2013 Excellence in Airport Marketing and

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12 Νοε 2013 (πριν από 3 χρόνια και 11 μήνες)

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2013 Excellence in Airport Marketing and
Communications Awards

Tecnology Innovations Category: DFW Airport
Mobile App Promotion

DFW International Airport

March 2013

Technology Innovations: DFW Airport Mobile App



Overview


Results

Overview

4

Technology Innovations: DFW Airport Mobile App

DFW surveys its passengers to gauge mobile technology usage. As of May 2012,
81% of DFW passengers carried a Smartphone.



May 2012 DFW study. Sample size of 889 (+/
-

3%).

5

Technology Innovations: DFW Airport Mobile App

Of those using Smartphones, over one
-
third used mobile apps to get information
for their trip.

Top App Categories

1.
Airline


American Airlines

2.
Weather


Weather Channel

3.
Flight/trip tracking


Flight Tracker

4.
Facebook

Did you or will you use any mobile apps to get
information for your current trip?



May 2012 DFW study. Sample size of 667 (+/
-

4%).

Technology Innovations: DFW Airport Mobile App

There are more than 16,400 travel
-
related mobile applications in the Apple iTunes
store. Many top
-
ranked applications showing DFW Airport information, including
flight information, concessions locations and reviews and terminal maps.

6

TripIt

Ranking
-

#2

2.7M downloads

American Airlines

Ranking
-

#10

1.5M downloads

TripCase

Ranking
-

#45

616K downloads

GateGuru

Ranking
-

#65

370K downloads

ClearChannel FLYSmart

Ranking
-

#187

77K downloads

iFly

Ranking
-

#220

20K downloads

Technology Innovations: DFW Airport Mobile App

There are more than 16,400 travel
-
related mobile applications in the Apple iTunes
store. Many top
-
ranked applications showing DFW Airport information, including
flight information, concessions locations and reviews and terminal maps.

7

Technology Innovations: DFW Airport Mobile App

Despite all that these applications have to offer, DFW travelers have additional
On January 8, DFW launched its own mobile application, available on the
devices that our Customers use most.

8

Item

Completed

Analysis

of DFW Passenger Smartphone and App Usage

X

Market Research on Travel

Mobile Apps

X

Design and Development of Mobile App Based on Best Practices

X

Testing of Mobile App by DFW Staff

X

Beta Test of 100 Local and Connecting Passengers

X

Incorporation of Beta Test Results into App

X

Launch of App on iPhone,
Android and BlackBerry

X

Item

Completed

Analysis

of DFW Passenger Smartphone and App Usage

X

Market Research on Travel

Mobile Apps

X

Design and Development of Mobile App Based on Best Practices

X

Testing of Mobile App by DFW Staff

X

Beta Test of 100 Local and Connecting Passengers

X

Incorporation of Beta Test Results into App

X

Item

Completed

Analysis

of DFW Passenger Smartphone and App Usage

X

Market Research on Travel

Mobile Apps

X

Design and Development of Mobile App Based on Best Practices

X

Testing of Mobile App by DFW Staff

X

Beta Test of 100 Local and Connecting Passengers

X

Item

Completed

Analysis

of DFW Passenger Smartphone and App Usage

X

Market Research on Travel

Mobile Apps

X

Design and Development of Mobile App Based on Best Practices

X

Testing of Mobile App by DFW Staff

X

Item

Completed

Analysis

of DFW Passenger Smartphone and App Usage

X

Market Research on Travel

Mobile Apps

X

Design and Development of Mobile App Based on Best Practices

X

Item

Completed

Analysis

of DFW Passenger Smartphone and App Usage

X

Market Research on Travel

Mobile Apps

X

Technology Innovations: DFW Airport Mobile App

The development of DFW’s mobile app followed a thorough design and test process.


Item

Completed

Analysis

of DFW Passenger Smartphone and App Usage

X

9

Technology Innovations: DFW Airport Mobile App

In August 2012, DFW invited 100 qualified customers to apply to participate in
beta testing of the mobile application via www.dfwairport.com.

10

Technology Innovations: DFW Airport Mobile App

DFW set up a web page to enlist qualified applicants who were traveling out of
DFW between October and November 2012 and could test the app. Applicants
were selected based on frequency of travel, type of travel, type of phone, etc.

11

Technology Innovations: DFW Airport Mobile App

The beta test process for the mobile app was heavily promoted.

12

Technology Innovations: DFW Airport Mobile App

The beta test process for the mobile app was heavily promoted.

13

Technology Innovations: DFW Airport Mobile App

The beta testing was covered by major news publications in the DFW area.

14

Technology Innovations: DFW Airport Mobile App

The beta testing was covered by major news publications in the DFW area.

15

Technology Innovations: DFW Airport Mobile App

According to our Beta Testers, the most useful features include information on
Parking Availability, Shops and Restaurants and an Airport Guide.

Parking Availability

Within 5 Minutes

Airport Guide

16

Technology Innovations: DFW Airport Mobile App

Overall, the DFW Airport mobile app was very well received by Beta Testers.
Feedback was incoporated into the app, making it an even greater success!

“Overall, I found the app very helpful, the
best section of the app for me was the
parking information.”

-
Heather Flynn,


Local Passenger

“From what I have seen it seems
like a good app for someone who
doesn’t know DFW very well. I think
it’s useful for finding shopping, food,
etc.”

-
Thomas Huber,


Connecting Passenger

“I’m really liking it, looks
very HD and with a LOT of
information!”

-
Jose Castillo Alonso,


Local Passenger

17

Results

Technology Innovations: DFW Airport Mobile App

Among key competitor domestic airports, DFW’s mobile app provides users with the
most variety of features.


Airport Code

ATL

BOS

DEN

DTW

EWR

IAH

JFK

LAX

MIA

MSP

ORD

SEA

SFO

DFW

iPhone

Compatible

X

X

X

X

Android Compatible

X

X

X

Flight

Information

X

X

X

X


Flight Notification

X


Flight Mapping

X

Parking Information

X

X

X


Parking

Availability

X

Concessions

Locations

X

X

X

Terminal

Maps

X

X

X

X

Airline

Information

X

X

X

19

Technology Innovations: DFW Airport Mobile App

DFW’s app contains many of the key features of industry
-
leading international
airports.

20

Airport Code

AMS

CPH

DXB

FRA

LHR

SIN

DFW

iPhone

Compatible

X

X

X

X

X

X

X

Android Compatible

X

X

X

X

X

X

X

Flight

Information

X

X

X

X

X

X

X


Flight Notification

X

X

X

X

X


Flight Mapping

X

X

X

Parking Information

X

X

X

X

X


Parking

Availability

X

Concessions

Locations

X

X

X

X

X

X

X

Terminal

Maps

X

X

X

X

X

X

Airline

Information

X

X

X

Multiple

Languages

X

X

X

X

Technology Innovations: DFW Airport Mobile App

The mobile app has received more than 25,000 downloads since it’s launch on
January 8. Most utilized features are Flight Information/Flight Tracking, Parking
Information and Availability, Restaurant Listings and the Airline Guide.





21

Parking Availability

Restaurants

Flight Information
and Tracking

Airline Guide

Technology Innovations: DFW Airport Mobile App

The app is currently rated 4.5 out of 5 stars on the iOS platform. User reviews
have been excellent.





22

Technology Innovations: DFW Airport Mobile App

Traditional and social media coverage has been extensive. Please see included
pdf files for full coverage.





23

2013 Excellence in Airport Marketing and
Communications Awards

Tecnology Innovations Category: DFW Airport
Mobile App Promotion

DFW International Airport

March 2013