Brother Mobile Printer PocketJet Series

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12 Νοε 2013 (πριν από 3 χρόνια και 10 μήνες)

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Brother Mobile Printer PocketJet

Series



P
2

Sales Guide

Contents


Product Concept


Market Information


Target Market


Competitors


Specifications


Option Accessories


Consumables


Summary


Appendix : Software Development

P
3

Sales Guide

Product Concept

P
4

Sales Guide

Product Concept

A4 size printing

Small & light weight

Durability and easy maintenance

1

2

3

Low running cost

4

P
5

Sales Guide

Product Concept

A4 size printing

1


Print A4 size documents in the original size



No size reduction or changes needed to the document.



Just print.


Possible to get printing in the size you are familiar with.


P
6

Sales Guide

Product Concept

Small & light weight

2

True portability

Design

Easy to use

Operation

Easy to carry in briefcase.

[PocketJet series]

Weight


PJ
-
522/562

390g

(excluding battery)


PJ
-
562/563

395g (excluding battery)


*
Approximately
500g including battery

55mm

255mm

30mm : Thickness

Just insert paper into the slot, then print anywhere.

P
7

Sales Guide

Product Concept

Durability and easy maintenance

3


No moving parts, unlike ink jet printers.



No ink cartridges are used.


-

During moving from one place to another, ink jet printers tends to


cause ink leaking.



Maintenance free.


-

No ink parsing is necessary.


-

No head adjustment is required.

P
8

Sales Guide

Product Concept

Low running cost


Thermal paper is
the
only consumable.



No inks are used, unlike ink jet printers.


4

P
9

Sales Guide

Market Information

Segment Definitions

source:VDC "MOBILE TRANSACTION PRINTERS:Global Market Demand Analysis 3rd Edition", March 2008


Field Workforce :



Units installed in mobile environments in which sales and service professionals utilize portable data
capture or printing devices to create, process, and/or conduct on
-
site operations such as sales, building
inspection, servicing, tax collection, etc.

Includes printers installed in vehicles or carried by mobile workers to generate invoices, work orders,
receipts and other documentation to support field service and sales operations (excluding DSD/route
accounting) in a wide variety of markets including utilities, telecommunications, financial/insurance,
construction, agricultural and many more.

Users not distinctly categorized by other markets are likely considered field workforce.


Public Safety :



Units used by first responders such as police (state and local), firefighters and emergency medical
technicians (EMTs)

for field operation.

Primary applications are electronic ticketing and citation issuance, specimen/evidence labeling and
incidence reporting.

P
10

Sales Guide


Public safety
(Police, Firefighters)

User



Police Forces



Fire Departments



Ambulance Services



Print Application



Fine Ticket / Fine Parking Ticket



Citation



Search Results



Orders



Vital Check Sheet


Field Sales

User



Door
-
to
-
door selling



Banks & Credit Banks



Car Dealers


etc.


Print Application



Order Sheet



Financial Plan



Price Quotation / Estimation



Receipt



Contract


Logistics (Shop Floor)

User



Small size shops with small space for office work



Delivery Service




Print Application



Stocktaking data



Invoice



Receipt



Order Sheet



Delivery route assignment


Field Service

User



Electric Power



Building Maintenance Service



Office Automation Equipment Maintenance Service



Print Application



Repair Report



Maintenance Report



Service Report

Target Market

P
11

Sales Guide

Competitors

Competitor analysis among A4 size printers

B&W
Color
w/ Bluetooth
w/ Bluetooth
w/ Bluetooth
-
254 GBP
276 Euro
Model No.
Weight
0.5kg
CANON
HP
Brother
PIXMA iP100
w/ Battery + BT
Officejet H470
w/ Bluetooth adapter
PJ-563
Price
excl. VAT
Battery life
Note
1.7kg
15.6ppm*1
11.2ppm*1
500 sheets
Speed
70 sheets
2.3kg
22ppm*2
18ppm*2
450 sheets
3ppm
185 GBP
201 Euro
400 GBP
434 Euro

Mobile ink jet printers, there are only 2 models,


from Canon and HP
.



