Marketing and Pricing

friendshomeopathInternet και Εφαρμογές Web

4 Δεκ 2013 (πριν από 3 χρόνια και 8 μήνες)

84 εμφανίσεις

David Byrd

EVP Sales and Marketing

May 4, 2011


Marketing and Pricing

Where is the Opportunity?

Smallbusinesses.com,
February, 2010


0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
$100k - $499K
$500k - $999K
$1M - $2.49M
$2.5M - $4.9M
$5M - $10M
$10M - $500M
Co's Annual Revenue

% w/Websites

Most upside for “new”
website growth


your
partners’ target customers

Shared Hosting

Shared Hosting Target Audience

Small businesses

Want Low cost, entry
-
level hosting

Want Scalability

Want an Easy
-
to
-
Use Control Panel

Looking for free tools to build a professional website

Interested in easy add
-
ons like Shopsite

Overcoming Objections


Customer: We are low tech, so we don’t need a website.


Regardless of industry, a website can enhance any company’s business.
We’ve seen many companies that greatly benefit once they are able to
take quotations and orders online, advertise specials and promotions,
and show people what makes them different and better than their
competition.



Customer: We already advertise the way we always have (print, radio,
TV, etc.).


That’s great, but your competition has full access to the web, why
shouldn’t you?



Customer: I wouldn’t know where to start.


It’s easy to get started with us We have easy
-
to
-
use, wizard
-
driven
templates and Getting Started Guides. If you get started and need help,
we have helpful 24/7 live technical support to help you.



Overcoming Objections


Customer Service


Broadvox has a special Web Hosting team for billing and
tech support. Tech Support available 24x7.


The Name You Can Trust
-

Broadvox


In a market with hundreds of providers you’ve never heard
of


“going with a name you can trust” is something that
should resonate with customers.


Built for







Clients with
no site


Have
an existing site to move


Want to build site themselves
using EasySite tool


Or
have someone
build
a site
for them

Shared Hosting Plans


3 plans ranging from $9.95
-

$29.95/mo on Unix or Windows


Complete solution with email


Free design tool to build your site


Installed applications
WordPress
,
Gallery (for sharing photos),
marketing tools, web stats, Podcast
capabilities.


Basic, Enhanced, Premium Plans
have varying disk space,
bandwidth and email accounts.


Special features on Enhanced and
Premium plans not available on
Basic.


Live phone/email US
-
based
technical support
-

FREE


Shared Hosting: Which Plan?


Customers often pick a plan only based on size; amount of
disk space, bandwidth and email accounts.


Help them select the plan that matches their needs and growth
expectations.


To differentiate the plans, we include “special” features on
Enhanced and Premium plans not available on Basic.


Basic

IF your customer just
wants domain
-
based
email and a simple 1
-
5
page site.
Limited
space


Marketing Tools



allows
customers to submit their
site to search engines like
Google & Yahoo!


Enhanced

IF your customer

wants a more feature
-
rich
website, offer this as it
includes:


Marketing Tools



allows
customers to submit their site
to search engines like Google
& Yahoo!


Pre
-
installed features
:
Blogging, Calendar, Site Search
and Message Board

Premium

IF your customer is
expecting heavy visitor
traffic

Hosting which Platform?

Unix versus Windows

Unix Hosting


User does not need to
know Unix to host on Unix
(this is irrelevant)


Unix was the first (original)
web server operating
system, and it is known for
being reliable and stable
(often less expensive than
Windows)


Great for most sites:


Simple to complex


Using a MYSQL Database
or any other language
besides ASP.NET





Windows Hosting


This does NOT mean the
user works on a Windows
machine.


This is only necessary for
sites:


Developed in ASP.NET


Using a Microsoft SQL
database or Access
database


Windows hosting is also
the best choice planning
to develop the website
using Microsoft Expression
Web

Recommended
OS

Built for








Companies that want to sell products
online


Want all the functions to sell, ship,
tax, bill in any
currency


Want to set up and manage a store
themselves with ease and no need to
know any
programming

eCommerce


ShopSite

eCommerce
Application offers 3 plans
ranging from $9
-

$45/ mo. that
are added on to an Enhanced
or Premium hosting plan.


Very simple for any non
-
tech
user to use! Does all the heavy
lifting


calculates taxes, etc.


Build any site and store from
scratch or just add “buy now”
buttons to an existing website.


