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10 Δεκ 2013 (πριν από 3 χρόνια και 6 μήνες)

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IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

5
-
1

Facebook is the most popular
social network, with over 500
million active users.

Chapter 5

Enhancing Collaboration Using
Web 2.0

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Learning Objectives


1.
Describe Web 2.0 and the key enablers of
Enterprise 2.0.

2.
Explain how organizations can enhance
communication using Web 2.0 applications.

3.
.Explain how organizations can enhance
cooperation using Web 2.0 applications

4.
Explain how organizations can enhance
collaboration using Web 2.0 applications.

5.

Explain how organizations can enhance connection
using Web 2.0 applications.

6.

Describe how companies can manage their
Enterprise 2.0 strategy and deal with potential pitfalls
associated with Web 2.0.

5
-
2

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Learning Objectives


1.
Describe Web 2.0 and the key enablers of
Enterprise 2.0.

2.
Explain how organizations can enhance
communication using Web 2.0 applications.

3.
.Explain how organizations can enhance
cooperation using Web 2.0 applications

4.
Explain how organizations can enhance
collaboration using Web 2.0 applications.

5.

Explain how organizations can enhance connection
using Web 2.0 applications.

6.

Describe how companies can manage their
Enterprise 2.0 strategy and deal with potential pitfalls
associated with Web 2.0.

5
-
3

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Defining Web 2.0


Dynamic Web applications that allow people to
collaborate and share information online


A shift in the users’ role from passive consumer of
content to creator


Example: articles in the online encyclopedia
Wikipedia are jointly written and edited by the
online community.


Amazon.com incorporates book reviews from its
customers.

5
-
4

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Defining Web 2.0


Social Software (or social
media)


Enterprise 2.0


Collective Intelligence


MySpace/Facebook/LinkedIn



Distributed groups of people with
a divergent range of information
and expertise will be able to
outperform the capabilities of
individual experts.


5
-
5

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Defining Web 2.0

5
-
6

Shifting Perspectives from Web 1.0 to Web 2.0

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Learning Objectives


1.
Describe Web 2.0 and the key enablers of
Enterprise 2.0.

2.
Explain how organizations can enhance
communication using Web 2.0 applications.

3.
.Explain how organizations can enhance
cooperation using Web 2.0 applications

4.
Explain how organizations can enhance
collaboration using Web 2.0 applications.

5.

Explain how organizations can enhance connection
using Web 2.0 applications.

6.

Describe how companies can manage their
Enterprise 2.0 strategy and deal with potential pitfalls
associated with Web 2.0.

5
-
7

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Enhancing Communication with Web 2.0


Blogs


Social Presence


Instant Messaging


Virtual Worlds


5
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8

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Blogs

5
-
9


Blogging

is the
process of creating an
online text diary (a
blog, or Web log).


Traditional media
giants (e.g. CNN) use
blogs.


Companies
increasingly use blogs
to connect with their
employees or
customers.


Blogosphere

is the
community of all blogs.


IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Examples of Prominent Blogs

5
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10


Controversy of Blogs


Called the “amateurization” of journalism


Some bloggers cut journalistic corners.



IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Social Presence


Social presence tools (sometimes called micro
blogging tools)


Twitter has become a source for breaking news.


Example:


Crash of

US Airways


flight 1549


5
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11

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Instant Messaging


Instant messaging (or online chat) emulates real
-
time written conversations.


Immediate feedback from conversation partners


Social networking sites, such as Facebook, have
integrated instant messaging.


Most instant messaging environments also support
both video and voice communication.


Many organizations use instant messaging for
internal communications, sales, and customer
support.

5
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12

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Virtual Worlds


Virtual worlds consist of 3D environments where people can
interact and build, buy, or sell virtual items, all using their
personalized avatar.

