Niche marketing

forestevanescentΗλεκτρονική - Συσκευές

2 Νοε 2013 (πριν από 3 χρόνια και 7 μήνες)

79 εμφανίσεις

Perbandingan

Microcontroller, FPGA, ASIC

Microcontroller

FPGA

ASIC

Fixed Price

kecil

sedang

Besar

Variable Price

besar

sedang

Kecil

Daya

sedang

besar

kecil

Tingkat
Kesulitan

mudah

sulit

sulit

Fleksibilitas

kurang

sedang

tinggi

The energy/flexibility conflict

-

Intrinsic Power Efficiency
-


Technology

[H. de Man, Keynote, DATE‘02;

T. Claasen, ISSCC99]

Operations/Watt

[MOPS/mW]

1

0.1

0.01

0.13µ

Necessary to optimize HW/SW; otherwise the
prize for software flexibility cannot be paid!

Ambient Intelligence

0.07µ

DSP
-
ASIPs

µPs

10

0.25µ

0.5µ

1.0µ

poor design
techniques

Application Specific Circuits (ASICS)

or Full Custom Circuits



Custom
-
designed circuits
necessary


if ultimate speed or


energy efficiency is the goal and


large numbers can be sold.


Approach suffers from


long design times,


lack of flexibility

(changing standards) and


high costs

(e.g. Mill. $ mask costs).

FPGA
vs

uC

Summary
:

1.
Microcontrollers
are custom built mini computers in an IC while
FPGAs are only composed of logic blocks that can be rewired
electrically

2.
Microcontrollers
consume less power than
FPGAs

3.
FPGAs
take a considerably longer time to set
-
up while there are
ready built microcontrollers being sold for specific
uses

4.
Building
devices with FPGAs are more costly than
microcontrollers



Sumber
:
http://www.differencebetween.net/technology/difference
-
between
-
fpga
-
and
-
microcontroller/




ASIC
vs

FPGA

Summary
:

1.
An
ASIC is a unique type of integrated circuit meant for a
specific application while an FPGA is a reprogrammable
integrated circuit
.

2.
An
ASIC can no longer be altered once created while an
FPGA can
.

3.
It
is common practice to design and test on an FPGA
before implementing on an ASIC
.

4.
An
ASIC wastes very little material compared to an FPGA
and the recurring costs are low
.

5.
FPGA
is better than an ASIC when building low volume
production circuits
.


Sumber
:
http://www.differencebetween.net/technology/difference
-
between
-
asic
-
and
-
fpga/




Niche Market, Mass Market

Niche Market, Mass Market


Mass marketing
is creating a product which appeals to all types of
consumer. Mass marketing often ends up with the brand name
being used instead of the product name e.g. Hoover not vacuum
cleaner. Companies make use of global mass markets which means
selling the same product with similar marketing techniques all
around the world.


Niche marketing
is aiming a product at a specific type of consumer.
A niche market is usually a smaller segment of a larger market.
Companies using a niche market often get less sales than they
would if they aimed at a mass market so they have to make up for
this by
charging a higher price
(as the product is often more
specific to consumer needs, the customer is normally willing to pay
more). It is easier for smaller firms to operate niche markets as
there is less competition from bigger companies.