Starter plan $9 has 9 product
max; Manager Plan $25 has
unlimited products; Pro Plan $45
includes electronic couponing
and downloadable products


Bronze

Silver

Gold

Price per month

$9.99

$19.99

$29.99

Data Transfer (TB/month)

6TB

8TB

12TB

Disk Space (MB)

Unlimited

Unlimited

Unlimited

POP3/
Autoresp
. Forwards
Accounts (including Master POP)

100

250

500

Email Disk Space

1000MB

2500MB

5000MB

MS SQL DB space

0

50MB

200MB

MySQL Database

Yes

Yes

Yes

MySQL Database Size

50MB

100MB

200MB

Max Number MySQL Connections

5

10

15

Urchin


Yes


Yes

Yes

Shared SSL


Yes


Yes

Yes


Windows Media


Yes


Yes

Yes


FP(FrontPage) Server Extensions


Yes


Yes

Yes

SSH

No


Yes


Yes

Marketing Tools

SEO Basic

SEO Basic Plus

SEO Optimizer

Dedicated IP
address


Yes


Yes


Yes

Automatic Backups


Yes


Yes


Yes

Webmail


Yes


Yes

Yes

ShopSite (optional

upgrade)


No

Yes

Yes

Shared Business Hosting (Unix)

Bronze

Silver

Gold

Price per month

$9.99

$19.99

$29.99

Number of Websites

2

5

10

Data Transfer (TB/month)

6TB

8TB

12TB

Disk Space (MB)

Unlimited

Unlimited

Unlimited

POP3/
Autoresp.Forwards

Accounts (including Master POP)

100

250

500

Email Disk Space

1000MB

2500MB

5000MB

MS SQL Express
Databases/Disk
Space

2/25MB

5/25MB

10/25MB

MS SQL Server Database Included


No


Yes

Yes

MS SQL DB space

0

50MB

200MB

MySQL Database

Yes

Yes

Yes

MySQL Database Size

50MB

100MB

200MB

Max Number MySQL Connections

5

10

15

Urchin


Yes


Yes

Yes

Shared SSL


Yes


Yes

Yes


Windows Media


Yes


Yes

Yes


FP(FrontPage) Server Extensions


Yes


Yes

Yes

FTP


Yes


Yes


Yes

Microsoft Access


Yes


Yes


Yes

Marketing Tools

SEO Basic

SEO Basic Plus

SEO Optimizer

Dedicated IP
adress


Yes


Yes


Yes

Automatic Backups


Yes


Yes


Yes

Webmail


Yes


Yes

Yes

ShopSite (optional

upgrade)


No

Yes

Yes

Shared Business Hosting (Windows)

Why Broadvox SEO Tools?


Only $10.00 to $15.00 per month for advanced plans
(basic plans included free with hosting)


Compare that to $75 to $175 per hour + $500 to $5000
per month for outsourced services

Cost Savings


Validate outsourced SEO results


Work smarter with best practices for your site


Make changes and updates anytime you wish


Detailed reports offer business intelligence

Flexibility and Control


Tutorials designed for the non
-
technical user


Start submitting in as little as 20 minutes


Less than 10 minutes a month to run the tools and reports

Fast and Easy to Use

Windows Server Solutions: Virtual
Web Server and Managed Web
Server

Virtual Web Server and Managed Web
Server Target Customers

Page
16

Seeking to build
websites using a
Windows based
Database or platform
such as: Asp or .NET,
front page, MSSQL or
Access databases.

Businesses or
web
developers

ShopSite
starter
included

New
ecommerce
sites



Bronze

Silver

Gold

Price per month


$59.99


89.99


189.99

Web Disk Space (MB)

5
GB

10
GB

40 GB

Email Disk Space (MB)

2

GB

2
GB

5 GB

Data Transfer (GB/month)

unlimited

unlimited

unlimited

AppPools

3

6

25

VRUs (Virtual Resource Units)