Merits with these ink jet printers:


Color print


Low initial cost


Plane paper


Fast print speed



Merits with PocketJet printers:


Small printer size and light weight


Durability,
far fewer moving parts


Low running cost

*1:
Standard quality, A4


*2:
Draft quality, A4


Canon PIXMAiP100

Hp Officejet H470

P
12

Sales Guide

Specifications

Re
-
arranged model name & Category name

Category name

(ex. MPrint):

PocketJet3 / 3+
-
>
PocketJet

Model name(ex. MW
-
140BT):

PocketJet3
-
>
PJ
-
522

PocketJet3+
-
>
PJ
-
523

PocketJet3 w/B
-
>
PJ
-
562

PocketJet3+ w/B
-
>
PJ
-
563

200
dpi

300
dpi

USB & IrDA

PJ
-
522

PJ
-
523

USB, IrDA & Bluetooth

PJ
-
562

PJ
-
563

New Logo

200
dpi

300
dpi

USB & IrDA

PocketJet 3

PocketJet 3+

USB, IrDA &
Bluetooth

PocketJet 3 w/
Bluetooth

PocketJet 3+ w/
Bluetooth

P
13

Sales Guide

Specifications

Hardware

Model Name
PJ-522
PJ-562
PJ-523
PJ-563
Price
Open
Method
Direct thermal
Speed
Resolution
203 x 200 dpi
203 x 200 dpi
300 x 300 dpi
300 x 300 dpi
Paper supply method
Manual paper feed
Printable area
Configure with
printer driver
(min. 105 mm x 25.4 mm
/ 4.13’’ x 1.00’’ ~
max. 216 mm x 8.23 m /
8.5’’ x 27 feet)
Configure with
printer driver
(min. 105 mm x 25.4 mm
/ 4.13’’ x 1.00’’ ~
max. 216 mm x 5.49 m /
8.5’’ x 18 feet)
Configure with
printer driver
(min. 105 mm x 25.4 mm
/ 4.13’’ x 1.00’’ ~
max. 216 mm x 8.23 m /
8.5’’ x 27 feet)
Configure with
printer driver
(min. 105 mm x 25.4 mm
/ 4.13’’ x 1.00’’ ~
max. 216 mm x 5.49 m /
8.5’’ x 18 feet)
USB
IrDA
Bluetooth
No
Ver. 2.0 Class 2, Serial
PortProfile supported
No
Ver. 2.0 Class 2, Serial
PortProfile supported
Demensions
Weight
approximately 390g
(excluding Battery, paper)
0.80 lb.
approximately
395g
(excluding Battery, paper)
0.86 lb.
approximately 390g
(excluding Battery, paper)
0.80 lb.
approximately
395g
(excluding Battery, paper)
0.86 lb.
Battery
Adapter( Adapter &
Code)
Car Adapter
No. of printable pages
Operating System
Font size
Font face
Barcode
Software
Items included
*1
These figures are depending on its environment. "Our standard environment" is based on using A4 size with JAITA J1 pattern at temperature 25 degree C via USB.
Character
Generation
(ESC/P)
Print
Interface
Power
Supply
Ave.: 24 sec./page or 12.4 mm/sec.(under our standard environment *1)
USB Ver.2.0 (Full Speed) (A - mini-B=Printer, Peripheral)
Ver.1.0 (IrCOMM and IrOBEX)
255(W) x 55(D) x 30(H) mm / 10.04 x 2.17 x 1.18 in.
Rechargeable Ni-MH Battery 14.4V(Option)
AC adapter (15 V, Option)
2 types(Cigar Lighter Plug or Wire