5
-
13

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Learning Objectives


1.
Describe Web 2.0 and the key enablers of
Enterprise 2.0.

2.
Explain how organizations can enhance
communication using Web 2.0 applications.

3.
.Explain how organizations can enhance
cooperation using Web 2.0 applications

4.
Explain how organizations can enhance
collaboration using Web 2.0 applications.

5.

Explain how organizations can enhance connection
using Web 2.0 applications.

6.

Describe how companies can manage their
Enterprise 2.0 strategy and deal with potential pitfalls
associated with Web 2.0.

5
-
14

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Enhancing Cooperation with Web 2.0


Media Sharing


Social Bookmarking


Social Cataloging


Tagging



5
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15

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Media Sharing


Sharing pictures, videos, audio, and presentations on
the Web


Flickr (images), YouTube (videos)


Netcasting (or podcasting)

distribution of digital
media, such as audio or video files via syndication
feeds


5
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16


Educational sector uses
netcasts for lectures, lab
demonstrations, or sports
events.



(Example: via Apple iTunes
U)


IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Social Bookmarking


Users share Internet
bookmarks and
create
categorization
systems
(folksonomies).


Example: Delicious
and Digg


5
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17

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Social Cataloging


Creation of a
categorization system
by users


Contributors build up
catalogs regarding
specific topics; such as
academic citations,
wireless networks,
books and music, and
so on.


Example: Zotero

5
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18

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Tagging


Manually adding metadata to media or other content


Metadata is data about data.


Example: picture metadata:


date and time


focal length


shutter speed


aperture value


Tags enable searching


using keywords


Geotagging

tags include


geospatial data.

5
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19

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Tag Clouds

5
-
20


The size of a
word in a tag
cloud
represents its
importance or
frequency so
that it is easy to
spot the most
important or
frequent words
or tags.

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Learning Objectives


1.
Describe Web 2.0 and the key enablers of
Enterprise 2.0.

2.
Explain how organizations can enhance
communication using Web 2.0 applications.

3.
.Explain how organizations can enhance
cooperation using Web 2.0 applications

4.
Explain how organizations can enhance
collaboration using Web 2.0 applications.

5.

Explain how organizations can enhance connection
using Web 2.0 applications.

6.

Describe how companies can manage their
Enterprise 2.0 strategy and deal with potential pitfalls
associated with Web 2.0.

5
-
21

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Enhancing Collaboration with Web 2.0

5
-
22


Collaboration can be done:


Synchronously (i.e., at the same time)


Chatting online, video conference, and so on


Asynchronously (i.e., not coordinated in time)


E
-
Mail, discussion boards, and so on


Virtual Team


Group members in different places assembled to work on a
project


Rush University Medical Center


Uses virtual medical teams


Patients get best health care regardless of where they reside.

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Virtual Teams


Members of highly specialized virtual teams are
often not colocated.



5
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23

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Tools for Collaboration


Collaboration tools help with many different
communication needs, such as talking, sharing
documents, or making decisions.


5
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24

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Web
-
Based Collaboration Tools


Benefits and Risks

5
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25

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Google Apps


Google Apps is a family of Web
-
based collaboration
tools


Gmail

e
-
mail client


Google Calendar

collaborative calendar allowing users to
share events


Google Talk

instant messaging client


Google Docs

online office suite (word processing,
spreadsheet, presentation)


Google Sites

group Web sites

5
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26

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Microsoft SharePoint


Microsoft SharePoint is a document management
platform that can be used to host Web sites that
enable shared workspaces and integrate other
collaborative applications, such as wikis and blogs.


It also includes workflow functionality such as to
-
do lists,
discussion boards, and messaging alerts.


It is easily customizable.

5
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27

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Content Management Systems


Content management systems allow users to publish,
edit, version track, and retrieve digital information.


Content

documents, images, audio files, videos, or
anything that can be digitized.


Typical roles in a content management system:


Creator


Editor


Administrator


Guest

5
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28

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Wikis

5
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29


Wiki: a Web site allowing people to


Post, edit, add, comment


Access information


Wiki: a Web site that is linked to a database


Keeps history of prior versions and changes


Allows for reversing any edits


Wikipedia is the most popular wiki.