15

30

125

MS SQL Space in MB

300 MB

400
MB

500 MB

Additional MS SQL 2005 database users

up to
6

up to 8

up to
10

Multisite Technology

max
30
sites

max
60
sites

max
250
sites

Urchin

X

X

X

EMAIL (POP, AUTO
and
FORWARD))

unlimited

unlimited

unlimited

Dynamic content support

X

X

X

Front Page Extensions

X

X

X

MS Access Support

X

X

X

Office Web Components v4

X

X

X

PHP 5

X

X

X

PHP Joomla ready

X

X

X

Unique/Dedicated IP address

X

X

X

WAP Enabled

X

X

X

Windows Streaming Media Support

X

X

X

XML

X

X

X

Control Panel

X

X

X

MDC500
-

Multiple Application Pools

X

X

X

MS SQL

X

X

X

Shared SSL

X

X

X

Virtual Web Servers

Managed Web Servers for Windows



Bronze

Silver

Gold

Price per month

$399.99

$549.99

$699,99

Suggested Retail Setup Price:

Xeon 3.0 Ghz Processor(s)

1

2

3

Memory (RAM)

1GB

4 GB

4GB

Data Transfer (GB/month)

1 TB

2 TB

3 TB

Web Disk Space (MB)

60 GB

140 GB

280GB

Email Disk Space (MB)

15 GB

15 GB

15 GB

AppPools

250

250

250

VRUs (Virtual Resource Units)

1000

1000

1000

Multisite Technology

max 3000 sites

max 3000 sites

max 3000 sites

MS SQL Space in MB (initial)

60
GB

140
GB

280
GB

Multiple MS SQL 2005 database users

up to 40

up to 40

up to 40

Partition Multiple MS SQL 2005 databases

up to 1

up to 4

up to 10

Urchin

X

X

X

Dedicated AppPool and Security ID

X

X

X

Dynamic content support

X

X

X

Front Page Extensions

X

X

X

MS Access Support

X

X

X

Unique/Dedicated IP address

X

X

X

WAP Enabled

X

X

X

Windows Streaming Media Support

X

X

X

Firewall (Software)

X

X

X

Control Panel

X

X

X

MDC500
-

Multiple Application Pools

X

X

X

MSSQL

X

X

X

Shared SSL

X

X

X

Linux Server Solutions:

Virtual Private Server and Managed
Private Server

Server Solutions:

Virtual and Managed Private Servers

Increasing website requirements,
scale, flexibility and cost

Managed

Virtual

Target Audience


Hosting providers and VARs like VPS and MPS so they can resell
shared hosting to their customers

Service providers


Who want to offer hosting in addition to development / design
or to who develop sites and need a robust production
environment to test sites and make them live
.

Web development / design houses


Any company that builds applications or software for others and
needs to host it online.

Application or Software Developers


Companies developing SaaS who need to deliver it online to
customers as a bundled solution
-

especially fledgling ISVs that
are still developing their own infrastructure.

Independent Software Vendors (ISVs)


That want to use it as a server to host their databases, email
server, backup and more


Small to Medium Businesses

Linux Virtual Private Server



Bronze

Silver

Gold

Price per month

$59.99

$119.99

$239,99

Operating System

RHEL 4

RHEL 4

RHEL 4

Disk Space

20
GB

40
GB

60
GB

Resource rating

1 Star

2 Star

3 Star

Memory *

384MB

512 MB

768
MB

Maximum Memory**

768
MB

1 GB

1.5
GB

Bandwidth

No Charge

No Charge

No Charge

Software Firewall Rules

40

100

200

Dedicated IPv4 Address Included

1

1

1

Additional IPv4 Addresses

n/a

4 (5 Total)

9 (10 Total)

IPv6 Address

n/a

n/a

n/a

Root Access

Yes

Yes

Yes

Free Control Panel (CPX)

Yes

Yes

Yes

Web Server

Complete Email System (Server & Webmail)

FTP Server

Yes

Yes

Yes

Email Filtering (Spam & Virus)

Yes

Yes

Yes

Free Software Library

Yes

Yes

Yes

SSL Certificate

Yes

Yes

Yes

SLA

Yes

Yes

Yes

Triple Data Backup Included

Yes

Yes

Yes

24x7 Free Technical Support (Phone & Email)

Yes

Yes

Yes

System & Security Monitoring

Yes

Yes

Yes

Managed OS & Core Services

(Upgrades, Updates, Security Patches)

Yes

Yes

Yes

Worldwide Premiere Data Centers

Yes

Yes

Yes



Bronze

Silver

Gold

Monthly Price:


