strevex - Dr. Aykan Candemir

fortnecessityusefulΛογισμικό & κατασκευή λογ/κού

14 Δεκ 2013 (πριν από 3 χρόνια και 7 μήνες)

259 εμφανίσεις

APPLE

STEVE JOBS AND ABOUT APPLE

MISSION VISSION AND ORGANIZATIONAL CHART

SWOT ANALYSIS

MANAGEMENT STYLE AND COMPETITORS

SECRETS OF APPLE’S

CONCLUSSION




STEVEN PAUL JOBS

Steven Paul
Jobs

is
one

of
co
-
founders

of Apple.
In

the

late

70’s, he
created

first

personal

pc

with

other

co
-
founder

Steve
Wozniak
.
Steve
Jobs

worked

as
head

of board of
Next

Computer

and

Pixar
.
In

1985, he

Fired

from

board of
directors.After

that

he
found

Next

Computer

Company
.

In

1986, he
bought

Pixar

from

Lucasfilm
.

In

1997, he
returned

Apple
after

Apple’s

buying

Next
.

In

2007,
Fortune

magazine
select

him

the

most

powerful

business

man.

Until

5
weeks

before

his
death
, he
was

the

chairman

of
the

APPLE’s

board (
ceo
)
and

general
manager
.



CHARACTERISTIC OF JOBS

Firstly
, Steve
Jobs

was

a
man

who

always

aimed

the

perfect

in
all

of his
works

so
,
to

reach

the

perfect
, he
focused

unbeliveable

to

his
job
. He
did

not
care

what

others

says
. He
never

talked

about

what

he had done
and

gave

importance

to

privacy
. He
was

a
perfect

speaker

since
this

he has
great

ability

to

persuade

others
. But
accoring

to

some
, his
these

features

was

outcome

of his
narcissist

personality
. He
did

not
usually

care

about

others

thinkings
. He
never

believed

that

someone

would

perform

a
job

better

than

him

so

he
did

not
give

he
did

not
share

any

responsibilities

related

with

strategic

jobs
.
Thus
,
most

people

think

that

there

is not
any

creative

ones

inside Apple.
This

causes

quering

of
Apple’s

creative

force

after

Jobs
.

ABOUT APPLE, INC.


Apple

was

founded

in 1 April 1976


Incorporated

in 3
January

1977


Headquarters
-
Cupertino
, California


Co

founders
-
Steve

Jobs
,
Steve

Wozniak


Industry
-
Computer

software,
computer


hardware,
consumer

electronics


CEO
-
TIM COOK


Revenue
$ 156.508
billion

(2012)


Profit
$ 41.733
billion

(2012)


Employees

72,800 (2012)

A COMPARISION


Apple has a 41.7 billion dollars of net income as of
November 2012 whilst;


Microsof, ebay, Google, Facebook, Amazon, Yahoo
have a net income of 34.4 billion dollars of net income
together.


Dell, Asus, Acer, IBM, Lenovo have 19.4 billion of
dollars net income together.


Numbers tell a lot about Apple’s uniqueness in the
sector.

PRODUCTS


Hardware
-
Mac pc series, Apple Remote


Desktop


Software


Mac OS X, MAC X Server, Quick


Time, i Life, i Work, etc.


Consumer Electronics


i pod, i pod hi
-
fi


i phone, APPLE TV

MISSION


To produce best PC’s in the world.


To lead digital revolution


Reinvent mobile


Defining mobile media and computing devices future

APPLE’S VISION

Apple is commited to bringing the personal

computing exercise to students, educators

Creative professionals and consumers around

the world through its innovative hardware

software and Internet offerings.

In sum, Apple’ s vision is to become the ‘’best’’

at designing and manufacturing electronic

devices in the world.

SWOT ANALYSIS


STRENGHTS


C
ustomer loyalty combined with expanding closed
ecosystem


Apple is a leading innovator in mobile device
technology


Strong financial performance ($10,000,000,000 cash,
gross profit margin 43.9% and no debt)


Brand reputation


Retail stores


Strong marketing and advertising teams


WEAKNESSES


High price


Incompatibility with different OS


Decreasing market share


Patent infringements


Further changes in management


Defects of new products


Long
-
term gross margin decline


OPPORTUNITIES



iTV

launch


Emergence of the new provider of application
processors


Growth of tablet and
smartphone

markets


Obtaining patents through acquisitions


Damages from patent infringements


Strong growth of mobile advertising market


Increasing demand for cloud based services


THREATS


Rapid technological change


2013 tax increases


Breached IP rights


Price pressure from Samsung over key components


Strong dollar


Android OS growth


Competitors moves in online music market


A
Different

Management

Style



Ceos usually did not want their most talented workers
to work during holidays, but Jobs did it for years. That
is his most talented workers worked no matter holiday
it was holiday or not. Yet, Jobs was more important
than life for his employees.


Steve Jobs was a Ceo whose existence was felt


even he was not around the workplace.



After Apple was better understood, its enemies, and
fans noticed a different firm. That is, Apple was firm
which use different methods apart from ones had
developed by management science for decades. But in
reality, it was not the case.




Apple was full of secrets in a time when transparency
was dominant manner in business world.


Apple only expected from its workers to obey


the commands not to create ideas. This case is almost
same today.

SMART PHONES: COMPETITORS

In this product category, ıts main rivals can be

said as LG, SAMSUNG, NOKIA, and Google

and Android which is the top player.

SMART PHONE MARKET SHARE

Industry Analysis

Apple Inc, has broad portfolio of industry sector.

Sectors in which Apple perform business can be

classified into 4 categories; the computer

industry, Mobile devices(phones, and tablets)

and movie download industry.



THE ONE MAN

Apple equals to Steve Jobs.

Steve Jobs can be said as a dictator in Apple.

All of desicions was made by Steve Jobs

no matter it was small or big.

He used to scold his employees. However,there

was a great respect inside the organization to

Steve Jobs.

His effect in company still remain.. Employees

ask themselves what Jobs would do if he was

alive.

Same effect also can be observed in Disney

for its founder Walt Disney.

APPLE THE DARK HORSE

There are 2 types of privacies in Apple. One is

internal privacy, and the other one is external

privacy.

It is not allowed to employees to give any

information to outside includes their families.

Apple can have a claim to employees if they

behave in opposite manner.

APPLE THE DARK HORSE

Some parts in the company that are forbidden

to enter. You can not enter these parts if you

are not allowed whatever your position is.

In sum, you are provided information about

what you are expected to do.

DESIGN

Apple produces artwork not only electronic

device. Jobs always worked with people who

have artifical point of view.

Design process starts with product and end

with packaging.

Designers are employees who have most

respect inside Apple. Designing is the only

department that directly give reports to CEO.


Conclusion


Apple

is a
company

that

things

mostly

done
over

Steve

Jobs

such

as
one

man

company
.


Today
, it is
possible

to

have

some

difficulties

on
creation

side

since
lacking

creation

inside
Apple


How

will

Apple

deal

with

this

case
? Time
will

show
.


