAROVSKI ZIRCONIA, to be displayed at
JCK Las Vegas

The launch of the BLU Amour marks BLU Products' commitment to delivering stylish and fashionable smartphones for female mobil
e users


May 31, 2013


BLU Products, a leading mobile phone provider, today announced the BLU Amour, designed for the woman with exquisite taste, so
phistication and an amazing personality.
This target audience will appreciate the BLU Amour's pearly
white quilted back cover, gently curved glass touch panel, as well as the ergonomically designed diamond simulant, Swarovski
Zirconia. In addition,
the BLU Amour features a stylish uniquely designed user interface resulting in an equally stunning user exp
erience, and luxurious theme.



The new fashionable smartphone will be on display at the JCK Las Vegas Show

the lea
ding jewelry event in

North America
May 31st

June 3rd

at the Swarovski exhibit located at Shorelines, Level 2 booth in
the Plumb Club Pavilion, PC
365 at the Mandalay Bay Convention Center.

"Swarovski's image of luxury and appeal is an ideal fit for the B
LU Amour Smartphone which is exquisitely designed for modern women," said Samuel Ohev
Zion, CEO of BLU Products. "We wanted to provide a
distinctive and remarkable device as an alternative for women who are at the center of attention

wherever they may be
, and we believe we have done that

to the delight of our customers."

The BLU Amour features a 4
inch high resolution display with IPS technology that lets you enjoy the images on the screen, from any viewing angle without

missing color intensity and clar
ity. With the Amour's 5.0
megapixel camera with LED flash, users can take brilliant photos and flawless portraits, as well as enjoy video chat from the

front facing camera.

The device is powered by a 1GHz Dual Core processor for fast browsing, gaming and i
maging, along with Android v4.0 OS, which makes keeping track of communications with friends and colleagues simple on
social sites such as Facebook and Instagram. Jetsetters will delight, as the BLU Amour features an additional SIM card slot w
hich enables
the user to plug in another SIM card when traveling for full Dual
support and functionality.

The BLU Amour has already started shipping, and will be available in

the United States
, unlocked

for any mobile network operator, through several online reta
ilers such as for

, followed by
major retailers in


, and other

Latin America


Full Specifications Include:


2.5G (GSM/GPRS/EDGE) 850/900/1900/1900 MHz, 3G HSDPA 7.2Mbps 850/1900

Display: IPS 4.0" WVGA, wit
h Curved Glass Touch Panel

Processor: MediaTek MT6577 1GHZ Dual Core Cortex
A9, with PowerVR SGX 531 GPU

OS: Android 4.0 (Ice Cream Sandwich)



5.0 megapixel with LED Flash, Front

VGA, Video Record 720p @ 30fps

Connectivity: WiFi a/b/g/n, G
PS, Bluetooth, Hotspot, micro

Sensor: Accelerometer, Proximity, Gyro

Memory: 4GB internal memory + microSD (up to 32GB), 512mb RAM

Dimension: 128.5 x 65.5 x 11.6

Battery: 1600 mAh

About BLU Products

BLU Products, founded in 2009, designs affordable,
attractive and innovative mobile devices to suit a wide variety of consumer needs. Over eight million BLU mobile devices have

been sold in over 40 countries.
Headquartered in

Miami, Florida
, BLU is one of the fastest
growing mobile phone manufacturers in t
he world. For more information, visit:


In 1895, Daniel Swarovski, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in

, with his ne
invented machine for cutting and polishing crystal jewelry stones. From this
beginning that revolutionised the fashion world, Swarovski has grown to be the world's leading producer of precision
cut crystal for fashion, jewelry and more recently lightin
g, architecture and interiors. Today, the
company, still family
owned and run by 5th generation family members, has a global reach with some 26,100 employees, a presence in over 120 countri
es and a turnover in 2011 of

2.22 billion euros
. Swarovski
s two major businesses, one producing and selling loose elements to the industry and the other creating design
driven finished products. Swarovski crystals have become an essential ingredient of
international design. Since 1965 the company has also catered

to the fine jewelry industry with precision
cut genuine gemstones and created stones. Showing the creativity that lies at the heart of the company,
Swarovski's own brand lines of accessories, jewelry and home decor items are sold through more than 2,200 r
etail outlets worldwide. The Swarovski Crystal Society has close to 300,000 members across the
world, keen collectors of the celebrated crystal figurines. And in Wattens, Swarovski Kristallwelten, the multi
media crystal museum, was opened in 1995 as a cel
ebration of Swarovski's universe of innovation and

Media Contact:

Carmen Gonzalez


10814 NW 33

Street, Suite 100

Miami, FL 33172