(Option)
Approximately 70 sheets(printing duty 5% and using fully charged new battery)
Windows 2000 Professional / XP / Vista (USB, Bluetooth, IrDA)
10 cpi, 12 cpi, 15 cpi and Proportional sizes
Serif and Sans Serif
No
Printer driver
Quick Guide / CD-ROM (Printer driver and User's Manual) / USB cable / Head Cleaning Sheet
P
14

Sales Guide

Specifications

Windows PC

Printer Driver

Printer Driver for Windows
Application Software

Supported OS : Windows 2000 Pro, XP and Vista

Bundled Software

Pocket PC / Windows
Mobile

MPrintSDK for Windows Mobile ver.2.x

MPrintSDK for .NET Compact Framework ver.2.x

Supported OS : Pocket PC 2003, 2003SE and Windows Mobile 5.0


Windows Mobile 6 Professional/Classic/Standard

It is possible to add print capability to user’s original software running on Windows Mobile.

Software development tools are free, available from Brother sales offices.

MPrintSDK contains manual, library files and sample projects.

Software Development Tool

*MPrintSDKs are scheduled to be released in early June 2009.

P
15

Sales Guide

Specifications

Purchasing guidance
-

The Brother SKU compared with PENTAX SKU

PJ
-
522 (Printer KIT)

Printer

USB Cable

Driver CD
-
ROM

Head cleaner

User Guide (PDF on CD)

Quick Reference Card

AC Adapter

Power Cord

AC Adapter

Printer

Battery

Power Cord

AC Adapter

USB Cable

Driver CD
-
ROM

Head cleaner

User Guide (Printed)

Quick Reference Card

Carrying Case

EURO KIT

Accessories

A4 paper (100 sheets)

Carrying Case

Battery

A4 paper (100 sheets)

P
16

Sales Guide

Specifications

Purchasing guidance
-

The new SKU for each solutions

Briefcase Solution

Car Solution

Printer

Car Adapter

(Choice of Cigar or Wired)

Printer

AC Adapter

In
-
Store Solution

Printer

AC Adapter

Battery

&

&

&

&

Car Mount

Roll Holder

Carrying Case

Rubber Housing

A4 Roll Paper

A4 Cut Paper

Choice of other accessories…

P
17

Sales Guide

Option Accessories

PA
-
AD
-
500UK :



UK type cord & AC adapter

PA
-
CD
-
500CG :



Cigarette type car adapter



10 feet length

PA
-
AD
-
500EU :



EU type cord & AC adapter

Power Supply

PA
-
CD
-
500WR :



Wired type car adapter



15 feet length

To fused DC line and
earth line

PJ printer (not included)

PJ printer (not included)

To cigar lighter socket

P
18

Sales Guide

PA
-
BT
-
500 :



Ni
-
MH rechargeable battery for


Brother
-

PocketJet PJ
-
522/523/562/563


PENTAX
-

PocketJet3/PocketJet3Plus



Option Accessories

PA
-
BT
-
300 :
* accessory for old models



Ni
-
MH rechargeable battery for PENTAX PocketJet2

Battery

P
19

Sales Guide

Option Accessories

PA
-
RH
-
500 :



Roll paper holder

PA
-
CC
-
500 :



Carrying case



Fabric

PA
-
RB
-
500 :



Protective cover (rubber housing)

Accessories

PA
-
CM
-
500 :



Car mount for holding roll paper



Metal

Hold roll paper

(not included)

Hold PJ printer

(not included)

P
20

Sales Guide

Consumables

PA
-
C
-
410 :



A4 thermal cut paper



100 sheets / package

PA
-
R
-
410 :



A4 thermal roll paper



30m / roll



6 rolls / package


P
21

Sales Guide

Summary



A4 size printing



Small & light weight



Durability and easy maintenance



Low running cost



Various option accessories

Main Features

True portability

Design

[PocketJet series]

Weight


Approximately
500
g
including battery

55mm

255mm

30mm : Thickness

PocketJet with the roll paper and care mount

Only thermal paper,no ink

Small and light