CHAPTER ONE

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14 Δεκ 2013 (πριν από 3 χρόνια και 7 μήνες)

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CHAPTER THREE

EBUSINESS


Introduction


Ebusiness

is the conducting of
business on the Internet


Ebusiness

and Ecommerce are not the
same


Issues


Disruptive technology


Evolution of the Internet


Accessing Internet information


Providing Internet information

Disruptive Technology (1)


A new technology that changes the
accepted way of doing things


Digital cameras disrupted Kodak (Film
is but a niche market)

Disruptive Technology (2)


The Web and online travel
reservations disrupted travel agents


Online stock trading disrupted the
full
-
service stock broker


Nobody carries change in a casino


Sustaining Technology


Using technology to improve a
product or service


Faster and larger hard drives


Improvements in your bank’s Web site


Faster wireless


Disruptive and Sustaining
Technologies

The Internet (1)


As mentioned in the “history lesson”


The Internet is a global network using
TCP/IP as it’s base protocol


The Internet provides a range of
services including the World Wide
Web


It was originally text based


There was no search engine until Jerry
Yang and David
Filo

created YAHOO
(Yet Another Hierarchical Officious
Oracle)

The Internet (2)


Probably one of the most disruptive
technologies affecting business


It has flattened the world


If it’s repeatable, it can be done
anywhere



The Internet (Services)


SMTP


Simple Mail Transfer
Protocol


HTTP


Hypertext Transfer Protocol


FTP


File Transfer Protocol


SOAP


Simple Object Access
Protocol


And many more

My Summary of the Net


The Internet allows us to buy and
sell almost any good or service
anywhere in the world at any time

The Internet (Selected Industries)


Travel


Entertainment


Electronics


Financial services


Retail


Automobiles


Education and training


Web 2.0


My opinion is that there exists no
normative definition


Here is mine


“A perceived second generation of the
Internet, marked by collaboration,
Web
-
based communities, wikis, and
social networking”


Facebook

/ Twitter / You Tube /
MySpace

Web 3.0


With a large part of the world’s data
out there, how to we find and
catalog it?



A universal medium for data,
information and knowledge
exchange (Tim Berners
-
Lee)


Data driven


Semantic


SOA and Web Services


The Data Driven Web


Much of the Web’s data is not well
structured or indexed


We have some metadata


We have links


We try to search keywords



The data driven Web will add
structure to that data

The Semantic Web


A
eutopic

vision of content


It requires the data driven Web



www.semanticweb.org


Service
-
oriented Architecture


Service
-
oriented architecture views
a business as a group of repeatable
and linked processes


Each repeatable process becomes a
service or part of a bigger service


More in Chapter 5


Web services


http://www.fedex.com/us/developer/pr
oduct/basics.html


The Internet

(Variations on a Theme)


Intranets


Uses Internet protocols to create a
“private” organizational Internet


Extranets


Uses Internet protocols to create a
virtual Internet between customers and
suppliers

The Internet

(Variations on a Theme)


Portals provide a specialized access
point


Yahoo


MSN


Kiosks provide tailored services


Airline kiosks


Recharge your Wolf bucks


Providing Internet
-
based Services


Internet Service Providers


Online Service Providers


Application Service Providers

Internet Service Providers


Simply put


provides a pipe to the
Internet


DSL / Cable modems / etc…


AT&T,
Earthlink


There are thousands of these


Some ISPs add additional value


Web hosting


Database servers

Application Service Providers


Provides customized services


Web hosting


Database hosting


The Cloud


Web
-
based applications


www.salesforce.com

is a completely Web
-
based customer relationship management
system


Turbotax

online


The Cloud


Services and Web hosting are being
provided by the cloud


Amazon and Google have been at the
front of this


http://aws.amazon.com/ec2/


The cloud is virtual. You don’t know
where or what the computer is


You pay for only what you consume



Ebusiness

and Ecommerce


Ecommerce is a subset of
Ebusiness


Ecommerce is the buying and selling of
goods and services online


Ebusiness

involves conducting business
on the Internet largely to reduce
transaction costs


It’s becoming pervasive


B2B exchanges


B2C exchanges


C2C exchanges


ARCA EX


A sample
BtoB

Exchange


ArcaEx

was the first totally
electronic stock exchange


Trades shares from nearly all exchanges


Archipelago was bought by NYSE
Euronext


Volume January 2005


Nasdaq
-
100 Index (QQQQ) 517,872,007
shares 23.3% of shares


Intel (INTC) 447,356,014 shares 27.8%


Microsoft (MSFT) 398,670,288 shares
26%


FOREX
http://www.forex.com/forex_101.html
)



Ebusiness

Strategies


Sales and marketing


Financial services


Procurement of goods and services


Customer service


Intermediaries

Ebusiness

Stratigies

(Sales)


It began with direct selling


Pure
-
play retailing


Dell / Gateway / Amazon


Multichannel retailing


JC Penney moves catalog sales to the
Internet


Expanding reach


That little bed and breakfast in Napa

Ebusiness

Strategies (Marketing)


Popup and other ads


RSS


You don’t ask for the data,
you just get it


Blogs and other social networking
avenues


How does Google make money?


How does Facebook make money?

Ebusiness

Stratigies

(Financial)


Online financial services has seen
explosive growth


Banking / stocks


Online exchanges


New industries have emerged


PayPal


The U.S is quite behind in
micropayments

Ebusiness

Stratigies

(Procurement)


It’s now much easier to buy
common business items


Office supplies / etc


B to B exchanges


www.alibaba.com


Ebusiness

Strategies

(Customer Service)


Self
-
service customer service tools


Get current interest rates online


Get product information online


Repair manuals


Electronic funds transfer

Ebusiness

(Intermediaries)


Match buyers (consumers) and
sellers (producers) in new ways


Create new markets (
Ebay
)


Aggregate and disseminate content
(wsj.com, CNBC)


Infomediaries

(Web MD)



The distinction gets blurry and the
roles are not mutually exclusive



Electronic Data Interchange (EDI)


Your book categorizes EDI as a
financial service


It’s much more than that


EDI automates nearly all common
transactions


Purchase orders / invoices / payments
/ etc…


Very complex to implement creating
a barrier to entry

Ebusiness

Metrics (1)


Click
-
through tracking


Users clicked on a Web site ad for
further information


Web site pattern usage


How users navigate from page to page


Per page view times


Completed shopping cart
transactions



Tracking Web Site Visitors


Unidentified


We know what you do but not who
your are


Tracked with cookie


We know what you do and verify
uniqueness but not identity


Identified / Authenticated


We know who you are and everything
you do?

Ebusiness

Challanges


International ecommerce laws don’t
exist or are not enforceable


Security and trust


Taxation


Monetization
of services

Government Trends in
Ebusiness


Event the government has gotten
on the
Ebusiness

bandwagon


IRS electronic tax filings


Common DMV transactions are
online along with common forms


We have done a terrible job with
medical healthcare


Mcommerce


Mobile commerce

is much more
than ring tones


Common stock and banking
transactions


Pay per use applications


Micropayments