$374.99

$449.99


$599.99


Features







Operating System

RHEL 4

RHEL 4

RHEL 4

Disk Space

100 GB

200 GB

300 GB

Hard Drive Configuration

2 Hardware RAID
protected SAS 10,000 RPM
drives + backup drive

2 Hardware RAID protected
SAS 10,000 RPM drives +
backup drive

2 Hardware RAID
protected SAS 10,000 RPM
drives + backup drive

Processor(s)

Intel Xeon Dual
-
Core 5000
Series

Intel Xeon Quad
-
Core 5000
Series

2x Intel Xeon Quad
-
Core
5000 Series

RAM

1 GB

2 GB

4 GB

Additional RAM

15 GB (16 GB Total)

14 GB (16 GB Total)

12 GB (16 GB Total)

Virtual Memory*

2 GB

4 GB

8 GB

Bandwidth

1 TB

2 TB

3 TB

Software Firewall rules (Create own rules or use
preconfigured settings)

2000

2000

2000

Dedicated IPv4 Address Included

1

1

1

Additional IPv4 Addresses

29 (30 Total)

39 (40 Total)

49 (50 Total)

IPv6 Address

n/a

n/a

n/a

Virtual Root Access

Yes

Yes

Yes

Free Control Panel (CPX)

Yes

Yes

Yes

Web Server

Complete Email System (Server & Webmail)

FTP Server

Yes

Yes

Yes

Email Filtering (Spam & Virus)

Yes

Yes

Yes

SSL Certificate

Yes

Yes

Yes

SLA

Yes

Yes

Yes

Triple Data Backup Included

Yes

Yes

Yes

24x7 Free Technical Support (Phone & Email)

Yes

Yes

Yes

System & Security Monitoring

Yes

Yes

Yes

Managed OS & Core Services

(Upgrades, Updates, Security Patches)

Yes

Yes

Yes

Worldwide Premiere Data Centers

Yes

Yes

Yes

Linux Managed Private Servers

Most Common Managed Hosted
Computing Uses


Collaboration Applications



67.3%


Web Applications/Web Serving


66.9%


Data Backup or Archive Services


59.4%


Business Apps (CRM, HR, ERP)


55.6%


Personal Productivity Apps



55.1%


Data Content Distribution Services


54.8%


Storage Capacity on Demand


52.9%


IT Management Software



51.3%


Server Capacity on Demand


50.6%


Business Intelligence Analytics


49.8%



Apps Dev/Test/Deploy Platform


49.1%


IT Information Security



48.6%


Source: IDC Enterprise Panel, 3Q09

Professional Services

Professional Services


Quoted separately at an hourly rate



Example services include:


Site migration


Database migration


Application development


Content Management


Site optimization


Custom E
-
business


Permissions
-
based membership solutions


Managed services



Additional services go through PWS representative for proposal


SaaS (Software as a Service)

Key Features of Hosted MS
Exchange 2010

Plan Type and Pricing

Ease of Use

Security (SPAM, Viruses and Hackers)

Mobility (iPhone, BlackBerry, Android and Windows)

Enterprise
-
Class Solution

Productivity and Collaboration

SharePoint


SharePoint is a great add
-
on to Hosted MS
Exchange, but it is now available to our customers
as a Stand
-
Alone or Bundled option.


Businesses of any size can leverage SharePoint.
SharePoint is a powerful platform for building shared
document repositories, corporate intranets, and
project specific sites.


Pricing: Hosted vs. In
-
House

Total cost of solution over
2 years

for
25 users

In
-
house Exchange
solution

Hosted Exchange from Us

HARDWARE/SOFTWARE

Front
-
end Server

$2,000

Included

Exchange Server hardware

$2,000

Included

Backup domain controller

$2,000

Included

Exchange
2010
Server license

$699

Included

Windows
2010
Server license

$999

Included

Bandwidth

$500

Included

LICENSING

Exchange
2010
user licenses

$1600

Included

Windows
2010
user licenses

$800

Included

Anti
-
virus

$750

Included

BACKUP HARDWARE/SOFTWARE

Backup server

$2000

Included

Backup software

$1000

Included

PERSONNEL

Administrators/Technical support
($60,000/year
salary)

$120,000

Included

TOTAL COST OVER 2 YEARS:

Total cost:

25 users @

$11.75
/user/month

$128,453

$7,050

GO!Services Summary


Web Hosting


eCommerce


Professional Services


Software as a Service


Microsoft Hosted Exchange


Microsoft SharePoint


Augment Your Broadvox Commissions with an Industry
leading, robust and economical Hosted Service