Over 15 million articles


270 languages




IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Examples of Wikis

5
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30

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Human
-
Based Computing (Crowdsourcing)

5
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31


Using everyday people to outsource work


Eli Lilly’s InnoCentive


Company posts problems and anyone can take a shot at solving
them


Amazon’s Mechanical Turk


Allows anyone to post problems


Users are compensated for correct or useful answers


E
-
lancing


Posting individual projects for anyone to bid on

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Learning Objectives


1.
Describe Web 2.0 and the key enablers of
Enterprise 2.0.

2.
Explain how organizations can enhance
communication using Web 2.0 applications.

3.
.Explain how organizations can enhance
cooperation using Web 2.0 applications

4.
Explain how organizations can enhance
collaboration using Web 2.0 applications.

5.

Explain how organizations can enhance connection
using Web 2.0 applications.

6.

Describe how companies can manage their
Enterprise 2.0 strategy and deal with potential pitfalls
associated with Web 2.0.

5
-
32

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Enhancing Connection with Web 2.0


Social Networking


Viral Marketing


Social Search


Syndication


Web Services


Widgets


Mashups

5
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33

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Social Networking Communities

5
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34


Social networking


Business uses (e.g. LinkedIn)


Social uses (e.g. Facebook, MySpace)









IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Viral Marketing

5
-
35


Marketing
-
driven by word
-
of
-
mouth, similar to how
viruses are transmitted


Promoting a product / service via online content that
can be shared.


Example: BMW short films by famous directors


Critical Factors of Viral Marketing
(Thomas Baekdal):


Do something unexpected.


Make people feel something.


Make sequels.


Allow sharing and easy distribution.


Never restrict access to the content.

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Social Search


Finding relevant information has become increasingly
difficult on the Web.



Returning the most relevant results to each user is the holy
grail for search engines.


Search engines such as Google or Bing now offer social
search functionality.


Include content from social networks, blogs, or
microblogging services.


Narrow the results to content from one’s online social
circle.


Let users annotate or tag search results.


5
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36

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Syndication


Real Simple Syndication (RSS
)

a family of
syndication feeds used to publish current blogs, podcasts,
videos, and news stories.


5
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37


RSS feeds
typically contain
a synopsis of a
document or the
full text.


RSS feeds can be
read by most
Web browsers.


IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Web Services


Web services allow data to be accessed without intimate
knowledge of other organizations’ systems, enabling
machine
-
to
-
machine interaction over the Internet.

5
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38


Web services allow
any device to use any
network to access
any service.

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Benefits of Web Services

1. Utilizing the existing Internet infrastructure (i.e., no
new technologies are needed)


2. Accessing remote or local data without having to
know the complexities of this access


3. Creating unique and dynamic applications quickly
and easily

5
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39

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Google Web Services


Android

for building mobile phone applications.



Search

allows users to create customized search
features in Google.



Calendar

for managing personal calendars.



Maps

used to integrate Google’s mapping
system into Web sites.



OpenSocial

allows users to build applications
that work with multiple social communities, such
as Friendster and LinkedIn.

5
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40

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013


Widgets

5
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41


Small interactive tools


Typically for a single
purpose


Can be placed on desktop
or integrated into Web
pages


Started on the MAC OS


Now available everywhere

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013


Mashups

5
-
42


Idea of mashups came
from popular music
where a song is produced
by mixing other existing
songs.


Combination of two or
more Web services


Creates unique
applications


Google, Yahoo, Microsoft
and others have created
mashup editors.

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Future Web Capabilities

5
-
43


Semantic Web


Originally envisioned by Tim Berners
-
Lee


Web pages are designed so that computers are able to read and
index the pages.