It’s

success

is
the

outcome

of
it’s

unique

management

style

that

relies

on
mostly

Jobs
.


The

success

that

Apple

reached

with

Steve

Jobs

is not
a
coincidence
.


Strategic Management and Business
Policy


15
-
08
-
1413

GÖKHAN GELMEZ

15
-
08
-
1458

GÜRHAN DEMİR

15
-
08
-
1428

MEHMET AKDEMİR

15
-
08
-
1424
ERSEL ERDEM

15
-
08
-
1445

ALP AYKUTLU

15
-
07
-
292
İBRAHİM DEVECİ







Contents:

1.
About Turkish Airlines

2.
Meeting customer needs

3.
Globalisation

4.
SWOT

5.
Strategic Partnership & Alternatives

6.
Research and
devolopment

7.
Conclusions



1. About Turkish Airlines

TURKISH AIRLINES COMPANY


Turkish

Airlines

has
been

established

in 1933


The

company’s

head

Office is
located

in
Istanbul

(TURKEY)


Total
assets

of
nearly
: 6
billion

EURO


Turkish

Airlines

is a global
airlines

company

has
overall

15.240
personnels


Turkish

Airlines

is
member

of Star
Alliance



Is
the

only4 Star
Airline

in
all

categories

in
Europe
.



network
consists

of 27
member

airlines



Mission

To become preffered global Airline copmany with flight safety, reliability,
service quality.


Vision


A continued growth trend over industry average




Zero major accidents/crashes




A personnel constantly developing their qualifications


Sales and distribution costs below industry averages




History of Turkish Airlines



The "State Airlines Administration" operating under the supervision of the
Ministry of National Defense has been established on the 20th of


May.
(1933)


Number

of
passengers

increased

from

18000
to

37000 in 1945(1945)


The first international voyage "Ankara
-
Istanbul
-
Athens" was flown on the
12th of February.
(1947)


Turkish Airlines Inc. was established on the 1st of March with a capital stock
of 60 million TL .
(1956)


Sales offices were opened in Rome and Athens.
(1959)


The network grew with the addition of Amsterdam, Belgrade and
Tabriz
.(1965)


The Düsseldorf and Stuttgart route have been put into service
.(1971)


The airline became an international aviation organization possessing 27
aircraft, 3.
-
909 seats and 5.735 personnel.
(1982)







The number of personnel employed has reached 5.775.
(1983)


The Information Processing Center in the Ataturk Airport has been put into
service. All reservation and lost baggage transaction have begun to be
managed in an electronic environment.

(1985)


In October, THY passengers were invited to join the loyalty program, “Miles
& Smiles”.
(2000)


On 9 December, electronic ticketing was begun and online check
-
in
procedures were adopted.
(2003)


The number of passengers carried exceeded 12 million.
(2004)


Turkish Airlines was granted the “National Quality Award” in aviation.
(2007)


In April Turkish Airlines became the 20th member of Star Alliance.
(2008)


A new promotional campaign was begun with the slogan, “Feel Like A
Star”.
(2009)


Skytrax, a traveler website based in the UK, rated Turkish Airlines Europe’s
best for 2010.
(2010)


Best airline in Europen in 2012.










Financial

Situation

-

2012

Symbol

Last

Price

Change

THYAO

9,00

+ 1,81 %

Capital

194.529.076


Market Value

10.800.000.000


Price/Earning Ratio

9,47027


Balance Sheet Term

13
-
03


Net Profit

-
22.339.500


Free Float Ratios

49,93 %


Number of Stock

599.132.000

GROUP COMPANIES


ANADOLU JET


SUN EXPRESS


AIR BOSNA


TURKISH CARGO


TURKISH TECHNIC


TURKISH GROUND SERVICES (TGS)


THY OPET (PETROL COMPANY)



Note:
Sun Express founded in October 1989 as a subsidiary company of
Lufthansa and Turkish Airlines. Owned 50%
-

50% by THY and Lufthansa,
respectively.




2. Meeting Customer Needs

2.1. Niche Market


Turkish Airlines, started flights from Erbil and Bagdat to Europa and
Arabia after the war. Therefore, Irak was niche market* for Turkish Airlines.




*
A

niche market

is a focused, targetable portion of a market.

A

business that
focuses on a niche market is addressing a need for a product or service that is not
being addressed by mainstream providers.



2.2. Innovation

2.2.1. Technological

Turkish Airlines will launch its Live TV and Internet Services on its flights
Turkish Airlines will be the first carrier to offer live, inflight television on
Trans
-
Atlantic flights. Turkish Airlines


will also become among first
European carriers

by introducing wifi internet access to it passengers.

Turkish Airlines will debut Live TV and connectivity via seatback portal, a
first for commercial intercontinental flights. This is made possible





through the use of the





PLANET IFE Platform, a





Global Communication





Suite System developed by





Panasonic Avionics





Corporation. This system





will also provide wireless





Wi
-
Fi Internet after full





testing and certification.


Live TV on intercontinental flights
is a first and will feature a variety of
programming including
uninterrupted access to BBC World,
BBC Arabic and Euronews channels
with sport channels to soon be
added. Seats are also equipped with
in
-
seat power that allows charging
of mobile devices as well as
continuous Internet connectivity.


Thanks to this program will be able
to do so online and, via a Customer
Services link, passengers will be able
to provide feedback on their
experience with Turkish Airlines.


Turkish Airlines (THY) has started a
new service on its İstanbul
-
New
York flights to attract discerning
customers to its business and first
-
class sections.

With the program, the flying chefs
will pay meticulous attention to
every detail of the meals, helping
the cabin crew to serve the dishes in
the most professional way, and thus
the company will offer its customers
the quality of a luxurious restaurant
over the clouds.

2.2.2. A chef services on board

3. Globalisation

3.1. More than 200 destination worldwide








*Hong Kong








* New York








*Berlin








*Medinah








*London







*Frankfurt








*Dubai








*Caira








*Moscow








*Atlanta








*Las Vegas








*Casablanca








* Erbil …



3.2.
Awards





-

Turkish

Airlines

named

"
Best

Airline





Europe
", "
Best

Premium
Economy

Seats
"




and

"
Best

Airline

Southern

Europe
"
by





Skytrax
.







-
Turkish

Airlines

wins

the


-
"Market
Leadership

Award

2011"

-
by

Air

Transport
World
.



Turkish Airlines Swot Analysis


Strengths



THY has new fleets


Strong financial statement


Qualified staffs


Member of the Star Alliance


3
C
lass choices:economy, comfort
business


L
ots of food choices( breakfast,
vegeatarian)


More than 200 flight destination
worldwide
.


Lots of sales agents.






Weaknesses



B
rand loyalty is low.


Higher prices.


The capacity problem of
Atatürk

Airport
.






Opportunities



Growing market, despite the economic crisis


A popular tourism destination.


Close to the Europe.


New visa agreements with countries of Turkish Government.






