How To Create Your Own Web Site - Bob Vestal

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How To Create Your

Own Website

Bob Vestal

March 25, 2009

© 2009 Bob Vestal. All rights reserved.

Job hunting is all about promoting YOU.

Having a professional
looking website
gives you a place to showcase your
brand: your talents, your experience,
your goals, and, well, YOU.

Why have a website?


Isn’t a website expensive?


It can be, but it doesn’t have to be.

Some companies offer free or low
cost website space but usually with
one or more catches:

additional features cost more

your site name is not unique


Isn’t a website expensive?

Remember…your goal is to promote

and to do it consistently; same message
repeated everywhere.

Which would you prefer:


Isn’t a website expensive?

Having a unique website usually means
you can also have a unique e
address to tie it all together.

If your website is
, your e
address can be


It sounds too complicated!

Not really. There are only 5 basic steps.

But first, let’s define some terms.


Bob’s Official Web Dictionary!


One or more pages of text and graphics stored on a server and
available on the World Wide Web.


Uniform Resource Locator. A technical name for the website
address. Usually

or .org, etc.

IP Address

The computer name for your website

for example,

Domain Name

A string of letters or numbers that makes the IP address easier for
humans to understand. Also used in your e
mail address
following the @ sign (e.g.,


Domain Name Registration

Registering and paying for your unique domain name through an
official registrar or reseller (e.g.,,,,, etc.).

Site Host

The company who owns the servers on which you put your
website pages (e.g.,,,,, etc.).


File Transfer Protocol. Software that lets you move your web
pages from your computer to the hosting server.


Any costs associated with buying a domain name and hosting
your website.

Bob’s Official Web Dictionary!


Step 1: Domain Name

Decide what domain name you want;

for example,

In your web browser, go to
* to see
if your domain name is available.

Type the domain name

you want here

then click on

Find It

*I’ll use in this example.

You can use this process with just about any provider.


Step 1: Domain Name

There’s a good
chance the domain
name you want is
already taken.

No problem. Just
try a different


Step 1: Domain Name

Let’s see if


Just type

in the
box and click on
Find It


Step 1: Domain Name

Success! Your
domain name is

Notice that you also
have other options:





Step 1: Domain Name

If you want any of
the other domain
name extensions,
select the one(s) you
want then click on
Add to Cart


Here is where it pays
to shop around.

Select the best
service and payment
plan for you.

Regardless of which
provider you choose,
decide if you want
registration, hosting,
or both.

Step 1: Domain Name


Step 1: Domain Name

Notice your current
selection is $99 for
three years.

That’s not bad but
it’s just
for registering your
domain name
… not


Step 2: Domain Name & Hosting

Here’s an example

Would it better suit
your budget?

It could be to your
benefit to check
around the web for
the best deal.


Here’s one more
example from

There are bargains out
there to be had.

Web hosting has
become a big,
competitive business.
There are many good
companies available
and each offers slightly
different features.

Step 2: Domain Name & Hosting


Step 2: Domain Name & Hosting

One way to check out a company beforehand is to ask
someone who has used that site or go to a site like

that lets you search their
directory by type of service offered. It also gives stats and
reviews of various companies they support.

So, pick the deal that best suits your needs and budget.

Once you have completed the transaction (by submitting a
credit card and registration information), the system will
guide you through the remain steps required by the
hosting company.


Your new site may not be available for several
hours or several days. It takes time to propagate
throughout the internet.

They may recommend or provide the FTP software
you will use to move your web pages from your
computer to the host server.

Step 2: Domain Name & Hosting


Your hosting company may recommend or provide
software for creating your web pages on your

Often, hosting companies will provide web page

that you simply select and rearrange as
desired by adding your own text and graphics.

Step 3: Creating web pages


Step 3: Creating web pages

You can create web pages using various kinds of software;
some free, some cheap, some a bit more pricey.

Truth be told, good ole Microsoft Notepad works great,
but you do need to know a little about html, the code
that makes it all work.

Some people like

because it’s free and
easy to use. An inexpensive product is



Step 3: Creating web pages

You can always locate a local web designer/developer to
create your initial pages. You can give him or her some
rough text or an outline and the designer can polish it up
for you. Then, you can handle subsequent updates.

However, it’s your site and no one knows you better than

Regardless of which web design software you use or even
if you hire someone to do it for you,
you must answer
one important question


Step 3: Creating web pages

Take the time to sketch out on paper what you
want your site to look like.

Look at other web sites to get layout ideas.

Decide where you want text and graphics.

Determine what links you will have and where
they will go.

What do you want to say?


You are the only one who knows what you want to say about you!

It's extremely important that you write interesting, informative, and
concise text.

Capture the reader’s attention so you can tell your story.

Tell your site visitors about the value you have to offer.

Detail your experience. How is it different from others?

What all are you providing on this site?

Include reciprocal links to your other branding products like your
profiles on LinkedIn, Facebook, MySpace, and others.

Step 3: Creating web pages


Depending on your skill level, you may want to
incorporate graphics or pictures to support or
emphasize a point, or just for fun!

A designer can also guide you in the use and
placement of graphics.

Stock graphics and photos are available all over
the internet for free or at nominal costs.

As always, Google is your friend.

Step 3: Creating web pages


Once you have built all of your web pages, test them thoroughly.

Check for spelling, grammar, broken links, missing graphics, and
anything else that might not be just what you want.

Upload (ftp or move or copy) your files (html and .gif or .jpg or .png)
to the hosting site. Then, thoroughly test again.
(It’s okay if things are not quite
right after the upload. You’re the only one who knows the site even exists at this point!)

There are lots of ways to move your web pages. The most popular
one is FTP.

Your hosting service probably sent you the FTP login information for
your site when you signed up for a hosting account.

Step 4: Uploading your pages


Some popular and easy
use FTP programs are


CoreFTP Lite



You can always Google for others.

Uploading with them is fairly easy and fast. It’s very similar to using
Windows Explorer to move files from one directory (folder) to another.

Another option is to use the web
based file manager that often comes
along with your web hosting account’s Control Panel.

A third option is to use the built
in publishing features of the html editor
that you have used to build your site: Dreamweaver, Coffeecup HTML,
Adobe GoLive, etc.

Step 4: Uploading your pages


Step 5: No wimpy lettuce

That is, keep your site fresh.

Don’t let it go stale but don’t obsess over updating
it. Once and a while, every few months or so is

As you learn more about web page development
you’ll want to incorporate new ideas and fresh
information into your site.

However, there is no need to make it a second


In a nut shell

1. Register your unique domain name.

2. Host your new domain name.

3. Create your individual web pages.

4. Upload your web pages to your hosted site.

5. Keep your content fresh.

One final note on Blogs (short for web logs). They’re similar to web pages
yet slightly different.

They are very popular and a strong tool in your branding arsenal.

The best definition I’ve seen of blogs comes from

In simple terms, a blog is a web site, where you write stuff on
an ongoing basis. New stuff shows up at the top, so your visitors
can read what's new. Then they comment on it or link to it or
email you. Or not.

Copyright © 1999

2009 Google, owned by Google, is free and easy to set up.

Another interesting blog site is You can write pages of
information about yourself but it also lets you add videos, polls, news
headlines, links to other websites, and more. And, it’s free.




This is the beginning.

No one learns how to create web pages and blogs
just by reading through a set of PowerPoint slides.

Talk to people who have done what you want to do.

Google stuff until you’re sick of it all. And then, try it
yourself. So what if it stinks? Do it over. It’s yours.

Not Jim Morrison


This presentation is available here:

or you can e
mail me at