Web 3.0


World Wide Database


Open Technologies


Open ID


Integration of Legacy Devices


Intelligent Applications


IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Learning Objectives


1.
Describe Web 2.0 and the key enablers of
Enterprise 2.0.

2.
Explain how organizations can enhance
communication using Web 2.0 applications.

3.
.Explain how organizations can enhance
cooperation using Web 2.0 applications

4.
Explain how organizations can enhance
collaboration using Web 2.0 applications.

5.

Explain how organizations can enhance connection
using Web 2.0 applications.

6.

Describe how companies can manage their
Enterprise 2.0 strategy and deal with potential pitfalls
associated with Web 2.0.

5
-
44

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Managing the Enterprise 2.0 Strategy


Organizational Issues


Enterprise
-
Web


Culture


Organizational Context


Organizational Hierarchies


Network Effects and Critical
Mass


Generation Gap


Technological Inertia


Technological Integration


Security

5
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45

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Managing the Enterprise 2.0 Strategy


Pitfalls of Web 2.0 Marketing


Online Product Reviews


Microblogging


Social Networks


Viral Marketing


5
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46

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12/10/2013

End of Chapter Content

5
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12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

Managing in the Digital World: Facebook.com


Facebook.com calls itself



“a social utility that helps people better understand the world
around them . . . through social networks allowing people to share
information online the same way they do in the real world.”

5
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48


Over 500 million active users


Half of U.S. users between 18
and 34 years of age


Average user spends over 55
minutes on Facebook daily


70 percent of Facebook users
are from outside the United
States.

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

ETHICAL DILEMMA

Virtual Reality (VR) People

5
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49


People enjoy nature from the comfort of their living
rooms


Study:


Outdoor activities such as camping, fishing, visits to natural
parks are declining


Decline began during rapid growth of video games


Will nature conservation and concern for
environment deteriorate if people prefer “virtual
nature”?

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

POWERFUL PARTNERSHIPS

Digg’s Kevin Rose and Jay Adelson

5
-
50


Rose hosted TV show called
Screen Savers


Met when Jay (founder of
Equinix Inc.) when he was a
guest on the show


Started Digg in 2004


News aggregation site based
on Web 2.0 principles


Over 35 million unique users
each month

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

COMING ATTRACTIONS

The Future of TV


One day soon you’ll be able to call up any video
-
related
entertainment you desire on your TV.


Multiple layers of video, pictures, and text


Requires a user interface:


powerful enough to find and organize the near infinite content
available online


easy enough to use with a simple remote control


Apple TV


small digital media receiver connected to TV


view from various media services (iTunes, YouTube, Flickr,
MobileMe)


Others include Google TV and Sony Internet TV




5
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12/10/2013

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12/10/2013

NET STATS

Most Popular Facebook Fan Pages


As of June 2010, 7 of the top 10 most
-
liked product
pages were related to food and drinks

5
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52

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12/10/2013

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12/10/2013

WHEN THINGS GO WRONG

Social Media Meltdown at Nestlé

5
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53


Global producer of cereals, coffee, dairy, confectionary
treats, and other products


In early 2010, Greenpeace began protesting Nestlé over
their use of palm oil


Greenpeace claimed that vast sections of the rain forest were being
destroyed.


YouTube parody of Nestlé ad showed orangutan finger in a Kit Kat bar.


Nestlé petitioned YouTube to take down the video.


Howls of protests were received throughout the social networking arena.


Viewings of the video went up dramatically.


Nestlé started deleting protest postings on Facebook.


It was a public relations nightmare.



IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

INDUSTRY ANALYSIS

Online Travel

5
-
54


Online travel agencies


Expedia, Travelocity, Orbitz


In the first quarter of 2010, Expedia accounted for 38
percent of worldwide bookings


Some providers prefer customers to book directly


Build customer relationships


Avoid OTA fees


JetBlue, InterContinental Hotels


Travel search engines


Kayak, SideStep, Mobissimo, Yahoo!’s FareChase


Link to suppliers’ Web sites

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall


12/10/2013

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Copyright © 2012 Pearson Education, Inc.

Publishing as Prentice Hall