Threats



Terrorist attacks.


Discount airlines companies


New entrants in domestic market


Increasing costs (fuel,personnal,foods..)


Strategic Partnership & Alternatives


Sponsorships

Turkish Airlines is currently an official
sponsor of

FC Barcelona,

Manchester
United F.C.,

Maroussi

Basketball
Club,Valencia

Basket Club

and
the

Turkish Airlines
Euroleague

Basketball.


The airline also has

Kobe Bryant

as its brand promotion
ambassador

and

Caroline Wozniacki, the No. 1 female player in the 2010
and 2011 tennis season, has become the new face promoting Turkish
Airlines Business Class and Comfort Class through 2013.



Research and Development

The airlines has a maintenance centre at its hub

Atatürk International
Airport

(IST) in Istanbul.

Turkish Airlines Maintenance Center

(THY
Technic) is responsible for the maintenance, repair and overhaul of THY's
aircraft, engines and components
.

Turkish Technic is to open a new engine center in partnership with Pratt &
Whitney at

Sabiha Gökçen International Airport

(SAW). The facility will
provide engine maintenance, repair and overhaul services to customers
worldwide.



Turkish Airlines Aviation Academy is one of the pioneer training centers
in aviation sector which provides classroom training for approximately
12.000 people and e
-
learning for 50.000 people with expert instructors
in their field.




Academy’s basic trainings are

Technical Trainings

Quality and Management Trainings

Commercial and Ground Handling Trainings

Marketing and Sales Trainings

Computer and IT Trainings


Istanbul Technical University (ITU)


Turkish Airlines (THY) Technical
Design Office


Istanbul Technical University (ITU)


Turkish Airlines (THY) Technical
Design Office has started its activities within the body of Faculty of
Aeronautics and Astronautics at ITU.


After being signed of the protocol between Istanbul Technical University
(ITU) and Turkish Airlines (THY), which aims at collaborating in actions of
research
-
development and education and using facilities and capabilities
jointly, ITU


THY Technical Design Office has started its activities within
the body of Faculty of Aeronautics and Astronautics at ITU.



CONCLUSION


Turkish airline is growing fast.


They continue to
innovat
e


Turkish Airlines is
a
global company


Their reputation is increasing on its customer’s view.


They are doing much investment for sponsorships and promotions.


Beside that uptrend, just about 500
personnels

of Turkish airlines are in
strike for 2 weeks. This strike is started in consequence of firing of 305
personnels

in 2012.


They are expanding their strategic partnerships
relatios
.






Strategic Management and Business
Policy


15
-
08
-
1413

GÖKHAN GELMEZ

15
-
08
-
1458

GÜRHAN DEMİR

15
-
08
-
1428

MEHMET AKDEMİR

15
-
08
-
1424
ERSEL ERDEM

15
-
08
-
1445

ALP AYKUTLU

15
-
07
-
292
İBRAHİM DEVECİ







Contents:

1.
About Turkish Airlines

2.
Meeting customer needs

3.
Globalisation

4.
SWOT

5.
Strategic Partnership & Alternatives

6.
Research and
devolopment

7.
Conclusions



1. About Turkish Airlines

TURKISH AIRLINES COMPANY


Turkish

Airlines

has
been

established

in 1933


The

company’s

head

Office is
located

in
Istanbul

(TURKEY)


Total
assets

of
nearly
: 6
billion

EURO


Turkish

Airlines

is a global
airlines

company

has
overall

15.240
personnels


Turkish

Airlines

is
member

of Star
Alliance



Is
the

only4 Star
Airline

in
all

categories

in
Europe
.



network
consists

of 27
member

airlines



Mission

To become preffered global Airline copmany with flight safety, reliability,
service quality.


Vision


A continued growth trend over industry average




Zero major accidents/crashes




A personnel constantly developing their qualifications


Sales and distribution costs below industry averages




History of Turkish Airlines



The "State Airlines Administration" operating under the supervision of the
Ministry of National Defense has been established on the 20th of


May.
(1933)


Number

of
passengers

increased

from

18000
to

37000 in 1945(1945)


The first international voyage "Ankara
-
Istanbul
-
Athens" was flown on the
12th of February.
(1947)


Turkish Airlines Inc. was established on the 1st of March with a capital stock
of 60 million TL .
(1956)


Sales offices were opened in Rome and Athens.
(1959)


The network grew with the addition of Amsterdam, Belgrade and
Tabriz
.(1965)


The Düsseldorf and Stuttgart route have been put into service
.(1971)


The airline became an international aviation organization possessing 27
aircraft, 3.
-
909 seats and 5.735 personnel.
(1982)







The number of personnel employed has reached 5.775.
(1983)


The Information Processing Center in the Ataturk Airport has been put into
service. All reservation and lost baggage transaction have begun to be
managed in an electronic environment.

(1985)


In October, THY passengers were invited to join the loyalty program, “Miles
& Smiles”.
(2000)


On 9 December, electronic ticketing was begun and online check
-
in
procedures were adopted.
(2003)


The number of passengers carried exceeded 12 million.
(2004)


Turkish Airlines was granted the “National Quality Award” in aviation.
(2007)


In April Turkish Airlines became the 20th member of Star Alliance.
(2008)


A new promotional campaign was begun with the slogan, “Feel Like A
Star”.
(2009)


Skytrax, a traveler website based in the UK, rated Turkish Airlines Europe’s
best for 2010.
(2010)


Best airline in Europen in 2012.










Financial

Situation

-

2012

Symbol

Last

Price

Change

THYAO

9,00

+ 1,81 %

Capital

194.529.076


Market Value

10.800.000.000


Price/Earning Ratio

9,47027


Balance Sheet Term

13
-
03


Net Profit

-
22.339.500


Free Float Ratios

49,93 %


Number of Stock

599.132.000

GROUP COMPANIES


ANADOLU JET


SUN EXPRESS


AIR BOSNA


TURKISH CARGO


TURKISH TECHNIC


TURKISH GROUND SERVICES (TGS)


THY OPET (PETROL COMPANY)



Note:
Sun Express founded in October 1989 as a subsidiary company of
Lufthansa and Turkish Airlines. Owned 50%
-

50% by THY and Lufthansa,
respectively.





GÖZDE
GÜLEN

AYDIN

15080001434

SEDEF
GÜLSÜM
AKSU

15080001420

ESRA
NAZLIGÜL

15080001443

BURAK
ŞİMŞEK

15060001035

OUTLINE


About Starbucks
:


Overview


Howard Schultz


History of starbucks


Strategies


Mission statements


Corporate Culture






Social Responsibility


Four P’s Analysis


S.W.O.T Analysis


Porter’s Five Forces


S
trabucks

T
urkey


S
tarbucks

W
ith

N
umbers


C
onclusion






Starbucks is the premier roaster, marketer and
retailer of specialty coffee in the world

that
e
stablished in 1971 in Seattle, Washington


The logo and name of Starbucks originates from
the story of “Moby Dick.”
The logo

is an image of a
"twin
-
tailed siren“.



