Tool to Engage Your Community

friendshomeopathInternet και Εφαρμογές Web

4 Δεκ 2013 (πριν από 3 χρόνια και 8 μήνες)

79 εμφανίσεις

Effective Design

Effective Content

Web Site Tools

Interaction


Learn how to use your website to increase donations,
engage your community, and foster relationships through
the power of the Internet.






Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

Nonprofit Web Design:


Convert Your Website into a Major
Tool to Engage Your Community

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

Effective Design & Content


A Website is a Tool


First Steps to Get a Website Online


The Good, The Bad, and The Ugly


Design Tips


Break
-
out Session


Pretend You Are a Website


Website Tools & Interaction


Creating and Managing Your Own Web Site


HTML & Web Authoring Tools & Content Management


Getting Your Website UP


Website Tools


Search Engine Optimization & Social Media

Welcome & Thank You!


I. Introductions


II. Presentation Agenda:

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

Using Your Website as a Tool


Purposes: What do
YOU

get out of your website?


Community Involvement


Donations


Volunteers


Partners


Recognition


raise awareness


People:
Who

comes to your website?


Foundations


Donors


Community


Volunteers


Your Members; The People You Serve


Job Seekers/Potential Staff


Media


Anyone

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

First Steps to Get a Website Up & Running


Domain name

Pick a domain name


More than 7 million .org domain names are now registered.


Extensions: .org, .com, .us, .info

Register a domain name


costs, precautions, and companies


GoDaddy.com
--

$9.99 for a year



Grassroots.org


free for a year for nonprofits


Website Hosting


Reputation


Location


Price
-

$10
-
$20 per month


Free Hosting


Grassroots.org



Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

Three Distinct Aspects of a Managing
Website



Design


Graphics, layout, images, making it look
“pretty”



Development


Coding, programming, putting it
together



Marketing


Search engine optimization, email
marketing, getting people there


Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

Critical Errors in Web Design



No style


stick with one style for every page


Typos/Grammar errors


ask someone else to review your website!


Infrequent updates


if your website looks like it’s managed by a lazy
person, well, it probably is.


Not enough content, text


search engines can’t read pictures


Too much information


don’t bombard people, but make sure they can
find what they’re looking for


Outdated Design


Web technology and style has changed a great deal
from the late 90’s


don’t be outdated.


Bright RED text. It does not make me want to read further.

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

What a website should be:



Clean and Organized: Your message, mission, and call to
action should be easy to find



Load Quickly: Avoid a home page that makes you jump
through hoops or watch/listen to a video. It wastes time.



SEO Friendly


Your website should be easy to find online.






Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

What a website should NOT be:



Cluttered with lots of flashy and unnecessary graphics



Difficult to read


small font, various styles, and bright
colors are difficult for the eyes



Missing important components






Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

Components Every Nonprofit Website Should Have



Home Page


Brief introduction that states what you do, and how to find
and do everything you want a visitor to do on your website


About Us
-

Mission statement, staff list, board of directors list, and history


Programs and Services


Outcomes



What are some of your success stories? Do you have
testimonials? What are your accomplishments over the last year, last 5
years, last 20 years?


Purpose



What issues surround your cause? What is happening in your
industry?


Donations



How can people give to your organization?


Contact



email, address, phone number, map, contact form


Site Map



A page that serves as a directory to every page on your
website


Events


Fundraising events, volunteer training, etc.

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

Optional Pages for Nonprofits



Wish List


Write out the items your organization needs for donations


computers, phones, paper, supplies, food, etc.


Partners



If you partner with other agencies, list them and provide links to
their sites


Volunteer Opportunities


List what your organization needs volunteers
to do and how they can get involved.


Employment/Internships

Have a page to list job opportunities or
internships available.


Privacy Statement


There may be legal reasons to put a privacy
statement on, for instance, if you are collecting email addresses.


Blog



Post a blog once a month (or more) about your organization


Forum



Allow your visitors to interact with each other and your staff



Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

Design Tips



Put your contact information on every page


Provide a menu or categories for navigation


Link back to the homepage on every page


Use a logo, professionally designed


Make sure the website looks the same in every
browser

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

The Good, the Bad, & the Ugly



http://www.nonprofitadvancement.org/


http://www.lighthouse
-
sf.org/


http://www.zeum.org/


http://www.redcross
-
allegheny.org/


http://www.aviary.org/index.php


Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

Activity: Pretend You Are a Website







Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

Creating and Managing Your Own Website


1.
HTML

2.
Templates

3.
Web Authoring Tools


HTML Editors


Notepad, WYSIWYG


Content Management Systems


WordPress
,
Joomla
,
Drupal







Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

HTML

Learn a little HTML

(Not Scary!)


<p>All text goes inside a paragraph tag</p>


<b>
bold
</b>

<
i
>
italics
</
i
>

<u>
underline
</u>


Adds a line of space between text: <
br
>

Adds a horizontal line: <hr>

Adds a link: <a
href
=“
linkgoeshere
”>
link
</a>




Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

Web Authoring Tools


Basic Editors

NotePad

-

free

WordPad


free with Windows


WYSIWYG


What You See Is What You Get Web Editors

Microsoft Expression Web: $299 or $15 through
TechSoup

Dreamweaver: $399


Content Management Systems
--

Open Source
--

Free!

WordPress




Joomla

--


Drupal



good for online stores



Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

Getting your website “UP”


“Putting” files


Using an FTP


“File Transfer Protocol”


Dreamweaver has a built
-
in FTP


FTPs: Mozilla,
SmartFTP
, Fetch (for Apple people)





Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com



Website Resources for Nonprofits


Finding Volunteers:


Grassroots.org


Volunteermatch.org


Using Templates:


Cost substantially less than designing from scratch


Look just as good


Customizable


Thousands to choose from


To find them, Google “free website templates” nonprofits

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com



Content Management Systems


Easily Updated



Open Source



“Free”

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com



Content Management Systems

WordPress






Joomla






Drupal




Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com



Hiring a Web Design Firm


Expectations


Costs


Updating


Search Engine Friendly

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com



Internet Marketing


Getting Traffic to Your Website


List your site with search engines


Google


where does your website rank for certain keywords?


SEObook.org


ClicksToMySite.com


free tutorials and tips



Google Analytics


track how many visitors your site gets,
which search words they use to get there. FREE


add code to
your website.


Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com



Social Media


YouTube


Charity : water raised $10,000 in ONE DAY on YouTube



"Call to Action" feature for YouTube's nonprofit partners


InVideo

overlays to drive traffic to an off
-
YouTube web page,
where they can collect signatures, email addresses, or even
donations.



LinkedIn


a professional profile


post presentations, blogs,
connect with other professionals



Twitter


send tweets out about your organization


if other people
retweet
, you can literally reach 1000s of people in seconds.



Facebook



post events, raise money, connect with people



Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com



Other Website Tools for Nonprofits






Email Marketing


Online Donations


Online Auctions



Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com



Recap








A website is a communication tool


back and forth
communication


What do YOU need out of your website?


Several tools are available


which ones will work for
you?


Tons of information is online


free tutorials, free
resources


Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com




PodCamp

Pittsburgh


www.podcamppittsburgh.com


The “Un
-
Conference”


Social Media Conference


FREE



Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com




ClicksToMySite


The best customer is already searching for your
product or service.


Let's make sure they find you.


www.clickstomysite.com


www.twitter.com/jamilbroom