Known for its quality coffee and stylish
atmosphere
.



O
perating more than 18,000 stores worldwide

coffeehouses in more than 60

countries. It is the
number one
brand coffeehouse chain in the world




OVERVIEW


Howard Schultz was

born

in Brooklyn in
the year 1953

and grew up in the
federally subsidized Canarsie housing
project in the Brooklyn.


He
graduated in

Michigan University.
He
studied communication.


Before starting up his own coffee shop
Howard Schultz worked for a variety of
other jobs but for a long time he worked
for Hammarplast and also Starbucks
before he bought it.


He
is married with 2 children


The characteristics that made Howard
Schultz successful were:

Perseverance
,
Hard Work

and
Passion
for Coffee


LIFE OF HOWARD
SCHULTZ

r



The beginning of Starbucks:
Starbucks was established in
1971 by Zev Siegel
,
Gerald Baldwin and Gordon Bowker,
They
i
nspired and mentored by Alfred

Peet.


In 1982
-
1986
While at Hammerplast, Schultz noticed that a
small Seattle company named Starbucks was buying an
unusually high number of Hammerplast's espresso machines.
Then he decided to go seattle and look Starbucks.

He impressed to starbucks and decided to work here. It
took
Schultz a year to convince the Starbucks owner to hire
him. H
e
was
working as a director of retail operations and
marketing.
Schultz had a vision for Starbucks:

Wanted to
expand the company
. When he went to Italy he discovered
espresso bars in Milano and decided opened cafe like them.
But owner’s of Starbucks didn’t accept this offer.
Whereupon
,
howard left them and opened his own company called by Il
Giornale, meaning ‘the daily’ in Italian.

TIMELINE




In 1987
Starbucks was put up for sale.
Il Giornale acquires Starbucks
assets with the backing of local

investors and changes its name to
Starbucks Corporation.
He also changed the logo.



In 1990
’s:
Starbucks expand rapidly. In 1991, Starbucks becomes the
first privately owned U.S. company to offer a stock option program that
includes part

time employees.
Opens first licensed airport store
in
Seattle
.
Starbucks' initial public offering (IPO) of common stock in June
1992
.
PepsiCo and Starbucks entered into a joint venture arrangement
.
They begins serving Frappuccino.
Establishes The Starbucks Foundation,
in 1997.


2000’s:
Schultz become Chief Global Strategies. Company introduces
Starbucks card. Also, Starbucks make a deal many company. Open new
roasting facilities. In 2008 howard Schultz become a chief executive
officer of the Starbucks. It entered to turkey market in 2003.



TIMELINE


Offering Starbucks coffee on United Airlines flights.


To sell

premium teas through Starbucks’ own Tazo Tea Company.


To
purchas
e

Starbucks coffee online.



Distributing whole bean and ground coffee to supermarkets.


Producing premium coffee ice cream with Dreyer’s.


Selling CDs


M
inimal advertising
&
word of mouth
&

brand recognition

STRATEGIC DECISIONS

Offering Starbucks coffee on United Airlines flights.


FIVE SUCCESS FACTORS


T
heir ability to design a strategic approach to growth
that quickly


S
ome

key demographic groups.


T
he highest
-
quality employees through
dignifying

to

them
.


Sustainable supply chain of high quality coffee.


The strategic alliance
s


Focus

on
Growth


Maintain

Core

Values


Respect

all

cultural

values


Offer
high
-
quality
products

& service


Charges a premium
price


Encourages
a great working environment


Achieve
profitability


Emotional

connection

between

barista

and

customer



To

have their own building in airports, schools
,
malls

etc
.






STRATEGIES


introduction of new products and new distribution channels


Sell culture more than
s
ell coffee


Working with
highest qualified

partners

and giving training
them

to reach local customers


Coffee education


A
n exceptional experience

and social atmosphere by creating
third place between work and home:
The chic interior,
comfortable lounge




STRATEGIES



CHANGING STRATEGY

The word of ‘coffee’ and border of
circle are out of action on the logo .



However
Howard Schultz

s
aid in a
webcast: “We’ve allowed [the
Siren] to come out of the circle in a
way that gives us the freedom and
flexibility to think beyond coffee.
What is really important here is an
evolutionary
definition
of the logo,
which is a mirror image of the
strategy.


Starbucks earns about 1 billion
dollars in year through selling tea



Starbucks

tries

to

be
not
only

just
a coffee
store

but
also

to

be
the

most

known

brand

in
the

world

through

implementing

the

parallel

strategy

with

Hard
Rock

Cafe
.Hard
Rock

Cafe

that

is
#1
in the world


92%
name
-
brand
recognition

is
a rock 'n' roll themed restaurant, each cafe
offers 'one stop shopping' for the rock 'n' roll enthusiast.
people

have
dinner listen to a live band, look at rock memorabilia and buy a souvenir
glass, pin or
t
shirt from the ROCK SHOP is a part of an
‘’
experience
’’

HRC provides each guest.


Just

like

Hard
Rock

Cafe

Starbucks

sells

merchandise

to

increase

brand

recognition


HARD ROCK EXAMPLE


Mission

:
to inspire and nurture the human spirit


one person,
one cup and one neighborhood at a time.



objective

:
to establish Starbucks as the most recognized and
respected brand in the world.

MISSION &PRINCIPLES






CORPORATE CULTURE


T
reat
ing

employees as

family



All

employees

have

health

insurance

and

stock

option




M
ore salaries than competitors.



Starbucks relied on its baristas

to

create

the ‘Starbucks
Experience




Creating

proud to work in

such successful company

through

values



Being

open and honest with employees

and
let

them

share

in the decision making process.



Starbucks

has deep knowledge

and

culture

which is
difficult

to be imitated by

competition



Starbucks focuses its efforts on improving social and
economic conditions for coffee farmers; minimizing

environmental impact; making a positive contribution in
the communities



They
are using more
products

that
are recyclable and
they have
boxes
all to
recycle
the

sleeves
off the cups
.



Starbucks is also a big contributor to local charities,
especially the ones that focus
onchildren
, homeless, AIDS
research, and the environment.
Also
contributing to CARE
a world wide
effort
that sponsored health, education, and
humanitarian aid programs in all third world countries
where they purchased coffee
supplies


SOCIAL RESPONSIBILITY

PRODUCTS :
DRINKS








FOOD

MERCHANDISE







FOUR P’S ANAYSIS



Matur
ity

Stage
:
Competition
appears with similar products in
specialty coffee thus, Starbucks
has to defend market share
while maximizing
profit

With

differentiat
ing

their product
from that of competitors
through quality of its products
and environment
.



PRODUCT LIFE CYCLE






FOUR P’S ANAYSIS


PRICE
:

range from $1.00
-
$4.20 for drinks


Surprisingly, this is lower than its rivals, although

not by much


Starbucks regular coffee was 4% less expensive

and its iced blended drinks were as much as 30% less
expensive when compared with specialty competition


When compared to quick
-
service restaurants, however,
Starbucks was more expensive. Dunkin’ Donuts’ 16
-
ounce latte is an average of 17% cheaper

PLACE:

operating
18
,000 coffeehouses in more than
60countries

S
uch as Australia, Canada, China, Germany,
Singapore, Thailand, and the United Kingdom to name
a few.






FOUR P’S ANAYSIS


PLACE:

Starbucks retail stores are typically located in high
-
traffic, high
-
visibility locations.


Because the Company can vary the size and format, its stores
are located in or near a variety of settings, including
downtown and suburban retail centers, office buildings and
university campuses.


The Company can also locate retail stores in select rural and
off
-
highway locations to serve a broader array of customers
outside major metropolitan markets and further expand brand
awareness.





PROMOTION
: Starbucks has been able
to use a standardized advertisement
theme around the world in order to
incorporate different cultures.






PORTER’S FIVE FORCES


Rivals offer lower prices but not the
‘experience’


1. Rising prices of coffee
beans and dairy

products


2.
Trademark

infringements


3. Increased competition
from local cafes and


specialization of other
coffeehouse chains


4. Saturated markets in the
developed


economies


5.
Supply

disruptions


1.
Extend

supplier

range


2. Expansion to
emerging economies


3.
Increase

product

offerings


4. Expansion of retail
operations


1. Coffee beans price is the
major influence


over

firm’s

profits


2.
Product

pricing


3.
Negative

publicity


1
.
Sound

financial

records


2. No. 1 brand in
coffeehouse segment


valued

at $4
billion


3.
Starbucks

experience


4. Largest coffeehouse
chain
in the world


5.
Employee

management

STRENGTHS

WEAKNESSES

THREATS

OPPORTUNITI
ES







STARBUCKS TURKEY



They opened first coffee store in 2003.Now the stores
numbers are 65 in İstanbul 22 in

Ankara, 14 in

İzmir,9
in

Antalya 6 in

Bursa,5 in

Balıkesir,3 in Kocaeli,3 in

Aydın, 2
in

Adana, 5 in

Mersin 2 in

Kayseri,


2 in

Eskişehir 2 in
Afyonkarahisar,1 in

Konya totally there are more than
153

Starbucks

stores in Turkey


Nowadays ; starbucks will launch Starbucks via instant
coffee in Turkey stores that operates for 10 years.


Starbucks supported a project that enables access to books
by young people that are poor through placing book
collecting box to 6 of store in Antalya


Starbucks offers only Turkish traditional coffee to adapt
Turkey market.


Product offerings for Turkey are limited and diffrentiate from
other countries because culture and suppliers are different.


Starbucks mugs for Turkey

STARBUCKS TURKEY



.








STARBUCKS WITH
NUMBERS



More

than

18,000
stores

worlwide
,
11,128
of all Starbucks stores are located in the
United


Nearly

%50 of
operations

are

licensed

an
rest
half

of
stores

are

company
-
operated
.


Starbucks holds around
%
3
2.6

of the
market share for coffee in the U.S


Profit

$ 1.38
billion

(2012)


14
percent increase, with
revenue

$13.3
billions


Current
Dividend
Rate

$0.13
per share
quarterly


200,000

partners
(employees
)











STARBUCKS WITH
NUMBERS



Starbucks record earnings
-
per
-
share growth continued

u
p
10 percent in 2012 to $1.79 from last year’s $1.62.


Through share repurchases and dividends,
they

returned

approximately $1.1 billion to shareholders.


54 million Facebook fans, 3 million Twitter followers,


14.6 million loyalty program members, and 7 million users

of
our mobile
applications


M
ore
than 20 million people had visited a Starbucks store
within the last 30 days in 2012.








CONCLUSION

Overall Starbucks has maintained a competitive advantage
since creating its original
style

of
bringing quality, bistro
-
style coffee choices to the masses. In order to stay current
it will need
to
focus on its core competencies and avoid
wrong actions.
To
avoid competitors
such
as McDonalds and
other coffee chains, they will need to create new value
innovation by
enhancing
the customer experience by
investing in online content and interactivity. Rather than
creating
more new products,
their
strength lies in their
brand and by enhancing the connection to their loyal
customers, they will separate themselves from
others
.


Behİye DİNDAR 15070001230


Nİlüfer ÖĞRETİR 15070001232


Vİldan KAYA 15070001213


Tuğba TEKİN 15100000298

OUTLINE



HISTORY OF P&G


THE PARTNERSHIP YEAR


IVORY


A COMPANY BUILT ON INNOVATION


NEW LANDS AND DYNAMIC GROWTH


TIDE


STRATEGIES FOR ACQUISITION


A GLOBAL COMPANY


P&G IN JAPAN


P&G IN MEXICO


P&G IN CHINA


PANTENE’S STORY


CONCLUSION


HISTORY


Founded in 1837


William Procter and James Gamble


Incorporated in Ohio on May 5, 1905


In The Beginning…


Procter and Gamble came to be by manufacturing
soap and candles.


After the invention of the electric light bulb, the
demand for candles fell significantly, thus causing
the newly formed P&G to cease their production.


During the Civil War, the government began to
order mass quantities of soap from P&G for the
Soldiers’ use
-
this signignificantly led to P&G’s
return to the market and their second chance at
rising in the business world.









1837
-
1889 : The Partnership Year


1837 was a difficult time to start a business.
Although Cincinnati was a bustling marketplace, the
U.S. was gripped by financial panic. Hundreds of
banks were closing across the country. There was
widespread concern that the United States was
bankrupt. Yet, William and James launched their
new enterprise, more concerned about how to
compete with the 14 other soap and candle makers
in their city than with the financial panic shaking
their country.


The Moon and Stars begins to appear in the 1850s
as the unofficial trademark of P&G.Wharf hands
used the symbol to distinguish boxes of Star
Candles.


P&G’s former logo originated in 1851.

IVORY AND THE BIRTH OF THE
BRAND


The

result

of P&
G’s

response

to

the

strategic

growth

crisis

of
the

1870
was

Ivory

Soap
.
This

product

represented

the

company’s

first

sustained

effort

at
mass
-
marketing
its

products

by

means

of
continuous

advertising

to

consumers
.
Gradually

the

effort

coalesced

around

the

concept

of
the

brand
.
The

company

began

advertising

in
newspapers

and

magazines
.
In

addition

to

newspaper

and

magazine
ads

for

the

company

bundles

sales
,
wall

posting
,
tram

ads
,
ferry

ads

and

posters

giving

advertisements
.



Production

begins

at
the

Ivorydale

factory
.
Ivorydale

replaces

the

Central



Avenue

plant
,
which

was

heavily

damaged

by

fire in 1884.


To

adress

the

storm

of
local

and

national

labor

unrest
,P&G
institues


A
pioneering

profitsharing

program
for

factory

workers
.


This

voluntary

program,
conceived

by

William


Cooper
Procter
,
grandson

of
the

founder
,
gives

employees

a
stake

in
the

company
.

1890
-
1945 : A Company Built on
Innovation


By 1890, P&G was selling more than 30 different
types of soap, including Ivory. Fueled by full
-
color print ads in national magazines, consumer
demand for P&G soaps continued to grow. To
meet this increasing demand, the Company
expanded its operations outside Cincinnati, with
a plant in Kansas City, Kansas, followed by a
plant in Ontario, Canada. As each new plant
opened, P&G would embark on plans for
another.



King

Camp

Gillette

invents

the

first

safety

razor

in
1895.


Starting

in
the

1930s
they

asked

their

views

about

household

products

door

to

door

to

housewivers
.


P&G
were

doing

compared

to

its

competitors

is
quite

large

advertising

expenditure
.
Colgate

while

spending

of 2.3
million

dollar

,3.3
million

spent

at
P&G.


In

1932 ,
the

popular
radio

drama
sponsored

by

a
soap

opera
made

the

Puddle

Family
.


According

to

Fortune

magazines
; P&G had 200
brands

,
marketed

in
the

1939.

1946
-
1979 : New Lands and Dynamic Growth




In 1946, P&G introduced Tide, its most important
new product since Ivory. Tide was remarkably
superior to other products on the market, and it
quickly became an enormous success


so
successful, in fact, that it helped fund the
Company’s rapid growth not just into new
product lines but also into new markets around
the world.

TIDE


Tide is not
only

a
new

product

. P&G
created

a mark
which

called

tide,
bigger

than

until

now

were

created

of
the

all

brands.Tide

had an
unprecedented

market
share
. P&G ‘s
market
share

was

increase

to

use

Tide’s

product
.


Between

1951
-
1956 , P&G in
the

cleaning

industry

,
while

a
quarter
-
million

dollars

profit,Colgate

and

Lever

both

lost

money

in
this

category.Reaching

59
million

dollars

from

the

sales

that

the

company’s

net
profit

increased

by

three

times
.
Colgate’s

earnings

in
the

meantime

the

United
States

dropped

to

16
million

dollar

to

5
million

dollar
.


A

The new General Office building opens ,signifying
P&G’s continuing commitment to downtown
Cincinati in 1956.


P&G enters the consumer paper products business
with the acquisition of Charmin Paper Mills in 1957.

CREST


Crest sales skyrocket when The American Dental
Association recognizes the toothpaste as ‘an effective
decay
-
preventive dentifrice in 1960.

STRATEGIES FOR ACQUISITION


Acquisition firm have to be related to P&G
technologies are used.


When P&G technologies are applied,firms must
produce improvable products.


These firms must produce low
-
cost,high
volume,familiar with P&G products which are bought
from grocery and pharmacy
.


P&G enters the consumer paper products business
with the acquisition of Charmin Paper Mills, a
regional manufacturer of toilet tissue, towels and
napkins.



P&G enters the coffee business with the acquisition
of Folger’s Coffee

in 1963.


Before the war P&G and HENKEL had cooperated
in the development of synthetic detergents with
P&G licensing Henkel’s patent.


In 1960 P&G ended its technical exchanges with
Henkel.


P&G partnered with Rei
-
Werke.



By the early 1960s ,P&G was growing presence
throughout Western Europe.It focused on improving
operations and developing local management
talent,while taking a more deliberate approach to
opening new markets.




I
t

leads

to

an
improved

Pampers

product

at a
lower

cost

that

eventually

replaces

cloth

diapers

as
the

preferred

way

to

diaper

babies

in 1961.


Pringle’s

,
with

its

unique

stackable

shape

and

resealable

can , is
introduced

into

test market in
1968.

1980
-
199
0

: A Global Company


As it approached its 150th anniversary in 1987, P&G
was poised for the most dramatic period of growth in
its history. The Company that began as a small
Midwestern partnership had grown into one of
America’s largest multinational corporations. Two
important changes marked this dynamic period. First,
the Company emerged as an important new player
in health care (through the acquisitions of Norwich
Eaton Pharmaceuticals and Richardson
-
Vicks and
the opening of the Health Care Research Center in
Cincinnati) and in cosmetics and fragrances (with the
acquisitions of Noxell, Max Factor, Ellen
Betrix

and
Giorgio of Beverly Hills).


D
ouble
-
dip recession in 1981 and 1982


Big competitors such as; Unilever, Kimberly clark.


Effects of mass marchandisers (K
-
mart, Walmart
etc)

Preparing For Change 1980
-
1985



Smale and his colleagues have identified three
major strategies in this period
;


R
e
-
energize growth was to cut costs


S
peed the pace of introducing new products


M
ake big acquisitions


The company introduces a superior feminine
protection product , Always/Whisper, which
becomes the leading world brand in its category by
1985.

…1986
-
1990


I
n 1986 embarked on a major reorganization,
structuring the company around big product
categories, such as oral care products and laundry
detergent, rather than the specific brands.


Ultra
Pampers

and

Luvs

Super

Baby

Pants

are

introduced
-
with

effective
,
new

technology

taht
makes

diapers

thinner

in 1986.


It was considered a major change in P&G's
organization, pushing decision making down the
chain and improving efficiency.





B
y the late '80s, P&G had rebounded. Its overseas
sales more than doubled. Overall revenue doubled
to more than $20 billion and so did profits, to $1.2
billion.

P&G had become a leading player in international
markets, had acquired several enduring brands and
remade itself into a leaner, more efficient business

P&G IN JAPAN



Japan is the second largest free market in the world, the
most technologically advanced and the most

competitive.
It’s also P&G’s door to the rest of the Asian market. We
must compete successfully here if we are to compete
with the Japanese worldwide.
’’(D.I. Jager Winter,1987)


Jager and his team developed a plan called “Ichidai
Hiyaku,” which literally meant “The Great Flying Leap”
.

I
t
was designed to translate into a shared vision, teamwork,
and success in the marketplace. Starting in 1985, the
three
-
year plan was built to develop a profitable base
business while planning for future growth
.

DIAPERS WARS


Years 1960
-
1970 with the leader P & G was
pampers diaper

in
America
. However,

market
research

and

sought

ways to improve

the product

they decided

to change the shape

of the product.


Taking

a decision

affecting the future of

P

& G

in
1976,

the best technology,

high
-
priced

presented

with

a new

Luvs

brand

diapers.


5 Strategic Warning In Diapers


1
-
Low preferability not depend on any products


2
-
All brands should protect like single brand


3
-
New features are instrinsic to brand or generic


4
-
Competition follow your technology


5
-
Test the worst scenario

P&G in Mexico

Mexico is different types in the markets



obtain an experience of defenses,


how to do business in emerging economies,


and ultimately becoming a non
-
English speaking
cultures,


to adapt a global perspective of P & G's brands through
advocacy gave birth to an understanding of the very
valuable.

P&G in Mexico


New

technology and

product development in
the

marketing strategy

adopted

by providing support

for
more

media.


The

company

is
successful

in
the

challenging

process

in
the

1980s
after

the

crisis

in
Mexico
.
Also

goverment

followed by

a repressive

attitude.
This

is
reason

it has
developed

something

that

keeps

sense of
stability
.


"
Crisis

waiting

to

pass

this

or

that

region

have

decided

to

assume

such

a
crisis

may

at
any

time."


Another

important

point
;


Control

environment

is not
to

win

the

opportunity

to

benefit

from

crisis

to

crisis

issue
.


P&G in China



1988,P&G set the first joint venture in China

Guangzhou P&G company. Now, P&G has set
several joint ventures or sole proprietorships in
Beijing, Chengdu, Tianjin ,et.





Up to now, P&G has invest 1 billion dollars in
China. There are 4000 employees in China

Strategy in Great China


To start with the local Partner


To reduce the learning cycle and fast to market


To reduce the risk in new market


To be the leader with good advertisement


To build up the brand image


To be the fist choice of the customers


The most important lesson learned in China:


Build for the long term.China is proving to be more than an
enormous market and more than a series of low cost factory sites.



P&G Segmentation

Beauty

Segment
;



Net
sales

$5.4
billion


Hair

care


Skin
care


Personal

care

Grooming

Segment
;


Net
sales

$2.2billion


Shave

care



Healty Care Segment
;


Net sales $3.2 billion


Oral care


Feminine care


Personal health care


Snack&Pet Care
Segment
;


Net sales $824 billion



The

1980s
and

1990s,
hair

care

products

P&G
several

times

attempted

to

establish

leadership
.


P&G
only

bring

together

the

elements

of a
brand

new

billion
-
dollar
, it is
basically

brand

new

model of
leadership

in
putting

it
together
.


Technology

and

obtained

superior

performance

ultimately

played

a
major

role
shampoo
.



PANTENE’ S STORY


P&G’s Brands in Turkey



CONCLUSION


1.Do The Right Thing:


The promoters and the stake holders of the company must establish a
reputation rectitude,integrity and fairness that would be the hallmarks of the
company’s business.

2.Cultivate a passion for winning


It has become fashionable for corporate leaders to proclaim that their
companies would become number one or number two in their business or they
would exit.

3.Sustaining brands is a never ending challenge

4.The consumer is the boss

5.Individuals do make a difference

6.Discipline does count

7.Innovate constantly,everywhere

8.Lead the change

9.Alliances create advantage

“connect and develop”

10.Partner with costumers





Touching lives, improving life…P&G

STRATEGIC MANAGEMENT AND
BUSINESS POLICY

Assoc.Prof.Dr.Aykan CANDEMİR

P
R
E
S
E
N
T
E
D

B
Y


SELİM ŞAHİN 15 08 1425


UMUT TAVASLI 15 08 1453


ASLI DURAN 15 08 1414


SEMİH HAZAR 15 08 1410


FUNDA ERGUN 15 06 1008



OUTLINE


Company Overview


Current Strategies of Google


What Would Google Do?


Google’s SWOT Analysis


Current News About Google


Financial Status of Google



COMPANY OVERVIEW


Type : Public


İndustry : Internet and computers software


Founded : September 4 1998 California US


Founder : Larry page Sergey Brin


Headquarters : Googleplex


Area served : Wordwild


Employees : 53,891 (2013)



G
O
O
G
L
E

TIMELINE



1996 : Google starts as a project named Backrub


1998 :

Larry Page and Sergey Brin

made it into a
company in a garage


2000 : Google became the largest search engine in
the world


2001 : Dr.Eric Schmidt joined Google as a CEO


2003 : Blogger was created by Pyra Labs which was
bougth by Google




2004 :
Google

initial

public

offering

at NASDAQ


Google

acquires

Picasa


2005 :
Google

Maps

and

Google

Earth

are

launched



Androit

was

bought

by

Google



2006 :
Youtube

was

bought

bu
Google

for

1,65
billion

US $


2009 :
Google

Crome

started

to

use

by

users


2012 :
Google

Glass


The word googol means 10 raised to the
hundredth power. Googol was going to be the spelling of
Page and
Brin's

company until at one time someone
misspelled it as Google. It looked better to Page and
Brin

and the name has stuck ever since.


CORPARATE GOVERNANCE

Executive chairman
ERİC SCHMİDT


Co
-
founder :
SERGEY BRİN

CEO & Cofounder :
LARRY PAGE

Google’s mission
is to organize the world’s information and
make it universally accessible and useful.



GOOGLE PRODUCTS

CURRENT FIRM LEVEL STRATEGY



Google

has a
rule

that

employees

can
spend

20% of
the

time
working

on
new

projects

that

are

not
part

of
their

job

description


Several

of
Google’s

products

are

derived

from

acquisitions

including

Docs
,
Earth
,
Picasa
,
and

YouTube



Google

also

created

the

Open

Handset

Alliance

to

promote

the

use

of
its

open

source

Android

operating

system
.
This

alliance

leverages

the

capabilities

of
both

phone

manufacturers

and

independent

developers

to

compete

with

Microsoft’s

Windows Mobile platform,
RIM’s

Blackberry
,
and

Apple’s

iPhone
.



CURRENT BUSINESS LEVEL STRATEGY


Google

products

are

the

key

to

augmenting

the

company’s

advertising

business

and

expanding

the

breadth

of
the

brand
.


From

Google’s

perspective
,
the

more

uses

a
person

has
for

Google

services
,
the

more

opportunity

there

will

be
to

show

them

ads
.


Every

seconds

are

valueable

for

Google

,
they

are

working

for

reaching

informations

to

the

users

as
fast

as
possible
.


And

Google

determine

the

prices

acording

to

amount

of
user’s

click


CURRENT MARKETING STRATEGY


The

main

thing

is
reaching

more

users

without

any

request

.


Being

simple

is
one

thing

that

haven’t

changed

and

never

will

be.


Google

enjoys

huge

cost

advantages

over

competitors

such

as Amazon,
eBay
, Microsoft,
and

Yahoo
.


Get

and

keep

the

best

brains

,
brightest

and

most

motivated

on board.


Google’s

corporate

vision

includes

such

employee

strategies

as, “
You

can be
serious

without

a
suit
.”



Don’t

be
evil


became

their

slogan.



WHAT WOULD GOOGLE DO?


‘Let the control to the users’


‘Be clear and available’


‘Do the best thing that you can’


‘Your customers are your advertisers’


‘Don’t afraid from doing mistake’


‘DON’T BE EVIL’



SWOT ANALYSIS


S
trengths

: brand equity ,innovative initiatives
,comprehensive products mix ,surprise, no competitors in
market ,technological market


W
eaknesses

:

currently have products that consumers
dont

even realize exists.

not focusing on Customer's 'community' as core competency


O
pportunities

: expanding profit
-
making opportunities
,
available

sector

to

development



T
hreats

: concern from investors

possible peak or saturation of smaller and less
-
used product
market


CURRENT NEWS ABOUT GOOGLE!


YOUTUBE advertsments in TURKEY


Solution for remembering passwords from Apple and
Google


What are LG and Google’s common project?


Google I/O conference shared by Google


Twitter is leaving Internet Explorer


Apple and Yahoo are coming together to compete wiht
Google


What is Google Glass’s specialities?







GOOGLE INC. FINANCIALS



Revenue




US
$ 50.18

billion

(2012
)


Operating

Income



US
$ 12.76

billion

(2012
)


Profit




US
$ 10.74

billion

(2012
)


Total
Assets



US
$ 93.80

billion

(2012
)


Total
Liabilities


US$ 22.08
billion

(2012)


Total
Equity



US$ 71.72
billion

(2012)



Current

Ratio


4,2


(2012)




Quick

Ratio



4,1


(2012)




Cash

Ratio



3,3


(2012)




Google Instutional Ownership

Type


Value

Total Shares Out Standing
(millions):


271

Market Capitalization ($ millions):


$
220,195

Price

(as of
05/15/2013
)


887.23$

CONCLUSION


Google has placed on top in this changeable world and
it seems that they will always stand there . Google
behaves like they are looking to the future and their
only want is creating a better world.These strategies can
hold Google on the top.We will see together.


Özay MEMİŞOĞLU

SUNGUR ÇÖTELLİ

YALÇIN ŞAHİN

VOLKAN AŞIK

MURAT FIRAT İLKER


OUTLINE


History

of Garanti


Information

about

Akın Öngör


Development

:


Mission

and

vision


Spirit

of
team


Communication


Training


Technology


Keep

going

when

his
gone


TIMELINE


1946
-
Garanti bank
was

established

in Ankara


1983
-

It

joined

Doğuş
Corp


1990
-
First

public

offering


1993
-
First

exporting

share

to

abroad


1997
-
First

Turkish

Bank in e
-
banking
&m
-
banking


1999
-
First

e
-
commerce

website


2000
-
Bonus

Card

and

capital

intelligence

rating

rising

from

C
to

A





2005
-
Quick money transfer with cell phone


2006
-
Bill payment with POS machine


2009
-
E
-
government payment


2013
-

I
-
garanti


TIMELINE

AKIN ÖNGÖR

He is the former CEO of Garanti Bank.
He
was born in 1945. And was graduated firstly
from TED and then

METU. In the college
years, he played basketball as a guard. He
studied business administration at METU
and then started his career as a marketing
expert. After working in different
industries for 13 years, he joined Garanti as
one of the vice presidents(responsible for
marketing again).

In 1991, the owner of the bank(Ayhan
Şahenk) offered Öngör to be the new CEO
of Garanti. And he ran the company for a
decade


AKIN ÖNGÖR


Garanti

experienced a
tough and quite successful
metamorphosis process in
his period.



When
Akın

Öngör

sat on
his desk as the CEO,
Garanti's

total market
value was around $150
million. And after a ten
years work, the value
increased to 5 billion USD
and
Garanti

was chosen as
"The Best Bank on Earth"
by

Euromoney
.



The change was so
successful that, it became a
case study in both

Harvard
Business
School

and

London School
of Business.


Akın

Öngör

retired in the
year 2001 to spend much of
his time with his wife and
family.


MISSION


Is to continuously and noticeably increase the value we
create for our customers, shareholders, employees, the
society and the environment by utilizing our
influence, agility and organizational efficiency.

VISION


1991
-
1994


Being

the

best



1994
-
1997


Being

a global bank…


1997
-



Being

the

best

bank in
europe



TEAMWORK



He wanted to motivate his team. He gave Opel Vectra
to upper managers.


Garanti salaries are 40% more than others


Redesigned hierarchy levels



He believes the open communication in organization.
He creates:


Monday meetings


Suggestion meetings


Suggestion systems


Doğan Cüceloğlu

COMMUNICATION


The best investment to people is education.


He sent at least 2 people to Harvard every year.


Even if crysis he didn’t stop training.


In 1991, he invited Boston Consulting group for changing
management.


He brought Daniel Isenberg.


The training level was 3 times more than others

TRAINING


Personal care to workers.


Opennes educating: he went out from meeting room to
let them criticize him. He don’t want to hear admiration
he punished these kind of personnels.


He administered training to bank chauffeurs in Doğuş
Automotive.


He administered training to waiters who served to general
managers in Divan Patisserie.

TRAINING


Before he became a manager;


There were only 4 computers in Garanti commerce
building.



the place of technology was useless. He believed
associating of technology in one point so he provided to
replacement it.


Computers was using like typewriter.


Customer numbers was used rarely.


System room was over heating cause of inadequate cooler
system.


TECHNOLOGY


After he became a manager;


Garanti changed its technological group to Garanti
technology to Doğuş according to its benefit.


Usage of computer became casual day by day.


In Turkey, they used pos machines first.


Transaction volume is increased by using new
technological tools.


TECHNOLOGY


Q
-
matics is started to use.


Internet and telephone banking were used firstly.


Bonus card


Nowadays, they prepare igaranti which provides all
banking operations.


Today they are one of the best pioneer of usage
technology.

TECHNOLOGY

GARANTİ BANK


When

Akın Öngör
retired

in 2000,
Ergun

Özen
became

new

CEO of Garanti
and

still

continue
.


Garanti is
second

biggest

private

bank in Turkey.


%49.94 of
shares

are

public

offering

(20.3
billion

TL)



Market
value

is 40.6
billion

TL



GARANTİ BANK


936 branch in Turkey


8 branch in abroad


3550 ATM


18000 personnel


12 million customer


9.5 million credit card users



Stock Performance and Market Capitalization


Michael DELL &
Catherine

Fredman


15 07 1187 Ahmet
Cagli

15 04 702 Yasin Demirci

15 05 859 Hasan
Gumuskaya

15 08 1468
Baris

Aka



History of Dell



Current Informations About Dell



Strategies of Dell in the Sector


Outline


T
he book includes two parts;




F
irst part is about establish and improvement story
of Dell.




S
econd part is about what are the strategies of Dell
and some anecdotes about strategies.


Parts of Book





H
e was born in 23 February 1965 in Houston Texas.




H
e grew up in Houston untill his university years and
the same history occured for Michael Dell( he quitted
the university and established own work)


Short Information About


Michael Dell


I
n his childhood and teenager time he worked in a
restaurant as a waiter,collected and sold stamps and worked
in a newspaper as a dealer.



H
e had an opportunity to have an education in medical
faculty in Texas University but he have preferred sell
computers.






1983


H
e started sell computers at university in dormitory.


1984


H
e established Dell Computer Corporation and
implemented customer orientation strategy.


Milestones of Dell


1986


Attended Comdex National Computer Fair and served
the fastest computer


1987

Established an office in Englad.This was the first
international operation for Dell.


1988

Did a security offering and collected $30 million.The
original capital increased from $1000 to $85 million.

1994


P
roduced new notebook series which has long
battery life and established Asian